Dmytro Kot

Use cases

<p>Chatbots have become an important tool for businesses. They talk with your customers and provide instant and automated responses to frequently asked questions (FAQs).</p>
<p>Chatbots have evolved from simple text-based interfaces to more conversational ones that allow for a more human-like interaction. Below, I’ll explore how to create a question-answer (Q&A) chatbot, a type of chatbot designed specifically for handling FAQs.</p>
<h2>Why use a Q&A chatbot</h2>
<p>Q&A chatbots can help improve customer experience by providing quick and accurate answers to common questions 24/7. They can also relieve the workload of customer support teams by handling routine inquiries, allowing them to focus on more complex tasks. Finally, Q&A chatbots can be integrated with various platforms such as websites or  messaging apps. This makes them a good choice for any business’s toolbox, big or small.</p>
<h2>Choosing the right platform</h2>
<p>There are several platforms that allow you to create Q&A chatbots. When choosing a platform, consider the following things:</p>
<ul>
<li>Ease of use. How intuitive is the platform for non-technical users?</li>
<li>Customization options. Can you customize the look and feel of the chatbot to match your brand?</li>
<li>Integration. Can the platform integrate with other tools and platforms that you already use?</li>
<li>Price. How much does the platform cost, and are there any hidden fees?</li>
</ul>
<p>Once you have decided on a platform, you can start creating your Q&A chatbot. If you need help deciding which platform to choose, check out my platform comparison guide. You’ll find everything you need to make the decision: pricing, ease of use, integrations, and more.</p>
<h2>Creating your Q&A chatbot</h2>
<p>Here is a step-by-step guide to creating a Q&A chatbot.</p>
<p>1.  Gather FAQs: Start by making a list of the most common questions that your customers ask. The list is the foundation for your chatbot’s knowledge base.</p>
<p>2.  Organize FAQs: Group similar questions together and give each group a label or category. This will make it easier for your chatbot to understand the context of each question and provide an accurate answer.</p>
<p>3.  Create keywords: A keyword is a certain word or phrase that triggers a response from your bot. For a Q&A chatbot, you’ll need to create keywords for each category of questions. For example, your keywords are “shipping inquiries” or “product returns.”</p>
<p>4.  Define answers: For each keyword, you’ll need to provide a set of answers that your chatbot can use to respond to customer inquiries. Make sure the answers are clear, concise, and easy to understand.</p>
<p>5.  Test and refine: Test your chatbot to make sure it is providing accurate answers to customer inquiries. Refine the answers as needed based on customer feedback.</p>
<p>6.  Launch: Once your chatbot is functioning as expected, you can deploy it to your website or other platforms where it will be accessible to customers.</p>
<h2>NLP and handling questions</h2>
<p>A well-designed Q&A chatbot can answer many of the FAQs, yet there will always be some questions that the bot may remain unanswered. That’s where NLP comes in.</p>
<p>Natural Language Processing (NLP) is a technology that lets chatbots understand and interpret human language, including different phrasing and sentence structure. With NLP, chatbots can respond to questions even if they are not put in an exact way as the configured keywords.</p>
<p>For example, if a customer asks a question about product details that is not included in the chatbot knowledge base, the chatbot can use NLP to analyze the question and provide an appropriate response.</p>
<p>To make the most of NLP, you can analyze users’ questions that are not being answered by the chatbot and use them to refine your chatbot’s knowledge base. This helps to continuously improve accuracy and efficiency in responding to customer questions.</p>
<p>With NLP, your Q&A chatbot can respond more effectively and accurately to customer inquiries.</p>
<h2>Conclusion</h2>
<p>A Q&A chatbot can greatly improve customer experience by providing instant answers to common questions. By following the steps outlined above, you can <a href="http://dashboard.chatfuel.com/">create a chatbot</a> that can handle routine inquiries, freeing up your customer support team to focus on more complex tasks. Whether you are a small business or a large enterprise, a Q&A chatbot can help you provide better customer support and improve customer satisfaction.</p>

Chatbots provide users with instant responses — explore how to create a question-answer chatbot for handling frequent questions.

