Bojana Vojnović

Use cases

Healthcare

<p>A chatbot is your business’s Swiss Army knife: a multi-purpose tool that can help you with all kinds of different tasks and goals. Looking to cut costs, save time, boost sales, or delight customers? A Messenger chatbot can help with all four. And the best part is: You don’t need to be a tech expert or have coding knowledge to build one! That’s what no-code tools like Chatfuel are for. 😎 So allow us to dig a little deeper into the question of why your business needs a chatbot. Your business can benefit from chatbot technology in the following nine ways, because bots can help you…</p>
<h2>Cut business costs</h2>
<p><em>What company would turn down an easy opportunity to cut expenses? A Messenger chatbot for your business can help do this in two key ways.</em></p>
<h3>#1. Qualify leads automatically to reduce operational costs. ✅</h3>
<p>Simply by asking questions in its natural, conversational style, a chatbot can automatically sort prospective customers into categories. They can narrow down which prospects would be a good fit for your services, for example. Or, they could separate out those who seem more prepared to buy your products than others. Check out these real-world examples of Chatfuel users who have found success with their lead qualification chatbots:</p>
<ul>
<li>A car dealership saw a <a href="https://chatfuel.com/blog/nissan-sells-cars-using-messenger-bot">3.5x increase in qualified leads</a> and a 10x increase in sales in the first month, thanks to a bot that qualifies test-drive leads</li>
<li>An astrology brand was able to <a href="https://chatfuel.com/blog/cut-operational-costs-with-messenger-bot">cut costs by $25,000/month</a> and reduce their staff by over half once they launched a chatbot to qualify leads, since their employees no longer had to waste time talking to unqualified prospects.</li>
</ul>
<h3>#2. Improve return on ad spend. 📈</h3>
<p>Let’s say you run a Facebook ad that directs users to your ecommerce store, your <a href="https://chatfuel.com/templates/restaurant">restaurant’s</a> menu, or <a href="https://chatfuel.com/blog/6-reasons-marketing-agencies-should-offer-chatbot-services">your agency’s website</a>. Once the user arrives, they’re on their own to browse, and <em>hopefully</em> convert.🤞 But <a href="https://chatfuel.com/blog/create-click-to-messenger-ads-to-drive-traffic-to-your-bot">direct them to a chatbot on Messenger instead</a>, and they’ll get personalized guidance right down the sales funnel. Your bot can <a href="https://www.youtube.com/watch?v=dfmQvqtJN9Q">recommend products</a> in your store, answer questions about your food delivery, or qualify leads for <a href="https://docs.chatfuel.com/en/articles/3882031-chatfuel-for-agencies-and-creators#:~:text=We%20also%20offer%20an%20Enterprise%20plan">your marketing agency</a>’s services. The result? More conversions and a better ROAS for you.</p>
<figure><img src="/cms/static/blog/60afa6a88bd1bb7d52deab29_image-3.png" alt="click to messenger ads" height="788" width="940" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAsSAAALEgHS3X78AAAAMklEQVR4nAEnANj/APX39e7w68/Q0NXW1gBiY1EACwDc4tz+/P0A9/b24OHf5Ofo7u7uGTIcTWOLmqQAAAAASUVORK5CYII=" placeholder="blur"><figcaption>You can create <a href="https://chatfuel.com/blog/create-click-to-messenger-ads-to-drive-traffic-to-your-bot">click-to-Messenger ads</a> that drive users to your chatbot. Once there, your bot can move prospects down the sales funnel towards a conversion.</figcaption></figure>
<h2>Save time</h2>
<p><em>The less time your employees have to spend on repetitive questions and tasks, the more time they’ll have for other value-adding projects. Here’s why you should consider chatbots as a business solution for saving time.</em></p>
<h3>#3. Automate your overflowing inbox. 📨</h3>
<p>Are you or your staff spending countless hours responding to Facebook messages from prospects and customers? Good news: Chatbots and customer service are a match made in heaven. In fact, a well-built Messenger chatbot can answer <a href="https://www.invespcro.com/blog/chatbots-customer-service">up to 80% of routine questions</a>.</p>
<p>In a couple of hours (and with no coding involved!), you can <a href="https://chatfuel.com/blog/chatbot-for-customer-service">build a chatbot to answer FAQs</a> instantly, 24/7. (You can also use a no-code integration to add AI to your chatbot to make it even better at answering user questions!) See for yourself: Chatfuel client HelloFresh built a customer support chatbot and <a href="https://chatfuel.com/blog/hellofresh-reduces-support-wait-times-with-chatfuel-messenger-bot">cut their response time by 76%</a>! Customer satisfaction went up, and HelloFresh’s support team now has more time to focus on other tasks.</p>
<figure><img src="/cms/static/blog/60afa6a88bd1bbd96cdeab70_image-15.png" alt="messenger chatbot" height="788" width="940" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAsSAAALEgHS3X78AAAAMklEQVR4nAEnANj/APb09CEiIyouMvv6+gDi4uIPEBA/Q0Xt7ewA8/Pyam1wXWJm9vT0ipEVQvd2MZoAAAAASUVORK5CYII=" placeholder="blur"><figcaption>You can easily set up a Facebook Messenger chatbot to answer customer questions and save your team time.</figcaption></figure>
<h3>#4. Launch quickly and cheaply. 🚀</h3>
<p>Chatfuel is no-code tool for building Messenger chatbots. That means you can launch a simple chatbot for your business in a couple of hours, or a more sophisticated bot in days or a few weeks. <a href="https://docs.chatfuel.com/en/articles/4237017-how-to-build-a-flow">Our Flow Builder interface</a> makes building a chatbot a visual, intuitive experience. (Video tutorial below. 👇) Plus, all our most valuable Pro tools are now available to all Chatfuel customers. Our free trial plan gives you the perfect opportunity to test your concept with 50 users. Once you’re ready for unlimited users, priority support, and other perks, <a href="https://chatfuel.com/pricing"><strong>upgrade to Pro.</strong></a></p>
<figure><iframe allowfullscreen src="https://www.youtube.com/embed/HX-zA-DkPaU"></iframe></figure>
<h2>Boost conversions and sales</h2>
<p><em>Need another reason to adopt a chatbot for your business? We’ve got two words for you: more sales.</em></p>
<h3>#5. Gather valuable lead information. 👥</h3>
<p>Your business needs a chatbot if you rely on leads for revenue! (For example: <a href="https://chatfuel.com/blog/marketing-agency-uses-messenger-bots-to-deliver-high-quality-leads-for-clients">Chatbots for marketing agencies</a> and chatbots for real estate brokers are especially popular use cases.) First, bring users to your bot from your website or Facebook ads. Then, your chatbot can qualify them and gather contact information in a casual, conversational way. It can ask for their zip code, job title, or whatever data would be useful for your business. Then, with the Save User Email and Phone Number plugins, the user can share their contact information with the chatbot in one click.</p>
<figure><img src="/cms/static/blog/60afa6a88bd1bb0defdeab63_image-16.png" alt="generate leads" height="788" width="940" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAsSAAALEgHS3X78AAAAMklEQVR4nAEnANj/APHx8RcXFyEhIvb29gDX1tY8PD1GR0fc3NwA9/f2GxseFBYX9/f2eNsTXEF2RCcAAAAASUVORK5CYII=" placeholder="blur"><figcaption>The Save User Email and Phone Number plugins will auto-populate the user's contact information, if available. It makes it easy for them to share their details in one tap.</figcaption></figure>
<h3>#6. Convert followers and website visitors into customers. 💰</h3>
<p>Businesses can use chatbots to turn lukewarm leads into a warm leads or even customers. Meet prospects where they are, and use your chatbot to guide them towards a conversion. For example, you could:</p>
<ul>
<li><strong>Add your chatbot to your website.</strong> Don’t leave visitors to browse your products or services alone! Have your friendly <a href="https://chatfuel.com/blog/add-a-messenger-chatbot-to-your-website">chatbot pop up on your website</a> and offer to answer their questions, make a recommendation, or guide them to the right resources. Take the case of a large English university, for example. They added their Chatfuel bot to their website to generate and qualify leads and doubled their conversion rate, facilitating $3.1 million in new enrollments in one day!</li>
<li><strong>Set your chatbot to respond to Facebook comments.</strong> The Comments Autoreply Entry Point in Chatfuel makes this a breeze. You can have your Messenger chatbot respond to comments on every post or only one post, and all comments or just those that contain keywords. Once this feature is set up, your bot will send commenters a message instantly and tell them more about your contest, offer, promotion, product, etc. Just look at what Chatfuel client DECEN Muebles did with this tool: They got almost <a href="https://chatfuel.com/blog/decen-baby-brand-generates-80-of-total-sales-with-messenger-bot">4,000 qualified leads</a> from a single post!</li>
</ul>
<figure><img src="/cms/static/blog/60afa6a88bd1bb9897deab60_image-17.png" alt="generate leads" height="788" width="940" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAsSAAALEgHS3X78AAAAMklEQVR4nAEnANj/AFU9igQAXqafrrS0sgBaKlEpACOro6q2ursA//32/Pfyq62vnJ2gUJgUh6k5LCMAAAAASUVORK5CYII=" placeholder="blur"><figcaption>It takes just a few clicks to set your bot to automatically reply to comments on your Facebook posts.</figcaption></figure>
<h3>#7. Gather key customer data. 📊</h3>
<p>The more you know about your audience, the more effectively you can sell to them. Lucky for marketers, chatbots make excellent data-gathering tools. You can set your chatbot to save the data it collects from users via its back-and-forth, conversational style. The data will be stored in Chatfuel in the form of user attributes, which are like tags. From there, you can:</p>
<ul>
<li>View and export all user data from the <a href="https://docs.chatfuel.com/en/articles/1575151-people-tab"><em>People</em> tab</a> in Chatfuel.</li>
<li>Create user segments in the <em>People</em> tab, and sync them to Facebook Ads Manager in one click. Then, use the data to create Lookalike audiences to reach valuable new prospects, or custom audiences to reengage existing users.</li>
<li>Use data from customer actions in your bot to visualize your chatbot sales funnel. (The Send Analytics Events plugin makes it easy.) Then, you’ll be able to clearly see if there are any drop-off points in your flow, and make adjustments to maximize conversions.</li>
</ul>
<figure><img src="/cms/static/blog/60afa6a88bd1bb3e76deab66_image-18.png" alt="funnel conversion" height="676" width="2000" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAABCAIAAAB2XpiaAAAACXBIWXMAAAsSAAALEgHS3X78AAAAFUlEQVR4nGOQZjDJjaj9/u3H33//ASHDB3Fi3NmRAAAAAElFTkSuQmCC" placeholder="blur"><figcaption>Use the Send Analytics Events to Facebook plugin to visualize your chatbot's sales funnel.</figcaption></figure>
<h2>Create a dazzling customer experience</h2>
<p><em>Finally, a chatbot for your business can be the “wow factor” that delights users and keeps them coming back to your brand for more.</em></p>
<h3>#8. Personalize the experience</h3>
<p>It’s flattering when someone you’ve met before remembers details about you. It shows you that they were truly listening to what you had to say. That’s exactly the feeling your chatbot can give your audience. Your bot can incorporate two types of user data to personalize the conversation:</p>
<ul>
<li><strong>Data from their Facebook profile.</strong> Chatbots on Facebook Messenger have access to a user’s basic profile details. That means that—without asking for the information—your chatbot can greet prospects by name, or customize messages by their location or time zone.</li>
<li><strong>Data from past conversations.</strong> Chatbots can store data from previous chats as attributes, and use those to customize future conversations. A chatbot could tell the user about new products related to one they showed interest in last time. Or, a chatbot could show locations or shipping availability for a user’s specific area based on the zip code they shared in a past conversation.</li>
</ul>
<p>Personalization make users feel seen and special, which helps build brand trust. Plus, <a href="https://us.epsilon.com/pressroom/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences">80% of users say personalized experiences</a> make them more likely to buy. That means this feature of Messenger chatbots can benefit your bottom line, too.</p>
<figure><img src="/cms/static/blog/60afa6a88bd1bb7705dead80_iPhone 11.png" loading="lazy" alt="" height="788" width="940" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAA7EAAAOxAGVKw4bAAAAMklEQVR4nAEnANj/AObn5+Li4mhpam1xdAD29/fMzMtUWFhSW2EA6Ojo7u7uAAEAFBUT15UVAKncI8gAAAAASUVORK5CYII=" placeholder="blur"><figcaption>Use user attributes to personalize the conversation. It'll help build customer trust and can increase conversions, too.</figcaption></figure>
<h3>#9. Delight users with a fun, engaging conversation</h3>
<p>There’s so much room for creativity when building a chatbot for your business. You can add videos, quizzes, and trivia to your chatbot. Sprinkle in GIFs and emoji to draw the eye and break up the text. Translate your <a href="https://chatfuel.com/blog/craft-a-brand-voice-that-converts">brand voice to your Messenger chatbot</a> to make users comfortable and build trust. <a href="https://chatfuel.com/blog/chatbot-names">Choose a chatbot name</a> and persona to keep users interested. Use the opportunity to create an interesting, interactive experience that your users will remember.</p>
<p><em>Ready to jump aboard the “chatbots for business” train? 🚂 We can help with that. <a href="https://dashboard.chatfuel.com">Sign up for a free Chatfuel account</a> today and start building a chatbot for your business—no previous experience or coding knowledge required. (Once you’re ready to scale, <a href="https://chatfuel.com/pricing">upgrade to a Pro account</a> for unlimited users, priority support, and other exclusive perks!) Run a marketing agency? Check out <a href="https://docs.chatfuel.com/en/articles/3882031-chatfuel-for-agencies-and-creators#:~:text=We%20also%20offer%20an%20Enterprise%20plan">our Premium Agency plan</a>. Enterprise customer? Get more information about <a href="https://chatfuel.com/pricing">our Premium plans</a>.</em></p>

