Katie Ranaraja

Chatfuel AI

<p>Customer service is essential for every business. Unsurprisingly, many companies are starting to utilize artificial intelligence (AI) to improve their customer support. With AI technology, companies streamline their customer service processes, reduce operational costs on support agents, and improve the overall customer experience. In addition, AI helps businesses gain valuable insights into customer needs and preferences.</p>
<p>In this article, we will explain what AI is, why using it in customer service is a game-changer for your business, and how it helps to optimize customer support strategies and achieve greater success in the long run.</p>
<h2>What is artificial intelligence (AI) and how it works</h2>
<p>AI is a field of computer science that aims to create machines that can do things that generally only humans can do, such as seeing, hearing, thinking, and understanding language. AI uses special programs that help machines learn from information and techniques that simulate how the human brain works.</p>
<p>AI systems can look at information, find patterns, and then make predictions or decisions. For example, in customer service, AI interacts with prospects, improving user experience, customer engagement, and support.</p>
<h2>How do you use AI in customer service?</h2>
<p>Let’s look at the three prominent cases for AI in customer service experience:</p>
<h3>1. Customer self-service</h3>
<p>One common use of AI in customer service is through customer self-service. With AI-powered chatbots, customers can interact with virtual assistants to get answers to their questions, find solutions to their problems, and receive personalized recommendations. It enables customers to quickly get the help they need without waiting for a customer service representative.</p>
<h3>2. AI-powered customer service representatives</h3>
<p>AI can also be used to enhance the capabilities of customer service representatives. With AI tools, customer service agents can access customer information in real-time, provide personalized recommendations, and resolve customer issues faster. Machine learning and natural language processing (NLP) can also help customer service representatives understand customer issues better and provide more accurate solutions.</p>
<h3>3. Knowledge base</h3>
<p>AI can help businesses build a comprehensive knowledge base that clients can access to find answers to frequently asked questions. That way, customers can find solutions to their problems without waiting for a support manager to assist them.</p>
<h2>Benefits of AI in customer service</h2>
<p>The benefits of AI in customer service include the following:</p>
<ul>
<li><strong>Improved customer experience.</strong> AI can help businesses provide faster and more efficient customer service. So that customers can get the help they need quickly and on time.</li>
<li><strong>Reduced operational costs.</strong> AI can automate many aspects of customer support, including customer self-service and frequently asked questions. That helps businesses reduce their operational costs by requiring fewer customer service representatives.</li>
<li><strong>Increased customer satisfaction.</strong> AI can provide personalized recommendations and solutions to customers, which can improve their overall satisfaction with the business.</li>
<li><strong>Improved accuracy.</strong> AI can help businesses provide more accurate responses to customer inquiries, reducing the potential for errors and increasing customer trust.</li>
<li><strong>24/7 availability.</strong> With AI-powered chatbots, businesses can support customers around the clock, regardless of time zone or business hours.</li>
<li><strong>Scalability.</strong> AI can help businesses scale their customer support operations quickly and efficiently as their customer base grows.</li>
<li><strong>Data analysis.</strong> AI can help businesses analyze customer data and feedback to identify areas for improvement and better understand customer needs and preferences.</li>
</ul>
<h2>Is AI replacing customer service?</h2>
<p>Fortunately or not, AI is not replacing customer service. Instead, it is enhancing it. While AI can automate many aspects of customer support, there are still situations where customers need to interact with a human customer service representative. Therefore, businesses need to balance using AI to streamline their customer service processes and providing personalized support.</p>
<p>An example of this balance is the customer service provided by Apple. While Apple uses AI-powered chatbots to provide technical support, they also offer customers the option to speak with a human agent if the chatbot cannon resolve their issue. That way, clients receive both personalized support and benefits from AI-powered customer service.</p>