How to make a Q&A chatbot for FAQs

Prashant Bajpai

<p>One of the most prominent signs of a successful chatbot is that your customers barely notice if they are chatting with a human or a bot.</p>
<p>A global study revealed that <a href="https://popupsmart.com/blog/chatbot-statistics">56%</a> of customers prefer to speak to a human instead of using a chatbot. But if you can make your chatbot script more conversational, they could drive a lot more conversions instead of stalling customers and burdening your team members.</p>
<p>In this article, you’ll learn a step-by-step process to write a chatbot script that keeps your conversations (and conversions) flowing effortlessly. We’ll also be sharing some high-conversion chatbot script templates to help you start writing.</p>
<h2><strong>How do you write a chatbot script?</strong></h2>
<p>Did you know <a href="https://www.salesforce.com/research/customer-expectations/">72%</a> of customers expect brands to show that they understand their needs through personalized experiences?</p>
<p>'Personalized experience' is the keyword here. Again, you don’t need to be a coding genius to do that; you need to care enough about what your customers need.</p>
<p>A well-written conversation script anticipates where customers are on their brand journey to give them appropriate answers to take the next step.</p>
<h3>The top use cases for conversational marketing in 2022</h3>
<figure><div><img alt="pdkdd.png" src="/cms/static/blog/63d76dcb0468791989a621c8_6f92f03b847a2283a338284faef6813eac6ed2b323cfccff7fbb55aad740fa1f40105e579de713e09010646347f69309357dc5a4553cb09bc10b3a87bf14256e33295bdcec9e86ba98096add50632ca5d564e9149ac0f2acdae85c1754d5f84e7b34291e.png" height="470" width="1657" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAABCAIAAAB2XpiaAAAACXBIWXMAABYlAAAWJQFJUiTwAAAAFUlEQVR4nGOILy6KTM2QF5C7cm03AB1sBR3WeJX+AAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption>A Drift <a href="https://www.drift.com/books-reports/2022-state-of-conversations-report/?utm_medium=email&utm_source=mkto&utm_campaign=state-of-convos-launch-prospects&mkt_tok=MDIxLUtVQy05NzQAAAGIbiyI0Gw4IGWZ_0E3xNy7tmMwV71qdKZ2x02Mjgn7W9xZNLO4RRlbyiKQe0I49ciE1V9zPJQIdqqvO_bCW9pcjaqY3AZ9-b6hh_4HJc1JwMFMXCw" target="_blank">study</a> showing the evolution of conversational marketing trends.</figcaption></figure>
<p>Remember, the more human your conversational flow is, the more human your workplace becomes, as you can offload all the repetitive customer engagements to your chatbots.</p>
<p>So here’s a step-by-step guide to guarantee your chatbot conversational flows provide a great user experience:</p>
<h3><strong>1. Be specific with your chatbot goal</strong></h3>
<p>If you’re going for a drive, you have to set your destination before mapping the best routes to get there. Similarly, a good chatbot needs a clear call-to-action (CTA). You need to map out your customer’s journey to map out your conversational flows.</p>
<figure><div><img alt="image.png" src="/cms/static/blog/63d76dccd50a071f2a613257_3f446e98c4c06180fff52576c8c1577f151c0ad39b1e0f7bee4ff44ed51c4fb9aa9735bf8d75a1ee3968f23b4b98cbae16202426c98a6b9f2c7ee60527932961eb23abee7f974acfbba8c48f644287325008934645dc9c5083ac6b7e699761728fcc0feb.png" height="559" width="605" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAAECAIAAAAmkwkpAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAP0lEQVR4nAE0AMv/AJagpEtTV2Nqbra/wwBtdnksMjY+REdpbnMAcHR3kpSZVFlde4GEALu+wsXLzrzEx9jf4kc1GWM9G1igAAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption>A flowchart mapping out your initial responses once they initiate a conversation with your bot.</figcaption></figure>
<p>The more specific your CTA is, the more credible and actionable it appears to your customers.</p>
<p>For example, educating your customers about your product’s impact is a broader goal. However, convincing them to download your annual report of successful case studies is a more specific goal.</p>
<h3><strong>2. Use the right voice for the right scenario</strong></h3>
<p>Artificial intelligence (AI) empowers chatbots to identify user sentiment and respond to not just the content of the query but the tone of your customer.</p>
<p>Don’t be afraid of small talk or using fillers like ‘umm’ and ‘hmm’ or emojis wherever appropriate to make the conversation more relatable.</p>
<p>Professional or casual, firm or humorous, your bot scripts should be appropriate for your brand image and the particular scenario.</p>
<p>For example, avoid robotic responses to unhappy customers like:</p>
<p><em>‘Kindly share your order details, and we’ll take a look.’</em></p>
<p>Match their emotions while being firm and professional by responding with the following:</p>
<p><em>‘Oh, we’re sorry to hear that. Could you please share your order details so we can help you get the best experience from your (product name)? ’</em></p>
<h3><strong>3. Collaborate with your team to build your conversation flows</strong></h3>
<p>You can only design a user-centric live chat experience if you know how to step into your customers' shoes. Invite the marketing, sales, and customer support team members who deal with them daily to help you.</p>
<p>They know your customer’s struggles at each stage of your sales funnel.</p>
<figure><div><img alt="image.png" src="/cms/static/blog/63d76dcc54c09dbddb89c08f_eba458441f75de610a0b3307d8cefeb3060a68fd8357f54d11752628e8b6813d0093135760dba42676237172166f53536cb8a37420f4ada437159d6fe4f7900f1154a9261aad2050da52841733c2bd3c3a6aa1521d8b7f2e7c74393ab9bff6c79cf9391e.png" height="719" width="1280" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAI0lEQVR4nGOY/P+//txVDKrWDAJyDF5TpgimFDJIKDEIygEAfD4HVzqRwpAAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption>The three key stages of your buyer’s journey.</figcaption></figure>
<p>They can even tell you the most common phrases customers use to help you optimize your trigger keywords.</p>
<p>Once you frame their queries in the most relatable way possible, try to create a few different versions of your responses to make your bot sound more like a human agent.</p>
<h3><strong>4. Personalize your conversations</strong></h3>
<p>Personalization is the secret to build a chatbot that sounds like a real person.</p>
<p>It could start with something subtle, like using your customer’s first name in a welcome message. Or, you can use a series of Q&As to lead them to relevant product recommendations.</p>
<figure><div><img alt="932d7d6afab960e3975935c703079095d86734e03ae19cfc4c12bfccfa8c964ae59ea3352572c5e8b9288f39757899ecafed5c1714760ec1b8a0d41a911be3d3118df328eb2e8fea8a91a9c7505b895e251846987dfe684d37c4ddd.jpg" src="/cms/static/blog/63d76dcc04687908d4a621c9_1c9b8bc4d71ef04629b89031295a964484a90cf1183722bda2c456493f457b431531d0842d83d9915c3e712d8316501befa6973bc9d6e32789a70accde402a973a92fbcf2dbb9aa8a6c06e375f9187b969c4a9d88d8d51355d1a9fa126254a91345a6f2a.jpeg" height="1229" width="2083" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAIklEQVR4nGNIy0mxdDB1dnaKz4pgWLJ0SVRUuKKi7JOnjwFvPwnRBS02ugAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption>Sephora offers personalized beauty product recommendations.</figcaption></figure>
<p>Tap into your customer’s data and browsing history to anticipate their needs and design conversations accordingly.</p>
<h3><strong>5. Use responses that help add more depth to your customer profiles</strong></h3>
<p>If you want to train your chatbot to get more intelligent faster, here’s a secret — use your questions and responses to sort out your customer’s preferences.</p>
<p>For instance, you can ask your customer what their favorite color is in an introductory survey form and use those details to give them product recommendations with their favorite color later.</p>
<p>Try to get a deeper understanding of their likes and dislikes. By doing this, you’re setting the stage for designing more engaging shopping journeys for them in the future.</p>
<h3><strong>6. Know when to offer human intervention</strong></h3>
<p>A chatbot can take care of 80% of routine user questions, but it can’t guarantee 100% accuracy. Misunderstandings and interruptions will pop up every now and then, and your chatbot will only make it more frustrating if it’s unable to process your customer’s request.</p>
<p>Your bot can escalate the conversation to a human agent if it detects that your customer needs a more relevant answer.</p>
<figure><div><img alt="Chatfuel bot.png" src="/cms/static/blog/63d76dcc20934a7be54c685e_1627fa977e1cbca485a47e557d6bdf195b341df793c2b8b39ccc5ce4fd8a790193349bf77f4bf8ca5df829b7e4dc1961407170ed366a640b83ff9a4ab69cd80b4fe7094e21b20f3f0b9f1df46fbbd1f19b2ba8d429ed576903c991bd7b2f395ee93fb09a.png" height="1016" width="1457" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAABYlAAAWJQFJUiTwAAAAMElEQVR4nGOYO3tWe3tbWlpGR0cHAzc7g7KSTEpy/KaNGxnWrVufmZnp6eH6/PlzADKnELESFQ0fAAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption>Setting up Live Chat in Chatfuel to ensure unresolved queries are not overlooked.</figcaption></figure>
<p>Customers may also seek detailed discussions about how you can customize your product or negotiate deals. Naturally, your team will also be able to score higher conversions once your chatbot turns visitors into qualified leads.</p>
<h2><strong>Chatbot scripts best practices and tips</strong></h2>
<p>We’ve covered the essentials of how to write a good chatbot script. Here are a few more ways you can optimize it further:</p>
<ul>
<li>Use active voice for a more friendly, intimate connection with your target audience. Passive voice is better suited for a more professional, high-level educational approach.</li>
</ul>
<figure><div><img alt="image.png" src="/cms/static/blog/63d76dccd184c430e4b0d48d_8ef963a2c1f6201b3fcfed0233af2dfc0dafdd8443b007c9af020a29b20ff80f0edd1bf791d142a776f687dc41047fc9e730ae7af1f13ee5ca853343821eddb35e88f07af7bbef5f5ba705f656928c69c973e6b114e584faf948690dd720870daae99b19.png" height="335" width="940" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAABCAIAAAB2XpiaAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAFUlEQVR4nGN49u6DuKKUpLLcpPnzASZMBUHaB+R5AAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption>Active voice vs. passive voice.</figcaption></figure>
<ul>
<li>Be concise. It’s a book’s job to make readers contemplate, but a chatbot’s job is to make people act. Try to keep each message limited to three lines of text (60 to 90 characters).</li>
</ul>
<figure><div><img alt="1ea3b685b6742b870fe360556f7ffbceac9acf7ccaee5908136581bc3189774d5e9cb47c2f72563fa6fcc92742b22ddf34c2fc9cd966cd15f7bf4deb6af6f7c261811f3a7f9aebd009d084b6243a79a78e36f316f-2.jpg" src="/cms/static/blog/63d76dcca7491d17d28b0d32_c2b272b93c5a9cab809dbfa6fdc66a0258c4a03b1e643b8bd39c3a01d4d4a2b08135c441a001cf1e3b4f1e39c3d8cf7aee9bfb216c050dea29fc2e33dca0ac8e78d57806ceaf2855849fc725755440cb8ec28fdc346bc4ef82bbc2fa6195bca08f656036.jpeg" height="617" width="942" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAMklEQVR4nAEnANj/AF42VVoyUk0hRWI7WQAmAB5pRmLHvMS3rbcAWUplx77F+//7pKOuBccRZGLUe34AAAAASUVORK5CYII=" placeholder="blur"></div><figcaption>The difference between wordy and concise text.</figcaption></figure>
<ul>
<li>Set a slight delay for your responses to make the engagement feel more naturally paced and human.</li>
<li>Use quick replies for your welcome message to help uncertain customers get started with their journey exploring your brand. It can boost your engagement rates by over <a href="https://www.streamcreative.com/chatbot-scripts-examples-templates">40%</a> compared to an exclusive live chat experience.</li>
</ul>
<figure><div><img alt="dominos_chatbot_example.png_ipad_spacegrey_portrait.png" src="/cms/static/blog/63d76dcd25c16a2844e59f38_d53a5c2643bf143f8fb63db06385bf9272e3b3ee83a3fedcb21026eaf51e926e2e4e9102b3d3b4b57898637619a458ca33402fb707db574143b4cac0c427d84080465798324089ad8ac362406c6f57d8b8d082a5e5281a60d8168b82ae4e45665dc1c765.png" height="2710" width="1920" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAMAAAAECAIAAADETxJQAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAM0lEQVR4nAEoANf/AA4ODiYnJwADCwCtpav///+/xswAl5eb+Pj4z8/OAA0ODywsLBQVFTpzEAHRXNe5AAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption>Domino’s uses a button-based welcome chatbot to initiate engagement.</figcaption></figure>
<ul>
<li>Finish your conversations to set the stage for better engagement in the future. You can ask your customers to share their feedback or subscribe to your bot to get notifications about upcoming offers and sales.</li>
</ul>
<figure><div><img alt="265a61ae87723253fb5267d687301aad837e3e064b1b30b335f08d211e4ea57d85978178a351db2215284db1bafc4425d54a82f981a782c05000385637272f24b41a429c19bba2e30346315968651353b0d577052d0ed1418daa.jpg" src="/cms/static/blog/63d76dcd2fb109b9dc99c9c4_f7651afebc7241eeba25d478f9ac9397ed75ed9d942f76cf4e769da6ebb281fd7b24de35912c23243b7936411f81360273ea7bcd8493bce48f2f7dee6dd675dbd1b71d3ca281fc45c6e9235cfddecf8d7a33eee8ad0ca1bee9a9bad7030a41ccf12fa2de.jpeg" height="2719" width="1402" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAIAAAAECAIAAAArjXluAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJUlEQVR4nGOQV1Rm4BRl+Pbr79Mv/xi+/frz7sd/BksbOy0jMwCzQg1c9E61fQAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption>A chatbot signs up users for further updates.</figcaption></figure>
<h2><strong>Turn your conversations into lead magnets with Chatfuel</strong></h2>
<p>You have the framework to craft an engaging conversational experience. But to keep it engaging, you’ll have to dive into your chatbot’s user insights and figure out which parts of the conversations they’re dropping off at and which are working well.</p>
<p>You can build, launch and optimize your chatbot on Chatfuel without any coding experience needed. <a href="https://dashboard.chatfuel.com/">Sign up today</a> and get 50 free conversations to engage your customers.</p>

Conversations make the biggest impact on your bot's engagement success. Write an excellent chatbot script with this step-by-step guide.

