Rome wasn’t built in a day, and neither is customer loyalty. To get customers to stick around, you can invest your time and effort in improving your product and your customer experience.

Great customer service is an extremely valuable tool for building exceptional experience and more loyal customers. That’s why we’ll explain how customer service makes a huge impact on your business and give you concrete ideas for [making improvements](https://chatfuel.com/blog/chatbot-for-customer-service) to your current offerings.

## Customer acquisition vs. customer retention

One of the age-old questions in customer marketing is: should you focus your efforts on customer acquisition or customer retention? There is no “right” answer, but both are important for building a sustainable business.

Acquiring a new customer, although necessary, is five times more expensive than retaining an existing customer. Loyal customers are also more likely to make a purchase from you since they are already familiar with your brand, products, and experience.

So, how do you get customers to keep coming back? Offering great customer service is one of the most powerful ways to retain the customers you’ve worked so hard to acquire.

## What influences customer loyalty?

Customer loyalty is influenced by the perceived value you bring to your customers, brand trust, and customer satisfaction—all of which can be increased through having great customer service.

A reported 96% of customers worldwide say customer service is an important factor in their choice of loyalty to a brand, and the vast majority are willing to spend more if it means receiving great customer service in return.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_why_great_customer_service_builds_more_loyal_customers_0_3fa9871d10/xs_why_great_customer_service_builds_more_loyal_customers_0_3fa9871d10.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_why_great_customer_service_builds_more_loyal_customers_0_3fa9871d10/sm_why_great_customer_service_builds_more_loyal_customers_0_3fa9871d10.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_why_great_customer_service_builds_more_loyal_customers_0_3fa9871d10/md_why_great_customer_service_builds_more_loyal_customers_0_3fa9871d10.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_why_great_customer_service_builds_more_loyal_customers_0_3fa9871d10/lg_why_great_customer_service_builds_more_loyal_customers_0_3fa9871d10.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_why_great_customer_service_builds_more_loyal_customers_0_3fa9871d10/xl_why_great_customer_service_builds_more_loyal_customers_0_3fa9871d10.webp 2840w" width="4160" height="2336" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_why_great_customer_service_builds_more_loyal_customers_0_3fa9871d10/original_why_great_customer_service_builds_more_loyal_customers_0_3fa9871d10.webp" alt=""><figcaption>When asking consumers what impacts their level of trust with a company, offering excellent customer service ranked <strong>number one</strong>.</figcaption></figure>

## How loyalty is built with customer service

A great customer service strategy, at its core, means having a consistent game plan for addressing all types of customer questions and feedback.

If you can deliver answers quickly, efficiently, and politely, your customers will be much more likely to return.  To improve your strategy, here are a few key areas you should evaluate:

### Through your onboarding process

Whether your onboarding process is human-led or automated, it’s a critical part of [building customer loyalty](https://chatfuel.com/blog/customer-loyalty-chatbot). Onboarding is one of the first interactions your customers have with your company, so it’s extra important to make sure they have a positive experience. If you have a self-guided onboarding process, give your customers opportunities to seek more information whenever possible.

### Through self-servicing options

If your product or service is complex enough to require more detailed tutorials, it’s a smart idea to build out a knowledge base or support center. Your knowledge base can contain in-depth articles on product features or short, [easy-to-read FAQs.](https://www.youtube.com/watch?v=A499Eeq9Lq8) The easier it is for your customers to find the answers they need, the better.

### Through agent-assisted support

Your agents may be responsible for chatting with customers through several different channels, including phone, online chat, email, and social media. High levels of customer retention stem from consistent and compassionate service.

Train your agents and check-in with them regularly to ensure they are handling customer interactions with the same level of excellence across the board. Go for meaningful conversations, rather than just closing as many tickets as possible.

### Through feedback implementation

Evaluating your strategy and performance to make your service even better is always a good idea. You should be examining feedback from your customer service team as well as your customers. Ask customers how they feel about your service via feedback surveys on social media or email.

Similarly, survey your team members to identify strengths and pain points in your current strategy. These are just a few of the many proponents of implementing a successful customer feedback loop.

## 4 parts of customer service you can automate

Good customer service doesn’t necessarily have to be entirely human-powered. Your customer service strategy may actually benefit from being partially automated.

If you want to provide round-the-clock, consistent service and let your agents handle more complex cases, here are a few areas of customer service that may be worth automating.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_why_great_customer_service_builds_more_loyal_customers_1_c07332d5f9/xs_why_great_customer_service_builds_more_loyal_customers_1_c07332d5f9.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_why_great_customer_service_builds_more_loyal_customers_1_c07332d5f9/sm_why_great_customer_service_builds_more_loyal_customers_1_c07332d5f9.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_why_great_customer_service_builds_more_loyal_customers_1_c07332d5f9/md_why_great_customer_service_builds_more_loyal_customers_1_c07332d5f9.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_why_great_customer_service_builds_more_loyal_customers_1_c07332d5f9/lg_why_great_customer_service_builds_more_loyal_customers_1_c07332d5f9.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_why_great_customer_service_builds_more_loyal_customers_1_c07332d5f9/xl_why_great_customer_service_builds_more_loyal_customers_1_c07332d5f9.webp 2840w" width="4160" height="2336" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_why_great_customer_service_builds_more_loyal_customers_1_c07332d5f9/original_why_great_customer_service_builds_more_loyal_customers_1_c07332d5f9.webp" alt=""><figcaption>Automating services is made easy with chatbots</figcaption></figure>

### 1\. Your onboarding

An [automated onboarding flow](https://chatfuel.com/blog/onboarding-chatbot) lets your customers get situated with your product or service at their own pace.

For example, you can use a chatbot to create automated flows that are as simple or complex as you’d like. A chatbot can walk your customers through a proper onboarding checklist, recommend related tutorials or videos from your support center, or guide them through certain features in more detail based on how they interact.

### 2\. Frequently asked questions (FAQs)

If you have a running list of the questions your agents get asked the most often, you can save a lot of time and effort by integrating them into a chatbot. Once it’s been programmed, a bot can anticipate what your customers are looking or asking for, and deliver those answers quickly.

<div class="iframe-wrapper" width="100%" height="250px"><iframe src="https://www.youtube.com/embed/A499Eeq9Lq8" frameborder="0" allowfullscreen="false" width="640" height="480"></iframe></div>

### 3\. Advanced routing to the right teams

When phone calls can’t be routed to the intended recipient, it creates a frustrating experience for both you and your customers. Call routing is a great tactic to ensure that customers who reach your business by phone will be able to speak with the person or department that can provide the help they need.

With routing, customers will hear a list of departments they can speak with and the action required to connect, i.e. press “1” to speak with the billing department, press “2” to speak with customer support, and so on.

In addition to connecting customers with the right people, automated redirections of calls also reduce wait times and can give you the option to forward calls to a partner or outside firm when you’re unavailable. Given these benefits, it’s no surprise that call routing is a proven way to boost your customer satisfaction ratings.

### 4\. Keeping databases

Detailed database-keeping is essential for providing exceptional service. A Customer Relationship Management system (CRM) that integrates with your communication channels (phone calls, texts, emails, chatbots, etc.) will help your customer service team capture notes and information about customer interactions. You can then refer back to this data to make more informed decisions to increase customer loyalty.

## Investing in loyalty pays off in the long run

Building up your customer service strategy to increase customer loyalty can help you cut costs and generate more revenue. A loyal customer is easier to sell to, cheaper to maintain, and tends to spend more on new purchases. They’re also more likely to recommend you to others, making them one of the most valuable acquisition tools. Customer service has immense benefits for your bottom line and is a powerful way to set yourself apart from others.

To get customers to stick around, you can invest your time and effort in improving your product and your customer experience.

Why great customer service builds more loyal customers

For apps and software companies, properly onboarding new users is crucial. Your goal is to help them find success on your platform as soon as possible so that they’ll become a long-term, satisfied customer. Having a human agent run personal onboarding sessions with each new users and checking in with them frequently would be ideal. But of course, that would take major resources that most companies can’t reasonably provide.

Instead, some software companies are turning toward chatbots to manage and improve their user onboarding process. Whether the user has just signed up or is logging in for the first time in a while, a chatbot can help guide them toward success with your app.

## Why chatbots make excellent tools for user onboarding

Chatbots—especially those integrated with Facebook Messenger—are useful for lots of different sales and marketing tasks. They can generate leads, recommend products, answer FAQs, and more. The characteristics that make chatbots so helpful in these use cases are the same ones that make them helpful in the customer onboarding process.

The main one is that chatbots are available any time, 24/7. They don’t need time off like human agents do, which means they’re ready to help your customers at any time of day or night, in any time zone. That means they can onboard new users or engage returning users whenever, helping retain customers for your business while you sleep.

In addition to their constant availability, here are a few other reasons chatbots are fantastic tools for customer onboarding:

### Chatbots can offer personalized experiences

Messenger chatbots can pull data from the user’s Facebook profile, or from past conversations with them (if applicable). They can also gather information about the user by asking them questions within the bot, or importing information from your CRM or multi-step forms. From there, your bot can use these details (stored in the form of user attributes) in conversation with the user, so the whole experience is personalized to them and their needs.

For example, the chatbot could have the customer’s name, their signup date, last login date, etc. all at hand. When it incorporates this information into the conversation, the customer knows that the advice they’re receiving is specific to them. They’ll feel listened to and will enjoy a better user experience, since they’ll be more likely to get assistance that’s relevant to their situation.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_onboarding_chatbot_0_d11d1f5c08/xs_onboarding_chatbot_0_d11d1f5c08.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_onboarding_chatbot_0_d11d1f5c08/sm_onboarding_chatbot_0_d11d1f5c08.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_onboarding_chatbot_0_d11d1f5c08/md_onboarding_chatbot_0_d11d1f5c08.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_onboarding_chatbot_0_d11d1f5c08/lg_onboarding_chatbot_0_d11d1f5c08.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_onboarding_chatbot_0_d11d1f5c08/xl_onboarding_chatbot_0_d11d1f5c08.webp 940w" width="940" height="788" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_onboarding_chatbot_0_d11d1f5c08/original_onboarding_chatbot_0_d11d1f5c08.webp" alt=""><figcaption>Here's a simple example of how a chatbot can incorporate personal details into the conversation, like the user's name.</figcaption></figure>

### Chatbots are easy to customize for your brand

Your chatbot, like any other marketing channel or tool, should be an extension of your brand. That means you should write copy for it that matches [your brand voice](https://chatfuel.com/blog/craft-a-brand-voice-that-converts/). You can [give it a name](https://chatfuel.com/blog/chatbot-names/) and a personality that will resonate with your users. And of course, you can equip it with all the information they need for a smooth onboarding process, including answers to all the common questions new users have when interacting with your product.

Here’s how to set up your chatbot to answer common FAQs about your app or platform.

<figure><img><figcaption></figcaption></figure>

### Chatbots can save you time

Each member of your customer success team is only one human. There will be times when they’re simply too busy to respond to new-user questions immediately, or even within the same day. This is where chatbots can step in and assist.