Looking to cut costs, save time, boost sales, or delight customers? A no-code Messenger chatbot can help with all four.

Top 9 Reasons Your Business Needs a Chatbot

Mary Rybakova

Industries

<p>The goal of any fitness business is to help people stay healthy by providing three things:</p>
<ol>
<li>guidance 📝</li>
<li>motivation 💥</li>
<li>a sense of community 👥</li>
</ol>
<p>But the coronavirus pandemic has forced gyms, boxing clubs, yoga studios, and CrossFit boxes around the world to close their doors for the time being. As a fitness-business owner, how can you continue to achieve your goal without a physical space?</p>
<p>After all, there’s no lack of demand right now. Many people are feeling stir-crazy at home, and look to physical fitness for stress relief and health more than ever. So how can you continue to provide these three elements to your members at a distance?</p>
<p>The clear answer is to shift to an online model for now. But what’s the easiest way to convert your gym or studio into a digital operation—without investing lots of time or money?</p>
<p>An elegant solution to this challenge is the Facebook Messenger chatbot. Bots can offer the guidance, motivation, and sense of community your members are missing right now. Best of all, Messenger chatbots are <a href="https://youtu.be/D4n6VLQHE5U">easy to build with Chatfuel</a> — no coding knowledge or previous experience required.</p>
<p>Let’s start by diving into the specifics of what a chatbot can do for your fitness business during these times, and what it can offer your members.</p>
<h2>#1. A chatbot can keep your community informed</h2>
<p>Your first task as a gym owner or marketer in the times of coronavirus is to keep your community up to date. Information and regulations for businesses during this time change often. It’s up to you to keep members informed on how your gym or studio is affected.</p>
<p>Here’s the good news: Building a gym bot that shares this kind of information and <a href="https://chatfuel.com/blog/chatbot-for-customer-service">answers FAQs</a> is easy. Plus, updating it whenever you need to takes seconds! Here’s a quick tutorial on how to create a bot like this.👇</p>
<figure><iframe allowfullscreen src="https://www.youtube.com/embed/A499Eeq9Lq8"></iframe></figure>
<p>Make sure to put the most pressing, relevant information front and center in your bot. Don’t start out with <em>About us</em> information that details how your gym was founded. That’s not the information most people are looking for right now.</p>
<p>Instead, they want to know if you’re open, when you’ll reopen if not, and what you can offer them in the meantime. Put these details first; don’t make users have to dig to find them. Make your bot a hub for the most up-to-date information about your business right now, and highlight how the latest changes affect members.</p>
<h2>#2. A chatbot can provide personalized workouts for users</h2>
<p>Get this: Consumers are <a href="https://hbr.org/2018/01/ads-that-dont-overstep?autocomplete=true">40% more likely</a> to view items that are recommended based on personal information that they’ve shared with a brand. It stands to reason, then, that gym members will be more likely to actually do the at-home workouts you share if they’re personalized to them. A chatbot makes it easy for your fitness business to offer this type of customization.</p>
<p>The key is conversation. It’s how chatbots communicate with users, via back-and-forth chat. It’s also how your bot can gather information about a user’s needs or preferences in order to make custom recommendations.</p>
<p>It doesn’t have to be complicated to build out this type of functionality, either. Here’s an example of how you could set up a personal trainer chatbot to recommend custom workouts for users:</p>
<ul>
<li>Add a bank of a few key movements to your bot, given in manageable increments, like 10 shuttle sprints, 50 jump ropes, 25 burpees, and 20 push-ups, for example. Create a gallery with videos showing how to do each one.</li>
<li>Set up your bot to quiz the user about their preferences for the day’s workout (like duration, equipment they have available, etc.).</li>
<li>Based on their responses, the bot can create a workout for the user, made up of the different movements you’ve given it to work with.</li>
</ul>
<figure><img src="/cms/static/blog/60afa6a88bd1bb5f3adeab59_Why-Gyms-and-Fitness-Studios-Should-Be-Using-Messenger-Bots-Right-Now.png" alt="chatbots for gyms" height="788" width="940" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAA7EAAAOxAGVKw4bAAAAMklEQVR4nAEnANj/ALW1tra5u05OTQ8ODQDk5eXL09lzdHVcYGQAxcXFqKuryszP9ff4kZMWlUJJHegAAAAASUVORK5CYII=" placeholder="blur"></figure>
<p>You can equip your bot to put together workouts for users based on their desired duration and the equipment they have on hand.</p>
<p>You could do the same thing with yoga poses or boxing sequences, too—whatever movements your gym or fitness center specializes in. It’s minimal work for you and maximum benefit for your users. This is just one of many ways you could use a gym bot to share your online workouts. You could also:</p>
<p>📆 Create a gallery with one card for each day of the week, and have the respective button link to a full video workout for that day.</p>
<p>🧘🏽‍♀️Ask users what benefit they want that day (relaxation, energy, stress relief, etc.) and have the bot send them instructions for a yoga flow that will help them achieve it.</p>
<p>There’s lots of room for creativity when it comes to sharing workouts via chatbot. Think about what format would best serve your users, and go from there.</p>
<h2>#3. A chatbot can help you run contests and promotions to boost engagement</h2>
<p>One element gym-goers are missing most right now is the sense of community your business provided when it was fully open. Use a chatbot to help promote community engagement still, even while your members can’t physically gather together. It can help with:</p>
<ul>
<li><strong>Contests.</strong> You could encourage users to log their workouts in the bot. Your bot can save them as attributes. Then, you’ll be able to easily find who had the fastest time or the most reps for that day, and reward them with a gift card or some merch. Or, you could use the logs to track who is most consistent in their workouts over a month, and give them a prize and a social-media shoutout.</li>
<li><strong>User-generated content.</strong> Your bot could ask users to submit photos of themselves, their workout space, or the makeshift weights they’re using to do your exercises at home. It’s an easy way to gather user-generated content to feature on your social media to boost community morale and motivation.</li>
<li><strong>Giveaways.</strong> If you’d like the added bonus of gaining new bot subscribers, you could run a giveaway on your Facebook page. Create a post on your business page announcing a giveaway of a prize, instructing users to comment to enter. Set up the <a href="https://chatfuel.com/blog/how-to-turn-facebook-post-commenters-into-customers">Comments Autoreply feature</a> so your bot will automatically reply to every entrant. It can start conversations with those who don’t win, encouraging them to check out its other resources on Messenger.</li>
</ul>
<h2>#4. A chatbot can sell your merchandise</h2>
<p>Does your gym or fitness studio sells merchandise like workout clothing, fitness equipment, or supplements? A chatbot can help you maintain this revenue stream during the pandemic (and beyond!). If your gym isn’t set up to sell online yet, check out this quick-start <a href="https://www.oberlo.com/blog/how-i-launched-my-ecommerce-store-in-less-than-30-minutes">guide to opening an ecommerce store.</a> Once your gym has an online shop ready to go, here are a few ways a bot can help boost its sales:</p>
<ul>
<li><strong>Answer questions about products.</strong> This is where a chatbot’s handy FAQ function comes into play again. You can equip your Messenger bot to answer questions about everything from apparel sizing to shipping costs and times. If a customer is hesitant to buy because they have a question, the bot can answer it and close the deal.</li>
<li><strong>Recommend products.</strong> Through the same question-and-answer style, a bot can gather information about a user’s needs or preferences. Then, it can recommend products that would be the best match. If you sell protein powder, for example, the bot could ask users how many grams of protein they want per serving, what flavor they prefer, etc. Then, it could show relevant products with links to purchase on your store website.</li>
</ul>
<figure><iframe src="https://www.youtube.com/embed/RSi6QWd0Sek?feature=oembed" allowfullscreen></iframe></figure>
<ul>
<li><strong>Send abandoned-cart reminders.</strong> If a user adds one of your products to their cart but leaves without buying, your Messenger chatbot can send them a gentle reminder. It’s important to not be too aggressive with these, especially in these times. But a quick message that simply asks the user if they have questions or offers a discount can go a long way. Use our Cart Reminders plugin to set up these automatic messages in minutes.</li>
</ul>
<h2>Other benefits of using a chatbot for your gym or yoga studio</h2>
<p>Now you know what a chatbot can help your gym or fitness center achieve. Here are a few other reasons why using chatbots for fitness brands is a wise move during this time:</p>
<ul>
<li><strong>They’re easy to build</strong>. As we mentioned before, you don’t need any special skills or experience to build a fitness chatbot with Chatfuel. Our platform is user friendly, and we offer tons of support resources to help you on your way (listed in the last section of this post).</li>
<li><strong>They’re part of the Facebook ecosystem</strong>. Facebook Messenger has over a billion users, so it’s safe to say that most of your fitness clients will be familiar with the interface. That means there will be no learning curve for them to get value from your chatbot, and no need for them to install a separate app. It also means you can get more users to your bot <a href="https://chatfuel.com/blog/create-click-to-messenger-ads-to-drive-traffic-to-your-bot">with Facebook ads</a>, if desired.</li>
<li><strong>They can be your business’s central hub.</strong> A Messenger chatbot can become a one-stop shop for all information related to your business during the pandemic (and after!). You can equip it with all relevant information for members, so they know that it’s the place to go when they have a question or want an update about your business. Plus, you’ll be able to instantly update information yourself—no need to contact your developer, as you may have to for changes to your website.</li>
<li><strong>They can help you achieve your business goals.</strong> Bots can help you provide guidance, motivation, and a sense of community to your members, as we discussed. But they can also help you keep up engagement and even revenue during these times to keep your business afloat.</li>
</ul>
<h2>Examples of fitness chatbots powered by Chatfuel</h2>
<p><strong>Boosty.Coach</strong>, platform for finding live workouts</p>
<ul>
<li>Boosty is a French website that makes it easy for fitness enthusiasts to find workout videos and live coaching sessions to follow at home. They’ve generously made their platform free for the duration of quarantine. 💙 Their workout chatbot guides the user through the process of finding the right video for them, whether it’s about exercise, meditation, or nutrition. The bot makes it easy for users to find workouts and other fitness information that suits them.</li>
</ul>
<figure><img src="/cms/static/blog/60afa6a88bd1bbb804deab57_Messenger-chatbot-for-fitness-Boosty-Coach.png" alt="chatbots for coaching" height="788" width="940" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAA7EAAAOxAGVKw4bAAAAMklEQVR4nAEnANj/AF5cV15eXeXm5////wAkFgAZDACZoqvIyckAhYSEcXFxyMnK6urqbzsUcut0LRkAAAAASUVORK5CYII=" placeholder="blur"></figure>
<p><strong>Planet Fitness,</strong> national chain of fitness centers</p>
<ul>
<li>In the times of COVID-19, Planet Fitness’s Messenger chatbot provides only the most crucial information for members. That includes FAQs about gym closures, and information about the online workouts they’re offering. The exercises aren’t available in the bot itself, in this case. However, users can click a button and will be directed to the gym’s Facebook page where they can join in on live, guided exercises.</li>
</ul>
<figure><img src="/cms/static/blog/60afa6a88bd1bb5adcdeab5c_Planet-Fitness--national-chain-of-fitness-centers_Chatbot-for-gym-and-workout.png" alt="chatbots for fitness" height="788" width="940" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAA7EAAAOxAGVKw4bAAAAMklEQVR4nAEnANj/ACIjIwwRFNXW1v///wBGR0c3PUFXXmKrq60AUVFSQUVHqqqr19fXK04RAGy34pIAAAAASUVORK5CYII=" placeholder="blur"></figure>
<h2>How to build a Messenger bot for your fitness business</h2>
<p>To help you learn how to build a gym chatbot, we’ve collected some resources for you. Your first step is to sign up for a <a href="https://dashboard.chatfuel.com">free Chatfuel account</a>. Then, get acquainted with our platform and some bot-building basics:</p>
<ul>
<li><a href="https://www.youtube.com/watch?v=lMA97c2a6Mw">Connect your Facebook page</a> to Chatfuel</li>
<li><a href="https://youtu.be/D4n6VLQHE5U">Build your first chatbot</a> in three minutes</li>
<li>Use a template to <a href="https://youtu.be/A499Eeq9Lq8">set up a bot to answer FAQs</a></li>
</ul>
<p>You’ll find quick-start tips and advice on our blog, too. Check out how to:</p>
<ul>
<li>Avoid the most common chatbot mistakes</li>
<li>Make sure your bot complies with Messenger policies</li>
<li>Use built-in stats to monitor your bot’s performance</li>
</ul>
<p>Finally, we recommend that bot-builders of all levels join <a href="https://www.facebook.com/groups/chatfuel">our Facebook community</a>, where you can get advice, find inspiration, and ask questions.</p>

What's the easiest way to convert your gym or studio into a digital operation during COVID without investing lots of time/money? Chatbots!