A step-by-step guide to write a perfect chatbot script

Guest Experts

<p>It’s undeniable that the invention of conversational bots behind businesses' DMs has made managing product requests and inquiries easier. Little wonder that 80% of companies have integrated chatbots into their communication systems, according to OUTGROW.</p>
<p>Although the apparent edge chatbots give businesses, only some use them. One of the major reasons is that many think they will have to break the bank to get one. But are they actually expensive?</p>
<p><strong>Short answer:</strong> No, they are not. So, don’t be afraid of overbearing charges. You can get quality subscription-based chatbots for almost nothing. But note that coding a chatbot from scratch costs between <a href="https://hyperise.com/blog/how-much-does-it-cost-to-develop-a-chatbot#:~:text=The%20chatbot%20development%20price%20may,only%20for%20a%20simple%20bot.">$5,000 to $150,000</a><a href="https://www.revechat.com/blog/chatbot-cost">.</a></p>
<p><strong>Long answer:</strong> Is right below, so keep reading.</p>
<h2><strong>How much does a chatbot cost?</strong></h2>
<figure><div><img alt="Untitled.png" src="/cms/static/blog/637f1538478d9cba7caa59d7_356fc5de5a2c81a55fbd5cdbeb9aa51cdaf7fd37e5715d1356d7c8bc5d5d16b3e0f07b8078a136df83e1f001b100bbe56ce1bcdec2c1ee8da7d6b9c2c054f33b9377766b3d4e07e002695e80aa51c8f8c43a0e0057fc9c95add60e8e763bf79ccd6bbf98.png" height="310" width="612" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAI0lEQVR4nGNg4NbUCozj0PFwLZrKwMCq8/nTf4/YhoWnXwMAVO4JZ1MxvdoAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption><a href="https://media.istockphoto.com/id/1343097441/photo/businessman-holding-digital-chatbot-are-assistant-conversation-for-provide-access-to-data.jpg?s=612x612&w=0&k=20&c=nSvZsu7qmYPa1Rfsxf7xDQDghnVcfmLPc0ClQhG07WI=" target="_blank">Source</a></figcaption></figure>
<p>Like every other innovation, chatbots are priced according to their features. To build your chatbot from scratch, you would need between $5,000 to $150,000 for the code-based development charge. Their prices are high, especially those generated using Natural Language Processing and Machine Learning technologies. However, you can choose to subscribe to a software that offers this chat-automation solution too.</p>
<p>These subscription-based chatbots are less-expensive, as they only require modest recurring payments. They cost around $14.99 to $50 per month, and here are the primary factors that influence their pricing.</p>
<h2><strong>Factors affecting chatbot cost</strong></h2>
<p>You might plan on developing a chatbot for a specific business need or only to integrate one into your business communication platforms for generic purposes. Below are the factors that will largely determine how much you will have to spend.</p>
<h3><strong>1. Chatbot complexity</strong></h3>
<p>A large-scale business needs a chatbot system that is complex enough to handle all its customer support activities. In this case, the company might opt for from-scratch chatbots or pro-level chatbots, which offer premium features and more flows. For example, a distributing chatbot and responding to frequently asked questions (FAQs) are both chatbots but have different scopes.</p>
<p>A business that needs a distributing chatbot will have to pay more because in developing it, they had to integrate a payment gateway and an extra layer of security. For a simple FAQ chatbot, only a conversation pattern was needed. Features like full customization, artificial intelligence (AI) and machine learning, unlimited active bots, etc., are of the essence for such businesses. Still, they just have to pay more to get them.</p>
<p>In this <a href="https://chatfuel.com/blog/chatbot-platforms-customer-service">article,</a> we compared top-rated chatbot platforms based on their features, allowing you to know what features you need and which platforms offer them at the most affordable cost.</p>
<h3><strong>2. Chatbot type</strong></h3>
<p>Some chatbots only work with Instagram or Facebook Messenger, while others can work with both and more simultaneously. Therefore, expect to spend more if you choose a chatbot system or integration that can save you time on Whatsapp, Facebook, and Instagram. The reason is the central aspect affecting chatbot development costs.</p>
<p>A chatbot integrated into a business’s app or website is yet another type. For this chatbot, providing customer service and responding to FAQs are its most robust use cases. Such chatbots will cost more because of their extra integrations, which require chatbot setup and development, ongoing support and maintenance, and so on.</p>
<h3><strong>3. Strength of data analysis</strong></h3>
<p>While businesses are leaving their customer interaction duties to the bare hands of chatbot technology, try to keep a humane feeling behind all direct messages. AI chatbots take a handful of complex data analysis abilities to learn how to interact the human way.</p>
<p>Chatbots can learn human communication patterns from previous chats through a solid machine-learning system and implement them in subsequent ones. This improves efficiency and originality with prospective customers but does not come for free. A chatbot’s strength of data analysis directly influences the chatbot development cost. Subsequently, it affects the price businesses will have to pay for it.</p>
<h2><strong>How much does it cost to develop a chatbot?</strong></h2>
<figure><div><img alt="20944040.jpg" src="/cms/static/blog/637f15385b9b5e02c8bb4fb8_db88c12eb150a93c58d7d59551c8609f18995e2fec973b96a61901e06c6f651ceff9cac74b9078cd4afd5d0179d0ef3e2eded4190a8edc8779a2f976827e5fb3725cb590b6fbdbb4a55d42cf03a573a956e2c5229c960bf587cd79f0eb7715e7165f4640.jpeg" height="6061" width="7661" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAABcSAAAXEgFnn9JSAAAAMklEQVR4nAEnANj/APf7/2N3tmNTf+/R1gD79P8wDT+ekrXJxuEA7vP/AA5SAABDm5/GzaIVj6IsPzoAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption><a href="http://<ahref="http://www.freepik.com">Designedbyvectorjuice/Freepik</a>" target="_blank">Source</a></figcaption></figure>
<p>The chatbot development cost varies based on the developer and mode of development. There are three major players in chatbot development, and they are highlighted below alongside what it costs them to develop their chatbots.</p>
<h3><strong>1. Chatbot development companies</strong></h3>
<p>Chatbot development companies are AI-producing agencies that build and design chat automation software for businesses and companies. The standard chatbot development cost from stand-alone agencies ranges from $6,000 to $13,000. Factors like the company’s strength in the industry, quality, location or region of operations, the value of their chatbot solutions, etc., influence their cost.</p>
<h3><strong>2. Freelancers</strong></h3>
<p>Most freelancers charge according to their level of expertise, years of experience, and quality of service delivery. But the general range for freelance chatbot development is $1,000 to $5,000.</p>
<h3><strong>3. Subscription-based chatbot software</strong></h3>
<p>Not all business owners can afford to build their chat automation system from scratch via coding. That is why companies like <a href="https://dashboard.chatfuel.com">Chatfuel</a> have long offered them a suitable alternative for their chat automation needs. The chatbot subscription plans by subscription-based chatbot development platforms typically range from $0 to $199 per month.</p>
<p>Chatfuel allows you to build chatbot systems according to your taste. For example, you can engage your customers in live chats, manage lead generation, collect and manage customers' data, re-engage your customers’ messages, segment your audience, and more.</p>
<p>All you need to do is register, subscribe to a monthly plan of your choice, and save more time to focus on the things that really matter. The great thing about subscription-based platforms is that they cost much less, and a platform like Chatfuel offers 50 free conversations to users.</p>
<h2><strong>Chatbot pricing models</strong></h2>
<p>To help you find a suitable platform to assess your business needs and get a suitable package, we analyzed the features that leading no-code chat automation providers cover and their estimated prices.</p>
<figure><div><img src="/cms/static/blog/637f16a6077c6b33dfd9f57c_Chart.png" loading="lazy" alt="" height="973" width="1457" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAABYlAAAWJQFJUiTwAAAALklEQVR4nAXBgQAAAAgDsLNcI4Hz3OAGGWQSSixtqKqZkZQEku7O9u6CZBLb3f08fRDbmVyjNgAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption>Some leading no-code chat automation providers' features and estimated prices.</figcaption></figure>
<h2>‍<strong>Start your own journey today</strong></h2>
<p>Chatfuel is an excellent alternative for your business chat automation needs, especially if you are a small business and can’t afford the from-scratch development based on coding.</p>
<p>You can easily create a chatbot for your business with several effective templates Chatfuel has built. All you have to do is browse through the industries on the <a href="https://chatfuel.com/templates">templates page</a> to find a fitting pick for your needs. You can also register <a href="https://dashboard.chatfuel.com">here</a> and get 50 conversations for free. So, what’s stopping you?</p>

Although the apparent edge chatbots give businesses, only some use them. But are they actually expensive? Let's dive deep and find out.

Chatbot pricing: how much does it cost to build a chatbot?