<h2>Examples of AI in customer service</h2>
<p>AI can automate many aspects of customer support using the following features:</p>
<h3>1. Conversational AI</h3>
<p>Conversational AI enables customers to interact with chatbots in a natural language conversation. That way, customers can get the help they need without navigating through a complicated phone menu or waiting for a human agent.</p>
<p>An example of conversational AI is the chatbot used by Domino’s Pizza. Customers can place their orders directly in a casual manner without browsing the menu or waiting for a manager.</p>
<figure><div><img alt="Dominos bot 2.png" src="/cms/static/blog/6438c1e5d552fb627298b821_c7283a6bd4f021d76c7ba81aa384281fb85718882e38bbf8cb62fb1b36343e50047507b54465abb5195e8056c7a24c8f79ec33c15c54e1de0629c41173640b81f8d1c9389b9f64f32548c43de0f95bcd288ddd84ce516511682581932812.png" height="1403" width="2762" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABYlAAAWJQFJUiTwAAAAI0lEQVR4nGMIZ2CoYtCdf/vd1iuPGcIZGIoZNHe/+vX6z38AgZIMS0SZ6JEAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption>Domino's Pizza chatbot Dom interacting with a customer</figcaption></figure>
<h3>2. Natural Language Processing (NLP)</h3>
<p>NLP can help chatbots understand customer inquiries better and provide more accurate solutions. It means customers can get the help they need faster and more efficiently.</p>
<p>An example of NLP in customer service is the chatbot used by the clothing retailer H&M. The chatbot helps customers find specific items, suggest outfits, and provide sizing information, all through a natural language conversation.</p>
<figure><div><img alt="HM chatbot.png" src="/cms/static/blog/6438c1e5f266bb9bb9ca1616_e6ea918eb1b4748bda4a4691f2e8df02d53c202bacb64732df251152c38dd7296d3b76deff26ca47f36fd9068c8f9339ff85d82e74d2f44529430f68121f507122a5b4a345d021049dc2cf8e4c1af31d06192a339a48d6b1682581933182.png" height="1286" width="2246" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABYlAAAWJQFJUiTwAAAAIklEQVR4nGPwDPay9rHz8fUSFhZmKGooC8qMnDFzyo/v3wFf1QnvtrSVdgAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption>H&M chatbot handling customer inquiries</figcaption></figure>
<h3>3. Frequently Asked Questions (FAQs)</h3>
<p>AI can help businesses build a comprehensive knowledge base that customers can access to find answers to frequently asked questions. It means that customers can find solutions to their problems without waiting for a customer service manager to assist them.</p>
<p>An example of answering FAQs with AI is the chatbot used by the airline KLM. The chatbot provides customers with information on their flight status, booking details, and baggage information, all through a natural language conversation.</p>
<figure><div><img alt="KLM bot.png" src="/cms/static/blog/6438c1e6b52dce8c6a6130ae_ef932246e457d1a7480a2536a53ac0a43931ed17d2d94076d237eae1adb834b5f515de717cf42c4b782486049a9ef6c8922107ab3dd6d890e9858725dd4cee34836925b970e7ad39a28fa12160623cfe48a6e9305e900201682581933575.png" height="1527" width="2041" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAABYlAAAWJQFJUiTwAAAAMklEQVR4nAEnANj/ACwsLebm5oaKjdvb3ABnaGzm5ubNzczDxMgAo6KjcnJzGRkZkZOXsYEVTjWFgT8AAAAASUVORK5CYII=" placeholder="blur"></div><figcaption>KLM chatbot answering FAQs</figcaption></figure>
<h2><strong>Key takeaways</strong></h2>
<ul>
<li>AI can enhance customer service in various ways: customer self-service, AI-powered customer service representatives, and a comprehensive knowledge base.</li>
<li>The benefits of AI in customer service include improved customer experience, reduced operational costs, increased customer satisfaction, improved accuracy, 24/7 availability, scalability, and data analysis.</li>
<li>AI is not replacing customer service but rather enhancing it. Businesses need to balance using AI and providing their customers with personalized support.</li>
<li>Examples of AI in customer service include conversational AI, natural language processing, and FAQs.</li>
</ul>
<h2>How can AI automate customer support for your business</h2>
<p>AI transforms customer service by providing faster, more efficient, personalized customer support. With AI chatbots, natural language processing, and machine learning, your business can enhance customer experience, reduce operational costs, and increase customer satisfaction.</p>
<p>Take advantage of the AI benefits for your business. Consider Chatfuel AI — a code-free platform with the last generation of GPT-4 by Open AI built-in. <a href="https://ai.chatfuel.com/?utm_medium=chatfuel_ai&utm_source=blog&utm_campaign=ai-customer-service">Sign up</a> today to easily create your own AI chatbot and take your customer service to the next level.</p>

Learn what AI is and why using it for customer service is a game-changer to achieve greater success in the long run.