A Messenger chatbot can manage an unlimited number of user conversations at once. They can provide all the basic onboarding information and answer up to [80% of routine questions](https://www.invespcro.com/blog/chatbots-customer-service/), taking all that work off the plate of your human customer service team. That way, you can have dozens, hundreds, or even thousands of new users being onboarded by your chatbot at once. The bot can send only the ones with complex inquiries through to a live chat session with your human support team, so they’re not overwhelmed or wasting time answering repetitive inquiries.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_onboarding_chatbot_1_2ba217c579/xs_onboarding_chatbot_1_2ba217c579.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_onboarding_chatbot_1_2ba217c579/sm_onboarding_chatbot_1_2ba217c579.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_onboarding_chatbot_1_2ba217c579/md_onboarding_chatbot_1_2ba217c579.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_onboarding_chatbot_1_2ba217c579/lg_onboarding_chatbot_1_2ba217c579.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_onboarding_chatbot_1_2ba217c579/xl_onboarding_chatbot_1_2ba217c579.webp 980w" width="980" height="509" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_onboarding_chatbot_1_2ba217c579/original_onboarding_chatbot_1_2ba217c579.webp" alt=""><figcaption>Setting up live chat for your chatbot takes just two clicks in Chatfuel! <a href="https://docs.chatfuel.com/en/articles/849315-live-chat">Here are the full instructions.</a></figcaption></figure>

### Chatbots are easy and pleasant to interact with

Create an onboarding experience your users will actually enjoy! Because chatbots are still a bit of a novelty for many consumers, interacting with them can be a unique and fun experience. Plus, they’re easy to use. As long as you have your chatbot give clear instructions, even inexperienced and non-tech users will go through its onboarding process easily. And the easier your chatbot is to use, the more successful the onboarding process will be, which leads to higher customer satisfaction and lower customer churn.

## How to onboard new users with a chatbot

If we’ve talked you into considering chatbots to onboard new users into your app or software, let’s get into the next step: the how-to. Your onboarding chatbot will need to be customized closely for your specific platform or tool. But the basics are the same for any business. Just follow these three steps.

### 1\. Map out your onboarding process

First, you need to list out the key steps of your onboarding process. What needs to happen first, next, and last? What are the crucial pieces of information new users need to know? Which common questions need to be addressed right away? If you’ve already got an onboarding process on another channel (like email), you can use that framework to guide you here.

### 2\. Create your list of initial questions

Asking a few questions is arguably the best way to start a customer onboarding experience for your software or app.

First, the bot can store the user’s answers to these questions as user attributes. You can then use them for research and customer analysis. These questions might allow free-form user input (using the Save User Input plugin) or offer multiple-choice options (using quick replies). Some examples include:

1.  What are your goals for using \[name of tool or app\]?

2.  What industry do you work in?

3.  How big is your company?

4.  How did you hear about us?


Second, the chatbot can use the customer’s answers to the questions to customize and guide the onboarding experience it provides them. For example, your Messenger chatbot could ask new users:

1.  Is this your first time using a tool like ours? (Yes/No)

2.  Would you prefer to start with X or Y?

3.  Do you want to learn how to do X, Y or Z?


After all, brand-new users won’t always know exactly what to expect from your service or what they can do, so it’s a good idea to put together questions that can guide them. Figuring out these questions should be relatively easy for you. You’re the one running your business, so you know exactly what you want customers to get out of your app or software.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_onboarding_chatbot_2_a76dfccf6e/xs_onboarding_chatbot_2_a76dfccf6e.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_onboarding_chatbot_2_a76dfccf6e/sm_onboarding_chatbot_2_a76dfccf6e.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_onboarding_chatbot_2_a76dfccf6e/md_onboarding_chatbot_2_a76dfccf6e.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_onboarding_chatbot_2_a76dfccf6e/lg_onboarding_chatbot_2_a76dfccf6e.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_onboarding_chatbot_2_a76dfccf6e/xl_onboarding_chatbot_2_a76dfccf6e.webp 940w" width="940" height="788" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_onboarding_chatbot_2_a76dfccf6e/original_onboarding_chatbot_2_a76dfccf6e.webp" alt=""><figcaption>A chatbot can start the onboarding conversation by asking a series of questions.</figcaption></figure>

Once you’ve created the list of questions you want your Messenger chatbot to ask, you can set them up in Chatfuel’s Flow Builder easily. Just type the question into a text box and drag and drop the arrow to connect it to the next one.

### 3\. Test and monitor your chatbot

Before you launch your chatbot for all new users, you should test it. Have a few colleagues go through the flow to make sure it includes everything it should. Then, have a few beta testers try it out too. Choose people who have never used your software or app before, so you can get a real sense of whether the chatbot provides clear, useful instructions for new users. Take all their feedback into account and make the necessary adjustments.

And once you launch your chatbot, keep an eye on its stats and make changes as needed over time. You can use Chatfuel’s built-in stats to help you track how many users are going through the bot, and where they get stuck or drop off, if applicable. You can also have your chatbot ask users to rate their onboarding experience at the end of it (and even leave comments). Then, you should regularly make changes and updates to your bot based on all of this data.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_onboarding_chatbot_3_b83d00bc8d/xs_onboarding_chatbot_3_b83d00bc8d.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_onboarding_chatbot_3_b83d00bc8d/sm_onboarding_chatbot_3_b83d00bc8d.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_onboarding_chatbot_3_b83d00bc8d/md_onboarding_chatbot_3_b83d00bc8d.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_onboarding_chatbot_3_b83d00bc8d/lg_onboarding_chatbot_3_b83d00bc8d.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_onboarding_chatbot_3_b83d00bc8d/xl_onboarding_chatbot_3_b83d00bc8d.webp 584w" width="584" height="248" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_onboarding_chatbot_3_b83d00bc8d/original_onboarding_chatbot_3_b83d00bc8d.webp" alt=""><figcaption>Chatfuel shows basic stats for each card in your chatbot's flow, so you can easily monitor performance and make adjustments based on user behavior.</figcaption></figure>

## Tips for building an excellent onboarding chatbot

Keep these tips in mind to create an outstanding onboarding process via bot, so you can engage and retain even more new users.

### Use images, GIFs, and video in your chatbot

When it comes to using a new app or piece of software, you’ll find that most users are visual learners. That means you should make use of images, GIFs, and video in your chatbot, so users can see its instructions and advice in action. Plus, media like this helps keep users engaged till the end of your onboarding sequence.

### Write copy for an eighth-grade reading level

Readability is important for any type of sales, marketing, or support collateral—but it’s especially important in onboarding. The way you write copy for your onboarding chatbot can be the difference between users staying engaged and going on to be life-long customers of yours, and users dropping off and abandoning your tool altogether.

Around [80% of adults](https://readable.com/blog/the-flesch-reading-ease-and-flesch-kincaid-grade-level) can read at an eighth-grade level, minimum. So it’s wise to keep your chatbot’s copy around this level for maximum readability. Use short, simple sentences. Avoid jargon and industry-specific acronyms (or define them clearly, if you do use them). You can even put your chatbot copy through a tool like the Hemingway App to test its readability and get suggestions improvement.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_onboarding_chatbot_4_d253f273eb/xs_onboarding_chatbot_4_d253f273eb.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_onboarding_chatbot_4_d253f273eb/sm_onboarding_chatbot_4_d253f273eb.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_onboarding_chatbot_4_d253f273eb/md_onboarding_chatbot_4_d253f273eb.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_onboarding_chatbot_4_d253f273eb/lg_onboarding_chatbot_4_d253f273eb.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_onboarding_chatbot_4_d253f273eb/xl_onboarding_chatbot_4_d253f273eb.webp 1928w" width="1928" height="1098" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_onboarding_chatbot_4_d253f273eb/original_onboarding_chatbot_4_d253f273eb.webp" alt=""><figcaption>Tools like the Hemingway App can help you make sure your chatbot's copy is readable and accessible to your entire audience.</figcaption></figure>

### Make it easy for users to chat with a human instead

Not being able to find the answer to a specific question about your app or software is frustrating for users. If they have an issue or inquiry about your platform that the chatbot doesn’t address, let them use live chat to connect to one of your human agents right away. The longer you keep them waiting or make them search for the solution themselves, the less likely you are to retain them as a customer. Set up your chatbot to handle as many questions as possible, but keep some human agents on deck to jump in and help as needed.

## Try a chatbot as your new onboarding method

Any app or software company knows that onboarding is one of the most crucial steps in the customer lifecycle. When you use a Facebook Messenger chatbot for onboarding, you can offer a unique, interactive, and trackable way to onboard users. Your chatbot can offer all the information new users need and can answer most of their questions. As a result, you’ll save time and resources and will retain more customers in the long-term.

To build an onboarding chatbot for your software or app, [sign up for a free Chatfuel account](https://dashboard.chatfuel.com) today. There’s no coding or previous knowledge required to use our platform; just use our visual builder to drag and drop text and other elements into your bot’s flow.

The onboarding process is crucial for any app or software. Here's how to use a Messenger chatbot to onboard new users. For apps and software companies,.

Chatbot Onboarding: Engage New Users Effectively

You’re probably already familiar with the [most common uses for chatbots](https://chatfuel.com/blog/top-9-reasons-your-business-needs-a-chatbot/). They can help businesses do things like:

-   Answer FAQs instantly, 24/7

-   Generate and qualify leads

-   Recommend products

-   Move shoppers down the funnel


But what many business owners and marketers don’t know is that chatbots can help with other areas of your business too. They can help improve SEO, skyrocket digital ad performance, boost customer retention, and lots more. So whether your business already has a chatbot or you’re considering building one, scroll to learn about several extra perks they can bring to your brand.

## 1\. Chatbots can decrease your website’s bounce rate for SEO

**Bounce rate** is the percentage of a website’s visitors who only visit a single page on the site before leaving. While these statistics don’t count toward your search rankings per se, websites that appear higher on Google do [tend to have lower bounce rates](https://backlinko.com/search-engine-ranking).

Website abandonment is a real issue, especially for online merchants. In fact, the average ecommerce site experiences \[bounce rates [of around 42%](https://www.similarweb.com/corp/blog/bounce-rate/#:~:text=In%20general%2C%20you%20should%20expect,average%20between%2045%25%2D65%25.\)). Why? Because typically, websites with high bounce rates have user experience (UX) issues. Their pages often aren’t intuitively designed, which makes it difficult for visitors to navigate. And if people have to spend too much time trying to find what they want, they’ll simply go elsewhere.