Why Gyms Should Be Using Messenger Bots During the Pandemic

Platforms

<p>Ever heard of chatvertising? It’s the key to getting more sales for your business in the modern marketing landscape.</p>
<p>👉 <em><a href="https://www.youtube.com/watch?v=vaR9hH6oWjA">Chatvertising</a>: digital ads that spark conversation between your brand and consumers.</em></p>
<p>If your brand has a great Messenger bot, you’ve already laid the groundwork for these meaningful conversations. But how do you “spark” them? How do you get them started? What tools can you use to bring new users to your bot, so it can engage them and drive conversions?</p>
<p>Though there’s more than one way, running click-to-Messenger ads on Facebook is your best option for fast, effective results.</p>
<p>Click-to-Messenger ads can be placed wherever any other <a href="https://chatfuel.com/blog/the-secret-recipe-for-optimizing-your-ecommerce-funnel-with-facebook-ads">type of Facebook ad</a> can appear, including News Feeds, columns, Stories, and even on Instagram. When a user clicks the ad, they’ll be redirected from the Facebook or Instagram app to the Messenger app. They’ll be brought directly to a conversation with your brand, which your bot will immediately initiate.</p>
<figure><img src="/cms/static/blog/60afa6a88bd1bbbbccdeab4b_s_B0F4E562945E0698A3A52A0E844BAB1E512C20E12DB86E57FC8AE2EA6C949071_1585949341846_iPhone+11+3.png" alt="facebook ads" height="788" width="940" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAA7EAAAOxAGVKw4bAAAAMklEQVR4nAEnANj/APX39e7w68/Q0NXW1gBiY1EACwDc4tz+/P0A9/b24OHf5Ofo7u7uGTIcTWOLmqQAAAAASUVORK5CYII=" placeholder="blur"><figcaption>A click-to-Messenger ad is just what it sounds like: It takes users from Facebook or Instagram to a conversation with your bot in Messenger.</figcaption></figure>
<h2>How to set up click-to-Messenger ads for your Chatfuel bot</h2>
<p>If you’ve already created your click-to-Messenger ad in Facebook, skip to the next section. If not, follow these instructions to set up the ad in Facebook Ads Manager:</p>
<ol>
<li>Choose the <em>Messages</em> objective for your new ad. Give it a name too, so you can easily find it in Chatfuel later.</li>
<li>Choose <em>Messenger</em> under <em>Message Destination</em>, and keep <em>Click to Messenger</em>selected in the drop-down.</li>
<li>Choose your audience according to your business’s unique goals. (You’ll find more on creating custom and Lookalike audiences in the next section of this guide.)</li>
<li>Choose <em>Automatic Placements</em>. Or, if you want this ad to show on Instagram too, you can use <em>Manual Placements.</em> On the one hand, being <a href="https://chatfuel.com/blog/use-instagram-ads-to-bring-users-to-your-dms-or-your-messenger-bot">redirected from Instagram to Messenger</a> may be more jarring to users. On the other, Instagram has a valuable audience of over one billion users, most of whom belong to younger demographics. It’s up to you to decide whether this placement makes sense for your brand (or you can split-test to find out).</li>
<li>Choose your desired budget and schedule for the ad.</li>
<li>In the <em>Identity</em> section, make sure that your ad will come from the same Facebook page that your bot is linked to in Chatfuel.</li>
<li>Next, design your ad creative. (Find tips in the next section of this guide.)</li>
<li>In the <em>Messenger Setup</em> section, choose the <em>Start Conversations</em> option and click <strong>Create.</strong></li>
<li>In the window that appears, we recommend choosing buttons or quick replies under <em>Customer Actions</em>.</li>
<li>In the same window, customize the greeting. This is the first message users will see from you in Facebook Messenger, so make it engaging!</li>
<li>Click <strong>Finish</strong>. There’s no need to set up your buttons or quick replies in this final window; you’ll do this in Chatfuel. Just click <strong>Confirm</strong> to submit your ad to Facebook for review.</li>
</ol>
<h2>How to link click-to-Messenger ads to your Chatfuel bot</h2>
<p>Once you have your ad created in Ads Manager, head to Chatfuel to link it to your Facebook bot.</p>
<h3>👉 To link ads to a chatbot built in Chatfuel’s <em>Automation → Flows</em> tab</h3>
<ol>
<li>Set up your click-to-Messenger ad in Facebook Ads Manager.</li>
<li>Then, go into Chatfuel’s <em>Grow</em> tab to link your ad account (s) to your Chatfuel bot. In that tab, you’ll see a card that says <em>Facebook Messenger Ads</em>. Select your ad account from the drop-down on that card.</li>
<li>Back in the <em>Flows</em> tab, add the Click-to-Messenger Ads Entry Point to your flow.</li>
<li>Click <strong>Choose ads</strong> to select an already-created ad (s).</li>
<li>Create the flow that users will be sent through after engaging with your click-to-Messenger ad, starting with the greeting. Once you’ve added the content of your greeting, drag and drop from your Entry Point’s card to create the next card (s) in the flow.</li>
</ol>
<figure><img src="/cms/static/blog/60afa6a88bd1bbede5deace9_click to Messenger ads.png" loading="lazy" alt="" height="976" width="1574" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABYlAAAWJQFJUiTwAAAAI0lEQVR4nGPYu3dvfEJiQ0PjxvXrGa5cvCitqKqoqlFcVAgAqbQLg/1BI9AAAAAASUVORK5CYII=" placeholder="blur"></figure>
<p>Get full instructions on the easy setup for the Click-to-Messenger Ads Entry Point. Or, watch the video tutorial. 👇</p>
<figure><iframe allowfullscreen src="https://www.youtube.com/embed/v2F1uXt2AlQ"></iframe></figure>
<h3>👉 To link ads to a chatbot built in Chatfuel’s <em>Automation→Blocks</em> tab</h3>

<ol>
<li>Go to the <em>Grow</em> tab and find the native integration for Facebook Messenger ads.</li>
<li>Use the drop-down menu to choose the ad account you want to use, and click <strong>Set up</strong>.</li>
</ol>
<figure><img src="/cms/static/blog/60afa6a88bd1bbf7a8dead81_Screen Shot 2021-04-16 at 3.28.57 PM.png" loading="lazy" alt="" height="752" width="1772" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABYlAAAWJQFJUiTwAAAAI0lEQVR4nGNQUVGZM2fO6dOn29s7GJ48eRIaFubh4bFz504AoTIM6AWoyzkAAAAASUVORK5CYII=" placeholder="blur"></figure>
<ol start="3">
<li>You’ll then be asked to grant Chatfuel the necessary permissions.</li>
<li>Once you’ve done that, click <strong>+ Connect new ads</strong>. An outline will appear to guide you through the three-step process. 👇</li>
</ol>
<figure><img src="/cms/static/blog/60afa6a88bd1bb5860deaceb_Chatfuel Messenger ads.png" loading="lazy" alt="" height="1170" width="1354" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAABYlAAAWJQFJUiTwAAAAMklEQVR4nAEnANj/AA8WG0pNUMvLyt3d3gDw7+7NzMmenp+tra0AeHp7RElN3Nzc/f39mK0XAy42zcUAAAAASUVORK5CYII=" placeholder="blur"></figure>
<ol start="5">
<li>First, select the <strong>Click-to-Messenger campaign</strong> button in step 1️⃣of the outline. It’ll lead you to Facebook Ads Manager <a href="https://youtu.be/KN5N0mp-Mg4">to build your ad</a>. (Or, if you’ve already built a click-to-Messenger ad, it will appear in the integration automatically.)</li>
<li>Click Set up next to step 2️⃣, which is to connect your bot to the ad you’ve just created (or that you created previously). Select the ad from the drop-down list (you may need to refresh the page for it to appear).</li>
<li>Step 3️⃣ is to configure customer actions. Click <strong>Set up</strong> next to that step. Here’s where you’ll choose between buttons or quick replies as options for how users can respond to your bot’s first message. You can do it all right in Chatfuel. 👇</li>
</ol>

