Argomall

In 2017, the Argomall team realized that people were seeking more information about the brand and its products, primarily via Facebook.

As activity on the Facebook Page grew, support agents were tied up replying to the same routine inquiries again and again.

While prioritizing personalized convenience, the main objective was not to replace the customer service team but to provide temporary yet immediate assistance to customers.

Argomall also aimed to capitalize on the increased traffic to its Facebook Page and make it easier and more appealing for visitors to become customers.

The team designed the automation with three main functions: answering FAQs, guiding users through the shopping process, and letting them place orders within Messenger.

The chatbot answers generic questions about product availability, pricing, and more, so customer service representatives can spend their time on complex issues.

It also guides customers through their shopping journey at Argomall: it greets them, provides product info, and answers questions. Buyers get a customized shopping experience they wouldn’t get by browsing the website on their own.

The chatbot makes it easier than ever for Argomall’s prospects to become customers, and the metrics reflect this: product sales from Messenger bot conversations grew by 10%.

With instant answers to FAQs, customers get even faster service. Support agents are no longer tied up with the same routine inquiries and instead provide focused, timely help with more advanced queries.

Argomall saw a 23x increase in ROI in the first few months after launching the chatbot, unmatched by the other tools it uses. The brand now grows 40% a year and looks forward to continuing that trajectory with conversational commerce.