If you don’t know how your bot is performing, you can’t know what to keep doing and what to tweak. That’s why we’ve just released inline stats, our newest Pro feature! 🎉  

These powerful data points make it even easier for you to track and optimize your bot’s performance. More data → a more effective bot → more conversions!

What inline stats are

Inline stats are statistics that Chatfuel automatically shows to reflect how users are interacting with different sections of your bot.You’ll see two stats for every block:

  • How many users have viewed it (represented by the eye 👁 symbol)
  • How many users have clicked an element within it—whether it’s a link, a button, a quick reply, or any other clickable piece of content (represented by the 👆🏻symbol)
How to Use Inline Stats to Optimize Your Messenger Bot's Performance
You’ll see these two stats for every block in your bot: the number of viewers, and the number of users who clicked through.

💡 Tip: The click-through stat shows up as a percentage of total viewers by default. If you’d rather see the total number of users who clicked, just hover over the stat. The number will then appear as a tool tip.

Why use inline stats

Use inline stats for the same reason you’d use any other type of data: to learn from your users and improve your methods for converting them. These stats let you see where there are:

  • bottlenecks in your sales funnel
  • friction in your lead-gathering process
  • any other problem points in your bot’s flow.

Once you know where the issues are, you can fix them to optimize conversion rates and boost engagement, sales, or whatever your goal may be.

Inline stats for ecommerce

It’s simple: Inline stats just give you more insight into how people are interacting with different parts of your bot. That’s why they’re useful for every bot builder, no matter the industry or type of business.

That being said, these stats are especially powerful for businesses who are using their bot as a sales funnel. That’s why ecommerce brands in particular stand to benefit from inline stats.

For example, let’s say your online business sells space heaters, and you have a recommendation bot that helps users find the right one for them. First it asks about their price range, then whether the heater is for a bedroom, living room, or garage.

But the third question asks how many watts they want their space heater to have, and that’s where you notice lots of users dropping off. It could be a sign that most people don’t know how many watts they’re looking for, so you should either educate them first, or change the question.

How to Use Inline Stats to Optimize Your Messenger Bot's Performance
In our example, we drastically improved click rates for the block with the third question simply by changing it.

How to use inline stats in Chatfuel

All you have to do to view inline stats for your bot is click Show stats or Hide stats above a group of blocks in the Automate tab.

How to Use Inline Stats to Optimize Your Messenger Bot's Performance
Click “Hide stats” or “Show stats” in the top right of any group of blocks to make inline stats appear or disappear.

From there, it’s what you do with the information that counts! Here are the two key uses for this data:

  1. See what users respond to best. Inline stats will clearly show you where users drop off during your bot’s flow. You can focus on that section, then, and improve it to keep users engaged. Are people dropping off in the block where you have a call to action? Try strengthening the CTA itself, add emoji, images, or a gif, or include an offer. Use this data to optimize your bot and make it perform as well as it possibly can.
  2. Discover who your most engaged users are. If you click either stat, you’ll be directed to the People tab. You’ll be able to see the names and details of each user that viewed or clicked that block there. Depending on your business, you might want to reach out to these users directly to get more information or close a deal personally. Or, you may want to export their data and use it to make a custom or Lookalike Audience on Facebook. That way, you’ll be able to reach more people similar to them via highly targeted News Feed ads or sponsored messages.

Best practices for inline stats

💡 Tip #1: For best results, don’t put too much content within one block. It’ll be harder to tell which factor you need to change to improve performance.

For example, if your bot asks for three pieces of lead information, put each of the questions in its own block. That way, if inline stats are showing that users drop off after block two, you’ll know that the block-two question asks for information most users don’t want to give at that stage. If the questions were all in one block, you wouldn’t know which was causing the issue.

💡 Tip #2: To get the most clarity about how users behave in your bot, use inline stats with other Chatfuel tools. User attributes and Button Actions are two especially useful options.

Let’s say the product-recommendation bot for an online clothing store asks users to choose from six product categories to get started: pants, shorts, shirts, dresses, shoes, or coats. These categories are each represented by a quick-reply option. Inline stats show that there’s a 90% click rate for the block containing these options, which is great. But if you wanted to know which of the quick replies users were clicking, you’d need to link an attribute to each one.

Build the most efficient bot for your business

Data is key to the bot-building game! You’ve got to know how people are responding to your bot’s content so you can tell if it’s actually helping you achieve your business goals. Chatfuel makes this data easy to see with inline stats.

If you’re looking for other ways to gather data about your bot’s performance, try out our new A/B Test plugin. If you’d like to learn more about how a bot can help you boost your ecommerce business, check out our guide.