How Fuely AI Sessions Work

A session is the window during which Fuely AI stays active for one contact and keeps answering their messages. Understanding sessions explains why the bot sometimes keeps a conversation going and other times stays silent.

What a session is

When Fuely AI answers a contact, it opens a session — a 24-hour window during which the bot continues responding to that contact instead of treating each new message as a stranger. The timer is what lets a conversation flow naturally across several messages.

When a session opens

A session opens only when both of these are true:

1. The source is enabled. The contact reached you through a source you've turned on — a direct message, a comment on a post or reel, a comment on an ad, a story reply, or a message after clicking an ad. You control these through your automations. Each source carries its own source properties so you can see where a contact came from.
2. An automation actually replied. An automation matched the contact's message — priority rules decide which one — and Fuely AI sent a reply.

If a contact interacts but nothing matches — for example, a comment that triggers no keyword or rule — no session opens and the bot stays silent. Simply interacting isn't enough; the bot has to actually have something to say.

The source a session is tied to

Each session belongs to the source that opened it — a comment session, a DM session, and so on. Two rules follow from this:

• Sessions don't replace each other. If a contact has an active comment session and then sends you a DM, that DM is still handled under the comment session's settings and keeps that session going. A new source doesn't override the one already running.
• The session type stays the same until the session ends.

How a session is extended

The 24-hour timer resets only when Fuely AI answers again under that session's rules. An interaction the bot doesn't answer changes nothing — the timer doesn't move and the session type doesn't change.

The bot will not extend a session — and stays silent — when:

• The source that opened the session has since been turned off. The bot goes quiet there, and the session isn't kept alive.
• A new interaction matches no automation. The session is left untouched.
• The chat is being handled manually. While a chat is assigned to you or you've replied yourself, Fuely AI stays quiet even if the session is still alive — see how to take over from AI.

Manual replies don't open or extend sessions

Replying to a contact yourself from the Chats tab does not open or extend a Fuely AI session. Manual conversations follow the longer 7-day live-chat window and the chat auto-return timeout instead — see the Instagram messaging rules for how the AI and live-chat windows differ.

When a session ends

A session ends when either of these happens:

• 24 hours pass with no answered interaction.
• You close the chat — moving a lead to Won or Lost ends the active session, so the bot won't keep replying off an earlier interaction. See how to close live chat.

Once a session ends, the next interaction is judged from scratch: a fresh session opens only if the source is still enabled and an automation matches again.