AI in customer service: how to improve customer experience

<p>With the advancements in artificial intelligence (AI) technology, chatbots have become increasingly popular in recent years.</p>
<p>In this article, we’ll take a closer look at AI chatbots, how they work, their features, and how you can implement them in your business.</p>
<h2>What is an AI chatbot?</h2>
<p>An AI chatbot is a computer program that uses artificial intelligence to interact with human users in a conversational manner, providing a more personalized experience. It uses conversational AI to simulate conversation with human users, helping to provide instant solutions to their queries. These chatbots are designed to understand natural language, answer questions, and provide solutions for customer interaction, making them a valuable tool for businesses.</p>
<p>Chatbot software with advanced AI can be used for a wide range of cases including customer service, search engines, and financial services. It helps companies to improve their efficiency and customer satisfaction by providing clients with quick and accurate responses.</p>
<p>Additionally, AI chatbots can be integrated with other systems to provide even more value, such as CRM systems and marketing automation software. Overall, AI chatbots represent a robust instrument for businesses looking to enhance customer engagement and streamline operations.</p>
<h2>How an AI chatbot works</h2>
<p>AI chatbots use natural language processing (NLP) technology to understand text based user input and generate appropriate responses. NLP is a complex and sophisticated technology that uses computational linguistics to analyze and interpret human language. By breaking down language into its constituent parts, an NLP system can understand the meaning of a sentence and respond accordingly.</p>
<p>In addition to NLP, chatbots also use machine learning algorithms to improve their performance over time. These algorithms allow the chatbot to learn from experience by analyzing the effectiveness of its responses and adjusting its behavior accordingly. This feedback loop is critical to the success of a chatbot, as it allows the AI tools to continuously improve and provide better service to users.</p>
<p>Overall, an AI chatbot is a powerful tool that you can use to automate customer service, provide information, and even entertain users. By leveraging the latest advances in NLP and machine learning, chatbots are becoming increasingly sophisticated and capable of delivering more natural and human-like interactions.</p>
<p>As technologies and language models evolve, we can expect chatbots to become an even more integral part of our daily lives.</p>
<h2>How an AI chatbot features</h2>
<p>An AI chatbot is a revolutionary tool for customer interaction. Its many features make it incredibly effective at providing excellent service.</p>
<p>Look at the main ones:</p>
<ul>
<li><strong>Real-time interaction.</strong> It’s one of the most outstanding AI chatbot features. It allows customers to get immediate answers to their queries, making the chatbot an incredibly useful tool for businesses.</li>
<li><strong>Understanding natural language.</strong> Thanks to this feature, customers can interact with a business in a more conversational manner. This makes the chatbot easy to use and helps to create a more positive customer experience.</li>
<li><strong>Ability to solve customer issues.</strong> This can be particularly helpful when dealing with customer service issues. The chatbot can also identify inappropriate requests, ensuring that customers are not exposed to inappropriate content.</li>