<ul>
<li>Create the text for each button or quick reply.</li>
<li>Choose which bot blocks each one will link to.</li>
<li>Click <strong>Save,</strong> and you’re done!</li>
</ul>
<p>As soon as Facebook approves your ad and sets it live, it will lead users to the bot experience you’ve set up.</p>
<figure><iframe src="https://www.youtube.com/embed/KN5N0mp-Mg4?feature=oembed" allowfullscreen></iframe></figure>
<h2>Best practices for click-to-Messenger ads</h2>
<p>The ad creative you choose depends on what works best for your industry, and the advertising goals for your unique business. That being said, there are a few general best practices for “chatvertising” that apply to any brand.</p>
<ul>
<li><strong>Target carefully</strong>. The best way to maximize return on ad spend and minimize conversion costs is through proper ad targeting. You can advertise to custom audiences (based on existing customer lists) or Lookalike audiences (to reach new prospects similar to your most valuable users). Get all the data you need to create these in Ads Manager from the <a href="https://docs.chatfuel.com/en/articles/1575151-people-tab"><em>People</em> tab</a> in Chatfuel. Use Segment Sync to send this data to Facebook in one click. You can also create custom audiences based on actions users have taken in your bot using our Send Analytics Events to Facebook plugin. <em>(Note that custom audiences aren’t available for some European-based pages. Get more information on</em> <a href="https://docs.chatfuel.com/en/articles/6280681-features-affected-by-gdpr-appi-privacy-laws"><em>Facebook’s updated policies for EEA countries</em></a><em>.)</em></li>
<li><strong>Mention the word <em>Messenger</em> in the ad copy.</strong> When users click your ad on mobile (and <a href="https://sproutsocial.com/insights/facebook-stats-for-marketers">94% of them will</a>), they’ll be redirected from the Facebook app to the Messenger app automatically. By mentioning Messenger in the copy (i.e. <em>Connect with us in Messenger to claim your 25%-off coupon!</em>), you remind users of what to expect. That way, the app switch won’t be as disorienting and fewer users will abandon the process after being redirected.</li>
<li><strong>Use emoji in the ad copy</strong>. It’s not just because emoji can make an ad more eye-catching. It’s also because they can help you draw attention to the call-to-action button you want users to click (<em>Send Message</em>). Emoji provide a clear, visual way to draw people to the next step.👇</li>
</ul>
<h2>Optimizing for the double opt-in</h2>
<p>Once a user clicks on your ad, they’re only halfway to converting. To become a bot subscriber (a user that’s reachable by your bot), they also have to respond to your chatbot’s initial message once they arrive in Facebook Messenger.</p>
<p>Here’s the challenge: There’s a 50% average drop-off rate between these two steps. That’s why it’s crucial to optimize those first messages from your bot to make it easy, enticing, and rewarding for users to engage. Here are some tips for getting users to interact once they arrive at your bot.</p>
<p>💬 <strong>Choose the initial-response options wisely.</strong> You <em>need</em> users to respond to your bot’s first message. To improve your odds, we recommend using buttons instead of quick replies. Sometimes quick replies don’t render properly on mobile, so buttons are generally the safer bet. Plus, buttons don’t disappear when your bot sends its next message, making it easier for the user to follow the conversation as it progresses.</p>
<p>We also suggest getting creative with the button copy. <em>Get Started</em> is a popular choice, but isn’t very engaging. Using a custom message is more effective—and using two is even better! A bot that offers two welcome-button choices generates 5x higher first-engagement rates.</p>
<p>😄 <strong>Incorporate emoji and GIFs into the messages.</strong> First, people already use the Messenger app from Facebook to chat with family and friends. Creating this same kind of intimate, casual atmosphere with <a href="#">emoji and GIFs</a> can help encourage users to engage. Plus, these elements add color and motion to the conversation. They help catch a user’s eye, and they make your bot and your brand seem more approachable and human. Just make sure any that you use are appropriate for your brand voice and tone.</p>
<figure><img src="/cms/static/blog/60afa6a88bd1bbde32deab1d_s_B0F4E562945E0698A3A52A0E844BAB1E512C20E12DB86E57FC8AE2EA6C949071_1585950204091_iPhone+11.gif" alt="" height="732" width="872" placeholder="blur"><figcaption>Include GIFs and emoji if appropriate for your brand. They can help draw the eye and encourage the user to engage.</figcaption></figure>
<p>❓<strong>Keep the conversation flowing with “this or that” questions</strong>. It’s your responsibility to design a chatbot that keeps the conversation going. Don’t expect users to take the initiative! That’s why having your bot ask engaging questions is so important. In fact, “this or that” questions have been shown to double initial chatbot engagement rates. So don’t just keep sending block after block of text from your bot. Remember that it’s a two-way conversation. Offer the user response options often so they can easily participate in the dialogue.</p>
<h2>Gather leads and boost sales with click-to-Messenger ads 📈</h2>
<p>One click to Messenger and one click to engage with the bot, and you’ve got a new lead for your business. 🙌 Click-to-Messenger ads are the most effective way to advertise on Facebook to get new users for your chatbot. Once they’re there, your bot can nurture these leads and move them down the funnel towards a conversion.</p>
<p>Start using click-to-Messenger ads now to grow your business! <a href="https://dashboard.chatfuel.com">Sign up for a free Chatfuel account</a> today, then <a href="https://chatfuel.com/pricing">upgrade to a Pro account</a> when you’re ready for unlimited users and priority support.</p>

Boost engagement, sales, and ROI for your business by harnessing the synergy of Facebook ads and chatbots.

How to Create Click-to-Messenger Ads to Drive Traffic to Your Bot

Find out how any medical practice or health-related business can benefit from a Facebook Messenger bot.

How to Save Time and Improve the Patient Experience With a Healthcare Chatbot

The best way to reengage inactive bot users—to reactivate these valuable leads effectively and affordably? Sponsored messages!

Katie Ranaraja

<p>If you use Instagram for business, you should know about Instagram Direct. It’s a destination in Ads Manager that pushes people to your business’s direct-message inbox on Instagram.</p>
<p>Yes, you’ll have to respond manually to messages you get this way. But it gives your brand a unique opportunity to experiment with conversational commerce on another hugely popular social platform. Use this chance to get more chat interactions with users in a new place and see where it takes you.</p>
<p>So today, we’ll be covering the ins and outs of this ad type and another similar one you may find useful. Read on to learn about setting up:</p>
<ol>
<li>Instagram Direct ads,</li>
<li>Instagram ads that click to your Messenger bot.</li>
</ol>
<h2><strong>Instagram Direct ads</strong></h2>
<p>Instagram Direct is an ad placement for the Instagram feed. When a user clicks this ad, they move to your direct-message inbox, where they can start a one-on-one conversation with your brand.</p>