Chatbots can help decrease bounce rates by offering navigation help from the get-go. You can [add a chatbot to your website](https://chatfuel.com/blog/add-a-messenger-chatbot-to-your-website) and set it up to ask questions that get straight to the heart of a customer’s issue. From there, it can point them in the right direction—whether that’s to an information page, a product page, or even [to a live agent.](https://docs.chatfuel.com/en/articles/849315-live-chat)

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_hidden_benefits_of_chatbots_0_fea3344df4/xs_hidden_benefits_of_chatbots_0_fea3344df4.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_hidden_benefits_of_chatbots_0_fea3344df4/sm_hidden_benefits_of_chatbots_0_fea3344df4.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_hidden_benefits_of_chatbots_0_fea3344df4/md_hidden_benefits_of_chatbots_0_fea3344df4.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_hidden_benefits_of_chatbots_0_fea3344df4/lg_hidden_benefits_of_chatbots_0_fea3344df4.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_hidden_benefits_of_chatbots_0_fea3344df4/xl_hidden_benefits_of_chatbots_0_fea3344df4.webp 2650w" width="2650" height="1394" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_hidden_benefits_of_chatbots_0_fea3344df4/original_hidden_benefits_of_chatbots_0_fea3344df4.webp" alt=""><figcaption>Leeds-Beckett University offers a chatbot on their homepage to help visitors navigate the site.</figcaption></figure>

As Nicolina Savelli, Wily Global’s Content and Social Media Marketer, explains: *“\[Chatbots\] dramatically decreased our bounce rate to 2%. \[…\] The option forced users to browse longer and ask questions, rather than bouncing off the page.”*

## 2\. Chatbots can increase session duration for SEO

**Session duration** is the amount of time that people spend on your website before returning to the SERP (search engine results page). Google uses session duration to help rank your website. Longer website sessions, for example, show the algorithm that your website’s information is relevant to the search that led the visitor to it.

[39% of B2B marketers](https://drift.com/wp-content/uploads/2020/09/2020-State-of-Conversational-Marketing.pdf) already say that conversational marketing techniques like chatbots will increase the time visitors spend on your website. It’s similar to how Messenger bots decrease bounce rate: they can help customers find the information they’re looking for more easily (and maybe some extra information they didn’t know they needed).

Visitors can ask for help on specific problems and chatbots will provide personalized answers that guide users to the correct information. Or, if the visitor isn’t looking to solve a specific problem, chatbots can help increase their session duration by asking them a few questions and recommending relevant content.

## 3\. Chatbots can improve your customer service ratings

For local businesses, reviews are the [third most important ranking factor](https://moz.com/local-search-ranking-factors/) if you want to make the cut for [Google’s Local Pack](https://www.rankranger.com/seo-glossary/local-pack). And even if your business isn’t geared toward local services, reviews still feature as [a top Google ranking factor](https://backlinko.com/google-ranking-factors) since they boost your site’s reputation.

Improving the customer experience is one way to get positive reviews on sites like TrustPilot and Yelp as well as on your Facebook page—and the keys to a great customer experience are **personalization** and **speed**. [88% of marketers](https://www.evergage.com/wp-content/uploads/2018/04/Evergage-2018-Trends-in-Personalization-Survey.pdf) agree that customers have come to expect personalized service. And if it’s not available immediately, they’re likely to abandon your brand for the competition.

Messenger chatbots can improve your customer service in both of these areas. First, thanks to user attributes, bots can personalize the conversation with everything from the user’s name and time zone to preferences they’ve shared in past chats. And, of course, chatbots are available to answer questions instantly, 24 hours a day. [Studies show](https://www.intercom.com/blog/the-state-of-chatbots) that they can boost customer satisfaction by a quarter and speed up response times by 300%.

Look at the HelloFresh chatbot, for example. Their “Freddie FreshBot” [automatically messages customers who leave comments](https://chatfuel.com/blog/how-to-turn-facebook-post-commenters-into-customers) on HelloFresh’s Facebook posts. From there, the bot can answer questions, share coupon codes, and suggest recipes.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_hidden_benefits_of_chatbots_1_1862743136/xs_hidden_benefits_of_chatbots_1_1862743136.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_hidden_benefits_of_chatbots_1_1862743136/sm_hidden_benefits_of_chatbots_1_1862743136.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_hidden_benefits_of_chatbots_1_1862743136/md_hidden_benefits_of_chatbots_1_1862743136.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_hidden_benefits_of_chatbots_1_1862743136/lg_hidden_benefits_of_chatbots_1_1862743136.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_hidden_benefits_of_chatbots_1_1862743136/xl_hidden_benefits_of_chatbots_1_1862743136.webp 1600w" width="1600" height="1046" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_hidden_benefits_of_chatbots_1_1862743136/original_hidden_benefits_of_chatbots_1_1862743136.webp" alt=""><figcaption>The HelloFresh chatbot has improved the brand's customer service.</figcaption></figure>

The result? HelloFresh’s [response times are down 76%](https://chatfuel.com/blog/hellofresh-reduces-support-wait-times-with-chatfuel-messenger-bot), which leads to lots of satisfied customers, as you can see from the [24,000 five-star reviews](https://www.trustpilot.com/review/hellofresh.com) HelloFresh now has.

## 4\. Chatbot data can inform your content marketing strategy

Content marketing is one of the most powerful ways to improve your search rankings. By identifying important questions that your target audience may have and answering them through great content, you demonstrate the authority and expertise of your brand. By optimizing this content with keywords related to these issues, you push your site up search engine rankings.

While keyword research can certainly help you find out what your customers are searching for, it’s sometimes easier to hear it straight from the horse’s mouth. That’s where chatbots come in, because they can directly learn more about what users need and are looking for through a friendly back-and-forth conversation or quiz. Right now, only [22% of organizations](https://www.intercom.com/blog/the-state-of-chatbots) are using chatbots to collect data. That means 78% are missing a huge opportunity to better inform their content marketing strategies.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_hidden_benefits_of_chatbots_2_33404982ce/xs_hidden_benefits_of_chatbots_2_33404982ce.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_hidden_benefits_of_chatbots_2_33404982ce/sm_hidden_benefits_of_chatbots_2_33404982ce.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_hidden_benefits_of_chatbots_2_33404982ce/md_hidden_benefits_of_chatbots_2_33404982ce.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_hidden_benefits_of_chatbots_2_33404982ce/lg_hidden_benefits_of_chatbots_2_33404982ce.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_hidden_benefits_of_chatbots_2_33404982ce/xl_hidden_benefits_of_chatbots_2_33404982ce.webp 940w" width="940" height="788" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_hidden_benefits_of_chatbots_2_33404982ce/original_hidden_benefits_of_chatbots_2_33404982ce.webp" alt=""><figcaption>A food blogger could use a chatbot to find out what people are most interested in, and then optimize her blog accordingly.</figcaption></figure>

By collecting chatbot data, you’ll be able to discover the most commonly asked questions and biggest challenges that your customers face. These takeaways can guide your content strategy so that you have a clearer idea of the types of articles, guides, product videos, etc. that your customers will find useful. In turn, you’ll end up ranking higher for key search terms that are relevant to solving problems within your specific target audience.

## 5\. Chatbot data can improve your social media ad performance and ROI

We’ve already discussed how chatbots are great tools for getting to know your customers better. The good news is that this customer data can also help improve the performance of your social media ads. The more you learn about your audience, the more precisely you can target them.

Take Beauty Player, a Taiwan-based ecommerce shop for skincare products. At first, their ads were expensive and underperforming. But then [they launched a chatbot](https://chatfuel.com/blog/beauty-startup-sells-more-with-messenger-bot/) and started gathering data about their users that way. They used that data to create custom and Lookalike audiences for their Facebook ads. The result? The brand reduced their cost per conversion by more than half — from $8.30 to $4.06 —and got a 10x return on ad spend.

<figure><img><figcaption>Learn how to instantly send data about your chatbot users to Facebook Ads Manager to create Lookalike audiences.</figcaption></figure>

## 6\. Chatbots can encourage social sharing

Your social media strategy should strive to increase brand awareness by encouraging your audience to share your content for you. Known as the “snowball effect,” you’ll gain more traction when your fans share your posts since your content will then seen by their audiences too. It’s one of the most effective ways to build brand awareness quickly.

To get this effect started, [build a chatbot](https://youtu.be/D4n6VLQHE5U) that serves a useful purpose to your target audience. Then, encourage them to share the link to the Facebook bot with their friends, who are typically like-minded individuals.

The Taiwanese political party, Can’t Stop This Party, used this technique to great success. Founded by young people, the party wanted to urge other young voters to take part in the election. [They created a Messenger chatbot](https://youtu.be/D4n6VLQHE5U) that educates voters on the issues and reminds them to head to the polls on election day. The helpful, engaging, and interactive bot was a huge success with its initial user base, so those people shared it. As a result, more than 40,000 youth turned out to vote in the elections! That’s the power of social sharing.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_hidden_benefits_of_chatbots_3_279d60832f/xs_hidden_benefits_of_chatbots_3_279d60832f.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_hidden_benefits_of_chatbots_3_279d60832f/sm_hidden_benefits_of_chatbots_3_279d60832f.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_hidden_benefits_of_chatbots_3_279d60832f/md_hidden_benefits_of_chatbots_3_279d60832f.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_hidden_benefits_of_chatbots_3_279d60832f/lg_hidden_benefits_of_chatbots_3_279d60832f.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_hidden_benefits_of_chatbots_3_279d60832f/xl_hidden_benefits_of_chatbots_3_279d60832f.webp 2080w" width="2080" height="1168" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_hidden_benefits_of_chatbots_3_279d60832f/original_hidden_benefits_of_chatbots_3_279d60832f.webp" alt=""><figcaption>The chatbot that Can't Stop This Party created to encourage young people to vote was a success, because its initial users shared it with their friends.</figcaption></figure>

## 7\. Chatbots can boost customer retention

Acquiring new customers can get expensive, since it’s common knowledge that you need [eight touch points](https://blog.hubspot.com/sales/the-ultimate-guide-to-prospecting-how-many-touchpoints-when-and-what-type#:~:text=With%20this%20in%20mind%2C%20eight,might%20be%20right%20for%20another.\)) with a prospect before you’ll get the sale. Of course, customer acquisition needs to be a part of every business’s strategy. But retention should be too, since it’s cheaper and more efficient to focus on recapturing past customers who have already proven they liked your product or service.

Netting return customers relies on a range of factors, including how well you know them, how personalized your services are, and how slick your sales process is.

-   Let’s consider **personalization** first. Nowadays, [most consumers](https://www.redpointglobal.com/wp-content/uploads/2019/03/RedPoint-Gaps-in-CX-White-Paper_3.20.19.pdf) expect businesses to personalize their services. That’s why most brands are now using personalization techniques in their customer retention strategies. And, as we’ve discussed, chatbots are ideal for this. In using more personalized customer service interactions like bots, [over half of business leaders](https://info.ada.support/hubfs/Ada%20Content%20Assets/Ada_Forrester%20Opportunity%20Snapshot.pdf?utm_campaign=Forrester%20Ops%20Report&utm_medium=email&_hsmi=72058063&_hsenc=p2ANqtz-_8dT3oFjo4tn0ZHnVAyoxnnQtGBh32IKMbpzmJKYgR-9vP9tI1a8ZL9PFhhl_AHLgxJd_xFFHeUoC_phoeoD6Rfn2FDA&utm_content=72058063&utm_source=hs_automation) have found that they’ve ended up with more loyal customers.