<p>Businesses have had to fundamentally change their customer experience as more consumers have shifted online, a trend largely <a href="https://www.mytotalretail.com/article/covid-19-has-given-rise-to-mass-chatbot-adoption-in-the-retail-space">fueled by the pandemic</a>. Since March 2020, artificial intelligence (AI) chatbot services have become increasingly popular for their 24/7 service and ability to answer queries without human involvement.</p>
<p>In this article, we will dive deep into the benefits of customer service chatbots and look at some examples. Let’s start with the basics.</p>
<h2>What is a customer service chatbot?</h2>
<p>A customer service chatbot employs conversational AI and machine learning to answer customer questions through a business messenger. For instance, when someone asks your brand, “What are your prices?”</p>
<p>The best and most knowledgeable customer service bot can quickly respond to consumers' common questions or guide them toward more resources or information on your website.</p>
<p>The additional benefit of such chatbots is that they decrease the volume of contact center inquiries. This frees customer care representatives to focus on more complex customer queries rather than repetitive responses that you can automate. For example, answers to FAQs (frequently asked questions.)</p>
<p>Additionally, there are other advantages to adopting customer care chatbots.</p>
<h2>Five major benefits of customer service chatbots</h2>
<p>Here are the five advantages of using AI chatbots that you’re most likely to see right away after implementing a chatbot.</p>
<h3>1. Instant resolutions</h3>
<p>Customers are frequently scared away if they have to wait long.</p>
<p>Not getting immediate responses is one of the top customer grievances and is also a key driver of customer churn, given that companies <a href="https://web.timetrade.com/files/content_resource/TT_Retail-Exec-Survey-Brief.pdf">lose 75%</a> of their customers due to waiting delays.</p>
<p>Using a FAQ chatbot and other interaction channels will enable you to respond quickly to customers. For instance, the <a href="https://chatfuel.com/templates/faq-chatbot-for-ecommerce">Chatfuel FAQ chatbot</a> acts as a generator, responding to frequently asked customer questions like your refund policy, shipping details, account settings, etc.</p>
<h3>2. Customer service around-the-clock</h3>
<p><a href="https://retailtouchpoints.com/features/news-briefs/43-of-consumers-expect-24-7-customer-service-from-e-tailers">43% of customers</a> want e-commerce and online shops to offer customer support at all times. Therefore, they would prefer a faster resolution speed. One key differentiator for keeping customers engaged is to respond quickly and resolve a problem in initial customer interactions.</p>
<p>For instance, a <a href="https://chatfuel.com/templates/complaints-support-for-ecommerce-store">Chatfuel complaint support template</a> compiles and emails you all crucial information about any difficulty your customer might be experiencing, including finding your contact information, their order tracking number, and describing their issue. Users can start a Live Chat with you or your customer service manager if they need more specialized assistance.</p>
<h3>3. Minimizing customer support costs</h3>
<p>Without sacrificing the level of service, chatbots can assist in streamlining customer care duties. Thanks to bots, your company can cut costs associated with hiring additional support managers, giving them training, or keeping a strong infrastructure for assistance.</p>
<p>The use of a customer care chatbot can help manage multiple conversations at once and handle an increase in the number of customer requests while keeping costs in check.</p>
<p>Because of this, you should prepare to invest in AI automation for customer support to reduce expenses while providing excellent customer service.</p>
<h3>4. Gaining new customers with less stress</h3>
<p>AI-powered <a href="https://chatfuel.com/blog/chatbot-for-customer-service">chatbots</a> offer a personalized conversational marketing experience. They can address potential customers by name, provide information based on their choices, respond to their inquiries, and retain all the information for subsequent interaction.</p>
<p>With AI in charge, you won’t accidentally miss chats, and your customer support team’s emails won’t end up in spam. In addition, there won’t be any typos that can disappoint customers.</p>
<p>Check out our template for a <a href="https://chatfuel.com/templates/rent-calculator">rent calculator</a> that prompts users with discovery questions and presents options based on their responses. You can export any captured data if needed.</p>
<h3>5. Consistent user experience</h3>
<p>Finally, customer support chatbots can provide your customers with a consistent, on-brand experience because you have complete control over the voice, tone, and terminology used in your bot’s responses.</p>
<p>The accuracy of chatbots only serves to strengthen this uniformity. Whether it’s your product, your price, or your customer service, your chatbot broadcasts your distinctive value proposition. Additionally, this is crucial since a well-defined brand voice makes it easier for your audience to recognize your brand on any platform.</p>
<figure><div><img alt="customer support bots.jpg" src="/cms/static/blog/6375efca597fea65d7024603_6451b5758f40878a1d280dc777f6a5fb1fb3d434114d08dec3c0e52dbb2e3346eff391d0eed3dc8ba411589df80b9ec58bc8ab87f13bb78b89742196f2053f10e615802d0df7005b857ae8e92eb21cad74436ee68a591a60d71e585ca9def2cc9268567f.jpeg" height="909" width="1893" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJUlEQVR4nAEaAOX/AMTExB4AALLu/wBosQDfwJ//+fj09P//59C8+RDuee/ongAAAABJRU5ErkJggg==" placeholder="blur"></div></figure>
<h2>Examples of customer support chatbots</h2>
<h3>Sephora</h3>
<p>One of the first in the sector to use chatbots was the French international retailer of personal care and beauty items, Sephora. The bot complements in-store services by helping consumers swiftly book cosmetic appointments, match foundation tones, and more. By reporting an 11% higher conversion rate for booking makeover appointments, Sephora has demonstrated that digital transformation is ground-breaking for delivering excellent customer service and a delightful shopping experience.</p>
<p>A <a href="https://chatfuel.com/templates/ecommerce-product-recommendations">product recommendation template</a> by Chatfuel is comparable to the one used by Sephora. With this template, your chatbot runs a product recommendation quiz, presents products by category, and answers questions. Customers can navigate within a bot: return to the main menu, browse your website, or get in touch with you or your service agent for assistance. This template guides people through the sales process and turns them into customers for your online store.</p>
<p>If you run an offline store, you can also use <a href="https://chatfuel.com/templates/locating-nearby-stores">a template for “locating nearby stores”</a> to let customers select a city and the location of the nearest store, receive directions, or visit your website.</p>
<h3>HelloFresh</h3>
<p>For people who want to prepare meals from scratch, HelloFresh is a novel alternative. They send fresh ingredients to your house and instructions on preparing delectable meals as part of their subscription box service.</p>
<p>After HelloFresh began using the Chatfuel customer support chatbot, they got <a href="https://chatfuel.com/blog/hellofresh-reduces-support-wait-times-with-chatfuel-messenger-bot">impressive results</a>.</p>
<p>The average time it took HelloFresh to respond to consumer questions in 2018 was five hours. It decreased noticeably to one hour and 11 minutes in 2019. Even though they received 47% more messages on Messenger overall, that represents a 76% drop in response times.</p>
<h3>The Bonomi Assistant</h3>
<p>The Bonomi’s founders say that as the market shifted in favor of alternative lodging options like AirBnBs, the hotels no longer have a chance in the race for our digital attention. So to aid hotels in remaining competitive, they developed a solution. A customizable Facebook Messenger chatbot named <a href="https://chatfuel.com/blog/messenger-chatbot-to-help-hotels-through-covid-19">Bonomi Assistant</a> serves hotels of all sizes and brings excellent metrics.</p>
<p>The hotel customer service chatbot asks users about who they’ll be traveling with and what kinds of activities they enjoy. Then, it suggests hotels and vacation packages based on their requirements and preferences. The bot can also be integrated with a hotel’s current reservation system. The outcome is a seamless procedure that encourages more paid reservations. The booking process is quick and straightforward, and the hotel receives the full profit from the reservation along with the following:</p>
<ul>
<li>3,367 individuals expressed a desire to make a direct booking using the chatbot.</li>
<li>2,835 queries were resolved automatically.</li>
</ul>
<h3>Slack</h3>
<p>Slack is an enterprise software platform that enhances communication among teams and organizations of all sizes. Slack is widely used by businesses internally, so some companies take advantage of it by offering services like food deliveries. These chatbots are a development of the internal Slack bot, which can send messages and interact with users. Slack bot demand has yet to be observed, but there’s no doubt that the program’s characteristics present many options for organizations to <a href="https://api.slack.com/bot-users">develop practical customer service chatbots</a>.</p>
<h3>American Express</h3>
<p>The AmexBot from American Express, now accessible on Facebook Messenger and Amazon Alexa, has transformed how individuals conduct banking. User can check their balance and receive purchase notifications by connecting their card to their Facebook account. Thanks to its Natural Language Processing skills, the bot can handle real-time inquiries and FAQs. Additionally, users can use Alexa to make payments, hear when payments are due, and check membership benefits.</p>
<h2>Take advantage of a customer support chatbot</h2>
<p>AI is now a crucial component of user engagement strategies and fundamentally transforms how businesses offer customer assistance. Because AI chatbots deliver prompt responses and decrease the likelihood of two-way human agents intervention, you can save a lot of time.</p>
<p><a href="https://dashboard.chatfuel.com">Sign up</a> with Chatfuel today and get 50 conversations for free, and try out robust automated solutions for your business.</p>

AI is a crucial component of customer service. So let's dive deep into the benefits of using customer service chatbots for your business.

