There’s zero percent doubt that 100% of businesses will embrace some form of automation or another to succeed. You don’t need a study to confirm this.

However, if you’re interested in automation but confused by speculation, then this post is for you. We’ll let the numbers talk by sharing the latest chatbot trends and statistics to measure their impact on businesses like yours.

Since your customer is always the king, let’s see how they approach chatbots first.

## Customer expectation trends

1\. More than [50%](https://venturebeat.com/2016/08/26/3-stats-that-show-chatbots-are-here-to-stay/) of customers demand businesses to offer 24/7 support.

2\. Over [40%](https://www.hubspot.com/stories/artificial-intelligence) of shoppers shared that they have no preference for a human or chatbot as long as their query gets resolved efficiently.

3\. [71%](https://uberall.com/en-us/company/press-releases/study-80-of-consumers-report-chatbot-experiences-as-positive-yet-nearly-60-still-lack-strong-enthusiasm-for-the-technology-according-to-new-uberall-study) of customers were open-minded in engaging with chatbots.

4\. [27%](https://www.pwc.com/us/en/industry/entertainment-media/publications/consumer-intelligence-series/assets/pwc-botme-booklet.pdf) of customers didn’t know whether their last customer support interaction was with a chatbot or a human being.

5\. [69%](https://digitally.cognizant.com/content/dam/digitally-cognizant/en_us/documents/whitepapers/the-future-of-chatbots-in-insurance-codex4122.pdf) of shoppers preferred using chatbots for their instant responses feature and resolving service-related issues.

6\. [35%](https://opusresearch.net/wordpress/2018/12/03/data-shows-how-chatbots-help-businesses-perform-better-and-improve-customer-experience/) of customers demand that companies leverage chatbots across all channels to improve communications.

7\. [38%](https://uberall.com/en-us/company/press-releases/study-80-of-consumers-report-chatbot-experiences-as-positive-yet-nearly-60-still-lack-strong-enthusiasm-for-the-technology-according-to-new-uberall-study) of shoppers expressed interest in brands using chatbots to share details about new deals, coupons, and promotions.

8\. [55%](https://uberall.com/en-us/company/press-releases/study-80-of-consumers-report-chatbot-experiences-as-positive-yet-nearly-60-still-lack-strong-enthusiasm-for-the-technology-according-to-new-uberall-study) of consumers approved of chatbots sending them location-based deals.

9\. In 2020, chatbots were reported to be the fastest-growing channel for brand communications.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbot_statistics_0_bc13e36003/xs_chatbot_statistics_0_bc13e36003.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbot_statistics_0_bc13e36003/sm_chatbot_statistics_0_bc13e36003.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbot_statistics_0_bc13e36003/md_chatbot_statistics_0_bc13e36003.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbot_statistics_0_bc13e36003/lg_chatbot_statistics_0_bc13e36003.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbot_statistics_0_bc13e36003/xl_chatbot_statistics_0_bc13e36003.webp 731w" width="731" height="621" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbot_statistics_0_bc13e36003/original_chatbot_statistics_0_bc13e36003.webp" alt="chatbot-stats.png"><figcaption>The average chatbot interaction rates within different use cases.</figcaption></figure>

## Chatbot demographics

1\. 67% of customers worldwide have interacted with a chatbot over the last year.

2\. Companies with up to 50 employees reported the highest use of chatbots.

3\. Messaging apps have over 5 billion of active monthly users. Facebook Messenger currently has more than 300,000 chatbots.

4\. Businesses in the USA have the highest chatbot integrations: 16,000 websites. India, Germany, the UK, and Brazil are also part of the top 5 markets for chatbots.

5\. 40% of American, European, and Chinese businesses use virtual agents and chatbots

6\. 3 out of 5 millennials have used a chatbot at least once.

## Chatbot challenges

1\. 59% of users complain about chatbots misunderstanding their requests.

2\. [60%](https://thrivemyway.com/chatbot-statistics/) of customers feel that chatbots cannot process their requests as efficiently as humans.

3\. Over 50% of consumers feel that brands intentionally use chatbots to delay reaching a human agent.

4\. 60% of users prefer to wait for a human agent instead of engaging with a chatbot.

5\. 86% of customers expect chatbots to give them the option to switch to a live agent instantly.

6\. [63%](https://www.drift.com/books-reports/state-of-marketing-ai/#Executive+Summary) of businesses reported that a lack of education and training was the most significant barrier to adopting chatbots.

7\. 67% of business executives feel they need help understanding chatbot technology and feel underconfident when using one.

8\. 42% of business executives lack a clear automation strategy.

## Chatbot benefits

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbot_statistics_1_ef2fa756ca/xs_chatbot_statistics_1_ef2fa756ca.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbot_statistics_1_ef2fa756ca/sm_chatbot_statistics_1_ef2fa756ca.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbot_statistics_1_ef2fa756ca/md_chatbot_statistics_1_ef2fa756ca.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbot_statistics_1_ef2fa756ca/lg_chatbot_statistics_1_ef2fa756ca.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbot_statistics_1_ef2fa756ca/xl_chatbot_statistics_1_ef2fa756ca.webp 1583w" width="1583" height="623" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbot_statistics_1_ef2fa756ca/original_chatbot_statistics_1_ef2fa756ca.webp" alt="Copy7af99d912023b1277c4c569aba36f2fd66634ef96a8ba73dabd984ba5db245c0690793987637ba07c3311d15fb6f8a6fbd0388dc50fa19cd62a41ce9001f46749e453dcb03a0881a9cf5b4ff603397a478710ca2d938b59ee9bccd60a5820539eeeea9f4.jpg"><figcaption>Top benefits gained by businesses through chatbot adoption.</figcaption></figure>

1\. 64% of customers reported that 24/7 support and instant responses are the most attractive features of a chatbot.

2\. Over 21% of users believe that chatbots can give them quick answers to their routine questions.

3\. Chatbots can cut down customer service costs by up to 30%.

4\. Chatbots can increase sales up by [67%](https://research.aimultiple.com/chatbot-stats/#benefits) on average.

5\. Over 55% of businesses shared that chatbots triggered a sharp rise in high-quality leads.

6\. Chatbots can tackle conversations with customers 69% of the time without human intervention.

7\. Chatbots will help lower the requests for live agents by nearly 70%.

8\. Businesses can cut their customer support costs by nearly [30%](https://www.ibm.com/products/watsonx-assistant/).

9\. By 2023, chatbots will have helped businesses save over $112 billion.

10\. By 2023, businesses will save over 2.5 billion hours thanks to chatbots.

11\. Chatbots are expected to cut costs per customer interaction by $0.70.

12\. 64% of brands use chatbots to build a more personalized customer experience.

13\. Abandoned cart chatbots can boost e-commerce profits by 7-25%.

14\. Over 25% of customers trust product recommendations by chatbots over pitches sent by your human sales team.

15\. 33% of customers enjoyed using chatbots to make reservations and order online.

16\. 64% of employees reported having more time to focus on strategy and creativity thanks to chatbots.

## Chatbot engagement trends

1\. 41.3% of customers have initiated purchases through conversational marketing tools.

2\. 68% of users are happy with the quick response time, and convenience chatbots offer.

3\. Chatbots have an average response rate between 35-40%.

4\. Nearly 33% of customers found chatbots highly effective at solving their problem.

5\. Nearly 90% of customers rated their chatbot interactions between neutral and positive.

6\. The following three departments most widely adopt chatbots in every business:

-   Sales (41%)

-   Customer support (37%)

-   Marketing (17%)


The top two usecases of AI chatbots are voice-to-text dictation (46%) and support team collaboration on tasks (26%).

## Chatbot market impact: acceptance of AI chatbots by industry

1\. eCommerce: 34%.