-   Secondly, consider the **user** **experience** of your sales process. Is it easy to buy (and buy again) from your brand? Consider that [a third of retailers](http://f9e7d91e313f8622e557-24a29c251add4cb0f3d45e39c18c202f.r83.cf1.rackcdn.com/RTP_RT208_SURV_CustomerAcquisitionRetention_July_2019_Final.pdf) say it’s hard to retain customers due to their long sales cycles. What’s the correlation? It’s simple: Customers don’t want to buy from companies who make it difficult to purchase their products. The process needs to be fast, smooth, and efficient for the shopper.


That’s where chatbots come in again. Messenger bots have the power to ease friction in the buying process, making it easy for customers to buy again. Check out [the story of Photobooth Deluxe](https://chatfuel.com/blog/ecommerce-entrepreneur-uses-chatfuel-bot-to-automate-over-100-000-in-sales/), for example. Recognizing that 95% of its customers came through Facebook, the photobooth company switched out its slow, manual ordering method for a super-efficient Facebook chatbot which can handle the whole process. In doing this, the brand was able to automate over $100,000 of orders within a few months, all because their bot made the repeat-buying process easy for customers.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_hidden_benefits_of_chatbots_4_c393941925/xs_hidden_benefits_of_chatbots_4_c393941925.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_hidden_benefits_of_chatbots_4_c393941925/sm_hidden_benefits_of_chatbots_4_c393941925.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_hidden_benefits_of_chatbots_4_c393941925/md_hidden_benefits_of_chatbots_4_c393941925.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_hidden_benefits_of_chatbots_4_c393941925/lg_hidden_benefits_of_chatbots_4_c393941925.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_hidden_benefits_of_chatbots_4_c393941925/xl_hidden_benefits_of_chatbots_4_c393941925.webp 820w" width="820" height="1040" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_hidden_benefits_of_chatbots_4_c393941925/original_hidden_benefits_of_chatbots_4_c393941925.webp" alt=""><figcaption>The photobooth company's chatbot reminds repeat customers when it's time to reorder printer supplies, and lets them complete the order in a few taps.</figcaption></figure>

## A chatbot is a multi-purpose tool for your business

As you can see, the function of a Chatfuel bot reaches far beyond simple customer service inquiries. Chatbots can now help to inform, shape, and amplify your SEO, content marketing, social media marketing, and more to help you boost brand awareness and drive sales.

[Sign up for your free Chatfuel account](https://dashboard.chatfuel.com) to start building a Messenger chatbot for your business today.

Chatbots are known for answering questions and boosting sales, but they can also help with SEO, content marketing, ads, and more.

7 Hidden Benefits of Chatbots for Business

## The brand

Direct Relief is an international [nonprofit organization](https://chatfuel.com/blog/9-reasons-your-nonprofit-needs-a-chatbot) that was founded by William Zimdin, a US immigrant from Estonia. In 1945, Zimdin was starting a nonprofit by sending thousands of relief parcels with food, clothes, and medicine from the US to relatives and friends in Europe, who were rebuilding their lives in the aftermath of World War II. In 1948 he made his project official, registering it as a California-based non profit organization.

Since then, Direct Relief has worked to help people around the world recover from everything from disease outbreaks to natural disasters. They continue to follow Zimdin’s tradition of “direct and targeted assistance provided in a manner that respects and involves all people served” to this day.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_emergency_chatbot_helps_nonprofit_0_d464b731eb/xs_emergency_chatbot_helps_nonprofit_0_d464b731eb.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_emergency_chatbot_helps_nonprofit_0_d464b731eb/sm_emergency_chatbot_helps_nonprofit_0_d464b731eb.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_emergency_chatbot_helps_nonprofit_0_d464b731eb/md_emergency_chatbot_helps_nonprofit_0_d464b731eb.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_emergency_chatbot_helps_nonprofit_0_d464b731eb/lg_emergency_chatbot_helps_nonprofit_0_d464b731eb.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_emergency_chatbot_helps_nonprofit_0_d464b731eb/xl_emergency_chatbot_helps_nonprofit_0_d464b731eb.webp 1280w" width="1280" height="720" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_emergency_chatbot_helps_nonprofit_0_d464b731eb/original_emergency_chatbot_helps_nonprofit_0_d464b731eb.webp" alt="History of Direct Relief"><figcaption>Direct Relief's operations in their early days</figcaption></figure>

## The problem

When people need assistance from nonprofits like Direct Relief, they usually need it immediately—whether it’s food and water after a hurricane or crucial healthcare after an earthquake. Fast response times are absolutely critical to this nonprofit business’s operations as human lives are often on the line. But when disasters struck in the past, the volume of these messages was often more than Direct Relief’s small social media team could handle in a timely manner.

Over the course of the 2017 hurricane season, for example, they received hundreds of messages on Facebook Messenger from people around the globe. Some were wondering how they could rally support for those in impacted communities. Others needed urgent information on how to receive medical assistance. At first, the only solution the Direct Relief team could come up with to handle all the messages was bringing on more people—either temporary staff or training volunteers. And then they discovered chatbots.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_emergency_chatbot_helps_nonprofit_1_ca0808fe51/xs_emergency_chatbot_helps_nonprofit_1_ca0808fe51.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_emergency_chatbot_helps_nonprofit_1_ca0808fe51/sm_emergency_chatbot_helps_nonprofit_1_ca0808fe51.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_emergency_chatbot_helps_nonprofit_1_ca0808fe51/md_emergency_chatbot_helps_nonprofit_1_ca0808fe51.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_emergency_chatbot_helps_nonprofit_1_ca0808fe51/lg_emergency_chatbot_helps_nonprofit_1_ca0808fe51.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_emergency_chatbot_helps_nonprofit_1_ca0808fe51/xl_emergency_chatbot_helps_nonprofit_1_ca0808fe51.webp 1280w" width="1280" height="720" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_emergency_chatbot_helps_nonprofit_1_ca0808fe51/original_emergency_chatbot_helps_nonprofit_1_ca0808fe51.webp" alt="Nonprofit chatbot of Direct Relief"><figcaption>Direct Relief volunteers aid a community heavily impacted by a hurricane.</figcaption></figure>

## The solution

The Direct Relief team started looking for solutions to the problem of their overflowing Messenger inbox. “As we were weighing options,” explains Tony Morain, Direct Relief’s VP of Communications, “we reached out to our contacts at Facebook for recommendations. They told us about Chatfuel. We signed up and saw how easy it was to create a working chatbot,” he continues, “one that was smart enough to respond to people’s needs and guide them to the resources they requested.” In just a few hours, a team of two people at the Direct Relief non profit organization built a Facebook Messenger chatbot that was ready for launch.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_emergency_chatbot_helps_nonprofit_2_3178715aa0/xs_emergency_chatbot_helps_nonprofit_2_3178715aa0.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_emergency_chatbot_helps_nonprofit_2_3178715aa0/sm_emergency_chatbot_helps_nonprofit_2_3178715aa0.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_emergency_chatbot_helps_nonprofit_2_3178715aa0/md_emergency_chatbot_helps_nonprofit_2_3178715aa0.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_emergency_chatbot_helps_nonprofit_2_3178715aa0/lg_emergency_chatbot_helps_nonprofit_2_3178715aa0.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_emergency_chatbot_helps_nonprofit_2_3178715aa0/xl_emergency_chatbot_helps_nonprofit_2_3178715aa0.webp 940w" width="940" height="788" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_emergency_chatbot_helps_nonprofit_2_3178715aa0/original_emergency_chatbot_helps_nonprofit_2_3178715aa0.webp" alt=""><figcaption></figcaption></figure>

At first, the chatbot for this non profit organization focused on [answering FAQs](https://chatfuel.com/blog/chatbot-for-customer-service) about their emergency response efforts, and providing information about volunteering, receiving help, and donating. But “the bot has evolved since then,” Tony says. “It now converses in [a number of languages](https://chatfuel.com/blog/create-a-multilingual-chatbot) and routes inquiries to the right internal teams for follow up.”

Though the team has made improvements over time, the Facebook chatbot’s core purpose remains the same: “to help people at scale,” confirms Tony. To make sure the bot is achieving this goal, he explains that its conversations are regularly reviewed by staff members, and that users are also given a [live chat](https://docs.chatfuel.com/en/articles/849315-live-chat) option if they prefer. Tony adds that, when it comes to how to market a nonprofit, Direct Relief doesn’t spend much on advertising. “That makes it all the more important to maintain relationships with the people who do support the organization, and the chatbot is critical in that regard.”

> “It’s important to maintain relationships with the people who do support the organization, and the chatbot is critical in that regard.” — Tony Morain, VP of Communications at Direct Relief

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_emergency_chatbot_helps_nonprofit_3_5b6e5edb09/xs_emergency_chatbot_helps_nonprofit_3_5b6e5edb09.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_emergency_chatbot_helps_nonprofit_3_5b6e5edb09/sm_emergency_chatbot_helps_nonprofit_3_5b6e5edb09.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_emergency_chatbot_helps_nonprofit_3_5b6e5edb09/md_emergency_chatbot_helps_nonprofit_3_5b6e5edb09.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_emergency_chatbot_helps_nonprofit_3_5b6e5edb09/lg_emergency_chatbot_helps_nonprofit_3_5b6e5edb09.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_emergency_chatbot_helps_nonprofit_3_5b6e5edb09/xl_emergency_chatbot_helps_nonprofit_3_5b6e5edb09.webp 1283w" width="1283" height="281" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_emergency_chatbot_helps_nonprofit_3_5b6e5edb09/original_emergency_chatbot_helps_nonprofit_3_5b6e5edb09.webp" alt="nonprofit chatbot for nonprofit organizations "><figcaption></figcaption></figure>

## The recipe

The Direct Relief team focused on these Chatfuel tools and features to build their nonprofit chatbot:

### Templates

Before they sat down to actually build their Facebook chatbot, the Direct Relief team explored Chatfuel’s bot templates “to understand the platform and learn about what’s possible,” says Tony. Templates are a great way to get familiar with the structure of a well-built chatbot before you dive into the actual building process yourself. *Find templates for Automation → Blocks-tab bots by clicking the* ***Choose from templates button*** *when you first log in to Chatfuel. Templates for Automation→Flows-tab bots take the form of links. A collection of these is coming soon. (*[*Join our Facebook community*](https://www.facebook.com/groups/chatfuel) *for updates.)*

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_emergency_chatbot_helps_nonprofit_4_2b4545fccd/xs_emergency_chatbot_helps_nonprofit_4_2b4545fccd.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_emergency_chatbot_helps_nonprofit_4_2b4545fccd/sm_emergency_chatbot_helps_nonprofit_4_2b4545fccd.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_emergency_chatbot_helps_nonprofit_4_2b4545fccd/md_emergency_chatbot_helps_nonprofit_4_2b4545fccd.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_emergency_chatbot_helps_nonprofit_4_2b4545fccd/lg_emergency_chatbot_helps_nonprofit_4_2b4545fccd.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_emergency_chatbot_helps_nonprofit_4_2b4545fccd/xl_emergency_chatbot_helps_nonprofit_4_2b4545fccd.webp 1202w" width="1202" height="562" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_emergency_chatbot_helps_nonprofit_4_2b4545fccd/original_emergency_chatbot_helps_nonprofit_4_2b4545fccd.webp" alt="Nonprofit template for nonprofit organizations "><figcaption>Templates and shared flows can help you get familiar with the basic structure of a well-built chatbot. The one shown here is for bots built in the <em>Automation → Blocks</em> tab.</figcaption></figure>

### Artificial intelligence (AI)

If a user sends the bot a custom text message (instead of choosing a button or quick reply), artificial intelligence allows it to still respond accurately. To build their AI chatbot, the Direct Relief team used the [JSON API](https://chatfuel.com/blog/json-api-examples) to integrate Dialogflow (a conversational AI). As Tony explains, the artificial intelligence helps “expand the bot’s contextual understanding and responsiveness.”

