Consistent interaction with customers is crucial to the success of any business. According to project.co, 46% of companies have lost customers due to poor communication. Clients still need information on products and services before deciding. A communication system is necessary to handle this, and we have a perfect one.

This article will dive deeply into customer re-engagement and its importance. We’ll also give you tips for your re-engagement campaign and how you can automate your marketing activities. It doesn’t get better than this, so let’s begin.

## What is customer re-engagement?

Customer re-engagement is renewing the customer’s interest in your brand. Direct marketing channels promote your services to customers who have used your services before. It’s a system that ensures customers learn more about your business offerings and come back for more purchases. Customer re-engagement is also the practice of sending ads to customers that have shown previous interest. The promotional strategy is engineered to direct them from the intention stage to making a purchase phase.

Reconnecting with your customers can happen using multiple channels. Beyond the highly recommended Facebook Messenger chatbot, you can use live chat, email, SMS, and messenger as a powerful tool with an open rate of 90%.

## Why is customer re-engagement important?

Customer re-engagement isn’t just about giving customers a virtual greeting. Instead, it’s an opportunity to connect with clients on a personal and relatable level. Urban Outfitters, for example, blends humor and emotional appeal. The campaign uses creative design formats and witty statements to engage customers like the format below.

*Can we please stay together forever? Check:*
\[ \] *Yes. Our love is REAL (and I want to receive UO emails)*
\[ \] *No. It’s over; goodbye (remove me from your list)*

It’s also an opportunity to remind them why you’re at the top of your game. This intention was the driving force for the online bike store Chain Reaction. The brand created a re-engagement email that covered the services the brand had in store, all with a $10 discount code.

Re-engagement also gives you a better communication channel. For example, the Taiwanese e-commerce retailer 3D Mats creates and sells quality products. They had clients who needed quick responses but couldn’t meet up manually. So it harnessed chatbot technology to create a system that created a campaign to promote new items to its customers. As a result re-purchase rate rose by 30% with 47% of customers buying other recommended products as well.

Using this strategy, the brand takes on a down-to-earth approach which sets it apart from competitors.

## How does re-engagement work?

The customer re-engagement process starts with research and analysis. First, you need to confirm why customers stopped engaging with your business before trying to reconnect with them. For instance, if you use email marketing for client interaction, you must examine your newsletter strategy to improve email delivery.

Next, your search results will determine what re-engagement strategy to go with.

Send an update email if most of your customers have many unpurchased items in their carts. Such campaign helps solve the issue of increasing the open email rate. Also, you can host periodic customer events exclusively for existing customers. It creates a feeling of commitment and loyalty to your brand.

Finally, you’ll know the process has been successful when customers send feedback or buy new products. Facebook Messenger users are expected to grow to 138.1 million in the US alone. With the messenger rate up by 70-80% in the first hour, the best way to guarantee deliverability is by using a messenger chatbot.

## Chatbots and re-engagement: a perfect match

An automated messenger bot is a game changer by any customer interaction standard. These are the top benefits of chatbots in your re-engagement campaign:

-   A cost-effective interaction service;

-   Eliminates tedious and monotonous customer engagement practices;

-   Creates a platform for seamless live communication, guaranteeing brands can attend to more clients;

-   Gives insights into consumer behavior;

-   Extensive compatibility and integration with sales, customer service, marketing, service helpdesk and more;

-   Easier to scale to meet up with business growth;

-   Guarantees brands can live up to corporate promises and consumer expectations.


## How Chatfuel handles business re-engagement

Re-engagement is a big deal here at Chatfuel. We’ve seen quality brands lose loyal customers due to a lack of customer interaction processes and strategies. Considering this, we developed these features to assist brands in their messenger bot marketing;

### User attributes

An attribute is something like a tag assigned to a user. There are two types of such tags. The first type is called system attributes. It contains information provided by Facebook, which you can’t change: gender, first name, locale, etc. The second type is called custom attributes. You can create and change them: product category, quiz answers, etc.

With attributes, you retain user information and personalize their experience. For example, refer customers by name, mention some information they previously shared, or even segment your audience within your bot based on their attributes.

### Entry Points

These are the channels for bringing users to your Facebook or Instagram bot. Entry points vary depending on your preferred platform. For example, Facebook Shops let users communicate with an automated Facebook Messenger when they visit your online store.

Alternatively, settings like story mention and story reply have interactive bots for users that interact with your Instagram story. Entry Points for both platforms work similarly, with Entry Eoints like comments autoreply for Facebook and Instagram pages.

### Re-engage messages

With a Messenger chatbot, you get multiple re-engagement message formats. However, you can only send your messages after 24 hours have passed. The One-Time Notification lets your bot send a follow-up message to a user that’s subscribed during the waiting period.

You can bypass the 24-hour rule by sending message tags. That said, you can only send four types: account update, confirmed event update, post-purchase update, and non-promotional subscription.

### Sponsored Messages

Sponsored Messages are paid ads that operate outside the 24-hour window. So you can only send them only to customers with previously engaged with your bot. They’re also cost-effective, as we spend $9.19 on average to send 1,136 messages. That’s equal to the amount paid by SMS-marketing providers and double the impact on customer interaction.

### Broadcasts

This communication channel is a crucial instrument in your customer re-engagement. First, you get access to our promotions, which let you categorize customers and boost revenue by sharing relevant updates. We also send out your newsletters accurately to subscribers without them being flagged as spam.

Finally, we retrieve and review customer feedback concerning your business operations. Our findings are necessary to improve your services and increase the overall client experience.

## Get your re-engagement campaign going today

According to Zendesk, 69% of customers are willing to communicate with a bot. This setup takes the stress of interacting with customers round the clock.

At Chatfuel, we’ve researched the importance of customer re-engagement. The process is more straightforward thanks to a chatbot for Instagram and Facebook Messenger and Broadcasts for more distinct re-engagement operations. [Sign up now](https://dashboard.chatfuel.com/sign-up) and launch your re-engagement strategy. With our help, customers will be heading back for more in no time.

Automating customer re-engagement reduces work stress and increase interaction. Learn how a Chatfuel bot can improve your re-engagement.

Customer re-engagement: what is it and how it works

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_banner_en_19_28513e9c01/lg_banner_en_19_28513e9c01.png 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_banner_en_19_28513e9c01/md_banner_en_19_28513e9c01.png 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_banner_en_19_28513e9c01/sm_banner_en_19_28513e9c01.png 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_banner_en_19_28513e9c01/xl_banner_en_19_28513e9c01.png 1944w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_banner_en_19_28513e9c01/xs_banner_en_19_28513e9c01.png 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_banner_en_19_28513e9c01/lg_banner_en_19_28513e9c01.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_banner_en_19_28513e9c01/md_banner_en_19_28513e9c01.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_banner_en_19_28513e9c01/sm_banner_en_19_28513e9c01.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_banner_en_19_28513e9c01/xl_banner_en_19_28513e9c01.webp 1944w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_banner_en_19_28513e9c01/xs_banner_en_19_28513e9c01.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/original_banner_en_19_28513e9c01/original_banner_en_19_28513e9c01.png 1944w, https://storage.googleapis.com/chatfuel-cms-staging/pic/thumbnail_banner_en_19_28513e9c01/thumbnail_banner_en_19_28513e9c01.png 245w, https://storage.googleapis.com/chatfuel-cms-staging/pic/original_banner_en_19_28513e9c01/original_banner_en_19_28513e9c01.webp 1944w, https://storage.googleapis.com/chatfuel-cms-staging/pic/banner_en_19_28513e9c01/banner_en_19_28513e9c01.png 1944w" width="1944" height="1032" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/banner_en_19_28513e9c01/banner_en_19_28513e9c01.png" alt="banner - en - 19.png"><figcaption><a href="https://dashboard.chatfuel.com/sign-up?utm_medium=chatfuel&amp;utm_source=article-banner&amp;utm_campaign=attract-customers-facebook-faqs">https://dashboard.chatfuel.com/sign-up?utm_medium=chatfuel&amp;utm_source=article-banner&amp;utm_campaign=attract-customers-facebook-faqs</a></figcaption></figure>

Any business wants to grab new customers right away. And if you run a Facebook Business Page, there are several core things you already have in place to do that. You added relevant contact data, so your clients can contact you. You keep your page active by adding new posts regularly. Your clients can ask you questions by sending a message to your business. But what if you could take it up a notch? Your clients could get a response quicker and you could go as far as generating more leads on autopilot. Below we’ll show you how to do this by setting up FAQs for your Facebook Page.