2\. Healthcare: 27%.

3\. Telecommunications: 25%.

4\. Banking: 20%.

5\. Financial advice: 20%.

6\. Insurance: 15%.

7\. Real estate: 28%.

8\. Travel: 16%.

9\. Education: 14%.

By 2023, retail chatbots will be able to cover nearly 70% of customer conversations.

## Be a trendsetter and launch your chatbot

Now that you have a deeper understanding of the chatbot industry, your customer demands, and how virtual assistants can fulfill them, you can fully optimize the whole customer journey.

The best part is you don’t need any coding knowledge to stay ahead of the trends. [Sign up with Chatfuel](https://dashboard.chatfuel.com/) to build a chatbot customized for your needs within a few clicks.

Measure the true impact of automation with the latest chatbot statistics and trends to optimize your business. There’s zero percent doubt that 100% of.

Chatbot Statistics 2022: Usage, Trends & Markets

A healthcare chatbot is a virtual nurse that your patients can fit into your pocket. Find out their top 6 use cases and how to build them.

What you need to know before building a healthcare chatbot

The way we manage our money has changed in this digital age. The days of paper currency and jingling coins have been replaced by credit cards and apps.

How we bank has changed too, and there’s no looking back. For example, because of chatbots, banks are [projected](https://www.juniperresearch.com/press/bank-cost-savings-via-chatbots-reach-7-3bn-2023) to save over 7 billion dollars next year.

Discover how chatbots have been the key to thriving in the mobile banking era.

## AI in banking industry

Today, almost every industry has adapted to the digital world. With the recent Covid-19 pandemic, the preference for virtual customer care has made artificial intelligence (AI) necessary for business. In banking, this can mean that account holders have access to their funds despite any crisis or emergency.

People expect reliable customer service from the banks they trust with their money and assets. That shouldn’t change when they convert to digital. Using a mobile app or site should be just as easy or easier than banking face-to-face. Because of recent innovations, banks can now nurture relationships between themselves and their customers using AI technology.

Since problems don’t wait for business hours, AI-powered chatbots are an ideal solution for continual customer service. Let’s explore how.

## Benefits of chatbots in banking and financial sector

Chatbots in banking lie at the cutting edge of fintech in 2022. More than just a virtual version of customer service, chatbots provide a truly human experience.

The best bots will anticipate the needs of each person using intuitive designs. This means banking institutions can increase customer satisfaction, protect against suspicious activity, and build a database of  feedback to improve digital banking.

At the forefront of benefits is cost saving. According to research published by Juniper, chatbots will help banks save $7.3 billion by 2023. But savings with a banking chatbot don’t stop there. In that same report, Juniper explains what those multibillion-dollar savings mean: “This represents time saved for banks in 2023 of 862 million hours, equivalent to nearly half a million working years.”

With money and time saved, finance companies can afford to invest more in customer engagement. Chatbots can increase this important factor by addressing these pain points:

-   Long waits for customer service.
-   Solutions aren’t easily found on website.
-   Inconsistent advice from customer service agents.
-   Bank can’t keep up with new applications.

With a chatbot, all of these pain points can be transformed into opportunities. Instead of ruining customer experience, the relationship between bank and user is improved. Banks now have the chance to fortify relationships with customers near and far.

<figure><img alt="beautiful-dark-skinned-young-female-with-cheerful-expression-holds-smart-phone-credit-card-banks-online-makes-shopping-while-sits-against-cafe-interior.jpg" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_banking_chatbots_0_784e0e90e5/original_banking_chatbots_0_784e0e90e5.webp" height="1066" width="1600" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAMElEQVR4nGMwNxfXEGDQZmCY0dHKcOL80iMblyerCdfF+DL8//ljSkb82oqM6eX5AAQgD/6QE1MDAAAAAElFTkSuQmCC" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_banking_chatbots_0_784e0e90e5/xs_banking_chatbots_0_784e0e90e5.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_banking_chatbots_0_784e0e90e5/sm_banking_chatbots_0_784e0e90e5.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_banking_chatbots_0_784e0e90e5/md_banking_chatbots_0_784e0e90e5.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_banking_chatbots_0_784e0e90e5/lg_banking_chatbots_0_784e0e90e5.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_banking_chatbots_0_784e0e90e5/xl_banking_chatbots_0_784e0e90e5.webp 1600w"><figcaption><a href="https://www.google.com/url?q=https://www.freepik.com/free-photo/beautiful-dark-skinned-young-female-with-cheerful-expression-holds-smart-phone-credit-card-banks-online-makes-shopping-while-sits-against-cafe-interior_9591591.htm%23query%3Dbanking%26position%3D1%26from_view%3Dsearch%26track%3Dsph&amp;sa=D&amp;source=docs&amp;ust=1668438876530287&amp;usg=AOvVaw2-yySflovWl2QQAtYLbHoD">Source</a></figcaption></figure>

## Ideas for chatbot in banking industry

Chatbots can also positively impact user experience. In the past, banks have traditionally been cold in terms of virtual interactions. With a chatbot, the banking sector can now customize how they service customers.

Check out these ideas for chatbot-assisted mobile banking.

### Customer сare

For example, a person may visit the bank’s website without being greeted at all. Intuitively designed chatbots can add a touch of warmth to a moment like this.

A banking AI chatbot can sense a visitor and say something like, “Welcome! Need any help?” With natural language processing, customers are treated with the warmth they get from human agents.

### Personalization

For a personalized experience, chatbots can be one of a bank’s strongest assets. A well-designed bot can keep track of mobile banking behaviors, patterns, and needs. Many finance companies offer a vast amount of products and services. Each one is beneficial but may not be relevant to every customer.

Users may feel overwhelmed by all these options. A chatbot helps guide the customer to the most appropriate service for them. They receive a custom banking experience based on their relevant needs without having to journey through irrelevant web pages of confusing information.

### KYC Initiatives

Another way banks can use chatbots is by streamlining Know Your Customer (KYC) initiatives. Returning customers can skip doing tedious paperwork and get right to making secure transactions. And if responding to FAQs is an issue, chatbots can handle all questions in real-time.

With chatbot AI technology, you can implement all of these ideas for 24/7 use.

## Bank chatbot examples

To get a feel for how your banking service can use a chatbot, check out some of these banking bot favorites.

-   [Ally Assist](https://media.ally.com/2015-05-18-Ally-Bank-Introduces-Ally-Assist-SM-Customer-Voice-Interaction)

Ally Banks chatbot came on the scene in 2015. This intuitive bot became popular with users due to its ease of use. Ally Assist can pay bills, transfer money, and get info on check account balance.

-   [Citi Bot SG](https://www.citibank.com.sg/citibotfaq/faq.html)

The Citi Bot SG chatbot allows users to interact with their bank via Facebook Messenger. This convenient tool integrates right into Facebook so customers can get info for their bank accounts without leaving the Messenger app. Now Citi users can connect with friends and their funds in a simple and easy way.

-   [Erica by Bank of America](https://promotions.bankofamerica.com/digitalbanking/mobilebanking/erica)

A full Virtual Financial Assistant, Erica helps customers get the most out of their money. Erica not only assists with simple tasks like transfers and requests but also offers strategies that put assets to work.

-   [Clari by TD](https://www.td.com/ca/en/personal-banking/solutions/ways-to-bank/chatbot)

TD Clari is a chatbot integrated into the TD banking app. Clari offers 24/7 assistance and up-to-date transaction information. Using sharp AI, Clari also learns new skills over time to create a more helpful customer service experience.

## How to create a chatbot for banking with Chatfuel

Setting up a chatbot for your bank is a lot easier than you may think. You can use [free Chatfuel chatbot templates](https://chatfuel.com/templates) or build your own automation.

