How to Create Re-Engage Messages
Re-engage messages let you reach out to contacts whose 24-hour messaging window has expired.
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Overview
Re-engage messages let you reach out to contacts whose 24-hour messaging window has expired. Because these messages are sent outside the conversation window, they use pre-approved WhatsApp templates and require a connected payment method.
How to Create a Re-Engage Message
- Open the Broadcasts tab in the main menu.
- Click Create re-engage.
- Choose a WhatsApp template — this is the message your contacts will receive. Templates must be pre-approved by Meta before they can be used.
- Connect a payment method — re-engage messages are template messages, and Meta charges per message sent. Make sure your payment method is active in your billing settings.
- Choose your audience — select which contacts should receive the message. You can target specific segments or your full contact list.
- Choose when to send — schedule the message for a specific date and time, or send it immediately.
Good to Know
- Re-engages vs. follow-ups — re-engage messages target contacts whose messaging window has closed. If you want to nudge contacts who stopped responding during an active conversation, use follow-ups instead.
- Template approval — WhatsApp templates need to be approved by Meta before you can use them. This can take a few minutes to a few hours.
- Delivery issues — if your re-engage messages aren't being delivered, check Problems with sending messages on WhatsApp for troubleshooting steps.