<li><strong>Providing personalized experiences.</strong> For example, AI chatbots can recommend products or services based on user preferences, making the customer feel valued and appreciated.</li>
<li><strong>Protecting customer information.</strong> With AI chatbots’ advanced security features, they can provide a high level of protection for customer data effectively.</li>
</ul>
<p>All of these features make AI chatbots an essential tool for businesses looking to provide excellent customer service.</p>
<h2>How an AI Chatbot can be used in business</h2>
<p>AI chatbots have numerous applications in the business world. They can be utilized across a wide range of areas, such as in sales, customer service, and marketing. In customer service, they can assist customers by answering queries, providing helpful product recommendations, and processing orders. AI chatbots can also help businesses gather valuable customer feedback and improve the overall user experience.</p>
<p>Moreover, companies use AI chatbots to automate mundane and repetitive tasks, freeing human employees to focus on more complex tasks requiring human problem-solving skills. These tasks may include decision-making, critical thinking, and creativity, areas in which humans excel compared to AI chatbots. As such, AI chatbots are a valuable addition to a business’s workforce, allowing for more efficient and effective operations in various areas of the business.</p>
<h2>5 best AI chatbots</h2>
<p>Here are five examples of the AI chatbots used by brands across industries:</p>
<h3><strong>1. Sephora’s Virtual Artist</strong></h3>
<p>It is an AI-powered chatbot allowing users to try makeup virtually and get personalized makeup recommendations. The chatbot uses augmented reality technology to simulate makeup looks on users' faces, helping them find the perfect products to suit their complexions and preferences. Sephora’s <a href="https://www.sephora.com/beauty/virtual-artist">Virtual Artist</a> is available on the Sephora website and mobile app.</p>
<figure><div><img alt="Sephora bot.jpeg" src="/cms/static/blog/643769352c20ba7c3cc5fb7b_4ce4512b51074f2cf597023770dcd20c029e47bded6d14967069d288022a92cd03cd874cc54c9631db5e2d9d9c2c1c26796513a5ddcf901cfbac4697e6647f1619345e7027b6d9bc6a9b231283261683e471406b8123b931682581946095.jpeg" height="900" width="1200" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAMklEQVR4nAEnANj/AP/27f/u6P/a0v/z6wAuBAAqDwVjRD29l48A//XxlG1sflVO6cK723sWUB2C63cAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption>Sephora Virtual Artist. <a href="https://www.facebook.com/sephora/photos/a.72908389404.73006.16453004404/10154536094074405/?type=3&paipv=0&eav=AfYrkn6ERigjFLwrjVaZ2Eka3R5JjboQ2ktdBwDPAesHLnuxC5JOK--jm80nS4vijy8&_rdr" target="_blank">Source</a></figcaption></figure>
<h3><strong>2. Domino’s Pizza</strong> <strong>chatbot Dom</strong></h3>
<p><strong>‍</strong>It allows customers to place orders via Facebook Messenger by providing their location and pizza preferences. The chatbot uses NLP technology to understand customer requests and suggest relevant options. Customers can also track their orders and receive updates via the chatbot. <a href="https://www.dominos.com/en/pages/order/chatbot/">Domino’s Pizza chatbot</a>is available on Facebook Messenger.</p>
<figure><div><img alt="Dominos bot.png" src="/cms/static/blog/64376936459aa0466fefaa09_855bd3b25d6f60256419edf94be4845515ef9ec4b9ecb7ed81e7c1a5764f3f41c1d4c47994a205a59aa11a69d1d65e1fd95a80e682bffef68131407edf4e2ee69910b5f1ff8d77757c2c43cdf6f777924064e6415bcbbd31682581946383.png" height="1381" width="2722" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABYlAAAWJQFJUiTwAAAAI0lEQVR4nGOIZWDIYZB0tDXetHYVQxQDQxuDzquXj/79+AYAXQ0KSsy5mpEAAAAASUVORK5CYII=" placeholder="blur"></div><figcaption>Domino's Pizza chatbot Dom</figcaption></figure>