There are three key steps in creating a basic chatbot:

**1\. Sign up with Chatfuel**

After [registration](https://dashboard.chatfuel.com), we’ll ask you a few questions about your industry, business needs, and ad budget. Then, you’ll need to connect your socials to Chatfuel to let your automation interact with your customers. It’s safe — we’re an official Meta’s partner.

**2\. Build your automation**

Starting with creating a flow for FAQs is a great first step. Your banking customers will always be curious, so make sure to have a bot that’s equipped to answer the most popular questions.

**3\. Turn on your bot**

After adding your questions and any other content to your bot’s flow, you can set it live. Always keep your first bot simple and test it right in Dashboard. This way, you can easily fix any problems before your customers start interacting with your bot.

In the video below, you will learn how to build your first bot yourself.

<figure><iframe allowfullscreen="" frameborder="0" scrolling="no" src="https://www.youtube.com/embed/xr8kmZ-oG_8?start=75" title="How to create a bot: Chatbot online builder for website / Facebook / Instagram automation"></iframe></figure>

## Start your own journey today

Creating your own chatbot may sound complicated. With Chatfuel, the bot-building process is streamlined, so the most complex parts are already handled. All you have to do is design your bot’s unique flow and turn it on. [Register](https://dashboard.chatfuel.com) today and get your first 50 conversations for free.

Discover how chatbots have been the key to thriving in the mobile banking era and how to build your own chatbot code-free.

Benefits of chatbots for banking: examples and use cases

Social media is the second lead generation channel in real estate. It brings [44%](https://theclose.com/agent-survey-2021) of new leads and only falls behind referrals in #1 place with 82%. Since most real estate work is done offline, keeping socials active comes with a bit of a challenge. Below are 5 ideas for social media put together with real estate in mind.

## Showcase local businesses

Gayane is “Denver’s Most Charismatic Real Estate Agent”. She mostly posts listings, expert advice, home constructions videos and more. Another thing Gayane does are ‘local business review’ stories and videos. Such posts not only make her relatable, they also raise her credibility as a real estate expert in her area.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_social_media_ideas_real_estate_0_2dbf13deb6/xs_social_media_ideas_real_estate_0_2dbf13deb6.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_social_media_ideas_real_estate_0_2dbf13deb6/sm_social_media_ideas_real_estate_0_2dbf13deb6.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_social_media_ideas_real_estate_0_2dbf13deb6/md_social_media_ideas_real_estate_0_2dbf13deb6.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_social_media_ideas_real_estate_0_2dbf13deb6/lg_social_media_ideas_real_estate_0_2dbf13deb6.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_social_media_ideas_real_estate_0_2dbf13deb6/xl_social_media_ideas_real_estate_0_2dbf13deb6.webp 1605w" width="1605" height="906" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_social_media_ideas_real_estate_0_2dbf13deb6/original_social_media_ideas_real_estate_0_2dbf13deb6.webp" alt=""><figcaption>Gayane showing Denver local spots in stories and posts</figcaption></figure>

A story and a video example from Gayane’s Instagram

To adapt this idea to your business:

1.  Think of both popular and lesser known coffee shops or restaurants in the area of your listings.

2.  Pick a place you want to showcase.

3.  Make a short video or a story about the spot you picked.


Remember, these reviews are a way to gain some social proof and show that you’re relatable. So, don’t overthink it. Talk about the food and service, the location and neighborhood the way you’d tell it to a friend. Reassure homebuyers ([40%](https://fitsmallbusiness.com/real-estate-statistics/) end up regretting location choice) that the location they’re picking is a good one by showing the neighborhood yourself.

## Ask what your audience thinks

An active discussion in comments improves your engagement rate and shows Facebook algorithms that people are interested in your content. Look at how Etsy, an e-commerce platform, uses questions to encourage people to comment.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_social_media_ideas_real_estate_1_27dc67ac79/xs_social_media_ideas_real_estate_1_27dc67ac79.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_social_media_ideas_real_estate_1_27dc67ac79/sm_social_media_ideas_real_estate_1_27dc67ac79.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_social_media_ideas_real_estate_1_27dc67ac79/md_social_media_ideas_real_estate_1_27dc67ac79.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_social_media_ideas_real_estate_1_27dc67ac79/lg_social_media_ideas_real_estate_1_27dc67ac79.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_social_media_ideas_real_estate_1_27dc67ac79/xl_social_media_ideas_real_estate_1_27dc67ac79.webp 684w" width="684" height="651" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_social_media_ideas_real_estate_1_27dc67ac79/original_social_media_ideas_real_estate_1_27dc67ac79.webp" alt=""><figcaption>A simple question post that generated almost 300 comments</figcaption></figure>

To start using this idea, come up with a list of questions related to real estate. Here are some examples to get you started:

1.  Home renovation: Which cabinet style do you prefer? Which exterior style do you prefer? What kind of kitchen do you look for?

2.  Home buying: How much does an average home sell for? What common mistakes first-time homebuyers make? Can you buy a home with a bad credit score?

3.  Asking opinions: What state is the most popular among homebuyers? Is it worth buying a fixer-upper? How many rooms do you look for in a house?


Use and expand on these examples and if you get stuck, don’t hesitate to google some more. You can go one step further and set up automated lead generation from the comments you receive.

### Generate leads from comments

Automated lead generation is when a preconfigured bot responds to comments instead of you. Don’t worry, this is a bot compliant to Facebook rules. Here’s how it works: you sign up with Chatfuel, connect your Facebook or Instagram page and create a conversation logic. You then connect a single or multiple posts to this logic and set automation live.

To generate leads from comments, use Comments Autoreply functionality. It lets you leave a public or a private reply to a new comment. Go to Flow Builder and choose Comments Autoreply, select your posts and add your response.

The response can be a simple message saying ‘Thanks, we appreciate your comment! Do you want to learn more about our products? ’ with a button to your website under it. Or the logic can be more complex. For example, a survey with multiple questions where the results and contact data are automatically sent to your email address.

Sign up with Chatfuel to try lead generation from comments yourself.

## Share your expertise

Educational posts address questions and concerns of your followers. These include obvious ones and the ones that your audience is not aware of. Zillow has a good example of a short, informative post.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_social_media_ideas_real_estate_2_c64213ccf9/xs_social_media_ideas_real_estate_2_c64213ccf9.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_social_media_ideas_real_estate_2_c64213ccf9/sm_social_media_ideas_real_estate_2_c64213ccf9.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_social_media_ideas_real_estate_2_c64213ccf9/md_social_media_ideas_real_estate_2_c64213ccf9.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_social_media_ideas_real_estate_2_c64213ccf9/lg_social_media_ideas_real_estate_2_c64213ccf9.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_social_media_ideas_real_estate_2_c64213ccf9/xl_social_media_ideas_real_estate_2_c64213ccf9.webp 679w" width="679" height="803" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_social_media_ideas_real_estate_2_c64213ccf9/original_social_media_ideas_real_estate_2_c64213ccf9.webp" alt=""><figcaption>Zillow explaining how to sell a house for more profit</figcaption></figure>

Don’t be afraid to experiment with the format of such posts: long or short, images or videos, expert opinion or industry news (more on this later). Here are some things you can talk about:

-   Finance: mortgage, lender, market prices;

-   Home improvement: planning, renovating, furnishing;

-   Rules and regulations: legal, pre-approval, income and employment.


Come up with a few ideas for any of these topics. Get into homebuyers shoes and think of some of their questions and concerns, then address those with an educational post. If you’re low on creativity, check out this list of [100 before-you-buy questions](https://criterium-lalancette-dudka.com/wp/wp-content/uploads/2019/11/100-Questions.pdf).