## What are Facebook FAQs?

Frequently asked questions or FAQs are an efficient tool for Facebook Pages. They let you create a list of the most asked questions with answers on your page. It helps your clients get an answer to their question right away. Let’s say you sell toys.

With FAQs, you can add questions about shipping, payment methods and refund policy. If a customer is interested and wants to send you a message, they will see these questions after they open a chat window. When they click any of these questions, they will receive an answer instantly. This lets you start an interaction with a customer before they think about going to competition.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_How_to_attract_more_customers_to_your_Facebook_Page_with_FA_Qs_85a62cd549/lg_How_to_attract_more_customers_to_your_Facebook_Page_with_FA_Qs_85a62cd549.png 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_How_to_attract_more_customers_to_your_Facebook_Page_with_FA_Qs_85a62cd549/md_How_to_attract_more_customers_to_your_Facebook_Page_with_FA_Qs_85a62cd549.png 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_How_to_attract_more_customers_to_your_Facebook_Page_with_FA_Qs_85a62cd549/sm_How_to_attract_more_customers_to_your_Facebook_Page_with_FA_Qs_85a62cd549.png 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_How_to_attract_more_customers_to_your_Facebook_Page_with_FA_Qs_85a62cd549/xl_How_to_attract_more_customers_to_your_Facebook_Page_with_FA_Qs_85a62cd549.png 1932w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_How_to_attract_more_customers_to_your_Facebook_Page_with_FA_Qs_85a62cd549/xs_How_to_attract_more_customers_to_your_Facebook_Page_with_FA_Qs_85a62cd549.png 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_How_to_attract_more_customers_to_your_Facebook_Page_with_FA_Qs_85a62cd549/lg_How_to_attract_more_customers_to_your_Facebook_Page_with_FA_Qs_85a62cd549.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_How_to_attract_more_customers_to_your_Facebook_Page_with_FA_Qs_85a62cd549/md_How_to_attract_more_customers_to_your_Facebook_Page_with_FA_Qs_85a62cd549.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_How_to_attract_more_customers_to_your_Facebook_Page_with_FA_Qs_85a62cd549/sm_How_to_attract_more_customers_to_your_Facebook_Page_with_FA_Qs_85a62cd549.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_How_to_attract_more_customers_to_your_Facebook_Page_with_FA_Qs_85a62cd549/xl_How_to_attract_more_customers_to_your_Facebook_Page_with_FA_Qs_85a62cd549.webp 1932w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_How_to_attract_more_customers_to_your_Facebook_Page_with_FA_Qs_85a62cd549/xs_How_to_attract_more_customers_to_your_Facebook_Page_with_FA_Qs_85a62cd549.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/original_How_to_attract_more_customers_to_your_Facebook_Page_with_FA_Qs_85a62cd549/original_How_to_attract_more_customers_to_your_Facebook_Page_with_FA_Qs_85a62cd549.png 1932w, https://storage.googleapis.com/chatfuel-cms-staging/pic/thumbnail_How_to_attract_more_customers_to_your_Facebook_Page_with_FA_Qs_85a62cd549/thumbnail_How_to_attract_more_customers_to_your_Facebook_Page_with_FA_Qs_85a62cd549.png 245w, https://storage.googleapis.com/chatfuel-cms-staging/pic/original_How_to_attract_more_customers_to_your_Facebook_Page_with_FA_Qs_85a62cd549/original_How_to_attract_more_customers_to_your_Facebook_Page_with_FA_Qs_85a62cd549.webp 1932w, https://storage.googleapis.com/chatfuel-cms-staging/pic/How_to_attract_more_customers_to_your_Facebook_Page_with_FA_Qs_85a62cd549/How_to_attract_more_customers_to_your_Facebook_Page_with_FA_Qs_85a62cd549.png 1932w" width="1932" height="1002" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/How_to_attract_more_customers_to_your_Facebook_Page_with_FA_Qs_85a62cd549/How_to_attract_more_customers_to_your_Facebook_Page_with_FA_Qs_85a62cd549.png" alt="How to attract more customers to your Facebook Page with FAQs.png"><figcaption>This is what FAQ buttons look like for your customers.</figcaption></figure>

## How to set up basic FAQs for your Facebook Page

If you want to set up a simple question-response logic, you need to turn on Frequently asked questions in [Meta Business Suite](https://business.facebook.com):

1.  Open up business settings, select **Inbox** in the sidebar menu on the left.

2.  Click on **Automated responses** in the top right corner and choose **Frequently asked questions**.

3.  Choose **Messenger** as your platform and start adding questions and replies.

4.  After you added everything, switch the toggle on top to turn it on and save changes. If you find that this is enough for your business, you are all set.


Now your customers can get an answer to their question in no time. In the next step we’ll show you how to go even further and put your lead generation on autopilot.

## How to set up FAQs to generate leads

Simple question-answer logic is a great first step and it will help you attract more customers. But the problem is, it basically works as a knowledge base. It doesn’t feel like a conversation with a person. Luckily, there is a way around: setting up automation.

It can help to give your clients more specific info for their case. To make FAQs generate leads for us, we will use Chatfuel. It is a no-code automation platform, which is developed with small and medium business in mind. Before we continue, [sign up](https://dashboard.chatfuel.com/sign-up?utm_medium=chatfuel&utm_source=blog&utm_campaign=attract-customers-facebook-faqs) with Chatfuel and [connect your Facebook Page](https://docs.chatfuel.com/en/articles/3917632-connecting-your-facebook-or-instagram).

### Set up keywords for your questions

After creating an account, you need to set up keywords. Keywords let automation recognize a question a customer sends. Then, AI sends your customer to an appropriate conversation logic. Don’t worry, you’ll set up a logic in the next step.

For now, just make sure that your keywords and the questions you set up earlier are identical:

1.  Open **Keywords** tab in the sidebar menu. On this page you need to duplicate your questions from FAQs you set in Facebook. On the top of the page you can switch between Facebook and Instagram. Notice that Facebook is selected by default.

2.  Click **Add keyword** and copy your question. Then, set a flow as response to it. If you have more than one question, do the same for each one.

3.  After you finish adding keywords, head to **Flow** tab.


### Build automation in flows

Next, you need to set up a response itself. Earlier you added one or more flows. Simply put, a flow is your conversation logic.

If you have more than one flow, you need to build such logic for each one:

1.  Click **Add content** to start adding your response. There are several things you can do, but in our case, we want to generate more leads. To do this, add a block called **Collect emails** or **Collect phones**. These blocks let your customers leave their emails or phone numbers. Chatfuel then saves this information.

2.  After you finish adding content, turn on your bot. Your customers now follow your flow based on the keyword they entered.

3.  Play around and improve your flow. Or if you don’t want to start from scratch, use our pre-made template. [Sign up](https://dashboard.chatfuel.com/sign-up?utm_medium=chatfuel&utm_source=blog&utm_campaign=attract-customers-facebook-faqs) with Chatfuel to start using automation.


**Bonus tip**. You can use a built-in CRM to find customer information like emails of phones. Another option is to use our Google Sheet integration. It’s a great way to export data from Chatfuel. Any time a client leaves an email or a phone number, your bot will send this info to a spreadsheet automatically. Add Google Sheet integration to your Flow to connect your account and chose which data you want to export.

Facebook Page offers a powerful Frequently asked questions feature. You can set up FAQs to generate more leads with Chatfuel automation.

