---
title: "How to Send a Broadcast on a Client's Birthday"
description: "Sending an automatic message on each contact's birthday isn't natively supported in Chatfuel yet — it's on our roadmap and we're actively working on it."
canonical_url: https://chatfuel.com/docs/whatsapp/how-to-send-birthday-broadcast
markdown_url: https://chatfuel.com/docs/whatsapp/how-to-send-birthday-broadcast.md
last_updated: 2026-08-12
lang: en
site: https://chatfuel.com/docs
llms_txt: https://chatfuel.com/llms.txt
---

# How to Send a Broadcast on a Client's Birthday

Sending an automatic message on each contact's birthday isn't natively supported in Chatfuel yet — it's on our roadmap and we're actively working on it.

## Overview [#overview]

Sending an automatic message on each contact's birthday isn't natively supported in Chatfuel yet — it's on our roadmap and we're actively working on it. Until it ships, you can approximate the flow with a manual workaround: store each contact's birthday as a custom attribute, then send a [broadcast](https://chatfuel.com/docs/whatsapp/how-to-create-a-broadcast-list) to the contacts whose birthday matches today's date.

## Current Status [#current-status]

* **Not available natively** — there's no built-in trigger that fires a message automatically on a contact's birthday.
* **In development** — a birthday-based audience and scheduling option is planned. Once released, you'll be able to configure it directly inside the **Broadcasts** tab without manual work.

## Workaround Until It Ships [#workaround-until-it-ships]

### 1. Capture the birthday [#1-capture-the-birthday]

Store each contact's birthday as a custom attribute (for example `birthday` in `MM-DD` format). You can collect it through the conversation flow — ask the contact for their birthday and save the answer to the attribute.

### 2. Build a birthday audience [#2-build-a-birthday-audience]

Each day, filter your contacts by the `birthday` attribute to find everyone whose birthday matches today's date. This becomes the audience for your broadcast.

### 3. Send the broadcast [#3-send-the-broadcast]

Create a [re-engage / broadcast](https://chatfuel.com/docs/whatsapp/how-to-plan-messages) with a friendly birthday [WhatsApp template](https://chatfuel.com/docs/whatsapp/how-to-create-whatsapp-templates) and send it to the audience from step 2. Because this goes out as a template message, it will reach contacts even after the [24-hour messaging window](https://chatfuel.com/docs/whatsapp/24-hour-messaging-window) has closed — and Meta will charge per message sent.

### 4. Repeat daily [#4-repeat-daily]

Since there's no automatic scheduler for birthdays yet, this filter-and-send step needs to be done each day. Some teams batch it weekly instead (for example, greet everyone with a birthday in the next 7 days), which is less precise but easier to operate.

## Good to Know [#good-to-know]

* **Template must be pre-approved** — the birthday message goes out as a WhatsApp template, so Meta has to approve it before you can send. Get it approved once and reuse it every day.
* **Coming soon** — once native birthday broadcasts are released, you'll be able to migrate the same template and attribute into the automated flow without recreating anything.
* **Delivery issues?** — check [Problems with sending messages on WhatsApp](https://chatfuel.com/docs/whatsapp/problems-with-sending-messages-on-whatsapp) if your birthday messages aren't arriving.