## Post industry updates

New Mexico realtor Eli Nevarez shows a good example on how to keep your audience well informed. Keeping up with the industry news highlights your expertise on the market and awareness of the trends.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_social_media_ideas_real_estate_3_1ea9475e39/xs_social_media_ideas_real_estate_3_1ea9475e39.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_social_media_ideas_real_estate_3_1ea9475e39/sm_social_media_ideas_real_estate_3_1ea9475e39.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_social_media_ideas_real_estate_3_1ea9475e39/md_social_media_ideas_real_estate_3_1ea9475e39.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_social_media_ideas_real_estate_3_1ea9475e39/lg_social_media_ideas_real_estate_3_1ea9475e39.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_social_media_ideas_real_estate_3_1ea9475e39/xl_social_media_ideas_real_estate_3_1ea9475e39.webp 673w" width="673" height="597" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_social_media_ideas_real_estate_3_1ea9475e39/original_social_media_ideas_real_estate_3_1ea9475e39.webp" alt=""><figcaption>Eli explaining a recent change in First Time Home Buyers program</figcaption></figure>

Such posts are very similar to educational ones, except they focus more on:

-   Industry news;

-   Market updates;

-   Changes in regulation;

-   Changes in mortgage programs.


If you’re looking for some solid sources for industry news, check out realtor.com or inman.com.

## Add testimonials

In real estate, public opinion matters, with as much as [43%](https://www.outboundengine.com/blog/real-estate-marketing-benchmarks-report-is-here/) of real estate agents investing their extra marketing budget in referrals. To build up your reputation, include posts with the sales you close and show former homebuyers become now homeowners. For example, look at Bianca Morrison from Chicago, who includes videos with happy clients in their new home after closing.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_social_media_ideas_real_estate_4_03a2457207/xs_social_media_ideas_real_estate_4_03a2457207.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_social_media_ideas_real_estate_4_03a2457207/sm_social_media_ideas_real_estate_4_03a2457207.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_social_media_ideas_real_estate_4_03a2457207/md_social_media_ideas_real_estate_4_03a2457207.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_social_media_ideas_real_estate_4_03a2457207/lg_social_media_ideas_real_estate_4_03a2457207.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_social_media_ideas_real_estate_4_03a2457207/xl_social_media_ideas_real_estate_4_03a2457207.webp 669w" width="669" height="595" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_social_media_ideas_real_estate_4_03a2457207/original_social_media_ideas_real_estate_4_03a2457207.webp" alt=""><figcaption>Customers celebrating their home purchase with Bianca</figcaption></figure>

Take several photos or make a video after closing the home, make sure to include your clients, interior and exterior of the home itself. For the description, provide details about: your clients’ story, how and why they chose that property, how your services helped them.

## Do more with your leads

Applying these ideas should bring you more leads. Why not put qualifying and nurturing them on autopilot? With Chatfuel you can automate up to 98% of requests: responses to FAQs, replies to comments, booking appointments and calls. All done right in Messenger chat or Instagram DMs. Try Chatfuel yourself, first 50 chats are free.

Raise credibility, gain social proof, get more comments and generate more leads with these 5 social media ideas for real estate

Top 5 social media ideas for real estate

It might be challenging to automate the communication when you have a strong connection with your customers. Especially when your business isn’t all about money, you have engaged customers who know the people are standing behind the company. In this case, the customers often buy not only because of the products but to support people with the same values.

It seems that you’ll lose everything you’ve been building if a chatbot does all your work, especially when your primary channel is social media.

But TheCultt’s co-owners disproved it: in three months, they increased sales, decreased response time by 2 hours, and raised customers’ loyalty. So here we’ll show you how it’s possible and what features to implement in your business.

## TheCultt: a resale platform for sellers and customers

TheCultt is a resale platform. It helps buy premium secondhand accessories from luxury brands such as Celine, Gucci, and Fendi and niche brands like Danse Lente, Yuzefi, and Wandler. The brand owners stand for reuse and support sustainable consumption, but select only valuable accessories which are still fashionable.

Brand’s clients are divided into two groups:

-   sellers who shape the brand’s collection;
-   customers who come for an excellent consuming experience.

> “That’s why it’s equally important to accommodate the interests and requests of both client categories. Thought-of client service helps to reach this goal. And in our opinion, it’s directly connected with automation and fast request handling. A user has written to us and showed the interest — we aim to save and multiply this interest” — says co-owner Anna Avtaykina.

## Routine took all time for creation and development

TheCultt is a small and enthusiastic team, so they had two main problems:

1.  Communication with clients took too much time;
2.  They had no resources to launch new activities but a lot of great ideas that could bring more leads.

> “We have a well-developed Instagram account (35k+ followers) and mainly communicate with clients in DM. It takes a lot of resources, so we’ve been searching for possible growth points and discovered automation. Chatfuel offers many marketing solutions and allows testing the hypotheses even with a limited budget” — says co-owner Anna Avtaykina.

## Welcome Messages and Autoreplies decreased response time and increased loyalty

However, the brand owners were afraid to lose a personal touch in every message, so they decided to try it. We offered two solutions for routine automation:

-   **Welcome Message.** The team created a welcome message using a ready-made template with the company’s story. So, the customers didn’t have time to lose interest while waiting for a long answer.
-   **Comments Autoreplies.** TheCultt set up answers for comments about price, availability, and goods condition.

This is what client service manager Yana Kurapova says about the automation:

> “That’s great that I can build a chatbot, so it sends a message that it’s our work-off time, and we’ll respond later. It helps our customers to know that we’re having a day-off, not ignoring them. It increases our customers’ loyalty and is seen in sellers’ and customers’ feedback.
>
> Our clients ask the same questions every day: “How to make an order?”, “How to sell my bag?”. And a chatbot made my life easier — our response time decreased by 2 hours. It helped to increase loyalty and concentrate on more complicated tasks.”

The company automated all routines and decided to test something engaging and unique to generate more leads and purchases.

## It’s time to check the first creative and engaging solution

The team launched a game in their Stories to engage the customers and encourage them for new purchases. First, they made a video of two bags: one of them was original, the second one was fake. And users were to identify the original bag and leave a comment below. After the answer they received a promo code for the next purchase.

By this, the brand’s owners tested their hypothesis that their keen on fashion audience is always interested in demonstrating their knowledge.

<figure><img src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_resale_platform_story_0_bedc3f9a05/original_resale_platform_story_0_bedc3f9a05.webp" loading="lazy" alt="" height="1624" width="1532" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAAECAIAAAAmkwkpAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAPUlEQVR4nGP49vXL92+/Xr18CSQZnj1/cfTI+Tt37u/fe5JBTJg3LztJTUWhtqKAQV/fICkx3tHRMS83CwCcMBxLZozYowAAAABJRU5ErkJggg==" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_resale_platform_story_0_bedc3f9a05/xs_resale_platform_story_0_bedc3f9a05.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_resale_platform_story_0_bedc3f9a05/sm_resale_platform_story_0_bedc3f9a05.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_resale_platform_story_0_bedc3f9a05/md_resale_platform_story_0_bedc3f9a05.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_resale_platform_story_0_bedc3f9a05/lg_resale_platform_story_0_bedc3f9a05.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_resale_platform_story_0_bedc3f9a05/xl_resale_platform_story_0_bedc3f9a05.webp 1532w"><figcaption>This is how TheCultt's chatbot interacted with users<br></figcaption></figure>

The game teased the audience for the next step — TheCultt posted an analysis of the bags showing the details that prove the bag is or isn’t real.