Customer service chatbot: what it is, benefits, examples

Ion Rotaru

<p>If you’re looking to better capitalize on inbound customers, conversational marketing is for you. This is a relatively new marketing approach. But <a href="https://www.qualified.com/blog/blog-posts/40-conversational-marketing-stats-you-need-to-know">more and more</a> businesses realize that the benefits of conversational marketing include reducing costs, increasing sales, improving sales process, and boosting customer loyalty.</p>
<p>Keep reading to find out what conversational marketing is, its different types, strategies, tips, and more.</p>
<h2>What is conversational marketing?</h2>
<p>Conversational marketing is done through dialogue, where you communicate with the customer in real-time. It generally consists of a live chat or a chatbot on messaging apps. It is especially popular for business-to-business (B2B) transactions, where trust can be built faster, and customers can seamlessly move through the sales funnel.</p>
<p>Of course, conversational marketing is also a great way to keep a customer engaged. According to the <a href="https://www.nngroup.com/articles/how-long-do-users-stay-on-web-pages">Nielsen Group</a>, you only have about 10 seconds to catch a website visitor’s attention. But by giving the visitor the opportunity for a real conversation, they’re more likely to stick around and <a href="https://blog.hubspot.com/marketing/artificial-intelligence-is-here">become customers</a>.</p>
<h2>Types of conversational marketing</h2>
<p>Now that your interest is peaked, you’re probably wondering what conversational marketing looks like. Here’re a few ways you can take advantage of this marketing channel:</p>
<h3><strong>Chatbots</strong></h3>
<p>This is usually the first thing people think about. And for a good reason. Conversational marketing chatbots are popular, they work, and they require a low investment timewise. This includes website chatbots, <a href="https://chatfuel.com/blog/social-media-chatbot-for-business">social media chatbots</a>, and Facebook Messenger chatbots in particular.</p>
<figure><div><img alt="1bqZQ2rs0fDbW7eQyWCEDHlpE4yhizPOI.png" src="/cms/static/blog/635f501241528a1d93efa738_385d36787a34ed4347c96902e2dedd98d499696044daf82f354d75372eee7a1b61f0f4c728a0e264b4b0b92a23b94e661baaa491b45451da1cd38dd369973da67f415b7295aa54eab2d13a64807d36dd9384c02443a27da2790af4b12e24eab4c6d36f4c.webp" height="1685" width="839" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAIAAAAECAIAAAArjXluAAAACXBIWXMAAAPoAAAD6AG1e1JrAAAAJUlEQVR4nGPg4eNXVFZmePPm3dJVuxnu3r03ZfZahsLiUiEpNQCZxwuAgUZ2JgAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption><a href="https://chatfuel.com/templates/lookalike-ads-on-IG" target="_blank">Source</a></figcaption></figure>
<h3><strong>Live chat</strong></h3>
<p>This conversational marketing strategy involves a real person that’s talking to the customer. They answer their questions, help them make decisions, and ultimately bring in more sales and improve customer experience.</p>
<figure><div><img alt="Chat-widget-Window-v2.png" src="/cms/static/blog/636e11d2a814287c3a71e31d_52484fe4f5affd6cd14fb5fbcf07c10ed8c74215eef79b53b84ab7eeeaed6fa3aef94c16827e6edcef14fb28799b6f20ddf836c30fd973ae902670e198d8b9d0f38bc05d58cce7c3c9efe692b3914f94e5b58f1323a61da999391af7af60525757baf4de.png" height="732" width="595" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAMAAAAECAIAAADETxJQAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAM0lEQVR4nAEoANf/AAAhAAAgAAAlAACXqJRMi2dSjXMA0NDHwcjHy9rOAO3p5f79/uvv8hKyFHSbYkSaAAAAAElFTkSuQmCC" placeholder="blur"></div><figcaption><a href="https://www.tawk.to/services/hire-chat-agents/" target="_blank">Source</a></figcaption></figure>
<h3><strong>SMS</strong></h3>
<p>If a user decides to trust you with their phone number, you’re in luck. Texts are one of the best ways to engage with your customers. But for this to qualify as conversational marketing, it needs to be a 2-way conversation.</p>
<figure><div><img alt="Screenshot-2021-04-18-at-12.26.38-PM.png" src="/cms/static/blog/636e11d3f003940c7c23a81b_64acddecae9ad6f6ae238a59240e52847ad578412ecffc03884ff0b134166e281db745aa75991fe615c31e4dffcc75f61c1f53e111e06959a8e46613dbada49a5cae8c044c1bbb1efe4f6f776bb17bef231cf94bdc82eaa19ec1a83664aafc041371372d.png" height="826" width="411" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAIAAAAECAIAAAArjXluAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJUlEQVR4nGNgELBUsEliCCtbO2nVLQYGdg8G53qGx5//33v7HwByGAtH/pne2gAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption><a href="https://txtcartapp.com/two-way-sms-marketing/" target="_blank">Source</a></figcaption></figure>
<h2>7 conversational marketing strategies</h2>
<p>You can do conversational marketing in many ways. It’s important to test a few strategies and evaluate the results. Then, double down on what works best.</p>
<p>Here’re some of the best conversational marketing strategies you can implement today:</p>
<p>1. Study past customer support calls, chats, and emails to determine what their pain points are. By better understanding their needs, you can determine how to configure your chatbot flows or when to bring in a real person to talk to them.</p>
<p>2. Don’t forget to keep studying and collecting feedback. Make small changes as needed. Your progress will slowly compound over time.</p>
<p>3. Give your customers the option to ask for a live agent. This applies to chatbots in particular. This step is not always necessary. But sometimes, there’s no way around it. So, make sure that your chatbot flows have an out if the customer runs into any roadblocks.</p>
<p>4. There are a few ways to deal with roadblocks, such as sending them to your documentation page or asking them to send an email instead. But the best solution is to have someone join the chat in real time and take over the conversation.</p>
<p>5. Identify which conversational marketing platform works best for your brand and invest most of your efforts there. To get the biggest return on investment (ROI) from conversational marketing, you need to be present where your users are. And not only that but where they’re most likely to convert into customers. For a beauty brand, for example, that might be Instagram. For a moving company, it might be their website. Find out which one is for you and focus on it to see the best results.</p>
<p>6. Use chatbots for lead generation. What a <a href="https://chatfuel.com/blog/lead-generation-on-autopilot">lead generation chatbot</a> does, is it collects customer information by asking them a series of questions. These questions are different from business to business. A <a href="https://chatfuel.com/templates/realestate">real estate chatbot</a>, for example, may ask what their budget is, what neighborhood they want to live in, and whether they’re already pre-approved for a mortgage.</p>
<p>7. Use a chatbot to qualify leads before sending them to sales. First, you’ll need to figure out what makes a good lead for your business. Then, you can design a chatbot that uses artificial intelligence to determine if a customer fits those criteria. If they do, you can immediately connect them to a salesperson or customer service rep. And if they don’t, you can politely turn them down or redirect them to solutions that might fit their needs better.</p>
<h2>Conversational marketing benefits</h2>
<p>The reason conversational marketing is becoming so popular is it brings many benefits. Let’s take a look at the biggest ones:</p>
<ul>
<li><strong>Productivity boost.</strong> Conversational marketing chatbots can free up <a href="https://www.invespcro.com/blog/chatbots-customer-service">30%</a> of the day for your support or sales teams.</li>
<li><strong>Increased loyalty and repeat sales.</strong> <a href="https://kayako.com/live-chat-software/statistics">52%</a> of customers say they’re more likely to stay loyal to a company if they offer live chat.</li>
<li><strong>More high-quality leads.</strong> As mentioned above, you can use chatbots to filter out low-quality prospects. Not only that, but they bring in a higher volume of potential customers since they’re running 24/7.</li>
<li><strong>Higher connection rates with leads.</strong> According to <a href="https://www.leadresponsemanagement.org/lrm_study">studies</a>, waiting just 5 minutes to respond leads to a 10x drop in connection rate.</li>
</ul>
<p>To summarize, conversational marketing leads to fewer costs, more sales, and many other amazing benefits.</p>
<h2>Conversational marketing tips</h2>
<p>Here’re some quick-fire conversational marketing tips so that you can get the most out of it.</p>
<ol>
<li>Train your team. Make sure team members talking with customers know what to say and how to help them.</li>
<li>Have documentation ready for your sales and support teams. It always comes in handy.</li>
<li>Analyze chatbot statistics frequently to identify roadblocks and anomalies.</li>
<li>Collect feedback. It’s the best way to identify what works and what doesn’t.</li>
</ol>
<h2>Conversational marketing examples</h2>
<p>If you’re looking for some inspiration, here’re some real-life examples. See how other companies use conversational marketing in their business.</p>
<h3><strong>Tacobot uses chatbots to deliver high-quality leads to clients</strong></h3>
<figure><div><img alt="image.png" src="/cms/static/blog/636e11d3c3c4817a8914a757_8cee57bc2bc798af8d1e81781745516a14f3e5106ede2e4ca809a8811acf10a63aa392f3bf0eed359fdb7526d595d19e7b881220982db59c11c68a71738de22a577a251d8ef3e918c963a0c3cd8b74196026dce0d269a83d09e3e61814458ffee13af37d.png" height="1067" width="1900" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAI0lEQVR4nGOYu/92fHKBmrzBtCkTGD79/T9v+2kGFoXYgFQAo9kL3SE9KMYAAAAASUVORK5CYII=" placeholder="blur"></div></figure>
<p><a href="https://chatfuel.com/blog/marketing-agency-uses-messenger-bots-to-deliver-high-quality-leads-for-clients">Tacobot</a> is a US-based agency that focuses on lead generation for insurance and real estate companies.</p>
<p>But their approach is different. They help their customers generate leads by using a mix of chatbots, follow-up sequences, and retargeting ads.</p>
<p>The most common chatbots they build are for providing life insurance quotes, home/auto insurance quotes, and even calculators such as a rent calculator or a home-value calculator.</p>
<p>As a result, Tacobot’s chatbots bring in high-quality leads that cost only $2-5 for their insurance customers and under $10 for their real estate customers.</p>
<h3>3D Mats uses conversational marketing chatbots to skyrocket sales</h3>
<figure><div><img alt="image.png" src="/cms/static/blog/636e11d3c0125c066c44fc96_69bc34f416d704a8800a2f2b3a5f1c731d1a7413165679ebc43951d9ac4e1909b8acbb589858b42210ebd5d1d22f0809af19dec62c0a9adb4c4100d199413d603290a0ec693c669fd14010776b940340458eb91e0894cf7e80246fd634e06c8f263a6c75.png" height="1067" width="1900" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAI0lEQVR4nGPgZlLbv+b/j9f/5SU0GKRl3Q19Ouav/++h6QUAik0KazV3btMAAAAASUVORK5CYII=" placeholder="blur"></div></figure>
<p>In this example, <a href="https://chatfuel.com/blog/agency-gets-999-roas-for-ecommerce-client-using-messenger-bot">3D Mats</a> had a few problems they wanted to solve: free up their support team, increase advertising ROI, and boost sales.</p>
<p>To do this, they took a 3-pronged approach:</p>
<ol>
<li>They built a chatbot to handle easy FAQs and recommend products based on customer questions and comments.</li>
<li>They built one that is directly connected with their ads that click to Messenger.</li>
<li>They exported Chatfuel’s user customer information and imported it into Facebook to build more effective lookalike audiences.</li>
</ol>
<p>As a result, they reduced repetitive inquiries by 70%, increased the repeat purchase rate to 30%, and achieved a ROAS of 999% on their Meta ads.</p>
<h3>Beauty brand uses chatbots and live consultations for product recommendations</h3>
<figure><div><img alt="image.png" src="/cms/static/blog/636e11d30d7d56bbf169f888_180424f2b1fefd82498ad52a54e705e99b7486c74f6badc4cd08cbb626123eca1467b15f86c5d93669129937da55464b6e5aa2a538879019e68d6718f2c2b4a9365dbd2462a9c99beca38242dc30ca323508544bcc8002458011ef8b85318b1299b098c8.png" height="360" width="1200" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAABCAIAAAB2XpiaAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAFklEQVR4nGN49+v/y/WLDRkE/j/4DwA5KQhC3AqUvgAAAABJRU5ErkJggg==" placeholder="blur"></div></figure>
<p><a href="https://chatfuel.com/blog/low-cost-hypothesis-testing">Art & Fact</a> is a great example of how inbound marketing can be done with a mix of chatbots and live interactions.</p>
<p>This beauty brand wanted to test their hypothesis of offering live consultations to their customers.</p>
<p>The process was simple:</p>
<ol>
<li>Followers commented ‘I want a consultation’ on their post.</li>
<li>The chatbot sent them a DM.</li>
<li>They answered a few questions.</li>
<li>They chose a skincare professional and booked a consultation through Calendly.</li>
</ol>
<p>And not only was all this automated, but it also took just 45 minutes to set it up.</p>
<p>As a result, they got 100 applications within 2 hours, which was their limit. 86 of those consultations resulted in a sale, and the other 200 applicants that weren’t fast enough, got a promo code.</p>
<p>Do you want to replicate what Art & Fact did? Or some of the other examples above?</p>
<p>The easiest way is by using our <a href="https://chatfuel.com/templates">free chatbot templates</a>. You can copy a pre-built chatbot, customize it, and have it up and running in just 5 minutes.</p>
<h2>Conversational marketing with Chatfuel</h2>
<p>If you’ve come this far, you’re probably on board with conversational marketing. And why wouldn’t you be? It brings excellent results, improves customer journey, and becomes more and more popular in all industries.</p>
<p>And if you’re looking to build a conversational marketing chatbot, we’ve got you covered.</p>
<p>Chatfuel is one of the biggest chatbot platforms in the world. We’ve got 7+ million customers, with small local businesses and household names like Netflix, Adidas, Visa, and others.</p>
<p><a href="https://dashboard.chatfuel.com">Sign up</a>  for a free Chatfuel trial now. The first 50 conversations are on us.</p>