Attract Customers to Your Facebook Page with FAQs

You’re probably already familiar with the [most common uses for chatbots](https://chatfuel.com/blog/top-9-reasons-your-business-needs-a-chatbot/). They can help businesses do things like:

-   Answer FAQs instantly, 24/7

-   Generate and qualify leads

-   Recommend products

-   Move shoppers down the funnel


But what many business owners and marketers don’t know is that chatbots can help with other areas of your business too. They can help improve SEO, skyrocket digital ad performance, boost customer retention, and lots more. So whether your business already has a chatbot or you’re considering building one, scroll to learn about several extra perks they can bring to your brand.

## 1\. Chatbots can decrease your website’s bounce rate for SEO

**Bounce rate** is the percentage of a website’s visitors who only visit a single page on the site before leaving. While these statistics don’t count toward your search rankings per se, websites that appear higher on Google do [tend to have lower bounce rates](https://backlinko.com/search-engine-ranking).

Website abandonment is a real issue, especially for online merchants. In fact, the average ecommerce site experiences \[bounce rates [of around 42%](https://www.similarweb.com/corp/blog/bounce-rate/#:~:text=In%20general%2C%20you%20should%20expect,average%20between%2045%25%2D65%25.\)). Why? Because typically, websites with high bounce rates have user experience (UX) issues. Their pages often aren’t intuitively designed, which makes it difficult for visitors to navigate. And if people have to spend too much time trying to find what they want, they’ll simply go elsewhere.

Chatbots can help decrease bounce rates by offering navigation help from the get-go. You can [add a chatbot to your website](https://chatfuel.com/blog/add-a-messenger-chatbot-to-your-website) and set it up to ask questions that get straight to the heart of a customer’s issue. From there, it can point them in the right direction—whether that’s to an information page, a product page, or even [to a live agent.](https://docs.chatfuel.com/en/articles/849315-live-chat)

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_hidden_benefits_of_chatbots_0_fea3344df4/xs_hidden_benefits_of_chatbots_0_fea3344df4.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_hidden_benefits_of_chatbots_0_fea3344df4/sm_hidden_benefits_of_chatbots_0_fea3344df4.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_hidden_benefits_of_chatbots_0_fea3344df4/md_hidden_benefits_of_chatbots_0_fea3344df4.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_hidden_benefits_of_chatbots_0_fea3344df4/lg_hidden_benefits_of_chatbots_0_fea3344df4.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_hidden_benefits_of_chatbots_0_fea3344df4/xl_hidden_benefits_of_chatbots_0_fea3344df4.webp 2650w" width="2650" height="1394" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_hidden_benefits_of_chatbots_0_fea3344df4/original_hidden_benefits_of_chatbots_0_fea3344df4.webp" alt=""><figcaption>Leeds-Beckett University offers a chatbot on their homepage to help visitors navigate the site.</figcaption></figure>

As Nicolina Savelli, Wily Global’s Content and Social Media Marketer, explains: *“\[Chatbots\] dramatically decreased our bounce rate to 2%. \[…\] The option forced users to browse longer and ask questions, rather than bouncing off the page.”*

## 2\. Chatbots can increase session duration for SEO

**Session duration** is the amount of time that people spend on your website before returning to the SERP (search engine results page). Google uses session duration to help rank your website. Longer website sessions, for example, show the algorithm that your website’s information is relevant to the search that led the visitor to it.

[39% of B2B marketers](https://drift.com/wp-content/uploads/2020/09/2020-State-of-Conversational-Marketing.pdf) already say that conversational marketing techniques like chatbots will increase the time visitors spend on your website. It’s similar to how Messenger bots decrease bounce rate: they can help customers find the information they’re looking for more easily (and maybe some extra information they didn’t know they needed).

Visitors can ask for help on specific problems and chatbots will provide personalized answers that guide users to the correct information. Or, if the visitor isn’t looking to solve a specific problem, chatbots can help increase their session duration by asking them a few questions and recommending relevant content.

## 3\. Chatbots can improve your customer service ratings

For local businesses, reviews are the [third most important ranking factor](https://moz.com/local-search-ranking-factors/) if you want to make the cut for [Google’s Local Pack](https://www.rankranger.com/seo-glossary/local-pack). And even if your business isn’t geared toward local services, reviews still feature as [a top Google ranking factor](https://backlinko.com/google-ranking-factors) since they boost your site’s reputation.

Improving the customer experience is one way to get positive reviews on sites like TrustPilot and Yelp as well as on your Facebook page—and the keys to a great customer experience are **personalization** and **speed**. [88% of marketers](https://www.evergage.com/wp-content/uploads/2018/04/Evergage-2018-Trends-in-Personalization-Survey.pdf) agree that customers have come to expect personalized service. And if it’s not available immediately, they’re likely to abandon your brand for the competition.

Messenger chatbots can improve your customer service in both of these areas. First, thanks to user attributes, bots can personalize the conversation with everything from the user’s name and time zone to preferences they’ve shared in past chats. And, of course, chatbots are available to answer questions instantly, 24 hours a day. [Studies show](https://www.intercom.com/blog/the-state-of-chatbots) that they can boost customer satisfaction by a quarter and speed up response times by 300%.

Look at the HelloFresh chatbot, for example. Their “Freddie FreshBot” [automatically messages customers who leave comments](https://chatfuel.com/blog/how-to-turn-facebook-post-commenters-into-customers) on HelloFresh’s Facebook posts. From there, the bot can answer questions, share coupon codes, and suggest recipes.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_hidden_benefits_of_chatbots_1_1862743136/xs_hidden_benefits_of_chatbots_1_1862743136.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_hidden_benefits_of_chatbots_1_1862743136/sm_hidden_benefits_of_chatbots_1_1862743136.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_hidden_benefits_of_chatbots_1_1862743136/md_hidden_benefits_of_chatbots_1_1862743136.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_hidden_benefits_of_chatbots_1_1862743136/lg_hidden_benefits_of_chatbots_1_1862743136.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_hidden_benefits_of_chatbots_1_1862743136/xl_hidden_benefits_of_chatbots_1_1862743136.webp 1600w" width="1600" height="1046" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_hidden_benefits_of_chatbots_1_1862743136/original_hidden_benefits_of_chatbots_1_1862743136.webp" alt=""><figcaption>The HelloFresh chatbot has improved the brand's customer service.</figcaption></figure>

The result? HelloFresh’s [response times are down 76%](https://chatfuel.com/blog/hellofresh-reduces-support-wait-times-with-chatfuel-messenger-bot), which leads to lots of satisfied customers, as you can see from the [24,000 five-star reviews](https://www.trustpilot.com/review/hellofresh.com) HelloFresh now has.

## 4\. Chatbot data can inform your content marketing strategy

Content marketing is one of the most powerful ways to improve your search rankings. By identifying important questions that your target audience may have and answering them through great content, you demonstrate the authority and expertise of your brand. By optimizing this content with keywords related to these issues, you push your site up search engine rankings.

While keyword research can certainly help you find out what your customers are searching for, it’s sometimes easier to hear it straight from the horse’s mouth. That’s where chatbots come in, because they can directly learn more about what users need and are looking for through a friendly back-and-forth conversation or quiz. Right now, only [22% of organizations](https://www.intercom.com/blog/the-state-of-chatbots) are using chatbots to collect data. That means 78% are missing a huge opportunity to better inform their content marketing strategies.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_hidden_benefits_of_chatbots_2_33404982ce/xs_hidden_benefits_of_chatbots_2_33404982ce.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_hidden_benefits_of_chatbots_2_33404982ce/sm_hidden_benefits_of_chatbots_2_33404982ce.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_hidden_benefits_of_chatbots_2_33404982ce/md_hidden_benefits_of_chatbots_2_33404982ce.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_hidden_benefits_of_chatbots_2_33404982ce/lg_hidden_benefits_of_chatbots_2_33404982ce.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_hidden_benefits_of_chatbots_2_33404982ce/xl_hidden_benefits_of_chatbots_2_33404982ce.webp 940w" width="940" height="788" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_hidden_benefits_of_chatbots_2_33404982ce/original_hidden_benefits_of_chatbots_2_33404982ce.webp" alt=""><figcaption>A food blogger could use a chatbot to find out what people are most interested in, and then optimize her blog accordingly.</figcaption></figure>

By collecting chatbot data, you’ll be able to discover the most commonly asked questions and biggest challenges that your customers face. These takeaways can guide your content strategy so that you have a clearer idea of the types of articles, guides, product videos, etc. that your customers will find useful. In turn, you’ll end up ranking higher for key search terms that are relevant to solving problems within your specific target audience.

