---
title: "How to Set Up Fuely AI Profile"
description: "Fuely AI needs a persona to talk to customers well — a name, a language, a tone, a way of greeting people."
canonical_url: https://chatfuel.com/docs/ai-features/how-to-set-up-fuely-ai-profile
markdown_url: https://chatfuel.com/docs/ai-features/how-to-set-up-fuely-ai-profile.md
last_updated: 2026-08-12
lang: en
site: https://chatfuel.com/docs
llms_txt: https://chatfuel.com/llms.txt
---

# How to Set Up Fuely AI Profile

Fuely AI needs a persona to talk to customers well — a name, a language, a tone, a way of greeting people.

[Fuely AI](https://chatfuel.com/docs/ai-features/what-is-fuely-ai) needs a persona to talk to customers well — a name, a language, a tone, a way of greeting people. There is no longer a separate Profile page for this. Everything that shaped the AI's persona now lives in **Additional instructions**, part of the **Incoming messages** setting on each [automation](https://chatfuel.com/docs/ai-features/automations). Write the instructions on **Main bot** to shape the persona everywhere, or on one source's automation to give that channel its own voice.

## Where the old Profile fields went [#where-the-old-profile-fields-went]

If you used the old Profile page, here is where each field lives now:

| Old Profile field    | Where it is now                                                                                            |
| -------------------- | ---------------------------------------------------------------------------------------------------------- |
| Name                 | **Additional instructions** — tell the AI what to call itself                                              |
| Language             | **Additional instructions** — tell the AI what language to speak                                           |
| Welcome message      | **Additional instructions** — describe how to greet new customers                                          |
| Fallback message     | **Additional instructions** — say what to answer when it doesn't know                                      |
| Length of messages   | **Additional instructions** — e.g. "keep replies short"                                                    |
| Emoji usage          | **Additional instructions** — e.g. "use at most one emoji per message"                                     |
| Message delay        | The [**Message delays** setting](https://chatfuel.com/docs/ai-features/how-to-add-a-pause-between-messages) on each automation |
| Respond to customers | The [**When AI replies** setting](https://chatfuel.com/docs/ai-features/how-to-configure-working-hours) on each automation     |

## Set it up in Automations [#set-it-up-in-automations]

1. Go to **Fuely AI** → **Automations**.
2. Open **Main bot** to set the persona everywhere, or the automation for one channel or post to change it just there.
3. Open the **Incoming messages** setting and edit **Additional instructions**.
4. Describe the persona in plain language. One block can cover everything the old Profile fields did:

> *Your name is Sofia. Speak Spanish. Keep replies short and friendly, with at most one emoji per message. Greet new customers with: "¡Hola! Soy Sofia 👋 ¿En qué te puedo ayudar hoy?" If you don't know the answer, say you'll check with the team and offer to connect them with a human.*

Anything you want the AI to do or avoid — tone, phrases, topics, rules — goes in the same place.

## Or ask the AI Co-Worker [#or-ask-the-ai-co-worker]

Tell it what you want in chat:

*"Rename the AI to Sofia, make it speak Spanish, and use fewer emojis."*

It applies the change and confirms what it set.

> **Note:** Additional instructions shape how the AI *behaves*. What it *knows* — your company info, FAQ, catalog, working hours — lives in the [Knowledge Base](https://chatfuel.com/docs/ai-features/how-to-set-up-knowledge-base). For the full setup walkthrough, see the [definitive AI setup guide](https://chatfuel.com/docs/ai-features/how-to-set-up-ai-the-definitive-guide).