<figure><div><img alt="Снимок экрана 2022-10-06 в 14.44.14.png" src="/cms/static/blog/6343ccafda79c98780caf820_ffb139221a3b134e66f417af18e1a56be13c1f44157687d084c14b2b3e0450ff15078abf01857c0c6e59291520b8dd9cc1db0b241b7ea1e84c41db237ad8cea98604857645ea868194909185f4595b1604efc718b7faa6fad9e5a54f8d0032c2651ce483.png" height="1257" width="1193" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAAECAIAAAAmkwkpAAAACXBIWXMAABYlAAAWJQFJUiTwAAAAP0lEQVR4nAE0AMv/AL/AwP3+/gsDDEJBRACysrPX2dodDgRfVEwAvLy8y8vN3uLj5+nqAMbGxuDg4cjHx9LR0eSDH5qtoBVGAAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption>Manual placements on Ads Manager.</figcaption></figure>
<p>Learn more about placements for Instagram Direct ads in the ‘How to set up Instagram Direct ads’ section below.</p>
<h3><strong>Who you should run Instagram Direct ads</strong></h3>
<p>Anyone who wants to get their content in front of Instagram’s one billion+ users can try out Instagram Direct ads. However, we see them being especially effective for e-commerce businesses on Instagram and agencies that work with e-commerce brands.</p>
<p>We also expect that those selling big-ticket items online might find more value from this ad type because:</p>
<ul>
<li>The number of users messaging you with serious inquiries will be lower and more manageable for you to respond to manually.</li>
<li>These users who do**engage with an Instagram Direct ad will likely be more valuable because messaging you about a big-ticket product or service shows higher intent. Once they reach out, you’re in a prime position to nurture them towards a purchase personally.</li>
</ul>
<h3><strong>How to set up Instagram Direct ads</strong></h3>
<p>The beauty of Facebook and Instagram is that you can set up ads for both platforms in one place: Facebook Ads Manager. So head there to get started. Then:</p>
<ol>
<li>Go to <a href="https://business.facebook.com/ads/manage/powereditor/creation">Ad Creation</a> in Ads Manager.</li>
<li>Choose a campaign objective and click ‘Continue.’</li>
<li>Edit your campaign name and other details. Then click ‘Next.’</li>
<li>In the ‘Conversion’ section, select the following:
- ‘Messaging Apps’ as Conversion location,
- ‘Click to message’ as your ad type,
- Instagram under Messaging Apps.</li>
<li>Customize the following sections:
- Optimization & delivery,
- Budget & schedule,
- Audience,
- Placements, and click ‘Next.’</li>
<li>Customize your ad name, setup, creative, message template, and tracking. When you’re ready, click ‘Publish.’</li>
</ol>
<p>Instagram Direct ads won’t appear anywhere on Facebook. That way, those who click will arrive at your DMs without having to switch apps. To run other types of Instagram ads (like those that lead to landing pages), Facebook doesn’t require you to have an actual Instagram account. Instead, they’ll just use your Facebook Page name and profile photo to associate it with you. But since Instagram Direct ads will lead users to your DMs, you need an existing account to have an inbox and respond.</p>
<h2><strong>Ads that click to Messenger on Instagram</strong></h2>
<p>You’ve probably explored or currently use Ads that click to Messenger ads to bring new users to your chatbot: ads that show up on Facebook and direct users to your bot in Messenger.</p>
<p>Now, there is**a way to have these ads appear on Instagram instead and still direct users to your Messenger chatbot. To try it out for your business, we encourage you to start with a smaller budget, around $5-15 per day.</p>
<p>Automatically redirecting users from the Instagram app to the separate Messenger app can be jarring. You might see a significant drop-off as a result. Yes, Ads that click to Messenger ads redirect to the Messenger app too. But both apps are clearly within the Facebook ecosystem, so it’s less unexpected. Not every user is actively aware that  Meta owns both Facebook and Instagram, so they may think the app switch is a mistake or spam and exit the entire process.</p>
<h3><strong>Who should run</strong> Ads that click to Messenger<strong>on Instagram</strong></h3>
<p>These ads will be most helpful if:</p>
<p>✔️ You’ve built a Messenger bot that can effectively engage and convert users. Otherwise, there’s no sense in paying to send new users there.</p>
<p>✔️ You (or your customer, <a href="https://chatfuel.com/blog/6-reasons-marketing-agencies-should-offer-chatbot-services">if you’re an agency</a>) offer something appealing to the Instagram audience, a predominantly younger demographic. If not, focusing on Facebook ad placements may be more effective.</p>
<h3><strong>How to set up</strong> Ads that click to Messenger<strong>for Instagram</strong></h3>
<ol>
<li>In Facebook Ads Manager, create a new ad and choose ‘Messaging Apps’ as  the Conversion location and ‘Click to message’ as your ad type.</li>
<li>Select Messenger under Messaging Apps.</li>
<li>Customize the following sections:
- Optimization & delivery,
- Budget & schedule,
- Audience.</li>
<li>In the ‘Placements’ section, deselect the Facebook and Messenger placements. Then, decide where on Instagram you want your ad to show: Feeds, Stories and Reels, etc., and click ‘Next.’</li>
<li>Customize your ad name, setup, creative, message template, and tracking. When you’re ready, click ‘Publish.’</li>
</ol>
<h3>How to link your Messenger chatbot to your Ads that click to Messenger<strong>on Instagram using the JSON</strong></h3>
<ol>
<li>Go to <a href="https://dashboard.chatfuel.com">Chatfuel</a> → Automation → Flows. Open existing Messenger flow, or add a new one.</li>
<li>Add Click-to-Messenger Ads JSON Entry Point. Customize the greeting**— the first thing users will see when they arrive at Messenger from Instagram. Make sure it relates to the content of your ad creative so people know they’re in the right place after the app switch. The greeting should also encourage users to respond and continue the conversation, for example, by choosing one of the Quick Reply buttons.</li>
<li>Click 'Copy greeting as JSON code' on the Entry Point.</li>
<li>Open your ad on Ads Manager → Message template → Advanced setup → Edit.</li>
<li>Paste the copied JSON code and click 'Save and finish.'</li>
</ol>
<p>When you’re ready to launch your ad, click 'Publish.' Now Powerful Meta tools for ads are supercharged with Chatfuel automation to boost your Return on investment (ROI.) In addition, your ad will be displayed only to people with Messenger installed. So Meta won’t waste any of your ad spend by showing them to users who don’t already have the app on their device.</p>
<figure><div><img src="/cms/static/blog/6343d07629c5346f7df8a384_TOP Chatfuel tools.gif" loading="lazy" alt="" height="710" width="1280" placeholder="blur"></div><figcaption>Copying and pasting the greeting’s JSON code from Chatfuel Dashboard to Meta Ads Manager.</figcaption></figure>
<h2>Tap into a new audience on Instagram</h2>
<p>Facebook said it: '<a href="https://www.facebook.com/business/news/insights/conversational-commerce">Conversation is the future of commerce</a>.' Personalized, one-on-one chat experiences are what customers now expect from brands. Ads that click to Messenger on Instagram let you apply this strategy at scale.</p>
<p>Instagram Direct ads let you experiment with conversational commerce and expand your brand’s presence across platforms. And with Chatfuel, you automate powerful Meta ads and move leads through the sales funnel.</p>
<p>So, try Instagram ads to bring users to your DMs or your Messenger bot. <a href="https://dashboard.chatfuel.com">Sign up</a> with Chatfuel to get 50 conversations for free and try out code-free automation for your business. Run some tests and see how both ad types can benefit your e-commerce business or your agency’s customers.</p>