## 5\. Chatbot data can improve your social media ad performance and ROI

We’ve already discussed how chatbots are great tools for getting to know your customers better. The good news is that this customer data can also help improve the performance of your social media ads. The more you learn about your audience, the more precisely you can target them.

Take Beauty Player, a Taiwan-based ecommerce shop for skincare products. At first, their ads were expensive and underperforming. But then [they launched a chatbot](https://chatfuel.com/blog/beauty-startup-sells-more-with-messenger-bot/) and started gathering data about their users that way. They used that data to create custom and Lookalike audiences for their Facebook ads. The result? The brand reduced their cost per conversion by more than half — from $8.30 to $4.06 —and got a 10x return on ad spend.

<figure><img><figcaption>Learn how to instantly send data about your chatbot users to Facebook Ads Manager to create Lookalike audiences.</figcaption></figure>

## 6\. Chatbots can encourage social sharing

Your social media strategy should strive to increase brand awareness by encouraging your audience to share your content for you. Known as the “snowball effect,” you’ll gain more traction when your fans share your posts since your content will then seen by their audiences too. It’s one of the most effective ways to build brand awareness quickly.

To get this effect started, [build a chatbot](https://youtu.be/D4n6VLQHE5U) that serves a useful purpose to your target audience. Then, encourage them to share the link to the Facebook bot with their friends, who are typically like-minded individuals.

The Taiwanese political party, Can’t Stop This Party, used this technique to great success. Founded by young people, the party wanted to urge other young voters to take part in the election. [They created a Messenger chatbot](https://youtu.be/D4n6VLQHE5U) that educates voters on the issues and reminds them to head to the polls on election day. The helpful, engaging, and interactive bot was a huge success with its initial user base, so those people shared it. As a result, more than 40,000 youth turned out to vote in the elections! That’s the power of social sharing.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_hidden_benefits_of_chatbots_3_279d60832f/xs_hidden_benefits_of_chatbots_3_279d60832f.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_hidden_benefits_of_chatbots_3_279d60832f/sm_hidden_benefits_of_chatbots_3_279d60832f.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_hidden_benefits_of_chatbots_3_279d60832f/md_hidden_benefits_of_chatbots_3_279d60832f.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_hidden_benefits_of_chatbots_3_279d60832f/lg_hidden_benefits_of_chatbots_3_279d60832f.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_hidden_benefits_of_chatbots_3_279d60832f/xl_hidden_benefits_of_chatbots_3_279d60832f.webp 2080w" width="2080" height="1168" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_hidden_benefits_of_chatbots_3_279d60832f/original_hidden_benefits_of_chatbots_3_279d60832f.webp" alt=""><figcaption>The chatbot that Can't Stop This Party created to encourage young people to vote was a success, because its initial users shared it with their friends.</figcaption></figure>

## 7\. Chatbots can boost customer retention

Acquiring new customers can get expensive, since it’s common knowledge that you need [eight touch points](https://blog.hubspot.com/sales/the-ultimate-guide-to-prospecting-how-many-touchpoints-when-and-what-type#:~:text=With%20this%20in%20mind%2C%20eight,might%20be%20right%20for%20another.\)) with a prospect before you’ll get the sale. Of course, customer acquisition needs to be a part of every business’s strategy. But retention should be too, since it’s cheaper and more efficient to focus on recapturing past customers who have already proven they liked your product or service.

Netting return customers relies on a range of factors, including how well you know them, how personalized your services are, and how slick your sales process is.

-   Let’s consider **personalization** first. Nowadays, [most consumers](https://www.redpointglobal.com/wp-content/uploads/2019/03/RedPoint-Gaps-in-CX-White-Paper_3.20.19.pdf) expect businesses to personalize their services. That’s why most brands are now using personalization techniques in their customer retention strategies. And, as we’ve discussed, chatbots are ideal for this. In using more personalized customer service interactions like bots, [over half of business leaders](https://info.ada.support/hubfs/Ada%20Content%20Assets/Ada_Forrester%20Opportunity%20Snapshot.pdf?utm_campaign=Forrester%20Ops%20Report&utm_medium=email&_hsmi=72058063&_hsenc=p2ANqtz-_8dT3oFjo4tn0ZHnVAyoxnnQtGBh32IKMbpzmJKYgR-9vP9tI1a8ZL9PFhhl_AHLgxJd_xFFHeUoC_phoeoD6Rfn2FDA&utm_content=72058063&utm_source=hs_automation) have found that they’ve ended up with more loyal customers.

-   Secondly, consider the **user** **experience** of your sales process. Is it easy to buy (and buy again) from your brand? Consider that [a third of retailers](http://f9e7d91e313f8622e557-24a29c251add4cb0f3d45e39c18c202f.r83.cf1.rackcdn.com/RTP_RT208_SURV_CustomerAcquisitionRetention_July_2019_Final.pdf) say it’s hard to retain customers due to their long sales cycles. What’s the correlation? It’s simple: Customers don’t want to buy from companies who make it difficult to purchase their products. The process needs to be fast, smooth, and efficient for the shopper.


That’s where chatbots come in again. Messenger bots have the power to ease friction in the buying process, making it easy for customers to buy again. Check out [the story of Photobooth Deluxe](https://chatfuel.com/blog/ecommerce-entrepreneur-uses-chatfuel-bot-to-automate-over-100-000-in-sales/), for example. Recognizing that 95% of its customers came through Facebook, the photobooth company switched out its slow, manual ordering method for a super-efficient Facebook chatbot which can handle the whole process. In doing this, the brand was able to automate over $100,000 of orders within a few months, all because their bot made the repeat-buying process easy for customers.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_hidden_benefits_of_chatbots_4_c393941925/xs_hidden_benefits_of_chatbots_4_c393941925.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_hidden_benefits_of_chatbots_4_c393941925/sm_hidden_benefits_of_chatbots_4_c393941925.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_hidden_benefits_of_chatbots_4_c393941925/md_hidden_benefits_of_chatbots_4_c393941925.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_hidden_benefits_of_chatbots_4_c393941925/lg_hidden_benefits_of_chatbots_4_c393941925.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_hidden_benefits_of_chatbots_4_c393941925/xl_hidden_benefits_of_chatbots_4_c393941925.webp 820w" width="820" height="1040" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_hidden_benefits_of_chatbots_4_c393941925/original_hidden_benefits_of_chatbots_4_c393941925.webp" alt=""><figcaption>The photobooth company's chatbot reminds repeat customers when it's time to reorder printer supplies, and lets them complete the order in a few taps.</figcaption></figure>

## A chatbot is a multi-purpose tool for your business

As you can see, the function of a Chatfuel bot reaches far beyond simple customer service inquiries. Chatbots can now help to inform, shape, and amplify your SEO, content marketing, social media marketing, and more to help you boost brand awareness and drive sales.

[Sign up for your free Chatfuel account](https://dashboard.chatfuel.com) to start building a Messenger chatbot for your business today.

Chatbots are known for answering questions and boosting sales, but they can also help with SEO, content marketing, ads, and more.

7 Hidden Benefits of Chatbots for Business

We talked to 8 Messenger experts to get their take on chatbot trends and the future of chatbots for marketing in 2021 and beyond.

8 experts predict the future of chatbots in 2021 and beyond

When you buy a new car, you decide which add-ons you want it to have. From an upgraded engine to a state-of-the-art navigation system, the add-ons you choose make your car more powerful and useful. When it comes to chatbots, the same idea applies.