### Live chat

Users who interact with this charity’s Facebook chatbot have the option to pause the bot’s responses and connect with a live agent instead. This functionality is helpful if the chatbot isn’t able to answer the user’s question, or if the user simply prefers speaking with a human agent.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_emergency_chatbot_helps_nonprofit_5_ca1b9040d1/xs_emergency_chatbot_helps_nonprofit_5_ca1b9040d1.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_emergency_chatbot_helps_nonprofit_5_ca1b9040d1/sm_emergency_chatbot_helps_nonprofit_5_ca1b9040d1.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_emergency_chatbot_helps_nonprofit_5_ca1b9040d1/md_emergency_chatbot_helps_nonprofit_5_ca1b9040d1.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_emergency_chatbot_helps_nonprofit_5_ca1b9040d1/lg_emergency_chatbot_helps_nonprofit_5_ca1b9040d1.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_emergency_chatbot_helps_nonprofit_5_ca1b9040d1/xl_emergency_chatbot_helps_nonprofit_5_ca1b9040d1.webp 1616w" width="1616" height="1068" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_emergency_chatbot_helps_nonprofit_5_ca1b9040d1/original_emergency_chatbot_helps_nonprofit_5_ca1b9040d1.webp" alt="Live chat in chatbot "><figcaption></figcaption></figure>

### Google Site Search plugin and RSS Import plugin

These plugins allow Messenger chatbots to pull information from websites and instantly display it in Messenger for users. The Direct Relief bot gets information from the Direct Relief website and others to share emergency updates with users as needed.

## The results

Thanks to their Facebook Messenger chatbot, Direct Relief is now able to receive and respond to requests for help more quickly than ever before. **Their response time went from several days to under a minute.** As a result, the people they serve are able to get the resources and aid they need as quickly as possible. To date, the Direct Relief nonprofit chatbot has responded to **over 10,000 user messages.**

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_emergency_chatbot_helps_nonprofit_6_e404ce2abf/xs_emergency_chatbot_helps_nonprofit_6_e404ce2abf.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_emergency_chatbot_helps_nonprofit_6_e404ce2abf/sm_emergency_chatbot_helps_nonprofit_6_e404ce2abf.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_emergency_chatbot_helps_nonprofit_6_e404ce2abf/md_emergency_chatbot_helps_nonprofit_6_e404ce2abf.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_emergency_chatbot_helps_nonprofit_6_e404ce2abf/lg_emergency_chatbot_helps_nonprofit_6_e404ce2abf.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_emergency_chatbot_helps_nonprofit_6_e404ce2abf/xl_emergency_chatbot_helps_nonprofit_6_e404ce2abf.webp 2080w" width="2080" height="1168" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_emergency_chatbot_helps_nonprofit_6_e404ce2abf/original_emergency_chatbot_helps_nonprofit_6_e404ce2abf.webp" alt=""><figcaption></figcaption></figure>

The chatbot also assists Direct Relief with their nonprofit marketing. For one, the bot helps facilitate nonprofit fundraising by engaging those who want to donate and directing them to the right place. Plus, the chatbot saves the Direct Relief team “**dozens of hours each week**—time that can be reinvested in our mission to serve those in need,” says Tony.

Tony shares a specific example of how the chatbot for Direct Relief helped an organization quickly get the supplies they needed to provide aid to others.

<figure><img><figcaption></figcaption></figure>

## Changing the world one chatbot at a time

The Direct Relief chatbot can get users the often crucial and even life-saving information they need immediately. As a result, it empowers the organization to accomplish their mission even more effectively.

Could your nonprofit also benefit from quicker response times, more donations and volunteers, and the other perks of a Messenger bot? Check out [this video tutorial](https://youtu.be/D4n6VLQHE5U) to see just how easy it is to build a no-code chatbot with Chatfuel. (After all, the function of Chatfuel is to make bot-building accessible to all!)

Then, [sign up for your free account](https://dashboard.chatfuel.com) — no credit card, contracts, or previous experience required.

The Messenger chatbot for this non profit organization helps get life-saving aid to people in need. Direct Relief is an international nonprofit organization.

Chatbot Helps Nonprofit Handle Emergencies Fast

The game-changing tool that'll help your nonprofit save time, get new donors and volunteers, and expand its impact: a Messenger chatbot.

9 reasons your nonprofit needs a chatbot

You’ve created an engaging Facebook ad for your business, complete with great visuals, intriguing copy, and precise targeting. The question is: Where will prospects go once they engage with it? The next step is crucial in actually achieving conversions and earning revenue for your brand.

Landing pages are the traditional option, and they still have their place. However, the Facebook Messenger chatbot has emerged as a compelling new alternative for a variety of industries and use cases. To decide between landing page vs. chatbot for your business, consider the features and benefits of each.

## What is a landing page?

A landing page is a web page that a user is directed to, or “lands” on, after clicking on a Facebook ad. It commonly includes more details about the product or service mentioned in the ad, and is designed to get the user to take a specific action—like opting in or making a purchase.

Landing pages typically include a form where the user can enter their information. They’re sometimes incentivized to fill out the form with a free download, discount, or other type of lead magnet. If they do so, they’ll be counted as a conversion. Then, they’ll either receive information or a digital product in their email, will be shipped a product, or will be contacted by the business later.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_vs_landing_pages_0_aefc650bb1/xs_chatbots_vs_landing_pages_0_aefc650bb1.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_vs_landing_pages_0_aefc650bb1/sm_chatbots_vs_landing_pages_0_aefc650bb1.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_vs_landing_pages_0_aefc650bb1/md_chatbots_vs_landing_pages_0_aefc650bb1.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_vs_landing_pages_0_aefc650bb1/lg_chatbots_vs_landing_pages_0_aefc650bb1.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_vs_landing_pages_0_aefc650bb1/xl_chatbots_vs_landing_pages_0_aefc650bb1.webp 2000w" width="2000" height="1020" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_vs_landing_pages_0_aefc650bb1/original_chatbots_vs_landing_pages_0_aefc650bb1.webp" alt="Landing page"><figcaption>When it comes to destinations for your Facebook ads, a landing page is one option.</figcaption></figure>

## The advantages of landing pages for Facebook ads

When a user clicks on a Facebook ad, a landing page in a separate window is where they’re traditionally sent. While landing pages are no longer the only option, they can be effective when used correctly. A few of their benefits include:

-   **Landing pages are extremely customizable.** A new landing page is a blank slate. It can include as much information as you like in any arrangement or format, so a user can learn everything they need to know about your offer.

-   **Landing pages tend to convert qualified traffic.** A landing-page form with several fields to fill in can be intimidating to a user. In general, the more information you ask for, the fewer submissions you’ll receive overall. However, the users you *do* convert are likely to be warm leads more valuable to your business, as a longer form will tend to weed out unqualified traffic.

-   **Landing pages can help with SEO.** It depends on the content of your landing page, but some can help with your website’s search-engine rankings. If the page you designed includes long-form, useful content on a certain topic, you may be able to gain some SEO benefits from it.


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_vs_landing_pages_1_3cb226b82e/xs_chatbots_vs_landing_pages_1_3cb226b82e.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_vs_landing_pages_1_3cb226b82e/sm_chatbots_vs_landing_pages_1_3cb226b82e.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_vs_landing_pages_1_3cb226b82e/md_chatbots_vs_landing_pages_1_3cb226b82e.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_vs_landing_pages_1_3cb226b82e/lg_chatbots_vs_landing_pages_1_3cb226b82e.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_vs_landing_pages_1_3cb226b82e/xl_chatbots_vs_landing_pages_1_3cb226b82e.webp 2000w" width="2000" height="1154" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_vs_landing_pages_1_3cb226b82e/original_chatbots_vs_landing_pages_1_3cb226b82e.webp" alt="The advantages of landing pages for Facebook ads"><figcaption>A successful landing page is aesthetically pleasing, easy to read and navigate, and offers a clear next step.</figcaption></figure>

## What is a Facebook Messenger bot?

A bot is a piece of software that can interact with customers or prospects in a conversational way via a chat platform like Facebook Messenger. You can equip your chatbot to answer specific questions or complete certain actions based on what users ask of them. They act as friendly virtual assistants that provide a guided, engaging experience. They’re easy and pleasant to interact with because they offer help and information in a humanlike way: in bite-sized pieces, message by message.

<figure><img width="378" height="576" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/chatbots_vs_landing_pages_2_a6d57a63b5/chatbots_vs_landing_pages_2_a6d57a63b5.gif" alt="chatbot messenger"><figcaption>Interacting with a bot is similar to a Messenger conversation with a human.</figcaption></figure>

You can connect a Facebook ad to a chatbot. That way, when prospects click on your ad, they can simply be redirected to your bot in Messenger instead of to a landing page. From there, the bot can do everything from answering FAQs and making product recommendations to accepting sale payments or event sign-ups — and the user won’t have to leave the Messenger app.

Plus, it’s all done in an instant, conversational style that’s proven to promote high engagement and retention rates. Finally, if the bot runs into an issue or question that it doesn’t know how to resolve, it can easily [**notify a human on your team to take over**](https://docs.chatfuel.com/en/articles/849315-live-chat/).

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_vs_landing_pages_3_70897dfaa2/xs_chatbots_vs_landing_pages_3_70897dfaa2.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_vs_landing_pages_3_70897dfaa2/sm_chatbots_vs_landing_pages_3_70897dfaa2.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_vs_landing_pages_3_70897dfaa2/md_chatbots_vs_landing_pages_3_70897dfaa2.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_vs_landing_pages_3_70897dfaa2/lg_chatbots_vs_landing_pages_3_70897dfaa2.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_vs_landing_pages_3_70897dfaa2/xl_chatbots_vs_landing_pages_3_70897dfaa2.webp 1000w" width="1000" height="691" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_vs_landing_pages_3_70897dfaa2/original_chatbots_vs_landing_pages_3_70897dfaa2.webp" alt="What is a Facebook Messenger bot for Facebook ads"><figcaption><a href="https://chatfuel.com/blog/hellofresh-reduces-support-wait-times-with-chatfuel-messenger-bot"><strong>HelloFresh,</strong></a> a Chatfuel client, is a great example of a brand that successfully uses a Messenger bot in conjunction with Facebook ads.</figcaption></figure>

## The advantages of Messenger bots for Facebook ads

Messenger bots are a compelling answer to the question of how to convert more users who click on your ads. Some key benefits of using a Messenger bot as a Facebook-ads destination include:

-   **Bots are instant.** In today’s fast-moving digital landscape, people expect answers and assistance almost instantly. Bots can provide this speed of service. As soon as a user engages with a [**click-to-Messenger ad**](https://chatfuel.com/blog/create-click-to-messenger-ads-to-drive-traffic-to-your-bot/), they’re directed to the bot and a conversation begins immediately. That way, there’s no lull or waiting period where the prospect can lose interest.