What conversational marketing is, its types, strategies, tips, and more to help you capitalize on inbound customers.

What is conversational marketing: the beginner's guide

Chatbots are the future of work productivity. Find out what they are, how many ways they can benefit you, and how easily you can build them.

What is a chatbot and how can it benefit your business

Katie Ranaraja

To use a bot, you don't need to build it: just copy a chatbot template, customize and activate it. Read on and get 10 free bot templates.

Best free chatbot templates for your business

<p>Does a chatbot sound too futuristic for your business? Then let’s get realistic.</p>
<p>A recent <a href="https://www.notifyvisitors.com/blog/chatbot-statistics">report</a> revealed that 70% of online shoppers pick a chatbot over a human agent if it cuts down their waiting time.</p>
<p>Businesses like yours, companies that you look up to, even the brands you personally shop from are using chatbots to boost their conversions as you read this.</p>
<p>So the future is already here.</p>
<figure><div><img alt="10 ideas (2).png" src="/cms/static/blog/634e5b63a99d54401a94a5a1_2bdba79d4fb0c7a1d9262ad21007d08db076019cff4bded59084d71eaa21b14ebc256b273b2bb8d617914685e29435942d481d31b3ff375f928975b3d084b7659dbe37ffddba55a8f1d244a283dad39a1083c053e417100e7dec14c761a25019eb1ffeb4.png" height="594" width="2080" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAABCAIAAAB2XpiaAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAFUlEQVR4nGN48/qzGL+qhKD6ly+/ASg1BkiW1S3vAAAAAElFTkSuQmCC" placeholder="blur"></div></figure>
<h2><strong>What is a chatbot?</strong></h2>
<p>A chatbot is a software application that simulates human conversation. It processes a request made by your customer and sends them the right response.</p>
<p>Whether your customer wants to book an appointment, download a free guide, or buy your product, your chatbot directs them to take the next step.</p>
<p>It doesn’t matter if your business gets one query per minute or a 1000, your chatbot will instantly respond to each customer any time of the day.</p>
<p>But can a simple chatbot fulfil your unique marketing, sales and customer service goals?</p>
<p>We’ll let the results speak for themselves.</p>
<p>In this article, we’ll be sharing 10 successful chatbot examples used by businesses that took their conversions to the next level.</p>
<h2><strong>1. KLM Royal Dutch Airlines achieves a 40% increase in customer interactions with Messenger</strong></h2>
<p>KLM’s customers spent a lot of time on their Facebook page, but it’s not a place that allows them to share sensitive travel information.</p>
<p>So KLM decided to opt for a <a href="http://www.digitaltrainingacademy.com/casestudies/2017/10/chatbot_case_study_klm_boosts_customer_interactions_40_with_facebook_messenger.php">messenger chatbot</a> and updated their page with a “Send Message” button. This allowed customers to seamlessly and safely exchange their travel details.</p>
<p>Within a few months, KLM’s newly automated messenger bot got higher satisfaction scores compared to any other of their social channels.</p>
<p>How? By turning it into a travel agent you can carry in your pocket that can assist you in every phase of your journey.</p>
<p>You can check ticket prices, get booking confirmations, check-in and flight status updates, and receive your boarding passes through the chatbot, all in real time.</p>
<p>They achieved a 40% increase in customer interactions and almost 15% of boarding passes were being sent through their customer service chatbot.</p>
<figure><div><img alt="Screen_01.png" src="/cms/static/blog/634e5b6307cfd87c5452055a_238b93f48c5d8f1dfcd453456d55b8a5a7532cc960cdecbf16d37675ca07bfa7ef1504d52e46abe0f49e27efcc1ee9fc7606b8e4b4ad589ea27b224d778337ccf6bbabfa78460ffd331a971ecd8124d9476930a5341610122b3f4df6359c35a08cf9edab.png" height="1168" width="2080" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJUlEQVR4nAEaAOX/ANra2o2UmlVlbO/y9gD//v/Eys0BICi/yM3aXhA7I9dlBQAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption>KLM’s Messenger chatbot.</figcaption></figure>
<h2><strong>2. Duolingo’s chatbot personas help people learn languages faster</strong></h2>
<p>There’s no substitute for real conversation when it comes to practicing a new language.</p>
<p>Unfortunately, people can’t afford a tutor to help them refine their skills day to day. They also feel embarrassed to practice with friends when they’re still stumbling and fumbling with their words.</p>
<p>Duolingo took care of both concerns and delivered one of the <a href="https://mashable.com/article/duolingo-ai-chatbots">best chatbot examples</a> in the educational space. Customers could finish a lesson and instantly put their knowledge into action at their own pace.</p>
<figure><div><img alt="Screen_04.png" src="/cms/static/blog/634e5b633f9c1e85e794df7f_e79e0d0451de6d92d20009e7b54f32b6ad429924bfaa3eed69323c2cf6a2fc40af98669e47f6ef614848466dc0e69226d81f7b60582f844bf9ebce444c18e9ad29f2e021c2611fe07812cff325c3c5c28ded63bc1f93364b2e173aa19709a1acc637b0cd.png" height="1168" width="2080" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJUlEQVR4nAEaAOX/APT09P///fb5+TzCwQD09PTz9v3s8/kAAAAWIBMZtbNW4AAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption>Duolingo’s conversational artificial intelligence in action.</figcaption></figure>
<p>You could partner up with friendly human-like AI chatbots and start a simple conversation sequence around a particular subject. The interactions offer a unique user experience and get more complex as they get better with their language skills.</p>
<p>You could request the bot to suggest an appropriate response if you get stuck to keep the conversation flowing. These features helped Duolingo to increase their engagement rate and course completion numbers.</p>
<h2><strong>3. Art’Fact automates consultation bookings to nail an 86% conversion rate</strong></h2>
<p>Beauty brand Art&Fact’s Instagram account was attracting a ton of queries from people about which products are ideal for their skin. So they tried to run a basic test promo: 100 video consultations on Zoom, 30 minutes each.</p>
<p>When their two-week long attempt to launch this promo didn’t work out, they tried to launch it with the help of a <a href="https://chatfuel.com/blog/low-cost-hypothesis-testing">chatbot</a> this time.</p>
<p>Users who expressed interest were automatically sent a message to complete a survey and book a Zoom meeting with a skincare professional through Calendly.</p>
<p>Guess how long it took to set up this chatbot? Only 40 minutes.</p>
<p>It boosted Art&Fact’s engagement rate significantly, and 86 out of 100 promo participants bought the product recommended to them.</p>
<h2><strong>4. A clever PR stunt by Domino’s leads to a 35x return on advertising spend (ROAS)</strong></h2>
<p>Domino’s has been using a chatbot for ordering pizza online on their website for a long time. But they had not been able to popularize this process through social media platforms yet.</p>
<p>So they decided to debut their first ever dating bot called <a href="https://www.vccp.com/work/dominos/dom-chat">Dom Juan</a> during Valentine season. They teamed up with Tinder users to give them some pun-packed cheesy pick-up lines and funny GIFs for engaging other users.</p>
<figure><div><img alt="Screen_05.png" src="/cms/static/blog/634e5b63af4208264c208fd3_45dd32bd38db47cdf72e7c0e335a00336d9ff449d8fd08bcc9f5d9a3bf87b162d56eb950dc5d25d11c9a70ec2341719a03d6772e0ec425aaa50e2e3474702a9eeb1b1e6369f9bb13943585da74e8609854bfb562184a92c4f043d3c7d970fa5f0500c1e5.png" height="1168" width="2080" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAHUlEQVR4nGNgYGB4//7Li9fvGSDg/+/fP79+BbIAkwsLbcOr4PYAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption>Domino’s using its chatbot to handle food orders and deliveries.</figcaption></figure>
<p>This off-beat approach to target the festive season and show their brand personality in a unique light made Dom Juan go viral overnight.</p>
<p>Domino’s reported a 35x return on advertising spend and a 10% boost in sales compared to the previous year.</p>
<h2><strong>5. L’Oreal saves hundreds of hours by automating their early hiring rounds</strong></h2>
<p>Every year, L’Oréal offers 15,000 new job openings for which it has to process over a million applications. Unfortunately, their workforce had to compromise their productivity for several weeks during hiring season.</p>