You can [build a basic chatbot in five minutes](https://www.youtube.com/watch?v=xr8kmZ-oG_8&t=72s). But to make it more powerful, you’ll want to incorporate some add-ons. While many no-code add-ons are available for your Chatfuel bot (like artificial intelligence and [Zapier integrations](https://chatfuel.com/blog/a-marketing-automation-love-story-chatfuel-zapier)), there are developer solutions too. The JSON API for your (or your customer’s) chatbot is easily the most popular of these.

## What is the JSON API?

JSON stands for Javascript Object Notation. It’s one of the most commonly used formats for data transfer for fetching real-time data from one source, bringing it back, and displaying it in another.

Data in the JSON format is passed from place to place via a fetching tool called an API. So the JSON API lets you fetch dynamic data from another server for use in your bot.

Imagine an API, like a phone line, a way for two separate entities to communicate directly. Your bot picks up the phone, calls whatever server it needs data from, and asks for it. The server answers and gives the bot the data they need in JSON format.

In Chatfuel, the API for JSON takes the form of a plugin. Here’s a simple breakdown of how the free JSON API plugin works in a bot flow:

1.  A user is chatting with your bot.

2.  The user gets to the point in the flow where you’ve placed the JSON API plugin.

3.  This plugin triggers your bot to use the API to ‘call’ the external server you specified when you set up the plugin. So it can receive the data it needs (in JSON format).

4.  The bot brings that JSON-formatted data back to Chatfuel.

5.  Chatfuel renders the data for the Messenger interface so the user can see or use it for some practical application in the flow.


Though it sounds time-consuming, all five steps happen more or less instantly. Note that coding knowledge is required to use the JSON API.

## Why use the JSON API in your bot?

Simply put: because it allows you to build better bots. Let’s say, for instance, that you have a Facebook chatbot that tells users the current price of 100 different stocks. This functionality is only possible to set up with the JSON API. You’d have to create 100 different blocks in your bot, one for each stock.

Next, you’d have to look up and manually enter each price. Plus, you’d have to manually change the price in your bot when any stock changes, even by a dollar. Since stock prices fluctuate constantly, your chatbot would be outdated.

But with the JSON API, your bot could fetch information from a server that has up-to-date stock prices at all times. That way, any time a user asks your bot for the price of a particular stock, they’ll be getting fresh data on the spot.

**With JSON API, your Messenger bots:**

-   **Save your time.** It allows them to do even more on autopilot and with less manual work from you.

-   **Are more helpful to users.** They can provide more relevant information to users than a chatbot that only deals with static data.

-   **Provide a more personalized experience.** An everyday use for the JSON API is to fetch the current day or time in a certain time zone (like the user’s). That means it’s possible to personalize any user’s chatbot experience making it extra relevant and memorable.


To put JSON in even more concrete terms, let’s look at its key use cases for Facebook Messenger and Instagram.

## Top use cases for the JSON API

So you’re building a chatbot for your or your customer’s business. If you want to equip it to do any of the following tasks, use the JSON API. Let’s break it down by use cases for eCommerce, sales and marketing, advertising, and others.

### eCommerce

Once you integrate your eCommerce store with your Chatfuel bot, you can do things like:

-   **Display your store’s real-time inventory.** Using a [product-recommendation chatbot](https://chatfuel.com/blog/whisky-brand-triples-conversion-rates-with-gift-recommendation-chatbot) for your eCommerce store? Imagine the user’s frustration if they went to your site to buy the suggested item and found it was out of stock. A prime JSON API example would be to use the API plugin to link directly to your inventory database. That way, the bot will only show available items.

-   **Show up-to-date product images.** If you have a large inventory of products, manually uploading all the different photos for each to your bot would be seriously time-consuming. But, as another JSON API example, you could link your Facebook bot to your photo database. That way, whenever a user asks to view a specific product, the chatbot will show the latest photos from the database. This use case works great for displaying user-generated content that’s constantly changing and being updated, too.

-   **Enforce a limited-time offer.** Imagine you’re running a short-term sale for your store. The JSON API can track the time, so your bot will stop offering the promotion once it has expired. You won’t have to manually delete those blocks in the bot when time is up, but customers won’t be able to redeem offers when they’re no longer valid.


### Sales and marketing

-   **Add bot user information to your CRM or EMS**. Messenger chatbots make [excellent tools for lead generation](https://chatfuel.com/blog/marketing-agency-uses-messenger-bots-to-deliver-high-quality-leads-for-clients). So another answer to the question ‘what is JSON used for? ’ would be: sending that lead information directly to your third-party database. If you’re gathering email addresses, you can use the JSON API to send them right to your email marketing solution. If you’re gathering complete lead information for future follow-up, you can use the JSON API to send those details right to your CRM.

-   **Display new content from your site in your bot.** Add JSON API to your chatbot to display the most recent posts from your blog or make the latest news articles available for them to browse. So that your bot can instantly fetch new content from your website and display it to users. Set up a WordPress JSON API if your content is hosted there, for example.

-   **Let users schedule appointments**. You can use the JSON API to fetch information about your availability. Users can only book times that fall within your parameters. For example, you can set your available hours and days, make a mandatory buffer so appointments can’t be scheduled at short notice, and more. Then, of course, you can also use the API to link to your calendar so the user can actually schedule the appointment.


### Advertising

-   **Use JSON API to connect your chatbot with your ads.** That way, you get even better results: generate more leads, collect and export their data, encourage them to purchase, and more. The reason is simple — your chatbot instantly communicates with people who click on your ads and shows interest in your brand and products.


### Other use cases

-   **Share score updates for live sporting events**. The Golden State Warriors, a Chatfuel customer, did this for their fan chatbot. As a prime JSON API example, their bot fetches real-time scores for games in progress. That means users can view the most up-to-date news about the game at any time via the Facebook Messenger chatbot.

-   **Display up-to-date stats for coronavirus infections**. Messenger bots have been used for this purpose since the COVID-19 pandemic began. They can connect to real-time information sources using the JSON API to display current infection rates for different cities or countries.

-   **Offer current weather information**. Weather, API, JSON: three words on this topic that commonly go together. Suppose you want your Facebook bot to give up-to-date information about current weather and the latest forecasts. In that case, you can use a free weather API for JSON. Use the plugin in Chatfuel to link your bot to a weather database, so it can always return the most recent information to users.


## How to set up the JSON API in your chatbot

The instructions for setting up the JSON API in your Messenger chatbot vary widely based on what you’ll be using it for. Remember, this is a developer plugin that requires coding knowledge. We recommend visiting our [Help Center](https://docs.chatfuel.com/en/articles/735122-json-api?utm_landing=blog-posts%2Fjson-api-examples) or watching the webinar below to get started.

<div class="iframe-wrapper" width="100%" height="250px"><iframe src="https://www.youtube.com/embed/5_zuJPPY7PA" frameborder="0" allowfullscreen="false" width="640" height="480"></iframe></div>

## Use the JSON API to take your chatbot to the next level

Marketing automation takes on a new meaning when the JSON API is involved. This Chatfuel plugin gives developers the power to connect chatbots to outside data sources, making for a more valuable and automated experience for your business and customers.

It’s time to start building a bot for your business. [Sign up](https://chatfuel.com/?utm_landing=blog-posts%2Fjson-api-examples) for your free Chatfuel account to get started with the first 50 conversations on us.

Wondering how to use the JSON API in your chatbot? Look no further for instructions and JSON API examples. When you buy a new car, you decide which add-ons you.

Use the JSON API to build incredibly powerful chatbots

As a chatbot automation platform trusted by 7m+ businesses, we know how to keep customers engaged. But unfortunately, complex automation puzzles them, and elaborate algorithms annoy them. As a result, they tend to leave unless they feel a connection. So we’ve asked three Chatfuel bot builders to share some basic rules to win your shoppers’ attention and take them further down the funnel.

To implement these tips in your bot-building process, open your Chatfuel account or [create a new one](https://dashboard.chatfuel.com). It’s quick and free.

## Personalize your bot

> “It’s impossible to operate without a human touch at times. With automation, your business can set up rules to funnel high-priority conversations to the live agent. For instance, if your customer has a specific question or needs some thorough guidance.” — says Nick, the Head of Product.

