--- title: "How to Set Up Knowledge Base" description: "Think of the Knowledge Base as Fuely AI's brain. Without it, Fuely won't know anything about your business — your products, services, working hours, or how to…" canonical_url: https://chatfuel.com/docs/ai-features/how-to-set-up-knowledge-base markdown_url: https://chatfuel.com/docs/ai-features/how-to-set-up-knowledge-base.md last_updated: 2026-08-12 lang: en site: https://chatfuel.com/docs llms_txt: https://chatfuel.com/llms.txt --- # How to Set Up Knowledge Base Think of the Knowledge Base as Fuely AI's brain. Without it, Fuely won't know anything about your business — your products, services, working hours, or how to… Think of the Knowledge Base as [Fuely AI's](https://chatfuel.com/docs/ai-features/what-is-fuely-ai) brain. Without it, Fuely won't know anything about your business — your products, services, working hours, or how to help customers. The more information you add here, the better Fuely can help your customers. Different jobs need different sections: * Want Fuely to recommend products? Fill in your **Catalog** * Need help with bookings? Set up **Orders and bookings** * Looking for customer support? Add your **FAQ** You can start with just one section if you want to test one thing first. But remember — the more Fuely knows about your business, the better it can help your customers. So it's worth taking time to fill in as much as you can. The Knowledge Base holds your business facts — what the AI knows. How and where the AI behaves on each channel (tone, greetings, reply rules) lives in [Automations](https://chatfuel.com/docs/ai-features/automations). ## Set it up in the Knowledge Base [#set-it-up-in-the-knowledge-base] Open **Knowledge Base** in the left sidebar and fill in the sections below. ### About [#about] This is where you tell Fuely AI the basics about your business. Fill in as much as you can — this information helps Fuely answer questions about your company, location, and business hours accurately. | Field | What to add | | --------------- | ------------------------------------------------------------------------------------------- | | Company name | Your business name as customers know it | | Email | Address customers can reach you at | | Phone | Number they can contact you at | | Business hours | When you're open (like Mon–Fri, 9–19) | | Address | Your physical location if you have one | | Website | Your company website | | Additional info | Special features of your business, return policies, anything else customers often ask about | **Orders and bookings** | Field | What to add | | -------------------- | ------------------------------------------------------------------------------------------------------------------ | | Placing orders | How customers can order (like via phone, WhatsApp, or Instagram) | | Payment options | Available payment methods (like PayPal, Stripe, credit card) | | Delivery | Shipping options | | Booking requirements | What you need from customers to complete a booking (like address, contact info, product selection, payment method) | | How to book | Where customers can make bookings (like your booking link or website) | ### Catalog [#catalog] Catalog is where you add your products or services. Keep your catalog under 50 items — this helps Fuely AI give more accurate recommendations to your customers. Catalog is **required** if you want the AI to recommend products or [book appointments](https://chatfuel.com/docs/ai-features/how-to-set-up-ai-autobooking). For each product you can add: | Field | What to add | | ------------------ | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Product or service | Name of what you're selling (like Premium T-shirt) | | Description | Details about your product or service, including: what it is and what it's made of, available options (sizes, colors, etc.), pricing, what's included, benefits, characteristics, wait time or availability | | Photos | Up to 10 images per item — the AI will [send these photos](https://chatfuel.com/docs/catalog/how-to-attach-photos-to-services-or-products) to customers when they ask about the product or service | ### FAQ [#faq] This is where you add common questions and answers about your business. The more questions you add, the better Fuely AI can help your customers with basic inquiries. FAQ is **required** if you want the AI to handle customer support questions. For each question you can add: | Field | What to add | | -------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Question | Common customer questions about: specific use cases (Can I order a custom design?), special situations (What happens if I miss my appointment?), policies beyond basics (Do you offer student discounts?), process details (How long do changes in order usually take?), common troubleshooting (What if my size is out of stock?) | | Answer | Clear and complete answers that Fuely can use to help customers | ## Or ask the AI Co-Worker [#or-ask-the-ai-co-worker] Tell it what you want in chat: *"Add my business hours, address, and top 10 FAQs to the knowledge base."* *"Add a new service to my catalog: gel manicure, $35, 45 minutes."* It applies the change and confirms what it set. ## Tips [#tips] * Start with the sections that match what you want the AI to do first. * Add as much detail as you can — it helps Fuely give better answers. * Keep your catalog under 50 items for best results.