-   **Bots can provide a personalized experience.** Of course, sending all prospects from an ad to the same, single landing page doesn’t make for a very customized experience. Bots, however, can be set up to **greet the prospect by name**, and ask questions to get to know their needs or tastes. That way, the bot can provide more tailored information, or show products and offers that relate to the user specifically.

-   **Bots exist in a familiar, simple interface.** The Messenger interface where these bots exist always offers the same, easy-to-navigate experience—one which most users are already familiar with. Plus, Messenger is exceedingly mobile friendly. You’ll never have to worry about slow load times or jumbled layouts when your bot is accessed from a smartphone. Finally, a Messenger bot means fewer creative factors to worry about. Since you don’t have to choose fonts, layout, and colors, you can put all your focus on creating quality content.

-   **Bots gather user data easily.** First, bots automatically have access to basic information from a subscriber’s Facebook profile. For any additional details your business needs, the bot can gather it in an engaging way using questions sent one by one. This method generally offers less friction in the conversion process—and less of a chance for user overwhelm than if you asked them to enter details into a form themselves.

-   **Bots are innovative tools.** Chatbots are still relatively new on the scene of Facebook marketing. The incorrect perception that they can only be built from scratch, with code, is unfortunately widespread, and prevents many businesses from trying them out. So by offering a pleasant, easy interaction with your prospects through a bot, you’ll stand out as an innovative company dedicated to providing the best customer experience possible.


## How to choose between a landing page and a Messenger bot

When it comes to selecting a destination for your Facebook ads, both landing pages and bots can produce impressive results when used correctly. Here are a few ideas to help you decide which is right for your brand.

**Landing pages** work well for businesses that sell complex or especially technical products and services. In cases like these, it’s your job to educate the visitor about the problem and the details of your solution before they take an action like booking a demo or making a more expensive purchase. Landing pages allow you to present a large amount of information in a clear and coherent way, since you can control all elements of the design and layout.

**Chatbots** work well for any business case where the information the prospect needs to know before opting in or signing up can be clearly conveyed in a succinct, conversational style. For a newsletter opt-in, event registration, or a giveaway, for example, sending a user to a bot rather than a static landing page will make the transaction simpler and much quicker. Whereas there may be a delay between when a user fills out a landing-page form and when the business reaches out to them, a bot can provide service instantly. Plus, thanks to buttons and quick replies, gathering information is easy—the user may not even need to type at all. Finally, once the user responds to the bot, they’re considered a subscriber. This means your business can message them again [**within a 24-hour window**](https://docs.chatfuel.com/en/articles/5627483-types-of-reengage-messages#h_b8201a2718), or at any time in the future using [**sponsored messages**](https://www.youtube.com/watch?v=tQsmvmRCjXw).

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_vs_landing_pages_4_69543058e7/xs_chatbots_vs_landing_pages_4_69543058e7.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_vs_landing_pages_4_69543058e7/sm_chatbots_vs_landing_pages_4_69543058e7.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_vs_landing_pages_4_69543058e7/md_chatbots_vs_landing_pages_4_69543058e7.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_vs_landing_pages_4_69543058e7/lg_chatbots_vs_landing_pages_4_69543058e7.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_vs_landing_pages_4_69543058e7/xl_chatbots_vs_landing_pages_4_69543058e7.webp 1920w" width="1920" height="1080" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_vs_landing_pages_4_69543058e7/original_chatbots_vs_landing_pages_4_69543058e7.webp" alt="Landing pages vs. Facebook Messenger chatbots"><figcaption></figcaption></figure>

In the end, it’s up to you to carefully consider your unique use case and choose the right Facebook ads destination for your brand. As with most business tools, experimentation is crucial to discovering which will work best for your specific situation. That’s why it’s generally a good idea to split test your next campaign to see which ads destination performs better. You can use Chatfuel’s A/B testing plugin for this. Simply divide the flow so that A leads customers to a landing page, and B leads them to a flow within a chatbot. Then, you can focus on whichever method produced the most conversions.

Or, it could be that both solutions have a place in your Facebook ads strategy, depending on the campaign and the stage. For example, you could use a landing page to explain the benefits of and sell a certain product.

## How to build a landing page

There’s a huge amount of helpful resources out there on how to create a landing page for Facebook ads. Learn about the elements of high-converting landing pages, or find a template and a step-by-step guide for building one yourself.

## How to build a Facebook Messenger bot

If you decide a Messenger bot is the right ads destination for your brand, but have never built one yourself, don’t worry! Some businesses haven’t yet explored bots because they may seem too intimidating or complicated. The truth is, however, that it takes no more technical knowledge to create a simple bot than it does a simple landing page. With the right platform, #AnyoneCanBuildABot!

To help you start building your first bot for free with Chatfuel, we offer lots of helpful resources:

-   Take [**our free Udemy course**](https://www.udemy.com/course/chatfuel-complete-guide-messenger-bots) to learn everything you need to know about building your first bot.

-   Get a head start with a [**template**](https://chatfuel.com/templates) to help you design a bot for a specific use case, or take advantage of a **pre-built flow** to help you create its content.

-   Find detailed information on how to set up various bot features in our [**help documentation**](https://docs.chatfuel.com/en).

-   Get tips and advice from fellow bot builders across industries in our [**Facebook community**](https://www.facebook.com/groups/chatfuel).


## Ready to dive in?

If you’ve decided that a chatbot is the right destination for your business’s Facebook ads, get started today! [**Sign up with Chatfuel for free**](https://dashboard.chatfuel.com) and build a chatbot for your business.

Decide between a landing page or a chatbot as the destination for your business's Facebook ads. You’ve created an engaging Facebook ad for your business,.

Chatbots vs Landing Pages for Facebook Ads

Emilien Nizon has been lecturing at leading business schools in France and abroad for six years, some of which include KEDGE in Marseille, Audencia in Nantes, and Skema in Paris. He has also served as a consultant to help other educators improve student experience and satisfaction.

Nizon came up with the idea to implement a Messenger chatbot to act as a course companion for 2,000+ of his master’s program students. What began as a small experiment turned into a powerful tool that revolutionized student learning outcomes and satisfaction levels.

> “Conversational learning via bots represents an entirely new chapter in the evolution of how we educate young people.”

We’re excited to share Emilien’s chatbot use case to illustrate how bots can be used for more than just business applications. Here’s his story.

## Where did you get the idea to incorporate technology into your classes?

I built my career as a product manager, working in diverse industries from music streaming to e-commerce and travel. For the past six years, however, I’ve been a university lecturer at leading business schools here in France and abroad. I also do consulting work with educators to help improve student experience and satisfaction, a topic I’m highly passionate about.

I’ve had thousands of students pass through my classes over the last several years, and my aim is always to find ways to better facilitate their learning. Over time, I began to notice that the more interactive I made my classes, the more my students would enjoy and absorb the material. I suspected that incorporating technology was the way forward with this, so I decided to run an experiment. I donned my product-manager hat and planned an A/B test to quantify my observation and see where it led.

I kept a normal classroom environment with the control group of students, allowing them to participate by raising their hand or taking quizzes on paper at the end of a lecture. With the test group of students, however, I encouraged the use of a mobile service to ask questions and take the quizzes instead. It was a simple test, but the results clearly showed that both satisfaction and participation levels were higher in the test group. I knew I was on to something—so that’s when I decided to [build a bot and to name it](https://chatfuel.com/blog/chatbot-names) Ed.

## What is Ed, and how does it work?

I knew I wanted to make my classes more interactive and impactful using technology, and chatbots had appeared on my radar as a potential way to do that. I didn’t know of anyone who was already using a bot as a teaching tool, so I decided to try creating one myself. In March 2017, I set out to build the first version of Ed, a chatbot designed to act as an aid and course companion for my students.

Drawing from my past experience as a product manager, I first built an MVP (minimum viable product) version of Ed as test. It was only able to recognize a few basic words, and it offered just two main functions.

1.  **Live chat.** First, Ed allowed students to chat with me directly thanks to the [Live Chat plugin](https://docs.chatfuel.com/en/articles/849315-live-chat). I found this feature particularly handy for communicating with shy students who may not have approached me otherwise.

2.  **Presentation feedback.** I also equipped the bot to share my feedback on each student’s final presentation, so they could access it quickly and easily within Messenger.


Then in January 2018, I introduced a new, 18-hour program called *User Research* at SKEMA in France. I saw the opportunity to push my simple bot further—to integrate it into the coursework and to introduce two more features:

1.  **Class resources.** One additional feature I implemented was to have the chatbot share documents and articles referenced in class, so students could access them any time. I used the [Set Up AI tab](https://docs.chatfuel.com/en/articles/828883-keywords) in Chatfuel (which now lives under the *Automation* tab) to allow students to enter keywords and receive relevant resources in return.

2.  **Push notifications.** Using the [Re-engage tab](https://docs.chatfuel.com/en/articles/955973-re-engage-tab) in Chatfuel, I created inspirational messages (“Today is presentation day—good luck!”), instructions and reminders (“Don’t forget: log into your course portal to submit your assignment by midnight”), or alerts (“Your presentation feedback is ready! Tap to view.”)


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_for_universities_0_5b2dc35f1a/xs_chatbots_for_universities_0_5b2dc35f1a.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_for_universities_0_5b2dc35f1a/sm_chatbots_for_universities_0_5b2dc35f1a.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_for_universities_0_5b2dc35f1a/md_chatbots_for_universities_0_5b2dc35f1a.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_for_universities_0_5b2dc35f1a/lg_chatbots_for_universities_0_5b2dc35f1a.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_for_universities_0_5b2dc35f1a/xl_chatbots_for_universities_0_5b2dc35f1a.webp 567w" width="567" height="696" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_for_universities_0_5b2dc35f1a/original_chatbots_for_universities_0_5b2dc35f1a.webp" alt="push notification"><figcaption>Ed notifying a student that their presentation feedback is available.</figcaption></figure>

## How did you measure if the updated version of Ed was a success or not?

A few months after releasing the new version of Ed, the product manager in me knew I needed to gather data to decide whether it was helping or hindering my students. Did they all have Messenger, so they could access the bot in the first place? Were they actually using Ed and finding it beneficial, or was it seen as a cumbersome and unhelpful add-on?

My personal experiences with bots as a user in the past were often disappointing, as they generally seemed to add more complexity to a task, not less. I wanted to make sure Ed wasn’t causing this same issue for students.