Create a warm atmosphere for users. Here’s how you can make your conversation friendly:

-   Address to users by name. Having the first name personalization increases your click-through rate from 5.8% to 7%. Chatfuel allows you to do that via [User Attributes](https://docs.chatfuel.com/en/articles/5573554-attributes).

-   Speak in customers' language. [Set the user’s language](https://docs.chatfuel.com/en/articles/2931038-multiple-languages) automatically based on their \[locale\] attribute or let them pick it on their own with buttons or quick replies.

-   Be cool. If that corresponds to your brand voice, break the ice with emojis, gifs, and images.


Remember to monitor your bot performance. Сheck your ideas from time to time and improve your communication to know your customers better. With [Analyze Tab](https://docs.chatfuel.com/en/articles/838404-tracking-performance), you’ll be able to understand their needs, questions, and concerns to provide personalized answers.

## Keep it simple for users

The users should understand what they need to do from the start. Otherwise, [they’ll leave](https://link.springer.com/article/10.1007/s41233-020-00033-2), and you won’t be able to engage them in your activities. According to Quality and User Experience journal 2020, customers had to adapt their way of expressing themselves to be understood by the chatbot or stop using it.

> “Contemplate on the first and the last steps. Think of what a user might ponder about in this journey and give them coherent answers.Then, invent the algorithm the user should follow and lay out all the tools they would require.” — Katie, the Content Team Lead, recommends

-   Provide quick replies, buttons, galleries, and Save User Input plugins.

-   Add a button to redirect users to your website, the bot’s main menu, or FAQs at your discretion.

-   Give instructions for newbies. The first time your bot offers options like buttons or quick replies, instruct them on how to choose one. Add a message for a user that they can select one of the pre-filled responses instead of typing in. Something simple like “Tap one of the buttons below”.

-   Create a menu that users can always come back to. For example, if your bot opens with a helpful main menu, make sure you have created an [AI rule](https://docs.chatfuel.com/en/articles/828883-keywords) that will allow this. Or, set up a Persistent Menu at the bottom of the Messenger chat window. It has shortcuts to different parts of your bot.


<figure><img width="888" height="1920" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/bot_building_time_saving_tips_and_tricks_0_1c294e7147/bot_building_time_saving_tips_and_tricks_0_1c294e7147.gif" alt="Simple navigation example"><figcaption></figcaption></figure>

## Turn monologues into interactions

> “If you’re chatting with someone who carries on the conversation by rambling on and on, you don’t feel heard or valued. If your chatbot drones on like this, users might feel uninvolved, unimportant, and will likely leave.” — shares Nat, the Product Marketing Manager

The conversation should feel more like two friends texting each other rather than a robot returning a query. Otherwise, a chatbot conversation loses its power and becomes nothing more than boring marketing material. For conversational marketing to work, there must be a proper conversation.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_bot_building_time_saving_tips_and_tricks_1_c8bf062300/xs_bot_building_time_saving_tips_and_tricks_1_c8bf062300.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_bot_building_time_saving_tips_and_tricks_1_c8bf062300/sm_bot_building_time_saving_tips_and_tricks_1_c8bf062300.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_bot_building_time_saving_tips_and_tricks_1_c8bf062300/md_bot_building_time_saving_tips_and_tricks_1_c8bf062300.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_bot_building_time_saving_tips_and_tricks_1_c8bf062300/lg_bot_building_time_saving_tips_and_tricks_1_c8bf062300.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_bot_building_time_saving_tips_and_tricks_1_c8bf062300/xl_bot_building_time_saving_tips_and_tricks_1_c8bf062300.webp 2080w" width="2080" height="1168" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_bot_building_time_saving_tips_and_tricks_1_c8bf062300/original_bot_building_time_saving_tips_and_tricks_1_c8bf062300.webp" alt="No more monologues"><figcaption>Short inquiries and pictures make the chatbot experience more interactive</figcaption></figure>

-   Avoid large texts that require no input from the user. Your Messenger chatbot should encourage frequent user participation. Use Buttons and Quick Replies to promote user interaction and show that you value their information in this dialogue. The point is to give users an easy way to stay engaged. Save bigger blocks of text for your blog or landing page.

-   Stick to the point. Texts in your bot should be concise, engaging, and eye-catching.

-   Keep it going. Offer your bot’s users options for engagement.


If you think that’s difficult — we’ve got you covered. With Chatfuel, you’ll access free templates, Help Center, and expert advice for the best experience with automation. [Sign up](https://dashboard.chatfuel.com) today and watch your conversion rate skyrocket.

Looking to build better bots more efficiently? We’ve asked three Chatfuel bot builders to share some basic rules. As a chatbot automation platform trusted by.

How to Make Chatbots More Engaging for Customers

The demand for language-learning tools and solutions is high because of globalization and international businesses. As a result, any resource simplifies the language-learning process and is a welcome addition to the market. One innovative tool that’s particularly well-suited for this objective is a chatbot.

To illustrate how well Facebook automation can help students pick up a new language, we spoke with Sarah Bromley, who built a bot called Go Correct to help students learn English. It has helped over 2,000 users practice their English skills, and it also won an award from the British council for digital innovation in language teaching. We asked Sarah to share her experience.

## Why bots are a powerful language-learning solution

If it were easy to learn a new language by simply reading a textbook, everyone would be doing it. However, most students are more successful when an instructor personalizes the lessons and teaches them one-on-one or in a group. With language bots, students receive customized tuition, but on their schedule and at their own pace.

“Native speakers are vital for language learning, but interaction with real humans can be difficult or expensive to arrange. If a chatbot designed to behave like a human could provide that interaction for free and on-demand, this would be hugely beneficial to a language learner, ” explains Sarah.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_bots_for_language_learning_sarah_bromley_go_correct_0_d1b1929e47/xs_bots_for_language_learning_sarah_bromley_go_correct_0_d1b1929e47.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_bots_for_language_learning_sarah_bromley_go_correct_0_d1b1929e47/sm_bots_for_language_learning_sarah_bromley_go_correct_0_d1b1929e47.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_bots_for_language_learning_sarah_bromley_go_correct_0_d1b1929e47/md_bots_for_language_learning_sarah_bromley_go_correct_0_d1b1929e47.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_bots_for_language_learning_sarah_bromley_go_correct_0_d1b1929e47/lg_bots_for_language_learning_sarah_bromley_go_correct_0_d1b1929e47.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_bots_for_language_learning_sarah_bromley_go_correct_0_d1b1929e47/xl_bots_for_language_learning_sarah_bromley_go_correct_0_d1b1929e47.webp 1620w" width="1620" height="911" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_bots_for_language_learning_sarah_bromley_go_correct_0_d1b1929e47/original_bots_for_language_learning_sarah_bromley_go_correct_0_d1b1929e47.webp" alt="go correct chatbot"><figcaption>The Go Correct bot helps students learn English</figcaption></figure>

Before building a bot, Sarah “piloted a product version, just by manually sending messages on WhatsApp” to her students. She already knew that advanced language learners “would like a chance to practice every day by writing a short text and having a native speaker correct it.”

So, although this method allowed her to offer her students that personalized, one-on-one element, Sarah knew that automating the process would make things far easier for everyone. So now, she uses the bot instead to “provide quick and easy access to snack-sized practice or instant answers, ” available to the students at any time.