<p>Enter Mya — a chatbot rolled out by <a href="https://www.forbes.com/sites/bernardmarr/2019/09/06/the-amazing-ways-how-loral-uses-artificial-intelligence-to-drive-business-performance">L’Oréal</a> that could automate the early part of the recruitment cycle and save the time of their employees. Mya can pre-screen candidates, deliver status updates, respond to FAQs, and assign them tasks.</p>
<p>L’Oréal’s HR team shared that they saved over 200 hours of time to recruit 80 interns out of a pool of 12,000 candidates.</p>
<h2><strong>6. CodEye’s Messenger bot optimizes their content & ad targeting to earn 194% return on investment (ROI)</strong></h2>
<p>Media company <a href="https://chatfuel.com/blog/media-company-194-roi-with-chatbot">CodEye Technologies</a> had a well-designed app and a popular following. But they were struggling to engage readers and were getting merely 20-30 app installs for every $100 they invested in Facebook ads.</p>
<p>So they decided to use a messenger chatbot to push targeted content and promote a gaming referral program.</p>
<figure><div><img alt="codeye-chatbot.png" src="/cms/static/blog/634e5b6352ffb640c9ed7059_62da3714ff9335fc944930f8e84f16289a9cb12814c1b8299491f859528933658ac025e6fe649d5c0625b145e5e752db70981febdcc03b84409adba25ca59de7040d0d9fc68748d7628e115b17041ccf48883e724da63a5a4cf352aa7b48464ce10084cd.png" height="735" width="1536" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJUlEQVR4nAEaAOX/ALTGzmJpbAAaHjF3eAD7///y9vnq7vPE0dyvDA/uOZ3kCgAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption>Codeye’s Messenger chatbot.</figcaption></figure>
<p>They could also build lookalike audiences to direct the most relevant ads and content to each reader.</p>
<p>CodEye now had enough organic referrals to cut their cost per acquisition to $0 and earn 194% ROI. They also boosted their app installs by 40% and organic engagement by 30%.</p>
<h2><strong>7. Mindvalley’s chatbot boosts their masterclass signups by 522%</strong></h2>
<p>For educational tech company <a href="https://manychat.com/blog/mindvalley">Mindvalley</a>, its masterclass signups is their biggest success metric since it brings in most of the company’s revenue. They depended on swipe up stories and link in bio to promote their masterclasses.</p>
<p>But they weren’t hitting the lead generation targets they aimed for.</p>
<p>So they decided to innovate with an Instagram chatbot to create a more personalized offer for each user.</p>
<p>People could now type a specific word and be directed to a relevant masterclass on that topic. They were given the option to sign up or read a quick summary of the takeaways from each class.</p>
<figure><div><img alt="Screen_03 (1).png" src="/cms/static/blog/634e5b63bca7e71f30981450_006b653facc1ad0d898a37f71533ac41b2d1f843f5021626efc1bc0a4bbd26eb154a08c0fd17f3128f69cdca10d2086298e8e8d04de14ae38df5d5a3b28e66fbf7ca3e7f978d15715798640b8e3a2bf39f1a2e75316f8d43e9baf826c3c86de1a52059a3.png" height="1168" width="2080" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAHUlEQVR4nGNgYGD4+e3n/2+/GCBg3rx5U6ZMAbIAiXEJbnaslHcAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption>Mindvalley’s Instagram chatbot running its Masterclass promo.</figcaption></figure>
<p>This helped Mindvalley boost their masterclass signups by 522% and reduce their Instagram response time by 99%.</p>
<h2><strong>8. Lego’s chatbot starts driving 25% of their social media sales</strong></h2>
<p>Lego has to walk a fine line when it comes to their brand voice as they have to appeal to both the kids and their parents buying the products.</p>
<p>However, most adults are not familiar with the new line-up of Lego sets, which led to long consultations with human agents or made them drop the idea of buying it.</p>
<p>They decided to launch a Facebook messenger chatbot called Ralph to solve this problem. The chatbot conversation begins with a series of questions to determine their child’s tastes and needs, which presents them with the best options.</p>
<figure><div><img alt="Screen_02 (1).png" src="/cms/static/blog/634e5b64bd97be80338f8aed_7a8316f127be7dbf2d08f14d6819d545ae4bf29e2af9b2be3c3deccc92b9a15f69815ad099cfa059c0cd2ec9c8c6c55e15ea6acfe9d2d033cec44d77cd3f17abb0c0b2e7762d668fc090f72b735f9f8630a9589bff7f1b7f675e9183af9d3a16f5a3c736.png" height="1168" width="2080" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAI0lEQVR4nGOYNGnS9SePnr19z8DAwHDkyJFff39//f4dyAEA0NsPN4fQIocAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption>Lego refining product recommendations through their chatbot.</figcaption></figure>
<p>Soon, Ralph started driving 25% of Lego’s social media sales and delivered a cost-per-conversion 31% lower than Facebook Ads.</p>
<h2><strong>9. 3D Mats solves three problems with one chatbot and increases yearly ROAS by 999%</strong></h2>
<p>There were three big problems holding the productivity of <a href="https://chatfuel.com/blog/agency-gets-999-roas-for-ecommerce-client-using-messenger-bot">3D Mats</a> hostage:</p>
<ul>
<li>A customer service team overburdened by the simple repetitive questions of site visitors leading to longer response times.</li>
<li>No clear idea of their target audience, which made it difficult to create relevant content.</li>
<li>Poor conversions from their Facebook ads.</li>
</ul>
<p>The team realized how all these problems were connected and used a chatbot builder to create their own solution.</p>
<figure><div><img alt="Снимок экрана 2022-09-27 в 10.43.22.png" src="/cms/static/blog/634e5b6442c3521058e97378_af774ba7f7e9a6a8ac509b06acff33e9e0a66b5ca3cf626ace2db412e246c619120989578f8f496a98fd58fa702956e32ce90a09639d9c1d0aa4f0907e1b03938c300b1b98ac979bb18082df04176d37bdfd43f56134564075a11a6c668ec61f95ff8960.png" height="1567" width="2879" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABYlAAAWJQFJUiTwAAAAI0lEQVR4nGMICgrKyMiYP2/+uQuXGNjZ2RkYGFITEv7/+A0Ag1MKp4ZIRkEAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption>3D Mats using a customer service chatbot on their homepage.</figcaption></figure>
<p>They set up an autoreply feature, which would be triggered when someone used a specific keyword to answer any FAQs. People could also take a quiz to get better product recommendations for their car. It helped the cut down their repetitive inquiries by 70%.</p>
<p>Thanks to the updated customer data gathered by their chatbot, the digital marketers of 3D Mats optimized their Facebook ad performance. Their yearly average return on ad spend**** (ROAS) went up to 999%.</p>
<h2>10. Leadpages increases their website conversion rate by 36%</h2>
<p>For a platform that helps businesses create landing pages, <a href="https://www.leadpages.com">Leadpages</a> was struggling to convert the leads from their own landing pages.</p>
<p>So they set up a customer support chatbot to send welcome messages and initiate a customer interaction. This boosted their live chat conversations by 267%.</p>
<figure><div><img alt="Снимок экрана 2022-09-27 в 10.49.49.png" src="/cms/static/blog/634e5b64e584509df4942092_e46057fa14d29a1540ae4c114c27957e2ef98829aab2d4e58107f5409cb158712fbeb432895927655d18e2e44b2a14add258ded595db3e7669278d6bf98670733e3a6d0e7d23c825536edf9770f87a56ad0f94b14954b88fcd85b19ffd1cb53efa8e7516.png" height="1358" width="2521" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABYlAAAWJQFJUiTwAAAAI0lEQVR4nGPYu3dvaUlpfX399RvXGe7cubNx/fqGhkYhQQkAx2YN+GieYg0AAAAASUVORK5CYII=" placeholder="blur"></div><figcaption>Leadpages using a welcome chatbot on their homepage.</figcaption></figure>
<p>The number of qualified leads shot up as the bot started sending targeted messages, which increased their website conversion rate by 36%.</p>
<h2><strong>Are you ready to automate and become the next success story?</strong></h2>
<p>Imagine your business joining this list as a case study someday. No matter what industry you belong to, you can find a chatbot example to suit your goals. Automated conversations can guarantee a competitive edge when you use the right chatbot and enhance your customer experience.</p>
<p>And you don’t need to hire a team of coders or spend hours learning about automation. Art&Fact built their chatbot in just 40 minutes using Chatfuel code-free platform. So <a href="https://chatfuel.com">sign up</a> for a free account and build your own chatbot with just a few clicks too.</p>
<p>‍</p>