It’s impossible to process all comments by hand, so TheCultt automated the comments too:

1.  They thought of the possible ways of interaction and understood that a person could leave two comments with different answers, making the process more difficult.
2.  So their chatbot automaticcaly responded to every comment in DM. All participants got the results and had to confirm the answer using the buttons.
3.  The chatbot gave a promo code if the answer was correct and sent a website link where the winners could use the promo.

> “And all of that without our effort! Our team put the idea into action, and bot handles the activity on its own. Happy clients, no burnout team members — wow!” — co-owner Tatyana Ermakova shares her impressions.

## The results: increased conversion, low client cost and engaged customers

In the beginning, the team launched this contest without advertising. It brought almost 1000 conversations per month and about 300 participants. After that theCultt decided to run ads and got exciting results:

-   450 people received a promo code;
-   170 of them made a purchase in the 3,5 months after the launch;
-   +47% to the existing number of conversations;
-   <$2 is a client cost, considering marketing costs.

> “Chatfuel helped us to optimize our marketing a lot. So, we want to continue our collaboration to solve new communication and marketing tasks. We find Chatfuel effective and a perfect solution for ad integrations. With the right approach, you get a chatbot helping to solve problems in a moment, not an irritative tool.
>
> Users today are too overwhelmed. They react fast to something new and get tired very soon. So, such an innovative way of interaction and customer attraction seem an excellent idea for us, ” — co-owner Tatyana Ermakova says.

You can automate the routine and engage your customers in a new way with Chatfuel. [Sign up](https://dashboard.chatfuel.com/sign-up) and get your first 50 conversations for free. After signing up, you can set up auto-replies for all your FAQs in a few minutes and test the automation today.

TheCultt shares how to increased sales, decreased response time, and raised customers’ loyalty. It might be challenging to automate the communication when you.

Resale platform raised conversion by 37% using a chatbot

Attracting customers is one of the main parts of any business. For tech companies the market is even more competitive when you add other international players in global markets. Luckily, acquiring new customers with lead generation strategies is something any business owner can learn.

## What is a lead generation strategy?

Your relationship with any customer always starts the same. You need to find people who are potentially interested in what you’re selling. In marketing, this process is called lead generation. You guide your clients through the marketing funnel to eventually sell them your products. For many businesses creating a simple website and asking customers for their email via a form might work just fine. But to truly scale up your business you need to become flexible and try different effective lead generation strategies.

<figure><img src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_leads_for_technology_companies_0_2e88c65729/original_leads_for_technology_companies_0_2e88c65729.webp" loading="lazy" alt="What is a lead generation strategy" height="1168" width="2080" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAI0lEQVR4nGOYXr46xLD86oXr3398Y7DwbmVg8Hv/5s2nTx8BtscPCSVEfrEAAAAASUVORK5CYII=" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_leads_for_technology_companies_0_2e88c65729/xs_leads_for_technology_companies_0_2e88c65729.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_leads_for_technology_companies_0_2e88c65729/sm_leads_for_technology_companies_0_2e88c65729.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_leads_for_technology_companies_0_2e88c65729/md_leads_for_technology_companies_0_2e88c65729.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_leads_for_technology_companies_0_2e88c65729/lg_leads_for_technology_companies_0_2e88c65729.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_leads_for_technology_companies_0_2e88c65729/xl_leads_for_technology_companies_0_2e88c65729.webp 2080w"></figure>

Such strategies include building landing pages for your website, republishing your content elsewhere, hosting online events and many more. Trying out and testing different strategies is a must for any business owner. Below are 3 lead generation strategies that will help you get more leads. They’ll also show you ways to better qualify your leads and attract customers who are more likely to buy.

## Building landing pages

Most social media ads or marketing emails want you to click a link. And most of the time this link leads to a landing page. Businesses create such pages on their website with a specific goal in mind: advertising campaign, test-marketing or something else.

Landing pages differ from regular web pages in one key element, they all have the same goal — to lead your visitors to a call-to-action or a CTA. Simply, to make them do a certain action. A common example is to include buttons like ‘Sign Up’ or ‘Try free’, or to provide a form to ask visitors for their contact info. A landing page takes someone who’s interested in your product and converts them to a potential customer.

The most common and effective way to use landing pages is to choose a CTA and then ask people to leave their contact info. It could be an email or a phone number, or both. This way, you can continue communication and cultivate their interest in your product.

### Works best for

Software companies, e-commerce, B2B or a small to middle business owners. Most companies benefit from landing pages.

## Content syndication

Content syndication is the process of reposting content from your website to third-party websites. You can republish anything: articles, video tutorials, blog posts and guest columns. But since Google doesn’t like duplicated content, you need to follow certain rules. Otherwise, your customers won’t see your content in search top results. So instead of duplicating the original, syndicated content refers to it, which helps you keep a healthy search engine optimization (SEO) score.

A simple way to try this strategy is to do a Google search for ‘‘originally published by” or “original post by”. Make sure you include the quotes as well. This will show articles from sites that often post syndicated content. Go through these results and find sites that might be interesting to your audience.

Another way is to start with an already established platform. A site like [Medium](http://medium.com) already has a reader base and a higher authority compared to your website. Find someone who writes about similar things and ask them to republish your content or start your own column and do it yourself. Either way, make sure you refer to the original content in all of your reposts.

### Works best for

Companies who already have their own blog and want to expand their audience, for example, [Zoom](https://zoom.us), [Dropbox](https://www.dropbox.com) or [Chatfuel](https://chatfuel.com).

## Organizing webinars

An online webinar lets you interact with potential clients, answer their questions and address their concerns. A casual atmosphere of a webinar doesn’t feel like a one-on-one interaction with a sales manager. This naturally builds an organic relationship and shows people they can trust you.

To prepare for a webinar, answer two questions: who and what. Answering the 'who' helps you choose a segment of your auditory. For example, decide whether you want to invite your current customers only or attract new leads via social media like Facebook. For the ‘what’ part, choose a format. Do some planning and prepare materials, if necessary. When you are ready, make an announcement on social media and host your webinar. Your main goal is to answer any questions or concerns your leads have and remove any doubts they got about becoming your client.

You can quickly test this strategy on social media without creating a website or any web forms. After you get your content ready, sign up with [Chatfuel](https://dashboard.chatfuel.com/sign-up). It’s a no-code automation platform for social media like Facebook and Instagram. In our case, we need it to gather leads from comments, so when people leave a comment to your webinar announcement post, your bot will react and collect emails or phone numbers automatically. Connect your page to Chatfuel, open Home tab and use Get Leads From Comments template. Change text information and tweak this template to your liking. Then, make your announcement post and enable automation. You’ll start receiving leads.

If the strategy works and you like the results, you can expand automation for webinars even more. Everything from start to finish: collecting leads, sending out invitations, providing a Zoom link to the webinar and exporting your leads to a Google Sheet. This frees up a lot of time for you to scale this strategy and even get more customers.

### Works best for

Any size technology company can benefit from webinars. Tech giants like IBM use this strategy and offer customers valuable info to nurture their leads.

## Try, then scale

There are plenty of other lead generation strategies. We recommend choosing one or two at a time, depending on your goals and the resources you can allocate. After you evaluate the results and feel comfortable, try to explore new strategies and scale up the ones that work.

What is lead generation strategy? Read about best lead generation strategies for technology companies and choose one that fit your business

3 best lead generation strategies for technology companies

My name is Mary, I’m a Product Manager at Art&Fact. Personally, I care about my health and my skin in particular. I would even call myself a full-time beauty enthusiast. I usually spend a lot of time reading about different skincare products and take my time to choose a good fit for myself. Now, working at one of the largest beauty brands in Russia — I can help our customers build their skincare routine easily.

