Where Is the Ads Panel?

The old Ads Panel is no longer in the Chatfuel dashboard. You create ads in Meta Ads Manager, and reporting what happens in ad chats back to Meta now lives on the Ads optimization page in the left menu.

Where to create ads

Ads that click to WhatsApp are created in Meta Ads Manager and pointed at your Chatfuel number. Follow the guide on creating ads that click to WhatsApp. Leads from those ads are answered by the ads that click to WhatsApp automation, and your existing automations and ad-linked flows keep working as before.

Where to send conversion events to Meta

The Ads optimization page sends conversion events from chats that started on a click-to-WhatsApp ad back to Meta: a price question, a booking, a won lead. With these events, the campaign optimizes for people who become customers, not just people who start a chat. The guide on sending conversion events to Meta covers which events to pick and how to set them up.