Learn how to set up Instagram Direct ads, and Instagram ads that click through to your Messenger bot.

Use Instagram Ads to Bring Users to Your DMs or Your Messenger Bot

Angela Skowronek

<p>Each Facebook user who comments on your Facebook Business Page posts is a potential customer. But manual replying to each person doesn’t work as an effective sales funnel for many reasons. If interested users don’t get a response about a product on time, they can leave the website and never come back. It might disappoint both sides: unhappy clients and unsuccessful businesses with low sales. But there’s a solution.</p>
<p>Businesses can hire more staff to manage comments or post less on social media. However, it will not be as effective as automation is. In this article, we will tell how to use automation to respond to comments, how it can benefit your business, and show you how to set up the whole process in Chatfuel.</p>
<h2><strong>Types of users' comments</strong></h2>
<p>When your customers visit your Facebook Page, they might leave various comments, depending on what they need. Here are the main types of user comments:</p>
<p><strong>FAQ.</strong> What’s your location? How to book a table? Are your products cruelty-free? Can I get a refund?</p>
<p><strong>Feedback.</strong> Thanks for the t-shirt, it fits me perfectly! However, I didn’t like the book I bought from your store!</p>
<p><strong>Contests and giveaways</strong>. If you run a promo, users who want to participate will comment on the promo post.</p>
<p><strong>Emoji and others.</strong> Out-of-topic, “I’m the first” type of comments, words in other languages.</p>
<p>All the comments are equally crucial for user support and communication with customers. If you respond to your clients quickly and answer their questions on time, most likely, your customers will feel welcomed and valued. And most likely, they will make a purchase.</p>
<h2><strong>How automated responses to comments can benefit your business</strong></h2>
<p>With automation, you can save lots of resources. You and your team can set up the comment response process the way you prefer. For example, have your bot answer users' FAQs and send them your menu or catalog. Or, thank your customers for positive feedback and send them a promo code. If a user sends a complaint, your bot can redirect them to a Live Chat, where your team can find out more and find a solution.</p>
<p>Our clients from different industries shared some metrics to show how the Comments Autoreply feature benefited their business. For example, a baby-furniture brand DECEN® got its bot to <a href="https://chatfuel.com/blog/decen-baby-brand-generates-80-of-total-sales-with-messenger-bot"><strong>handle 98% of customer inquiries</strong></a>. In addition, a meal-kit company HelloFresh <a href="https://chatfuel.com/blog/hellofresh-reduces-support-wait-times-with-chatfuel-messenger-bot"><strong>decreased response time by 76%</strong></a> and got 47% more messages on Messenger overall. And there are more happy clients — you can check their cases <a href="https://chatfuel.com/blog/category/use-cases">here</a>.</p>
<h2><strong>Setting up Facebook comments autoreply</strong></h2>
<p>Comments Autoreply is a feature in Chatfuel. When users comment on your post, they open a conversation with your bot. You can have your chatbot privately message all commenters or only those who used a specific keyword in their comment. Also, you can apply this rule to all posts or only a particular one. To set it up, go to <a href="https://dashboard.chatfuel.com">Dashboard</a> and open Automation → Flows.</p>
<p>In <a href="https://docs.chatfuel.com/en/articles/4237017-how-to-build-a-flow">Flows</a>, this feature takes the form of an Entry Point. An Entry Point is a channel through which you can bring new users to your Facebook chatbot. With the Comments Autoreply, you can:</p>
<ul>
<li>Respond to comments (including posts, photos, albums, and videos).</li>
<li>Send a public reply to the user’s comment and a private reply in Messenger.</li>
<li>Set a delay for the public, private responses, or both.</li>
<li>Add multiple public reply options and randomly set your bot to choose one each time.</li>
<li>Set up a reply and keyword triggers for existing bot users (different from the reply and triggers for new users).</li>
</ul>
<figure><iframe allowfullscreen src="https://www.youtube.com/embed/eg0R2JZcyQA" title="How to add Facebook Comments Autoreply Entry Point"></iframe></figure>
<p>With these options, you can set AI to answer FAQs, manage contests and giveaways or respond to reviews on your Facebook Page. We recommend setting up simple automation first and adding details later. That way, you can see what’s missing and what to add to make your bot more successful.</p>
<p>Before launching, make sure your bot is <a href="https://docs.chatfuel.com/en/articles/3917632-connecting-your-facebook-or-instagram-page">connected to your Business Page</a> and that you set up to view replies to posts on that Page. Also, you’ll get to select and customize:</p>
<p><strong>A Facebook post.</strong> Do you want your bot to reply to comments on every post or a specific one?</p>
<p><strong>Rules.</strong> Do you want your chatbot to reply to every comment on that piece of content or only those containing specific keywords? You’ll have the option to add <a href="https://docs.chatfuel.com/en/articles/828883-keywords">keyword groups</a> for your bot’s replies as rules. You can have different answers for each keyword group if you have multiple or have them all lead to the same response. Or, you can leave the keyword spaces empty to have your Messenger bot reply apply to all comments.</p>
<p><strong>Response.</strong> Here you’ll decide what your chatbot says in response to user comments. It can be a public reply in comments, a private reply via Messenger, or both.</p>
<p><strong>Time.</strong> You can set a time delay if desired or set up separate replies for existing users of your bot versus new users.</p>
<h2>Rules</h2>
<h3>Link to posts published on your Page only</h3>
<p>This feature won’t work for posts created just for an ad and only existed in Ads Manager <em>(dark posts)</em>. You can acquire users for your bot from comments on a boosted post, but only if it was initially published directly to your Page.</p>
<h3>Only top-level comments will trigger the response, not replies</h3>
<p>And it’ll only work on the original post, not shared versions of it. Also, note that your bot will never message the same user more than once, no matter how many comments they may have left on that post.</p>
<h3>Stickers and images cannot be tracked</h3>
<p>For these acquired users to become bot subscribers, the first interaction must include actual text from both sides. Therefore, your bot’s first message should contain text (same for the user’s first reply). Stickers and images don’t count for this, so use that first message to encourage a text response from users.</p>
<p><strong>No engagement bait.</strong> Broad or irrelevant questions like <em>'Do you like dogs or cats? '</em> can bring you more comments. But it’s not worth it in the long run. Facebook will detect it as an <a href="https://www.facebook.com/help/publisher/259911614709806">engagement bait</a> and punish this with lower reach.</p>
<h2>Tips</h2>
<h3>For customer’s feedback and FAQs</h3>
<p>Before setting up Comments Autoreply Entry Point to track your client’s feedback, <a href="https://www.facebook.com/help/548274415377576?helpref=search&sr=4&query=business%20reviews&search_session_id=58c53c3ea92dd846418ae5fadd8fff10">enable users to leave reviews</a> on your Facebook Page:</p>
<ol>
<li>Inbox → Automated Responses.</li>
<li>Toggle on one or both of the options under Respond to Feedback.</li>
<li>After this, set up two autoreply rules: one for positive reviews and one for negative reviews.</li>
</ol>
<p>Use the first rule to thank users for their feedback, offer a discount, <a href="https://www.youtube.com/watch?v=dfmQvqtJN9Q&t=2s">recommend products</a>, or answer their FAQs. With the second one, you can offer a freebie or discount to users to make up for their experience. You can also use the <a href="https://docs.chatfuel.com/en/articles/849315-live-chat">Live Chat plugin</a> to redirect them to a human agent to resolve the issue and learn what you can do to improve.</p>
<h3>For contests and giveaways</h3>
<p>First, create a Facebook post that tells users what to comment to enter. Then set up the Comments Autoreply feature, and you’re ready to go! Your bot will engage with all participants and can reward the winners with a promo code. That way, your brand can get more leads or sales. Or both :)‍</p>
<p>We recommend avoiding <em>Send</em>and<em>Get Message</em> buttons in your posts. They can confuse users by adding extra call-to-action. So, they may not engage at all.</p>
<h2>Start profiting from the engagement on your Facebook Page</h2>
<p>If you’re not guiding post-commenters into your sales funnel via chatbot, you could be missing out on sales. So instead, turn the commenters into customers with the Chatfuel Comments Autoreply feature and grow your profit. <a href="https://dashboard.chatfuel.com">Sign up</a> today to get started.</p>