Chatbots work so well for language learning because they automate communication on Facebook Messenger. “These days, everyone is using messaging apps. So it makes sense that regular study or practice is ideal for delivering through a chatbot, ” Sarah tells us. In addition, bringing this new learning experience to a familiar app is fun and exciting for users. They’re “generally intrigued and delighted by automation, ” says Sarah. She shared student feedback with us:

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_for_language_learning_businesses_1_2be957f438/xs_chatbots_for_language_learning_businesses_1_2be957f438.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_for_language_learning_businesses_1_2be957f438/sm_chatbots_for_language_learning_businesses_1_2be957f438.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_for_language_learning_businesses_1_2be957f438/md_chatbots_for_language_learning_businesses_1_2be957f438.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_for_language_learning_businesses_1_2be957f438/lg_chatbots_for_language_learning_businesses_1_2be957f438.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_for_language_learning_businesses_1_2be957f438/xl_chatbots_for_language_learning_businesses_1_2be957f438.webp 1848w" width="1848" height="618" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_for_language_learning_businesses_1_2be957f438/original_chatbots_for_language_learning_businesses_1_2be957f438.webp" alt="Копия 4818491e79efc5fbc57f7b174ef070f4e035da94421a9edb85815d2a23d603fd064fa056f0c31f95be1d420cb5cb632d2f6ee5c6ae2b0bfa1b05568ff67b38673699f6b80630533e109c9c09f7dd3487cc7c18f20acddcae5eb2d1e8591f1e2acb773f0b.jpg"><figcaption>On the Go Correct Facebook page with many positive reviews from the bot's users</figcaption></figure>

## Tips for building a bot for your language-learning business

[A bot can benefit your business](https://chatfuel.com/blog/top-9-reasons-your-business-needs-a-chatbot), whether you run a language course or provide one-on-one teaching to students. The Chatfuel platform is free and easy to use. Before building your automation, take a look at our best tips:

1.  **Humanize your bot.** You can give it [a name and persona](https://chatfuel.com/blog/chatbot-names) to make it user-friendly and welcoming to users. Sarah also invited human instructors: “My bot sends daily questions, and a human checks and corrects the students’ answers.”

2.  **Engage students**. Combine lessons and exercises with interactive quizzes. Your bot can share photos, videos, and GIFs. It’s an effective way to make the experience even more captivating for users.

3.  **Try sequences.** “I chose Chatfuel to build my bot because it’s quick, free, and easy. The key feature I use sequences”, shares Sarah. This feature lets your bot send messages to particular user segments at specific intervals, similar to an email drip campaign. For example, you could have it send a lesson about food-related vocabulary in Spanish on day one, a quiz on that vocabulary on day two, and a recipe for a Spanish dish as soon as it completes both items.

4.  **Consider building a multilingual bot.** Your students aren’t the only ones who can learn to speak multiple languages. You can reach and engage even more potential users with a [multilingual bot](https://chatfuel.com/blog/create-a-multilingual-chatbot).


Automation provides a convenient and engaging way to deliver lessons and other content to your language learners. [Sign up](https://dashboard.chatfuel.com/sign-up) today to build an interactive Messenger chatbot and take your language business to the next level.

Engage more students and reduce operational costs with automation. Students will receive customized tuition on their own schedule.

Why Chatbots Work for Language-Learning Business

Here at Chatfuel, we love to talk about how Messenger chatbots can benefit your business. We’ve talked about bots for brands in the [beauty space](https://chatfuel.com/blog/messenger-chatbot-for-salon-or-beauty-business), real estate, and even in the [agriculture industry](https://chatfuel.com/blog/chatbots-for-farmers-and-agriculture-businesses). Today, however, we’re digging into a use case that’s even closer to home: **a chatbot for your very own personal brand**.

## How personal Messenger bots work

Think of it this way: A personal chatbot can be equipped with the same content as your personal website. The difference is that the bot will deliver it in a more engaging, modern way — in a conversational style via Messenger. The only requirement is that you have a [Facebook page (not just a profile)](https://www.facebook.com/help/337881706729661?helpref=faq_content) to connect to the bot. From there, the applications for your bot are nearly endless!

<figure><img src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_personal_chatbots_0_400dd23b36/original_personal_chatbots_0_400dd23b36.webp" alt="facebook page" height="854" width="2000" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABCcAAAQnAEmzTo0AAAAJUlEQVR4nAEaAOX/AMrQ1C9MWhwAAIiMjwD6/P3Fu7bQwLn09PSpsQ9RA043hgAAAABJRU5ErkJggg==" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_personal_chatbots_0_400dd23b36/xs_personal_chatbots_0_400dd23b36.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_personal_chatbots_0_400dd23b36/sm_personal_chatbots_0_400dd23b36.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_personal_chatbots_0_400dd23b36/md_personal_chatbots_0_400dd23b36.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_personal_chatbots_0_400dd23b36/lg_personal_chatbots_0_400dd23b36.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_personal_chatbots_0_400dd23b36/xl_personal_chatbots_0_400dd23b36.webp 2000w"><figcaption>This is Katy Perry's Facebook page. (On the left you'll see a green button to "Create a Page" for yourself.)</figcaption></figure>

A great start would be to build your bot to [answer frequently asked questions](https://chatfuel.com/blog/chatbot-for-customer-service) about you, your personal brand, or your career. You can look at the questions you already receive via Messenger to know which FAQ answers to add. Plus, if users end up asking questions about you that your bot is *not*equipped to answer, you still benefit. You’ve now established a sort of feedback system, and you can learn from the data on what people want to know about you. (Or, you can equip your chatbot with artificial intelligence (AI) so it can respond to all questions.)

A personal bot can perform many other practical functions, too. It can share fun facts about you and your brand, or your recommendations for playlists, recipes, or articles. Your bot can allow users to book appointments or sessions with you in a few taps. It could even share your CV or portfolio for recruiters and potential employers, or link to your playlists on Spotify, your designs on Pinterest, your tweets, your posts on Medium, or content on any other social network.

<figure><img src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_personal_chatbots_1_8a0b9d3b3f/original_personal_chatbots_1_8a0b9d3b3f.webp" alt="katy perry" height="1125" width="2000" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABCcAAAQnAEmzTo0AAAAI0lEQVR4nGNg8Jm46f//2FVPGfjdGBis65d/+z/x3n+GoKkAnCEMet1v/EgAAAAASUVORK5CYII=" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_personal_chatbots_1_8a0b9d3b3f/xs_personal_chatbots_1_8a0b9d3b3f.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_personal_chatbots_1_8a0b9d3b3f/sm_personal_chatbots_1_8a0b9d3b3f.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_personal_chatbots_1_8a0b9d3b3f/md_personal_chatbots_1_8a0b9d3b3f.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_personal_chatbots_1_8a0b9d3b3f/lg_personal_chatbots_1_8a0b9d3b3f.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_personal_chatbots_1_8a0b9d3b3f/xl_personal_chatbots_1_8a0b9d3b3f.webp 2000w"><figcaption>One chatbot can perform different practical functions: entertaining, engaging, promoting.</figcaption></figure>

## What a personal bot can do for you

No matter what you want users to learn or take away from an interaction with you, a personal bot can help. They can be educational, entertaining, promotional, or all of the above. Bots are completely customizable for your unique, personal brand.

You can use a personal bot to:

-   **Acquire new users and followers 👥** If you receive positive engagement on your page posts, bring those users to your bot! With Chatfuel, it’s easy to [convert post commenters into bot users](https://chatfuel.com/blog/how-to-turn-facebook-post-commenters-into-customers). Once they subscribe, you have a direct way to communicate with your audience, one on one.
-   **Promote products or services 🛍️** [Reengage messages](https://www.youtube.com/watch?v=gJuUOcwdGzA&t=5s) are perfect for keeping your audience in the loop with your latest product offerings, too. For example, an author who launches a new book could send a message to their subscribers, sharing the news and offering a link to purchase. Reengage messages can be sent for free [within 24 hours](https://docs.chatfuel.com/en/articles/5627483-types-of-reengage-messages#h_b8201a2718) of a user’s last interaction with your bot, or at any time via paid [sponsored message.](https://chatfuel.com/blog/sponsored-messages-guide-to-reengaging-chatbot-subscribers)**‍**
-   **Learn about your audience.** The [*People* tab](https://docs.chatfuel.com/en/articles/1575151-people-tab) in Chatfuel allows you to identify and segment the users who have interacted with your bot. Its robust functionalities allow you to use it as a“mini CRM” to study and keep track of your audience. You can even export user information to Facebook in one click to create custom ad audiences.

