How to Activate AI in Facebook

Every Facebook automation starts off, so Fuely AI stays quiet until you enable the sources you want it to handle. Activating AI on Facebook means three things: a connected Facebook Page, enabled automations for the right sources, and a filled Knowledge Base so the AI has something to say.

You can configure automations before the Page is connected — the setup is saved as a draft and goes live the moment the channel connects.

Also on Instagram or WhatsApp? See How to activate AI in Instagram and How to activate AI in WhatsApp for platform-specific steps.

Set it up in Automations

1. Go to Fuely AI → Automations.
2. Under Facebook, you'll see an automation for each source: incoming messages, posts, m.me link, and ads that click to Messenger — here's what each one covers.
3. Turn on each source you want Fuely AI to handle. Enable only incoming messages, only comment replies, or any combination — sources you leave off stay silent.
4. Adjust the settings on any automation if you want behavior different from your defaults; everything you don't touch follows Main bot.

Or ask the AI Co-Worker

Tell it what you want in chat:

"Answer all Facebook messages and reply to comments on my posts."

It applies the change and confirms what it set.

Fill the Knowledge Base

The Knowledge Base is what the AI knows; automations are where and how it behaves. Without it, Fuely AI can only give generic replies.

What to add:

• FAQs — common questions and your preferred answers
• Product or service descriptions — what you sell or offer
• Policies — shipping, returns, working hours, etc.
• Contact details — where to send customers who need human help

The more relevant content you add, the better the AI will answer your customers.

Test your setup

Open any Facebook automation and use the Test chat sidebar — it simulates a conversation with exactly that automation's settings, so you can check answers before customers see them. Ask a question covered in your Knowledge Base and verify the answer is accurate.

If the AI doesn't reply in a real conversation, check that the source's automation is turned on and that your Facebook Page is still connected under Settings → Facebook.

Important notes

Messaging limits

Messenger restricts when you can message people:

• After a comment — one private reply per comment, within 7 days of the comment; then wait for the person to reply.
• In Messenger — 24-hour window to reply after the person's last message.

Where DMs end up

• If someone has messaged your Page before — your message goes to their Messenger inbox.
• If they only left a comment and never messaged you — the private reply may land in their message requests folder with no notification.

Human takeover

Agents can take over any AI-handled conversation at any time. See How to stop AI during active conversations.