Discover how one of the top electronics retail websites in the Philippines, Argomall, increased sales and ROI with Messenger marketing automation.
eCommerce retailer gets +10% sales and 23x ROI with Messenger chatbot
Success story
sales
+10%
ROI
25x
yearly brand growth
+40%
after launching Chatfuel automation
In 2017, the Argomall team realized that people were seeking more information about their brand and products, primarily via Facebook.
Chatbot grants temporary and immediate assistance to customers
COMPANY
Argomall is a top electronics retail website that sells authentic consumer electronics. The company has a catalog of 3,000 products, including TVs, smartphones, tablets, and laptops. Its broad customer base caters to anybody willing to buy devices online.
INDUSTRY
eCommerce
Challenge: the brand's Facebook overflows with customer requests
While prioritizing personalized convenience, the main objective was not to replace the customer service team but to provide temporary yet immediate assistance to customers.
Additionally, Argomall aimed to capitalize on the increased traffic to their Facebook Page and make it easier and more appealing for visitors to become customers.
Additionally, Argomall aimed to capitalize on the increased traffic to their Facebook Page and make it easier and more appealing for visitors to become customers.
Goal: interact with customers in real time and at scale
The chatbot makes it easier than ever for Argomall’s prospects to convert to customers, and the metrics reflect this:
- Product sales increased by 10% from their Messenger bot conversations.
- Since Argomall launched the Messenger chatbot, which gives instant answers to FAQs, customers have received even faster service. The support agents are no longer tied up replying to the same routine inquiries repeatedly. Instead, they provide focused, timely customer support with more advanced queries.
- Argomall experienced a 23x increase in ROI in the first few months after launching its chatbot, which is unparalleled compared to the other tools it uses.
- The brand now grows 40% yearly and looks forward to continuing that trajectory with conversational commerce.
Results: +10% sales, 23x ROI, +40% yearly brand growth
FEATURES USED
Google site search
This plugin is activated by user input and instantly returns results to the user in Messenger, making product discovery easier. It suggests items in a category or provides specs and availability in seconds, all without leaving the app.
Save user input
This plugin allows the Argomall chatbot to capture customer data (e.g., shipping address) and save it as a user attribute. Once Argomall is ready to fulfill and send out the order, it takes this info from Chatfuel for a smooth and streamlined process.
Live chat
Argomall's human support agents use it to interact with customers anytime without the chatbot interrupting their conversation. The retail live chat allows prospects and customers to resolve their questions with a human agent at the click of a button.
COUNTRY
Philippines
‘We have seen an immediate growth in revenue from our Chatfuel bot.’
— Karel Holub, Argomall’s Chief Argonaut
Once the Argomall team noticed increasing activity on their Facebook Page, they designed the automation with three main functions:
How Argomall used Chatfuel
Argomall’s chatbot answers generic questions about product availability, pricing, etc., allowing customer service representatives to spend their time on more complex issues instead.
Answering FAQs
The second purpose of the chatbot is to guide customers through their online shopping journey at Argomall: greet them, provide product info, and answer questions. As a result, buyers receive a customized shopping experience they wouldn’t get if they were simply browsing the Argomall website on their own.
Guiding users through the shopping process
Argomall’s chatbot streamlines sales by allowing users to place orders without leaving Messenger. This is a crucial feature for the online electronics store based in the Philippines because Facebook is free to use, whereas browsing an eCommerce storefront there is not. Argomall uses a COD (cash on delivery) system, so the chatbot needs to collect order and shipping info and provide a delivery estimate and an invoice.
Allowing users to place orders within Messenger
Any tool that improves the sales process is valuable to the market.
Chatfuel developed an innovative tool for this purpose: Fuely AI agent.
Maximize the potential of automation across multiple platforms, such as Facebook, Instagram, WhatsApp, and your website.
Join Chatfuel — it's time to transform how you conduct business.
Chatfuel developed an innovative tool for this purpose: Fuely AI agent.
Maximize the potential of automation across multiple platforms, such as Facebook, Instagram, WhatsApp, and your website.
Join Chatfuel — it's time to transform how you conduct business.
Boost sales, service, and ROI with AI agents