## How to make it nice and easy?

[Art&Fact](https://www.art-fact-products.com) is a Russian beauty brand that manufactures cosmetics and skincare products. Since April 2020, the company has brought out more than 35 face, skin, and hair products to the market. I think we’re growing pretty fast for a young company. Our brand has its own philosophy regarding the production process: using only effective and clinically-tested formulas.

We develop these formulas in collaboration with leading labs in Europe and the US. And then manufacture them in Russia under stringent standards (quality control). No artificial fragrances, dyes, or flashy ingredients, nothing like that. And, of course — no animal testing. At the same time, the company successfully keeps the products at affordable prices, so most of our customers can purchase high-quality products for each stage of their skincare routine. There are different customer needs, even though there are only a few skin types. So we realized that choosing a right fit might be challenging for some of our customers.

Art&Fact has a nice Instagram account, and many customers prefer purchasing products right there. So we get lots of very similar questions in our DMs: ‘Is it better to buy serum or cream? ’, ‘What products are a good to use in the winter? ’, ‘Are your products safe for my skin? ’

My team and I decided to run a test promo: free Zoom consultations with skin care professionals to help our customers choose suitable products. Initially, we wanted to see if it will simplify selecting and purchasing process for our clients. We kept it simple: 100 video consultations on Zoom, 30 minutes each.

## Please, try again

<figure><img alt="Art' Fact Chatfuel bot" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_low_cost_hypothesis_testing_0_44af5447d7/original_low_cost_hypothesis_testing_0_44af5447d7.webp" height="1280" width="1280" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAAECAIAAAAmkwkpAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAP0lEQVR4nAE0AMv/AOP//4BifFVoZrnFnQClhnxyYUEACS5gZWMAOhQkhGZMMEtVWISPALLH2pWcrGNygavI1FzxF0g7lvj7AAAAAElFTkSuQmCC" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_low_cost_hypothesis_testing_0_44af5447d7/xs_low_cost_hypothesis_testing_0_44af5447d7.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_low_cost_hypothesis_testing_0_44af5447d7/sm_low_cost_hypothesis_testing_0_44af5447d7.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_low_cost_hypothesis_testing_0_44af5447d7/md_low_cost_hypothesis_testing_0_44af5447d7.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_low_cost_hypothesis_testing_0_44af5447d7/lg_low_cost_hypothesis_testing_0_44af5447d7.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_low_cost_hypothesis_testing_0_44af5447d7/xl_low_cost_hypothesis_testing_0_44af5447d7.webp 1280w"></figure>

I went through several important steps. First, I hired 5 skincare professionals and prepared info cards for each of them. I added qualification and experience details, so clients could learn more about each professional and choose one to consult with. Next, I created a short survey about the skin type and other details to make each consultation more productive and personalized. Finally, I had to find a platform to put everything together.

Like most beauty professionals, I’ve already heard about YClients. So, I decided to go with them. They can schedule Zoom meetings, which was very important for my project. My initial plan was to make an Instagram post with promo details. Then send a Typeform link to people who replied to the post. They would complete a pre-consultation survey and receive a link to YClients. Finally, they would book a meeting with a skincare professional.

I spent several hours setting everything up: profiles, schedules, small pre-consultation survey, then I tried to launch the whole thing. Bam, error message: please try again. It just wouldn’t work. I was bombarding support and nervously explaining the delay to my manager. It was late in the evening when I left the office feeling really hopeless. I spent two weeks trying to get this ship sailing and still didn’t depart.

## Why don’t we make a chatbot?

When I got back home that night, my husband Nick noticed that something was off. He asked me what happened and told him the whole story. Why don’t we make a chatbot? — he said. Nick works at [Chatfuel](https://chatfuel.com), and at first, I thought he was joking. I couldn’t manage a platform made for beginner users, and he was suggesting I make a bot. Why not try? — I thought. So I grabbed a laptop and started building my first bot.

It was important for me to make it so that clients wouldn’t leave Instagram. My bot would DM users who commented on the post with the keyword ‘I want consultation’ and offer them the survey. Clients then can answer the key questions before the consultation. Their answers would be saved to Google Sheets. After this, our customers would choose skincare professionals right in Instagram DMs.

I updated the profile cards with pictures and descriptions. After the survey, clients would receive a link to Calendly and schedule a Zoom meeting. Calendly supports sending follow-ups for both email and SMS. That allowed me to solve another problem. The skin care professionals could now recommend products after the consultation with a couple of clicks. 40 minutes later my bot was ready.

## Here we go

Our marketing team launched an ad campaign and published a post the very next day. And a few days later we got measurable results of my project. Feeling confident, I went to show metrics to our CEO:

-   We raised our outreach and engagement rate. 100 applications made within 2 hours.
-   We tested a hypothesis with relatively low costs and resources involved.
-   86 out of 100 applicants made a purchase right after the consultation.
-   Another 200 users got a discount code.

Participants who didn’t make it on time got a discount code and most likely will use it to make a purchase. After the promo was done, we received tons of messages from people asking when is the next one, which indicates a high engagement rate.

And the setting up process wasn’t as difficult as I thought. You just need to get the main idea of building a bot — add one block after another, connect them, add attractive content, and use the integrations that are useful for you. If you want to see an example before building a brand new one, check out [my bot](https://chatfuel.com/share/?flow=61c2f9c231fd7715e0b4b33b). Feel free to use it as a template.

## Against the odds

When I look back at the path I went through, I feel so proud. I didn’t give up, even though I was so close to doing it. I learned a lot of new things, and I realized that walking a beaten path is not as easy as it seems, and it’s good to venture out. Nowadays it’s very important to think outside the box and try new useful tools.

And a cherry on the top — I got a bonus for my successful project. And I know exactly who’s going to help me celebrate it.

<figure><img alt="" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_low_cost_hypothesis_testing_1_5669f65ab8/original_low_cost_hypothesis_testing_1_5669f65ab8.webp" height="1280" width="945" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAMAAAAECAIAAADETxJQAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAMUlEQVR4nGNoLyutaJ5ZEBnKkJ/iEepoaiMnydAyoWNqS83tozsZfvz+w8vO++3bewA+KhHzBkHU+wAAAABJRU5ErkJggg==" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_low_cost_hypothesis_testing_1_5669f65ab8/xs_low_cost_hypothesis_testing_1_5669f65ab8.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_low_cost_hypothesis_testing_1_5669f65ab8/sm_low_cost_hypothesis_testing_1_5669f65ab8.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_low_cost_hypothesis_testing_1_5669f65ab8/md_low_cost_hypothesis_testing_1_5669f65ab8.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_low_cost_hypothesis_testing_1_5669f65ab8/lg_low_cost_hypothesis_testing_1_5669f65ab8.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_low_cost_hypothesis_testing_1_5669f65ab8/xl_low_cost_hypothesis_testing_1_5669f65ab8.webp 945w"></figure>

Cheers, Mary 🙌

[Sign up with Chatfuel](https://dashboard.chatfuel.com) for free today — no coding skills, previous experience, or credit card required. You can also [use the template](https://chatfuel.com/share/?flow=61c2f9c231fd7715e0b4b33b) Mary used for her bot as your starting ground.

Beauty brand Art & Fact creates an Instagram bot with Chatfuel. It helped them test a hypothesis easily and at a low cost.

Beauty Brand Tests Hypothesis at Almost No Cost

‍**The challenge:** A clothing brand from Cleveland wanted to acquire new customers ‍ ‍**The outcome:** They increased the conversion rate by 22% in one campaign and generated $1,075 in another one in 15 hours

## ILTHY brand

Cleveland natives Kumar Arora and Glen Infante teamed up in 2011 to create ILTHY (I love the hype). In the last ten years the duo launched distinctive products and joined forces with a wide range of collaborators including Lebron James, Nike, Machine Gun Kelly, Cleveland Cavaliers, and more.