Though my students seemed to be benefiting from the bot, I wanted hard data to know for sure. To gauge whether Ed was making an impact, and whether it was worth further development, I sent out the following questions in a web survey:

-   *How satisfied were you with Ed, the educational chatbot?*

-   *Did you find that interacting with Ed during class improved your educational experience?*

-   *Would you appreciate seeing chatbots used in more classes?*


I released a link to this simple survey to everyone who had experienced Ed so far—over 1,200 international students from various business schools where I lectured. The results came in quickly, and they were astounding.

## How did students rate their experience with Ed?

Within a few hours, 737 students responded to the survey—and the results were overwhelmingly positive! 99% of respondents declared being satisfied with Ed, and 62% of those reported being “very satisfied.”

Nearly 90% of students said they found that interacting with Ed improved their educational experience. Most interestingly, an incredible 98% shared that they’d like to see chatbots used in more classes, with 63% of those expressing interest in having chatbots incorporated into *all* of their classes.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_for_universities_1_a7655fc8c1/xs_chatbots_for_universities_1_a7655fc8c1.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_for_universities_1_a7655fc8c1/sm_chatbots_for_universities_1_a7655fc8c1.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_for_universities_1_a7655fc8c1/md_chatbots_for_universities_1_a7655fc8c1.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_for_universities_1_a7655fc8c1/lg_chatbots_for_universities_1_a7655fc8c1.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_for_universities_1_a7655fc8c1/xl_chatbots_for_universities_1_a7655fc8c1.webp 1223w" width="1223" height="266" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_for_universities_1_a7655fc8c1/original_chatbots_for_universities_1_a7655fc8c1.webp" alt="Chatbot survey results"><figcaption>The results from the survey I sent about Ed's effectiveness</figcaption></figure>

> *“Nearly 90% of students said they found that interacting with Ed improved their educational experience. Most incredibly, 98% shared that they’d like to see chatbots used in more classes \[…\]”*

The students’ responses proved that Ed was a worthwhile project, and [the data gathered about it](https://docs.chatfuel.com/en/articles/838404-tracking-performance) from Chatfuel did too. When students were given the option for in-class participation via bot, the interactivity rate was almost 100%. Plus, 100% of messages Ed sent to students at any time were read, and 90% of those were viewed within one hour. The data showed me that messages from a bot promote astronomically higher rates of interaction and engagement, especially when compared to traditional, tech-free lectures or email messages.

> “*Plus, 100% of messages Ed sent to students at any time were read, and 90% within one hour.”*

## How else has Ed impacted you and your students?

Chatbots are a new and exciting type of technology, and they spark the curiosity of my students. The fact they can receive helpful information instantly with a few taps allows them to become more engaged, active participants in their education, rather than passively reading static emails or listening to lectures without taking part. Thanks to Ed, our classroom sessions have become more dynamic and the students’ final presentations have even improved in quality. So not only are my students enjoying their educational experience more with the bot, but they’re getting more out of it, too.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_for_universities_2_fd7eb4c0ef/xs_chatbots_for_universities_2_fd7eb4c0ef.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_for_universities_2_fd7eb4c0ef/sm_chatbots_for_universities_2_fd7eb4c0ef.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_for_universities_2_fd7eb4c0ef/md_chatbots_for_universities_2_fd7eb4c0ef.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_for_universities_2_fd7eb4c0ef/lg_chatbots_for_universities_2_fd7eb4c0ef.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_for_universities_2_fd7eb4c0ef/xl_chatbots_for_universities_2_fd7eb4c0ef.webp 2840w" width="3777" height="2391" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_for_universities_2_fd7eb4c0ef/original_chatbots_for_universities_2_fd7eb4c0ef.webp" alt="Students enjoy improved learning outcomes with technology"><figcaption>My students have enjoyed vastly improved learning outcomes thanks to technology in the classroom.</figcaption></figure>

It isn’t just my students who benefit from Ed, either; after its implementation, I found that I spent less time answering student emails. They began submitting their questions through the bot instead, which allowed me to answer more quickly and from anywhere — if needed.

Overall, I’ve been able to see a measurable impact on student satisfaction rates and educational outcomes, which are my key metrics. Because of Ed, students are now more involved, and have an easier time comprehending course content. As a result, they’re able to apply the concepts they’ve learned more successfully, and they report higher levels of course satisfaction too. They’re getting more out of their education and they realize it, which has always been my central goal as a lecturer.

> *“Overall, I’ve been able to see a measurable impact on student satisfaction rates and educational outcomes, which are my key metrics.”*

Now, students in my classes get to know Ed just as they get to know me! Within the first ten minutes of the very first class, I introduce them to Ed and explain how it functions as a constantly available course companion. I also guide them through the steps to add Ed to Messenger, as many of them have never added a chatbot there. The process is seamless, and it allows me to set my students up for success immediately.

## Why did you choose Chatfuel to build your bot?

When I set out to build the first version of Ed, I had benchmarked a few different chatbot solutions. Chatfuel, however, immediately stood out as the most reliable and fully loaded. Testing it out and seeing that I could have a functioning bot in five minutes was what really won me over.

My priorities in searching for the right bot-building platform were stability and a great end-user experience, and Chatfuel delivered on both. Testing the first version of Ed live in class after just a few clicks was easy for me and exciting for my students. That’s when I knew Chatfuel was the right choice for this project. The fact that I can make changes to my bot in Chatfuel and deploy them instantly is important to me too. I can adapt quickly and modify the bot experience on the fly, which allows me to constantly iterate and improve the chatbot for my students.

> “*Testing \[Chatfuel\] out and seeing that I could have a functioning bot in five minutes was what really won me over.”*

## Which Chatfuel features have been most important to Ed’s success?

User attributes is probably the feature that’s been most crucial. These customizable tags let me provide the right content to students at the right time. For example, I can set up an attribute for which school a user attends and which program they’re in.

I also use attributes to reflect a student’s progress in the course. That way, they’re able to “unlock” content as they move forward, which game-ifies the experience to make it even more engaging. Essentially, this feature allows me to easily categorize thousands of students based on their inputs, and have Ed follow up with the appropriate actions. I also look forward to using Ed as a research tool in the future. I’ve been experimenting with the [Google Sheets integration](https://docs.chatfuel.com/en/articles/2708726-export-data-from-chatfuel-to-google-sheets), and plan to use it to aggregate and analyze student responses. It’s just another way Ed will help me learn more about my students’ needs so I can provide an even more personalized and effective learning experience for them.

## Have you worked with any other educational bots?

I firmly believe that interactivity is key to positive educational outcomes. The world is changing, technology is expanding, and educators now have so many new tools to improve and update the way we teach. I’ve yet to come across others putting chatbots to use in the classroom, which is exactly why I’ve started consulting with schools and educators—to help them push the student experience further.

## What’s next for your work with Ed?

In addition to the consulting work I do, I’ve also begun sharing my knowledge about bots in a different way. Not only do I provide Ed as a tool for my students to use, but I now teach them how to harness this type of technology themselves, too. A common theme in my coursework is breaking the perception that something is “too hard” or “too different” for students to learn, and I start with my own experiences as a product manager turned lecturer to illustrate this.

> “*Not only do I provide Ed as a tool for my students to use, but I now teach them how to harness this type of technology themselves too.”*

I like to integrate chatbot building into the coursework itself to show students that they can create bots, too. Not only are they interested in the process, but it gives them an instant confidence boost. Some even go on to make their own bots in the future. I’m proud to be able to demystify this new technology, and show them how much they can do with the right tools.

The potential for even more educational applications of chatbots is thrilling to me. I’ve seen incredible results with Ed so far, and I look forward to creating even more positive outcomes with bots for my students in the future. Conversational learning via bots represents an entirely new chapter in the evolution of how we educate young people. I can’t wait to experiment more with chatbots, and help other educators begin to do the same.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_for_universities_3_165130b917/xs_chatbots_for_universities_3_165130b917.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_for_universities_3_165130b917/sm_chatbots_for_universities_3_165130b917.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_for_universities_3_165130b917/md_chatbots_for_universities_3_165130b917.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_for_universities_3_165130b917/lg_chatbots_for_universities_3_165130b917.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_for_universities_3_165130b917/xl_chatbots_for_universities_3_165130b917.webp 1024w" width="1024" height="634" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_for_universities_3_165130b917/original_chatbots_for_universities_3_165130b917.webp" alt="Students giving presentations"><figcaption>My students giving presentations, putting into practice the material Ed helped them learn.</figcaption></figure>

*Are you an educator or instructor interested in implementing a bot for your students? You’re in the right place!* [***Getting started with Chatfuel***](https://dashboard.chatfuel.com/login) *is free, and no programming or coding skills are required. Discover the power of the newest educational tool by building your own bot today!*

Get inspired by the story of Emilien Nizon: how he boosted student engagement and accelerated their learning with Chatfuel Messenger chatbot

University lecturer accelerated student learning with a bot

Here at Chatfuel, we love to talk about how Messenger chatbots can benefit your business. We’ve talked about bots for brands in the [beauty space](https://chatfuel.com/blog/messenger-chatbot-for-salon-or-beauty-business), real estate, and even in the [agriculture industry](https://chatfuel.com/blog/chatbots-for-farmers-and-agriculture-businesses). Today, however, we’re digging into a use case that’s even closer to home: **a chatbot for your very own personal brand**.

## How personal Messenger bots work

Think of it this way: A personal chatbot can be equipped with the same content as your personal website. The difference is that the bot will deliver it in a more engaging, modern way — in a conversational style via Messenger. The only requirement is that you have a [Facebook page (not just a profile)](https://www.facebook.com/help/337881706729661?helpref=faq_content) to connect to the bot. From there, the applications for your bot are nearly endless!

<figure><img src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_personal_chatbots_0_400dd23b36/original_personal_chatbots_0_400dd23b36.webp" alt="facebook page" height="854" width="2000" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABCcAAAQnAEmzTo0AAAAJUlEQVR4nAEaAOX/AMrQ1C9MWhwAAIiMjwD6/P3Fu7bQwLn09PSpsQ9RA043hgAAAABJRU5ErkJggg==" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_personal_chatbots_0_400dd23b36/xs_personal_chatbots_0_400dd23b36.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_personal_chatbots_0_400dd23b36/sm_personal_chatbots_0_400dd23b36.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_personal_chatbots_0_400dd23b36/md_personal_chatbots_0_400dd23b36.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_personal_chatbots_0_400dd23b36/lg_personal_chatbots_0_400dd23b36.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_personal_chatbots_0_400dd23b36/xl_personal_chatbots_0_400dd23b36.webp 2000w"><figcaption>This is Katy Perry's Facebook page. (On the left you'll see a green button to "Create a Page" for yourself.)</figcaption></figure>

A great start would be to build your bot to [answer frequently asked questions](https://chatfuel.com/blog/chatbot-for-customer-service) about you, your personal brand, or your career. You can look at the questions you already receive via Messenger to know which FAQ answers to add. Plus, if users end up asking questions about you that your bot is *not*equipped to answer, you still benefit. You’ve now established a sort of feedback system, and you can learn from the data on what people want to know about you. (Or, you can equip your chatbot with artificial intelligence (AI) so it can respond to all questions.)