In this tutorial, I will explain how to set up Facebook comments autoreply with your own chatbot and why your business need this feature

How to turn Facebook comments into customers with automation | Chatfuel

<h2>The brand</h2>
<p><a href="https://www.hellofresh.com">HelloFresh</a> is a creative solution for those tired of eating out at restaurants but don’t have the time or know-how to plan and cook meals from scratch. This subscription-box service delivers fresh ingredients to your door and instructions to transform them into delicious meals. HelloFresh helps people enjoy healthy, home-cooked food without the hassle of meal planning and grocery shopping.</p>
<h2>The problem</h2>
<p>HelloFresh the US faced two main problems:</p>
<ol>
<li>They needed at least one customer-service agent to monitor incoming Facebook messages round the clock, just to keep up.<strong>‍</strong></li>
<li><strong>Slow response times.</strong> It took their support team between six and twelve hours to get through all the necessary steps to resolve a customer issue from one of these messages.</li>
</ol>
<p>Their customer-care team was overworked and could never get ahead. In addition, customers themselves were getting frustrated with the long wait times.</p>
<h2>The solution</h2>
<p>In 2017 HelloFresh team started exploring chatbots to improve customer support and engagement. And so, the idea for Freddy the Messenger bot was born. “Within just a few days, I created Freddy out the <a href="https://chatfuel.com/blog/chatbot-for-customer-service">customer service bot</a> framework,” explains Alex Curtis, Senior Associate on the HelloFresh Social Media Team.</p>
<p>Here’s what the HelloFresh team taught bot Freddy to do:</p>
<ul>
<li><strong>Reply to users.</strong> For Black Friday 2017 and 2018, the team created Facebook promo posts with riddles and questions. Freddy would <a href="https://youtu.be/j_s1FoC6HTM">automatically respond via Messenger</a> to all users who gave a correct answer and send them a promo code. In 2018, this campaign had <strong>a 64% conversion rate</strong> — meaning that over half of users who received the code used it to place an order!</li>
<li><strong>Recommend music.</strong> HelloFresh calls it Get Grooving: when the bot suggests a playlist to match the meal kit the user will be cooking that evening.</li>
<li><strong>Share seasonal tips</strong> and blog content around the holidays. They call it their Holiday Hotline, and it’s yet another way to create a unique, helpful experience for prospects and customers.</li>
</ul>
<h2>The recipe</h2>
<p>Freddy has been a hit with HelloFresh prospects and customers — and, their support team has benefited in a big way. To do it, they used these Chatfuel features:</p>
<ul>
<li><strong>Comments Autoreply.</strong> Freddy automatically messaged people who commented on HelloFresh’s page posts. Once the user responds to Freddy’s first message, they become a reachable bot user. This feature was key in several of HelloFresh’s Facebook campaigns.</li>
<li><strong>Quick Replies.</strong> That way, users can tap suggested topics instead of having to type. Quick Replies make for a seamless user experience and help keep the conversation on track.</li>
<li><strong>Gallery cards</strong>. HelloFresh incorporated gallery cards in their bot, using plenty of bright, colorful graphics to catch a user’s eye.</li>
</ul>
<figure><img src="/cms/static/blog/622f6b4374ab511d641dd504_HelloFresh Freddy chatbot.png" loading="lazy" alt="HelloFresh chatbot example" height="1168" width="2080" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJUlEQVR4nAEaAOX/AIp/c765t/n7/tLS0gAiDABTTEfe4OGmnJfFuA6fF3mKNAAAAABJRU5ErkJggg==" placeholder="blur"></figure>
<h2>The results</h2>
<p>In 2018, HelloFresh’s average response time to customer inquiries was five hours. In 2019, it dropped dramatically to one hour and 11 minutes. That’s a <strong>76% decrease</strong> in response times, even though they got <strong>47% more</strong> messages on Messenger overall.</p>
<p>“With our bot, a customer conversation that used to take six to 12 hours now takes just a few minutes to address and sometimes to resolve entirely,” says Curtis. The support team gets more time to deal with complex inquiries instead of answering the same routine ones repeatedly.</p>
<p>Customer satisfaction has increased with the quicker service, and Freddy is creating a positive impression for users in other ways, too. Chatting with the bot is instant, interactive, fun, and helpful, and it makes HelloFresh stand out from the competition.</p>
<p>“Chatfuel streamlined how we handle customer-service inquiries on social media. It lets us provide an incredible experience for our fans that you don’t get anywhere else in the industry. On top of all that, it was easy enough for us to learn without extensive training or experience.”, Curtis shares.</p>
<h2>A fresh take on customer support and engagement</h2>
<p>Now that you’ve got a taste for the success a chatbot can bring you, it’s time to build a Messenger bot for your own business. <a href="https://dashboard.chatfuel.com">Sign up</a> today to get started.</p>

HelloFresh reduces response time with Chatfuel. Quick Replies make for a seamless user experience and help keep the conversation on track.