The company sells various apparel including shirts, bottoms, hats and accessories.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_fashion_brand_ilthy_ai_chatbot_instagram_automation_0_040a5bb835/xs_fashion_brand_ilthy_ai_chatbot_instagram_automation_0_040a5bb835.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_fashion_brand_ilthy_ai_chatbot_instagram_automation_0_040a5bb835/sm_fashion_brand_ilthy_ai_chatbot_instagram_automation_0_040a5bb835.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_fashion_brand_ilthy_ai_chatbot_instagram_automation_0_040a5bb835/md_fashion_brand_ilthy_ai_chatbot_instagram_automation_0_040a5bb835.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_fashion_brand_ilthy_ai_chatbot_instagram_automation_0_040a5bb835/lg_fashion_brand_ilthy_ai_chatbot_instagram_automation_0_040a5bb835.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_fashion_brand_ilthy_ai_chatbot_instagram_automation_0_040a5bb835/xl_fashion_brand_ilthy_ai_chatbot_instagram_automation_0_040a5bb835.webp 2840w" width="4160" height="2336" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_fashion_brand_ilthy_ai_chatbot_instagram_automation_0_040a5bb835/original_fashion_brand_ilthy_ai_chatbot_instagram_automation_0_040a5bb835.webp" alt="ILTHY Chatbot example"><figcaption></figcaption></figure>

ILTHY was looking to expand their reach and promote their creative venture, ultimately getting more customers. Kumar set a goal of driving sales to see how much time he can actually save with Instagram automation. They decided to try to engage new customers by giving them a 10% off gift card.

> “The idea was, if we could get 50-100 people to use the discount code on Instagram, it would clearly demonstrate that there is a demand. The next thing for us then would be to spend more time experimenting with the possibilities that chatbot automation provides.”, says Kumar.

The company had no previous experience with the no-code approach, but was open enough to embrace it.

The ILTHY team settled down on launching two campaigns. A one month campaign to see how much client engagement and sales they could generate long term. The second, Memorial Day campaign aimed to show just what they could do with a chatbot solution in under 24 hours.

After going through several ideas, Kumar decided to keep it simple. One word. DMs. Well, two words. Direct messages are one of the top ways customers contact stores and business owners. Add a no-code bot to your Instagram store and you’ve got yourself instant replies to customers 24/7.

> “I was initially concerned that I’d be too confused with chatbot building. JSON, integrations and other technical stuff kind of scared me for a second. I quickly went through the basics like collecting user emails or phones and right off the bat was able to build my first chatbot.”, says Kumar.

## How it works

A customer DMs the company’s Instagram page after seeing a promocode in their bio. Then they send a direct message with a specific keyword to the company’s Instagram. For their first campaign ILTHY used a promocode 'TRYME'. A customer then enters their name, email and phone number and instantly gets a unique 10% off gift card.

On ILTHY’s side, they had to make sure they could set up a system to check if a person sending their data is not already in their Shopify customer list. Here’s how it happens. The bot receives the customer name, email and number then “asks” Shopify using API if such customer is already in its database. Only if the answer is no, the customer gets a unique 10% gift card.

## Results

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_fashion_brand_ilthy_ai_chatbot_instagram_automation_1_4ea1356ee5/xs_fashion_brand_ilthy_ai_chatbot_instagram_automation_1_4ea1356ee5.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_fashion_brand_ilthy_ai_chatbot_instagram_automation_1_4ea1356ee5/sm_fashion_brand_ilthy_ai_chatbot_instagram_automation_1_4ea1356ee5.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_fashion_brand_ilthy_ai_chatbot_instagram_automation_1_4ea1356ee5/md_fashion_brand_ilthy_ai_chatbot_instagram_automation_1_4ea1356ee5.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_fashion_brand_ilthy_ai_chatbot_instagram_automation_1_4ea1356ee5/lg_fashion_brand_ilthy_ai_chatbot_instagram_automation_1_4ea1356ee5.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_fashion_brand_ilthy_ai_chatbot_instagram_automation_1_4ea1356ee5/xl_fashion_brand_ilthy_ai_chatbot_instagram_automation_1_4ea1356ee5.webp 2840w" width="4160" height="816" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_fashion_brand_ilthy_ai_chatbot_instagram_automation_1_4ea1356ee5/original_fashion_brand_ilthy_ai_chatbot_instagram_automation_1_4ea1356ee5.webp" alt="Results with a chatbot"><figcaption></figcaption></figure>

For their first monthly campaign ILTHY was able to **increase the conversion rate by 22%**, **generating $2,303 in total sales**. 197 customers engaged with their bot resulting in **43 completed orders** with an average order value of $53.

Their second Memorial Day campaign was even more impressive. In just **15 hours**, they were able to generate **$1,075 in sales** after 60 people engaged with the bot.

## Conclusion

Launching an Instagram campaign might look like a daunting task, but with the clear plan and the right tools it has never been easier. Staying ahead of competition is a top priority in a modern business environment. ILTHY saw value in utilizing chatbots which in turn increased their sales and expanded their customer base.

If you liked this, read about how a customer service automation [slashed HelloFresh response time](https://chatfuel.com/blog/hellofresh-reduces-support-wait-times-with-chatfuel-messenger-bot) by 76%. Or see how you can increase sales by improving customer journey with a bot.

Looking for even more advice and inspiration? Join our [Facebook community](https://www.facebook.com/groups/chatfuel).

The art and apparel company ILTHY increases revenue by using Instagram Automation. ‍The challenge: A clothing brand from Cleveland wanted to acquire new.

Fashion Brand Boosts Conversions 22% on Instagram

When you’ve been building chatbots for clients for a while, it can sometimes seem as if you speak a different language than the rest of the world. But if this is your business, or an industry you’re trying to get into, explaining the benefits of this technology simply and concisely to prospects is a very important skill. From our extensive experience, here are the most important principles a chatbot marketing agency should stick to during the *Why you need a chatbot* conversation with a prospective client. Follow them so you can help prospects easily understand what this technology—and your services—can do for them so you can close the deal.

## 1\. Focus on the problems a chatbot can solve

A person who has never used a Messenger bot before will most likely get confused if you start pitching an automated robot that will talk to their customers. At worst, it sounds scary! And at best, you’ll sound like a crazy tech person who wants to sell the next shiny thing on the internet.

Instead, approach the conversation from the perspective of what their business is struggling with at the moment. What’s a problem they face every day that a chatbot can easily take care of? To give you inspiration, here are a few of the most common ones.

### I get too many messages on Facebook asking the same things

Many business owners (especially the smaller [ecommerce stores](https://chatfuel.com/blog/9-reasons-your-ecommerce-business-needs-a-chatbot)) have this problem. Every day, they get bombarded with dozens or even hundreds of questions about the same things: contact details, shipping information, payment options, etc. Fortunately, as you know, these and other [frequently asked questions can be automated](https://chatfuel.com/blog/chatbot-for-customer-service) using a Messenger chatbot. (You can even set up a bot to answer these questions before the user asks them, thanks to Ice Breakers.)