A personal bot can perform many other practical functions, too. It can share fun facts about you and your brand, or your recommendations for playlists, recipes, or articles. Your bot can allow users to book appointments or sessions with you in a few taps. It could even share your CV or portfolio for recruiters and potential employers, or link to your playlists on Spotify, your designs on Pinterest, your tweets, your posts on Medium, or content on any other social network.

<figure><img src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_personal_chatbots_1_8a0b9d3b3f/original_personal_chatbots_1_8a0b9d3b3f.webp" alt="katy perry" height="1125" width="2000" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABCcAAAQnAEmzTo0AAAAI0lEQVR4nGNg8Jm46f//2FVPGfjdGBis65d/+z/x3n+GoKkAnCEMet1v/EgAAAAASUVORK5CYII=" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_personal_chatbots_1_8a0b9d3b3f/xs_personal_chatbots_1_8a0b9d3b3f.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_personal_chatbots_1_8a0b9d3b3f/sm_personal_chatbots_1_8a0b9d3b3f.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_personal_chatbots_1_8a0b9d3b3f/md_personal_chatbots_1_8a0b9d3b3f.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_personal_chatbots_1_8a0b9d3b3f/lg_personal_chatbots_1_8a0b9d3b3f.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_personal_chatbots_1_8a0b9d3b3f/xl_personal_chatbots_1_8a0b9d3b3f.webp 2000w"><figcaption>One chatbot can perform different practical functions: entertaining, engaging, promoting.</figcaption></figure>

## What a personal bot can do for you

No matter what you want users to learn or take away from an interaction with you, a personal bot can help. They can be educational, entertaining, promotional, or all of the above. Bots are completely customizable for your unique, personal brand.

You can use a personal bot to:

-   **Acquire new users and followers 👥** If you receive positive engagement on your page posts, bring those users to your bot! With Chatfuel, it’s easy to [convert post commenters into bot users](https://chatfuel.com/blog/how-to-turn-facebook-post-commenters-into-customers). Once they subscribe, you have a direct way to communicate with your audience, one on one.
-   **Promote products or services 🛍️** [Reengage messages](https://www.youtube.com/watch?v=gJuUOcwdGzA&t=5s) are perfect for keeping your audience in the loop with your latest product offerings, too. For example, an author who launches a new book could send a message to their subscribers, sharing the news and offering a link to purchase. Reengage messages can be sent for free [within 24 hours](https://docs.chatfuel.com/en/articles/5627483-types-of-reengage-messages#h_b8201a2718) of a user’s last interaction with your bot, or at any time via paid [sponsored message.](https://chatfuel.com/blog/sponsored-messages-guide-to-reengaging-chatbot-subscribers)**‍**
-   **Learn about your audience.** The [*People* tab](https://docs.chatfuel.com/en/articles/1575151-people-tab) in Chatfuel allows you to identify and segment the users who have interacted with your bot. Its robust functionalities allow you to use it as a“mini CRM” to study and keep track of your audience. You can even export user information to Facebook in one click to create custom ad audiences.

<figure><img src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_personal_chatbots_2_70d9452c0e/original_personal_chatbots_2_70d9452c0e.webp" alt="people tab" height="880" width="1672" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABYlAAAWJQFJUiTwAAAAIklEQVR4nGPYuH7j/3//X796ff3adQYVFdVZs2YD0Zo1awHn0hBiOiHxNgAAAABJRU5ErkJggg==" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_personal_chatbots_2_70d9452c0e/xs_personal_chatbots_2_70d9452c0e.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_personal_chatbots_2_70d9452c0e/sm_personal_chatbots_2_70d9452c0e.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_personal_chatbots_2_70d9452c0e/md_personal_chatbots_2_70d9452c0e.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_personal_chatbots_2_70d9452c0e/lg_personal_chatbots_2_70d9452c0e.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_personal_chatbots_2_70d9452c0e/xl_personal_chatbots_2_70d9452c0e.webp 1672w"><figcaption>The <em>People</em> tab in the Chatfuel dashboard</figcaption></figure>

## Who can benefit from a personal chatbot

The great news is that most anyone who wants to communicate with and grow their audience can benefit from a chatbot assistant. Celebrities, public figures, athletes, and influencers, doctors, lawyers, scientists, and journalists, and even chefs, freelancers, singers, and bloggers—any of these professionals could use a bot to grow their business or influence. Besides having a Facebook page, the only requirement to build a personal bot is that you have content to share with an audience!

A chatbot personality works equally well for brands and individuals. Bots have many functionalities that allow you to promote and sell to users, but they can also be used simply to inform or entertain. Virtually anything you might put on a personal website can be easily translated into content for a chatbot.

## Chatfuel clients utilizing personal bots

Whether you have your own business, are looking for a job, or just want to share some type of content with family and friends, a bot is an engaging, cutting-edge way to do it all. Here at Chatfuel, we have clients using bots for all kinds of personal brands and applications. Visit a few for inspiration:

-   [**Dr. Jonathan Stegall**](https://www.facebook.com/messages/t/CancerSecrets)**,** oncologist and author. Dr. Stegall uses a Messenger chatbot to share his medical expertise with cancer patients and their families.

<figure><img src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_personal_chatbots_3_4f56f61aac/original_personal_chatbots_3_4f56f61aac.webp" alt="messenger chatbot" height="1077" width="2000" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABCcAAAQnAEmzTo0AAAAIklEQVR4nGNgkMht2nSjadNdBrFsBga+tF2v/l/+/x/IAACKmguAwCkqaQAAAABJRU5ErkJggg==" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_personal_chatbots_3_4f56f61aac/xs_personal_chatbots_3_4f56f61aac.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_personal_chatbots_3_4f56f61aac/sm_personal_chatbots_3_4f56f61aac.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_personal_chatbots_3_4f56f61aac/md_personal_chatbots_3_4f56f61aac.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_personal_chatbots_3_4f56f61aac/lg_personal_chatbots_3_4f56f61aac.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_personal_chatbots_3_4f56f61aac/xl_personal_chatbots_3_4f56f61aac.webp 2000w"></figure>

-   [**Andrew Farley**](https://www.facebook.com/messages/t/DrAndrewFarley)**,** pastor and author. Andrew Farley’s Facebook bot greets users by offering links to his latest content, from videos to ebooks.

<figure><img src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_personal_chatbots_4_757deeb881/original_personal_chatbots_4_757deeb881.webp" alt="messenger chatbot" height="1077" width="2000" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABCcAAAQnAEmzTo0AAAAIUlEQVR4nGNg4Eu79v//id//gQwGBqHM5RffbXv8H8gAAKKnDHPCIXPPAAAAAElFTkSuQmCC" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_personal_chatbots_4_757deeb881/xs_personal_chatbots_4_757deeb881.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_personal_chatbots_4_757deeb881/sm_personal_chatbots_4_757deeb881.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_personal_chatbots_4_757deeb881/md_personal_chatbots_4_757deeb881.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_personal_chatbots_4_757deeb881/lg_personal_chatbots_4_757deeb881.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_personal_chatbots_4_757deeb881/xl_personal_chatbots_4_757deeb881.webp 2000w"></figure>

-   [**Nathan Latka**](https://www.facebook.com/messages/t/NathanWLatka)**,** entrepreneur and author. His Facebook Messenger bot promotes his latest book. Users can read reviews and buy it right in Messenger.

<figure><img src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_personal_chatbots_5_a25d124ad1/original_personal_chatbots_5_a25d124ad1.webp" alt="messenger chatbot" height="1076" width="2000" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABCcAAAQnAEmzTo0AAAAIUlEQVR4nGNgEMrc8OD/pif/GfjSGBg4U67+/3/uH4gDAJ45DJNsPWtjAAAAAElFTkSuQmCC" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_personal_chatbots_5_a25d124ad1/xs_personal_chatbots_5_a25d124ad1.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_personal_chatbots_5_a25d124ad1/sm_personal_chatbots_5_a25d124ad1.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_personal_chatbots_5_a25d124ad1/md_personal_chatbots_5_a25d124ad1.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_personal_chatbots_5_a25d124ad1/lg_personal_chatbots_5_a25d124ad1.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_personal_chatbots_5_a25d124ad1/xl_personal_chatbots_5_a25d124ad1.webp 2000w"></figure>

-   [**Stephan El Shaarawy**](https://www.messenger.com/t/el92officialpage)**,** soccer player. Stephan’s personal sports chatbot offers biographical information about the athlete for his fans.

<figure><img src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_personal_chatbots_6_daf7503777/original_personal_chatbots_6_daf7503777.webp" alt="messenger chatbot" height="1077" width="2000" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABCcAAAQnAEmzTo0AAAAI0lEQVR4nGNgEM489/v/uf//GfjTGRhkCotmHZi48xGDVD4AnRALlbY2njAAAAAASUVORK5CYII=" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_personal_chatbots_6_daf7503777/xs_personal_chatbots_6_daf7503777.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_personal_chatbots_6_daf7503777/sm_personal_chatbots_6_daf7503777.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_personal_chatbots_6_daf7503777/md_personal_chatbots_6_daf7503777.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_personal_chatbots_6_daf7503777/lg_personal_chatbots_6_daf7503777.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_personal_chatbots_6_daf7503777/xl_personal_chatbots_6_daf7503777.webp 2000w"></figure>

## Tips for building your own personal chatbot

Ready to create a personal chatbot? Here are a few things to keep in mind:

-   **Set your goals 💫**What do you want your chatbot to help you achieve? Is it just to entertain your family and friends, to build your career, or to promote your business? Once you pinpoint your motives, it’ll be easier to design the structure and tone of your bot.
-   **Choose your content 💬** The whole purpose of a bot is to share content in a new and engaging way, so this step is the most important. Decide what your bot will be offering users, whether it’s biographical facts and information, inspirational stories or case studies, or links to your work or resources elsewhere on the web.
-   **Curate your bot’s personality 😎** Your bot is an extension of you and your personal brand, so make sure it accurately [reflects your persona](https://chatfuel.com/blog/chatbot-names). Will your bot be funny, or serious? An expert, or a relatable family person? You can communicate your personality with the words your bot uses, the questions it asks, and any jokes, gifs, or photos it may share too.
-   **Think of the user 👤** What benefit do users get by chatting with your bot? Messenger bots are an interesting and innovative new technology, but they’re of no use to you if they don’t add value to your users. Make sure to begin with your end result in mind.

## Building your personal bot is easy

Here’s the very best news about personal bots for Messenger: You can build one yourself. With the Chatfuel platform, anyone can build a bot. That’s the function of Chatfuel: It’s a free way to build no-code chatbots without experience or developer knowledge. [Sign up for your free account](https://dashboard.chatfuel.com) to start building a bot for your personal brand today. When you’re ready for unlimited users, priority support, and other perks, [upgrade to Pro](https://chatfuel.com/pricing).

Actors, influencers, chefs, authors, scientists, entrepreneurs, athletes can benefit from a personal Messenger chatbot on Facebook.

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