Want to boost conversions and reduce your workload at the same time? Here’s how 10 brands achieved this using automated chatbots.

10 successful chatbot examples used by businesses to boost conversions

<p>Media companies always seek ways to engage their audience by creating compelling and interactive stories. As a result, Messenger has become one of the fastest-growing channels regarding engagement.</p>
<p>Read on to learn how a media company leveraged Messenger chatbots to lower cost per acquisition to $0, increase app installs by 40%, boost organic engagement by 30%, and earn 194% ROI.</p>
<h2>Chatbots' potential and the problems they can solve in the media industry</h2>
<p>Earlier this year, one of India’s leading news and media outlets approached <a href="https://codeyetechnologies.co">CodEye Technologies</a>, a Messenger marketing agency in Delhi, India, to help them find ways to engage and <a href="https://chatfuel.com/blog/customer-re-engagement-chatbot">re-engage</a> with their readers in the digital age.</p>
<p>The media company knew they needed to use social media and messaging apps to recapture the attention of their target audience. The CodEye team was confident they could <a href="https://chatfuel.com/blog/6-tips-chatbot-for-business">build a chatbot</a> to help their business.</p>
<p>“Early adopters are increasingly moving to bots to stay connected with their customers, ” shares CodEye co-founder <a href="https://www.linkedin.com/in/swayamdhawan">Swayam Dhawan</a>. “The power of real-time push notifications for sharing media articles and snippets can’t be handled any better than via bot, ” he adds. Dhawan immediately saw the potential of chatbot technology in the media industry, and their customer’s four main problems automation can solve:</p>
<ul>
<li><strong>Failure to retarget ad traffic.</strong> The media company wasn’t taking advantage of the warm leads they got from users who had engaged with ads but didn’t convert;</li>
<li><strong>Not enough app installs.</strong> Their mobile news app has excellent speed and UX, yet they were getting just 20-30 app installs for every $100 they put into Facebook ads. “Depending on the traffic source, they were spending an average of $5 to acquire one app download, ” says Dhawan;</li>
<li><strong>Low engagement.</strong> As a leading news and media outlet in India, the company has a solid reader base and a fairly strong social media following, but they have a very low engagement with their readers, with a measly 2% on their Facebook Page;</li>
<li><strong>Tied up team with manual, repetitive tasks.</strong> The media company struggles to streamline the tasks of their customer service team as their process of communicating with their customers was extremely inefficient and repetitive.</li>
</ul>
<h2><strong>A Messenger chatbot in the campaign plan</strong></h2>
<p>The first order of business was to fix the retargeting issue to gain valuable prospects at a low cost. They began by building a Facebook Messenger chatbot in <a href="https://dashboard.chatfuel.com">Chatfuel</a>, which became the key to eventually overcoming all four of the brand’s main challenges.</p>
<p>“Getting app installs was okay, but what about the traffic they acquired that didn’t install the app? That was the issue we needed to fix first, ” says Dhawan.</p>
<p>The Messenger chatbot CodEye created was built using custom PHP and Javascript code to direct users to the mobile app on both Android and iOS phones. It shows teasers for top news stories and information with multiple news categories, live sports scores, and a news-search function.</p>
<p>The chatbot also imports the latest headlines via RSS feeds and offers surveys and quiz funnels for engagement and data collection. When a user clicks on a headline to read a story or taps Read More, they’re redirected to the mobile app (if installed) or to the App Store to install the app.</p>
<p>Using Facebook Ads Manager, they ran two simple campaigns to get a solid user base for their bot, which then grew exponentially, thanks to the highly effective <a href="https://docs.chatfuel.com/en/articles/1575719-how-to-create-facebook-and-instagram-ads">Facebook ad campaigns</a> they ran next.</p>
<h2>The Chatfuel automation helps CodEye achieve their customer goals</h2>
<p>The CodEye team mainly used four tools and features in Chatfuel to achieve results for their customer.</p>
<h3><strong>Bot links</strong></h3>
<p>Bot links send a user to a specific part of your bot instead of <a href="https://chatfuel.com/blog/welcome-message-best-practices">Welcome Message</a>. The CodEye team <a href="https://youtu.be/99FWocWnmCo">shared a bot link</a> in their customer’s Instagram and Facebook Stories. Instead of opening the bot’s Welcome Message, the bot link directed users to an engaging message relevant to the Story’s content.</p>
<h3><strong>Reengage messages</strong></h3>
<p>The team then sent <a href="https://docs.chatfuel.com/en/articles/955973-reengage-tab">reengage messages</a> to the new bot users, telling them about a refer-and-win program. CodEye used Tambola, a popular game in India, to incentivize users to share the offer with their friends. This brought them many warm leads.</p>
<h3><strong>Lookalike audiences</strong></h3>
<p>Gaining access to the new bot users’ Facebook IDs in the process, the team was able to create a lookalike audience for Facebook ads. They made custom audiences to target users similar to those who:</p>
<ul>
<li>previously installed the app;</li>
<li>had clicked the Send Message button on the customer’s Facebook Page;</li>
<li>had liked or taken any other actions on the page earlier.</li>
</ul>
<p>Eventually, their bot had enough users that the referral funnel gave them a steady stream of warm, new traffic.</p>
<h3><strong>User attributes</strong></h3>
<p>CodEye’s kept interacting with their chatbot users through regular campaigns and different funnels to keep the engagement numbers healthy. For example, with <a href="https://docs.chatfuel.com/en/articles/5573554-attributes">user attributes</a>, they kept track of which type of content each user was most interested in to send them more of it.</p>
<h2><strong>The result: increased ROI and organic engagement</strong></h2>
<p>Thanks to their Chatfuel bot, the CodEye team was able to solve all four problems their customer initially faced and bring impressive results:</p>
<ul>
<li>The power of retargeting allowed the media company to gain <strong>194,000</strong> bot users by spending only $1,000 on ads;</li>
<li>Their cost per acquisition went <strong>from $20 to $0</strong> once there were enough users for the referral funnel to do all the work;</li>
<li>Since CodEye fixed the retargeting issue, the media company gets <strong>25,000+</strong> app installs per month, a 40% increase from before;</li>
<li>At the time of this writing, CodEye had gained <strong>200,842</strong> total app downloads for their customer;</li>
<li>A few months after implementing a chatbot, the media company enjoyed a 30% boost in organic engagement on its Facebook Page;</li>
<li>In addition, the CodEye team set up a feature to <a href="https://youtu.be/A499Eeq9Lq8">automate FAQs</a> about selling ad space, so the bot now handles about 90% of the repetitive tasks and questions on the topic.</li>
</ul>
<p>Swayam Dhawan’s advice for others looking to build better funnels to improve results for their business:</p>
<blockquote>
<p>“First, do not make it overcomplicated. Second, understand your target audience. Then create a plan to engage them, and use a chatbot to minimize ad costs. If you can get that right, everything else will take care of itself.”</p>
</blockquote>
<h2>Grow your business with Chatfuel</h2>
<p>The results CodEye achieved with a bot are within reach for businesses across all industries. You can also build a chatbot with Chatfuel — no special knowledge or coding skills are required. <a href="https://dashboard.chatfuel.com">Sign up</a> for a free account today.</p>

A media company uses Messenger chatbots to lower cost per acquisition to $0, increase app installs by 40%, and earn 194% ROI.