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_pitch_chatbots_to_new_clients_0_9aadccb5ea/xs_pitch_chatbots_to_new_clients_0_9aadccb5ea.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_pitch_chatbots_to_new_clients_0_9aadccb5ea/sm_pitch_chatbots_to_new_clients_0_9aadccb5ea.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_pitch_chatbots_to_new_clients_0_9aadccb5ea/md_pitch_chatbots_to_new_clients_0_9aadccb5ea.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_pitch_chatbots_to_new_clients_0_9aadccb5ea/lg_pitch_chatbots_to_new_clients_0_9aadccb5ea.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_pitch_chatbots_to_new_clients_0_9aadccb5ea/xl_pitch_chatbots_to_new_clients_0_9aadccb5ea.webp 1920w" width="1920" height="1080" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_pitch_chatbots_to_new_clients_0_9aadccb5ea/original_pitch_chatbots_to_new_clients_0_9aadccb5ea.webp" alt="bot building"><figcaption>Ice Breakers are FAQ options that you can set to appear for users as soon as they arrive at a bot.</figcaption></figure>

### I can’t respond to prospects fast enough

In the age of social media, speed is the name of the game. [43% of consumers](https://www.retailtouchpoints.com/features/news-briefs/43-of-consumers-expect-24-7-customer-service-from-e-tailers) expect that online businesses will be responsive and provide service 24/7. So if *you* don’t respond fast enough, your lead will become someone else’s customer.

Fortunately, chatbots don’t need lunch breaks and rarely go on vacation. That’s why a chatbot is the perfect “employee” to help fulfill your customers' high expectations and increase those conversion rates. While bots aren’t meant to replace human employees entirely, they can handle the repetitive inquiries around the clock so your client’s human employees can focus on more complex tasks.

### I’m losing sales because I forget to follow up with leads

For some products and services, leads simply need more touch points from the business to get them to purchase. This is especially true for high-ticket items and complex services. Unless your prospective client has a team of highly trained salespeople and a great tech stack, it’s likely they’re not following up with each lead at the right time.

A Facebook Messenger chatbot can make that process easier and more efficient by reengaging the leads on its own, automatically. For a business, that means fewer forgotten tasks, less frustration, and more sales.

As a Messenger chatbot agency focusing on this objective, you’ll want to look into:

-   [Chatfuel’s Re-engage tab](https://docs.chatfuel.com/en/articles/955973-re-engage-tab)

-   Sequences

-   [One-Time Notifications](https://youtu.be/vTwdLHar6pI)

-   [Sponsored messages](https://chatfuel.com/blog/sponsored-messages-guide-to-reengaging-chatbot-subscribers)


These are all great tools for building chatbots that can successfully reengage a client’s leads and get them to make a purchase.

<figure><img><figcaption></figcaption></figure>

### I can’t manage to respond to all the comments on my business’s Facebook posts

If the client’s business has an engaged online community and gets lots of comments on their Facebook page posts, that’s a huge opportunity! Humans can often overlook some of the comments and leave them without a response. But—you guessed it—a Messenger chatbot won’t miss any.  It can be set to respond as soon as a person comments on a post (or after a delay, if you prefer). The [Comments Autoreply functionality](https://chatfuel.com/blog/how-to-turn-facebook-post-commenters-into-customers) can be used for contests and giveaways, but also to provide more information about the client’s business and their products or services.

<figure><img><figcaption></figcaption></figure>

## 2\. Showcase results

Once you’ve established what kind of a problem the business is struggling with, let them know that this is something that can be resolved with a chatbot (instead of with expensive software or by hiring extra people).

If your chatbot development agency already has successful past projects, add these to a portfolio that’s easy to share with your new prospects. Focus on exactly what your prospective client needs, and tell them how you’ve done it successfully for other clients before.

If they’re interested in spending less time responding to messages, for example, tell them how you’ve automated responses for other businesses in the past. In this case, don’t focus on the number of users this other chatbot had, or how many reengage messages you had it send. Instead, highlight the metrics that matter to them: the hours the bot saved your previous client and the lightning-fast response times it helped them achieve.

But what if you’re just getting started in the chat bot marketing industry, and you don’t have any results to back you? In this case, feel free to use our library of case studies to show what bots have achieved for other businesses.

### Popular case studies you might find useful

-   Whisky brand [triples conversion rates](https://chatfuel.com/blog/whisky-brand-triples-conversion-rates-with-gift-recommendation-chatbot) with gift-recommendation bot.

-   HelloFresh [cuts response times by 76%](https://chatfuel.com/blog/hellofresh-reduces-support-wait-times-with-chatfuel-messenger-bot) with a chatbot.

-   Baby-furniture brand [generates 80% of sales](https://chatfuel.com/blog/decen-baby-brand-generates-80-of-total-sales-with-messenger-bot) on autopilot with a chatbot.

-   Call center [cuts monthly costs by $25,000](https://chatfuel.com/blog/cut-operational-costs-with-messenger-bot) with a lead qualification chatbot.


It would also be useful to build out a simple flow to demo what a Facebook chatbot could look like for your prospect. Then, you can [share the flow](https://youtu.be/QcNZXxdNMR8) so they can interact with it themselves to understand the experience their audience will get to enjoy.

*There are many actionable examples of how to do this in Chatfuel Academy, our four-week online course for agencies. More on this in the last section.*

## 3\. Avoid “tech speak”

Especially during the first conversation, try not to use complex [chatbot terms](https://docs.chatfuel.com/en/articles/4364177-chatfuel-glossary-of-terms-plugins) that your prospect won’t understand (like API, Entry Point, attributes, analytics terms, etc.). Even throwing in just a few without explanation can make the prospect confused and lead them to believe this technology is too complex or advanced for their needs.

Some of our agencies have found that it can be useful to call the chatbot a “virtual assistant” instead. They explain that it’s like an additional team member that can answer questions and send follow-up messages when necessary. That’s just one example of a different phrase you could use to explain the solution to your prospect; it may be helpful to experiment with a few different terms and see what they respond to best.

*Reengaging*, *Comment Acquisition*, and *Flow Builder* are also terms you should stay away from. Instead, get to the crux of what these features do—break it down to the basics. Explain that your chatbot agency can design and build a conversation that will guide their audience through their products/services, respond to questions, and upsell to interested users. Even if you’re explaining a complex concept, break it down into what’s visible to the business owner and explain how it will impact their day-to-day.

<figure><img><figcaption></figcaption></figure>

## 4\. Set clear expectations

If you’ve been building chatbots for clients for a while, this is a no-brainer for you. These types of projects require positioning yourself and your chatbot agency as the experts and guiding your client through the process. But if you’re just starting out, there are a few peculiarities you should keep in mind.

For example, in the discovery stage, you need to be on the same page with your client about how long it will take to create their chatbot and how much it will cost. You’ll also want to be very clear about how involved the client needs to be in the process. Do they need to provide you with more information or visual content you’ll be using in the Messenger bot? How much control will you give them when it comes to the content of the chatbot itself?

Finally, don’t forget that a chatbot isn’t a “set it and forget it” kind of tool. Maybe it needs customer support agents standing by [to respond to the more complex questions](https://docs.chatfuel.com/en/articles/849315-live-chat). Maybe it needs sales managers to take over with the qualified leads. It definitely will need regular performance reviews) and flow adjustments. Who will be in charge of the ongoing maintenance in that case? Will you be charging a monthly maintenance fee, or will the client be bringing you in periodically?

Chatfuel Academy has a whole module dedicated to these technical details to help you ensure a smooth chatbot sales process. Our expert instructors cover:

-   the best ways to demo the bot to your client

-   the safest ways to hand off the chatbot once it’s ready to be launched

-   why and how a chatbot development agency should use the white-labeled dashboard


## Set your chatbot agency up for success

In summary, here’s what to do to dramatically increase the odds that you’ll close the deal with your new prospect:

1.  Focus on how the chatbot is going to make their days better and their business more successful

2.  Prove it by showcasing results you’ve already achieved for other clients

3.  Keep your explanations simple and easy to understand

4.  Make sure you’re on the same page throughout the project


Ready to try it for your business? Get a free account today, and enjoy the difference.

Pitching your chatbot marketing agency's services to a client who doesn't know about bots? Here are four tips to help you close the deal.

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