HelloFresh creates customer service chatbot with Chatfuel

<p>You’ve created an engaging Facebook ad for your business, complete with great visuals, intriguing copy, and precise targeting. The question is: Where will prospects go once they engage with it? The next step is crucial in actually achieving conversions and earning revenue for your brand.</p>
<p>Landing pages are the traditional option, and they still have their place. However, the Facebook Messenger chatbot has emerged as a compelling new alternative for a variety of industries and use cases. To decide between landing page vs. chatbot for your business, consider the features and benefits of each.</p>
<h2>What is a landing page?</h2>
<p>A landing page is a web page that a user is directed to, or “lands” on, after clicking on a Facebook ad. It commonly includes more details about the product or service mentioned in the ad, and is designed to get the user to take a specific action—like opting in or making a purchase.</p>
<p>Landing pages typically include a form where the user can enter their information. They’re sometimes incentivized to fill out the form with a free download, discount, or other type of lead magnet. If they do so, they’ll be counted as a conversion. Then, they’ll either receive information or a digital product in their email, will be shipped a product, or will be contacted by the business later.</p>
<figure><img src="/cms/static/blog/60afa6a88bd1bb680ddeaa45_Group-15.png" alt="Landing page" height="1020" width="2000" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABYlAAAWJQFJUiTwAAAAI0lEQVR4nGP4//P5pI4KPgbG1JQUhpsXj9dWlWppaT988AAApv8Mq+SEezYAAAAASUVORK5CYII=" placeholder="blur"><figcaption>When it comes to destinations for your Facebook ads, a landing page is one option.</figcaption></figure>
<h2>The advantages of landing pages for Facebook ads</h2>
<p>When a user clicks on a Facebook ad, a landing page in a separate window is where they’re traditionally sent. While landing pages are no longer the only option, they can be effective when used correctly. A few of their benefits include:</p>
<ul>
<li><strong>Landing pages are extremely customizable</strong>. A new landing page is a blank slate. It can include as much information as you like in any arrangement or format, so a user can learn everything they need to know about your offer.</li>
<li><strong>Landing pages tend to convert qualified traffic.</strong> A landing-page form with several fields to fill in can be intimidating to a user. In general, the more information you ask for, the fewer submissions you’ll receive overall. However, the users you <em>do</em> convert are likely to be warm leads more valuable to your business, as a longer form will tend to weed out unqualified traffic.</li>
<li><strong>Landing pages can help with SEO.</strong> It depends on the content of your landing page, but some can help with your website’s search-engine rankings. If the page you designed includes long-form, useful content on a certain topic, you may be able to gain some SEO benefits from it.</li>
</ul>
<figure><img src="/cms/static/blog/60afa6a88bd1bbf8eadeaa48_Group-16.png" alt="The advantages of landing pages for Facebook ads" height="1154" width="2000" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABYlAAAWJQFJUiTwAAAAIklEQVR4nGMw0taTEjDmY3R68+Q2g6WRkSiPJguD1d9f/wFSLggA1vUk7AAAAABJRU5ErkJggg==" placeholder="blur"><figcaption>A successful landing page is aesthetically pleasing, easy to read and navigate, and offers a clear next step.</figcaption></figure>
<h2>What is a Facebook Messenger bot?</h2>
<p>A bot is a piece of software that can interact with customers or prospects in a conversational way via a chat platform like Facebook Messenger. You can equip your chatbot to answer specific questions or complete certain actions based on what users ask of them. They act as friendly virtual assistants that provide a guided, engaging experience. They’re easy and pleasant to interact with because they offer help and information in a humanlike way: in bite-sized pieces, message by message.</p>
<figure><img src="/cms/static/blog/60afa6a88bd1bb2158deaa1d_1*8YdnFR5oozKu17QuAPiIyA.gif" alt="chatbot messenger" height="576" width="378" placeholder="blur"><figcaption>Interacting with a bot is similar to a Messenger conversation with a human.</figcaption></figure>
<p>You can connect a Facebook ad to a chatbot. That way, when prospects click on your ad, they can simply be redirected to your bot in Messenger instead of to a landing page. From there, the bot can do everything from answering FAQs and making product recommendations to accepting sale payments or event sign-ups — and the user won’t have to leave the Messenger app.</p>
<p>Plus, it’s all done in an instant, conversational style that’s proven to promote high engagement and retention rates. Finally, if the bot runs into an issue or question that it doesn’t know how to resolve, it can easily <a href="https://docs.chatfuel.com/en/articles/849315-live-chat"><strong>notify a human on your team to take over.</strong></a></p>
<figure><img src="/cms/static/blog/60afa6a88bd1bb3058deaa39_s_3499395B22B4BD00778DA7E9EBE1E47B56DD546013F7BDA7C3E9D933999E6AFF_1567086234355_hellofresh+chatbot+by+Chatfuel.png" alt="What is a Facebook Messenger bot for Facebook ads" height="691" width="1000" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAMklEQVR4nAEnANj/AO7v9NXW2PPy8eDk5gBVVlWlqK5+f4ARDAIA6ejm9/j44uTk4+DfBjoaVs23xnsAAAAASUVORK5CYII=" placeholder="blur"><figcaption><a href="https://chatfuel.com/blog/hellofresh-reduces-support-wait-times-with-chatfuel-messenger-bot" target="_blank"><strong>HelloFresh,</strong></a> a Chatfuel client, is a great example of a brand that successfully uses a Messenger bot in conjunction with Facebook ads.</figcaption></figure>
<h2>The advantages of Messenger bots for Facebook ads</h2>
<p>Messenger bots are a compelling answer to the question of how to convert more users who click on your ads. Some key benefits of using a Messenger bot as a Facebook-ads destination include:</p>
<ul>
<li><strong>Bots are instant.</strong> In today’s fast-moving digital landscape, people expect answers and assistance almost instantly. Bots can provide this speed of service. As soon as a user engages with a <a href="https://chatfuel.com/blog/create-click-to-messenger-ads-to-drive-traffic-to-your-bot"><strong>click-to-Messenger ad</strong></a>, they’re directed to the bot and a conversation begins immediately. That way, there’s no lull or waiting period where the prospect can lose interest.</li>
<li><strong>Bots can provide a personalized experience.</strong> Of course, sending all prospects from an ad to the same, single landing page doesn’t make for a very customized experience. Bots, however, can be set up to <strong>greet the prospect by name</strong>, and ask questions to get to know their needs or tastes. That way, the bot can provide more tailored information, or show products and offers that relate to the user specifically.</li>
<li><strong>Bots exist in a familiar, simple interface.</strong> The Messenger interface where these bots exist always offers the same, easy-to-navigate experience—one which most users are already familiar with. Plus, Messenger is exceedingly mobile friendly. You’ll never have to worry about slow load times or jumbled layouts when your bot is accessed from a smartphone. Finally, a Messenger bot means fewer creative factors to worry about. Since you don’t have to choose fonts, layout, and colors, you can put all your focus on creating quality content.</li>
<li><strong>Bots gather user data easily.</strong> First, bots automatically have access to basic information from a subscriber’s Facebook profile. For any additional details your business needs, the bot can gather it in an engaging way using questions sent one by one. This method generally offers less friction in the conversion process—and less of a chance for user overwhelm than if you asked them to enter details into a form themselves.</li>
<li><strong>Bots are innovative tools.</strong> Chatbots are still relatively new on the scene of Facebook marketing. The incorrect perception that they can only be built from scratch, with code, is unfortunately widespread, and prevents many businesses from trying them out. So by offering a pleasant, easy interaction with your prospects through a bot, you’ll stand out as an innovative company dedicated to providing the best customer experience possible.</li>
</ul>
<h2>How to choose between a landing page and a Messenger bot</h2>
<p>When it comes to selecting a destination for your Facebook ads, both landing pages and bots can produce impressive results when used correctly. Here are a few ideas to help you decide which is right for your brand.</p>
<p><strong>Landing pages</strong> work well for businesses that sell complex or especially technical products and services. In cases like these, it’s your job to educate the visitor about the problem and the details of your solution before they take an action like booking a demo or making a more expensive purchase. Landing pages allow you to present a large amount of information in a clear and coherent way, since you can control all elements of the design and layout.</p>
<p><strong>Chatbots</strong> work well for any business case where the information the prospect needs to know before opting in or signing up can be clearly conveyed in a succinct, conversational style. For a newsletter opt-in, event registration, or a giveaway, for example, sending a user to a bot rather than a static landing page will make the transaction simpler and much quicker. Whereas there may be a delay between when a user fills out a landing-page form and when the business reaches out to them, a bot can provide service instantly. Plus, thanks to buttons and quick replies, gathering information is easy—the user may not even need to type at all. Finally, once the user responds to the bot, they’re considered a subscriber. This means your business can message them again <a href="https://docs.chatfuel.com/en/articles/5627483-types-of-reengage-messages#h_b8201a2718"><strong>within a 24-hour window</strong></a>, or at any time in the future using <a href="https://www.youtube.com/watch?v=tQsmvmRCjXw"><strong>sponsored messages</strong></a>.</p>
<figure><img src="/cms/static/blog/60afa6a88bd1bb290bdeaa46_Chatbots-vs.-Landing-pages-by-Chatfuel.png" alt="Landing pages vs. Facebook Messenger chatbots" height="1080" width="1920" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAI0lEQVR4nGNgMPZn4NFh0PZQjSpiOHv17sW7T56/+fzl/38AaZQM6H0SeLIAAAAASUVORK5CYII=" placeholder="blur"></figure>
<p>In the end, it’s up to you to carefully consider your unique use case and choose the right Facebook ads destination for your brand. As with most business tools, experimentation is crucial to discovering which will work best for your specific situation. That’s why it’s generally a good idea to split test your next campaign to see which ads destination performs better. You can use Chatfuel’s A/B testing plugin for this. Simply divide the flow so that A leads customers to a landing page, and B leads them to a flow within a chatbot. Then, you can focus on whichever method produced the most conversions.</p>
<p>Or, it could be that both solutions have a place in your Facebook ads strategy, depending on the campaign and the stage. For example, you could use a landing page to explain the benefits of and sell a certain product.</p>
<h2>How to build a landing page</h2>
<p>There’s a huge amount of helpful resources out there on <a href="https://costofincome.com/landing-page-builder">how to create a landing page</a> for Facebook ads. Learn about the elements of <a href="https://conversionxl.com/blog/how-to-build-a-high-converting-landing-page"><strong>high-converting landing pages</strong></a>, or <a href="https://www.julian.com/guide/growth/landing-pages"><strong>find a template and a step-by-step guide</strong></a> for building one yourself.</p>
<h2>How to build a Facebook Messenger bot</h2>
<p>If you decide a Messenger bot is the right ads destination for your brand, but have never built one yourself, don’t worry! Some businesses haven’t yet explored bots because they may seem too intimidating or complicated. The truth is, however, that it takes no more technical knowledge to create a simple bot than it does a simple landing page. With the right platform, #AnyoneCanBuildABot!</p>
<p>To help you start building your first bot for free with Chatfuel, we offer lots of helpful resources:</p>
<ul>
<li>Take <a href="https://www.udemy.com/course/chatfuel-complete-guide-messenger-bots"><strong>our free Udemy course</strong></a> to learn everything you need to know about building your first bot.</li>
<li>Get a head start with a <a href="https://chatfuel.com/templates"><strong>template</strong></a> to help you design a bot for a specific use case, or take advantage of a <strong>pre-built flow</strong> to help you create its content.</li>
<li>Find detailed information on how to set up various bot features in our <a href="https://docs.chatfuel.com/en"><strong>help documentation</strong></a>.</li>
<li>Get tips and advice from fellow bot builders across industries in our <a href="https://www.facebook.com/groups/chatfuel"><strong>Facebook community</strong></a>.</li>
</ul>
<h2>Ready to dive in?</h2>
<p>If you’ve decided that a chatbot is the right destination for your business’s Facebook ads, get started today! <a href="https://dashboard.chatfuel.com"><strong>Sign up with Chatfuel for free</strong></a> and build a chatbot for your business.</p>

Decide between a landing page or a chatbot as the destination for your business's Facebook ads.