<figure><img src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_personal_chatbots_2_70d9452c0e/original_personal_chatbots_2_70d9452c0e.webp" alt="people tab" height="880" width="1672" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABYlAAAWJQFJUiTwAAAAIklEQVR4nGPYuH7j/3//X796ff3adQYVFdVZs2YD0Zo1awHn0hBiOiHxNgAAAABJRU5ErkJggg==" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_personal_chatbots_2_70d9452c0e/xs_personal_chatbots_2_70d9452c0e.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_personal_chatbots_2_70d9452c0e/sm_personal_chatbots_2_70d9452c0e.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_personal_chatbots_2_70d9452c0e/md_personal_chatbots_2_70d9452c0e.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_personal_chatbots_2_70d9452c0e/lg_personal_chatbots_2_70d9452c0e.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_personal_chatbots_2_70d9452c0e/xl_personal_chatbots_2_70d9452c0e.webp 1672w"><figcaption>The <em>People</em> tab in the Chatfuel dashboard</figcaption></figure>

## Who can benefit from a personal chatbot

The great news is that most anyone who wants to communicate with and grow their audience can benefit from a chatbot assistant. Celebrities, public figures, athletes, and influencers, doctors, lawyers, scientists, and journalists, and even chefs, freelancers, singers, and bloggers—any of these professionals could use a bot to grow their business or influence. Besides having a Facebook page, the only requirement to build a personal bot is that you have content to share with an audience!

A chatbot personality works equally well for brands and individuals. Bots have many functionalities that allow you to promote and sell to users, but they can also be used simply to inform or entertain. Virtually anything you might put on a personal website can be easily translated into content for a chatbot.

## Chatfuel clients utilizing personal bots

Whether you have your own business, are looking for a job, or just want to share some type of content with family and friends, a bot is an engaging, cutting-edge way to do it all. Here at Chatfuel, we have clients using bots for all kinds of personal brands and applications. Visit a few for inspiration:

-   [**Dr. Jonathan Stegall**](https://www.facebook.com/messages/t/CancerSecrets)**,** oncologist and author. Dr. Stegall uses a Messenger chatbot to share his medical expertise with cancer patients and their families.

<figure><img src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_personal_chatbots_3_4f56f61aac/original_personal_chatbots_3_4f56f61aac.webp" alt="messenger chatbot" height="1077" width="2000" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABCcAAAQnAEmzTo0AAAAIklEQVR4nGNgkMht2nSjadNdBrFsBga+tF2v/l/+/x/IAACKmguAwCkqaQAAAABJRU5ErkJggg==" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_personal_chatbots_3_4f56f61aac/xs_personal_chatbots_3_4f56f61aac.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_personal_chatbots_3_4f56f61aac/sm_personal_chatbots_3_4f56f61aac.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_personal_chatbots_3_4f56f61aac/md_personal_chatbots_3_4f56f61aac.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_personal_chatbots_3_4f56f61aac/lg_personal_chatbots_3_4f56f61aac.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_personal_chatbots_3_4f56f61aac/xl_personal_chatbots_3_4f56f61aac.webp 2000w"></figure>

-   [**Andrew Farley**](https://www.facebook.com/messages/t/DrAndrewFarley)**,** pastor and author. Andrew Farley’s Facebook bot greets users by offering links to his latest content, from videos to ebooks.

<figure><img src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_personal_chatbots_4_757deeb881/original_personal_chatbots_4_757deeb881.webp" alt="messenger chatbot" height="1077" width="2000" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABCcAAAQnAEmzTo0AAAAIUlEQVR4nGNg4Eu79v//id//gQwGBqHM5RffbXv8H8gAAKKnDHPCIXPPAAAAAElFTkSuQmCC" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_personal_chatbots_4_757deeb881/xs_personal_chatbots_4_757deeb881.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_personal_chatbots_4_757deeb881/sm_personal_chatbots_4_757deeb881.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_personal_chatbots_4_757deeb881/md_personal_chatbots_4_757deeb881.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_personal_chatbots_4_757deeb881/lg_personal_chatbots_4_757deeb881.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_personal_chatbots_4_757deeb881/xl_personal_chatbots_4_757deeb881.webp 2000w"></figure>

-   [**Nathan Latka**](https://www.facebook.com/messages/t/NathanWLatka)**,** entrepreneur and author. His Facebook Messenger bot promotes his latest book. Users can read reviews and buy it right in Messenger.

<figure><img src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_personal_chatbots_5_a25d124ad1/original_personal_chatbots_5_a25d124ad1.webp" alt="messenger chatbot" height="1076" width="2000" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABCcAAAQnAEmzTo0AAAAIUlEQVR4nGNgEMrc8OD/pif/GfjSGBg4U67+/3/uH4gDAJ45DJNsPWtjAAAAAElFTkSuQmCC" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_personal_chatbots_5_a25d124ad1/xs_personal_chatbots_5_a25d124ad1.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_personal_chatbots_5_a25d124ad1/sm_personal_chatbots_5_a25d124ad1.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_personal_chatbots_5_a25d124ad1/md_personal_chatbots_5_a25d124ad1.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_personal_chatbots_5_a25d124ad1/lg_personal_chatbots_5_a25d124ad1.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_personal_chatbots_5_a25d124ad1/xl_personal_chatbots_5_a25d124ad1.webp 2000w"></figure>

-   [**Stephan El Shaarawy**](https://www.messenger.com/t/el92officialpage)**,** soccer player. Stephan’s personal sports chatbot offers biographical information about the athlete for his fans.

<figure><img src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_personal_chatbots_6_daf7503777/original_personal_chatbots_6_daf7503777.webp" alt="messenger chatbot" height="1077" width="2000" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABCcAAAQnAEmzTo0AAAAI0lEQVR4nGNgEM489/v/uf//GfjTGRhkCotmHZi48xGDVD4AnRALlbY2njAAAAAASUVORK5CYII=" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_personal_chatbots_6_daf7503777/xs_personal_chatbots_6_daf7503777.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_personal_chatbots_6_daf7503777/sm_personal_chatbots_6_daf7503777.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_personal_chatbots_6_daf7503777/md_personal_chatbots_6_daf7503777.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_personal_chatbots_6_daf7503777/lg_personal_chatbots_6_daf7503777.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_personal_chatbots_6_daf7503777/xl_personal_chatbots_6_daf7503777.webp 2000w"></figure>

## Tips for building your own personal chatbot

Ready to create a personal chatbot? Here are a few things to keep in mind:

-   **Set your goals 💫**What do you want your chatbot to help you achieve? Is it just to entertain your family and friends, to build your career, or to promote your business? Once you pinpoint your motives, it’ll be easier to design the structure and tone of your bot.
-   **Choose your content 💬** The whole purpose of a bot is to share content in a new and engaging way, so this step is the most important. Decide what your bot will be offering users, whether it’s biographical facts and information, inspirational stories or case studies, or links to your work or resources elsewhere on the web.
-   **Curate your bot’s personality 😎** Your bot is an extension of you and your personal brand, so make sure it accurately [reflects your persona](https://chatfuel.com/blog/chatbot-names). Will your bot be funny, or serious? An expert, or a relatable family person? You can communicate your personality with the words your bot uses, the questions it asks, and any jokes, gifs, or photos it may share too.
-   **Think of the user 👤** What benefit do users get by chatting with your bot? Messenger bots are an interesting and innovative new technology, but they’re of no use to you if they don’t add value to your users. Make sure to begin with your end result in mind.

## Building your personal bot is easy

Here’s the very best news about personal bots for Messenger: You can build one yourself. With the Chatfuel platform, anyone can build a bot. That’s the function of Chatfuel: It’s a free way to build no-code chatbots without experience or developer knowledge. [Sign up for your free account](https://dashboard.chatfuel.com) to start building a bot for your personal brand today. When you’re ready for unlimited users, priority support, and other perks, [upgrade to Pro](https://chatfuel.com/pricing).

Actors, influencers, chefs, authors, scientists, entrepreneurs, athletes can benefit from a personal Messenger chatbot on Facebook.

Features