<h3><strong>3. Amtrak’s chatbot Julie</strong></h3>
<p>It is an AI-powered virtual assistant that can answer customer questions and help them book train tickets. Julie uses NLP technology to understand customer queries and provide relevant information. Customers can also use Julie to manage their bookings, make changes to their reservations, and receive updates on train schedules. <a href="https://www.amtrak.com/julie-the-amtrak-virtual-assistant">Amtrak’s chatbot</a> is available on the Amtrak website and mobile app.</p>
<figure><div><img src="/cms/static/blog/6437693575e4de4981f5cfc4_b082f5389c2cfd9bdd837110b6a1bf2d4dfae3833e92d329aaa276a9094f2781d8fa17463b49d04de6c8f32a6f520a332f0639a97de6baa937d8cb91a2f8625a4085d5d3c23768bd0079e9785e78d06662cd54195e282b01682581946874.png" alt="" height="792" width="874" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAAECAIAAAAmkwkpAAAACXBIWXMAABYlAAAWJQFJUiTwAAAAPUlEQVR4nGNgNHViMHViEFRgEJRnqKurs7IwU1FWdLS3ZVi8YqWugYGympq8sirD3UePf//+8+7L9+IZywA5PxINKOKKfAAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption>Amtrak's chatbot Julie</figcaption></figure>
<h3><strong>4. Lyft’s chatbot</strong></h3>
<p><strong>‍</strong>It is an AI-powered chatbot that helps customers schedule rides and get ride updates via Facebook Messenger. The chatbot uses NLP technology to understand customer requests and provide relevant information. Customers can also use the chatbot to track their rides, rate their drivers, and get help with any issues. In addition, Lyft’s chatbot allows customers to request rides via chat or voice. It provides real-time updates on the driver’s location, including the car model and license plate. <a href="https://www.lyft.com/blog/posts/2017/12/18/lyft-facebook-messenger">Lyft’s chatbot</a> is available on Facebook Messenger.</p>
<figure><div><img alt="lyft bot.png" src="/cms/static/blog/6437693675e4de4e79f5cfc5_8ae555ef8c55443ef2abc332d17343b2870c16f0b05c4d222f9c96636dafc1bca80dc4a6389f13a1b4bf2bdfa654497be09e6010c5470ceccddf65cd8d03daffd6e0e858fe59d4cb8132f90159f20bbd0cf09e6d4b014ae1682581947119.png" height="676" width="1180" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJUlEQVR4nAEaAOX/ANW0wopteiMGEWBMUgC2trry+PG9vbb17O6nsw71/7mBmwAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption>Lyft's chatbot</figcaption></figure>
<h3><strong>5. Mitsuku chatbot</strong></h3>
<p>It is an AI chatbot that can hold a conversation with users and provide helpful responses. It uses natural language processing and machine learning algorithms to understand user input and generate appropriate responses. Mitsuku has won the “Loebner Prize” award several times. It is available on various platforms, including Facebook Messenger and Kik.</p>
<figure><div><img alt="Kuki bot.png" src="/cms/static/blog/6437693675e4de8df6f5cfc6_54e882fa558baa747350ac5f44d17e2074d2a7e0659e63a62dfb0d63ce870d42666b5755a9e1edbfa60ab8c62987bf7ef3ae9e37be7ed7f553fbd81f478fb98f5d5f6596df3dc449072136da9fda1830bb326af892e55441682581947458.png" height="1395" width="2751" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABYlAAAWJQFJUiTwAAAAJUlEQVR4nAEaAOX/AFRNSwAfIgAbHbzAwADL0NC0ubmWn6Lf5+d7AQy32DCWQgAAAABJRU5ErkJggg==" placeholder="blur"></div><figcaption>Mitsuku chatbot</figcaption></figure>
<p>These five AI chatbots provide an excellent example of how businesses can leverage AI technology to improve customer interaction and user experience. With the right AI chatbot, companies can provide instant solutions to customer queries, improve their sales, automate tasks, and enhance their overall business performance.</p>
<h2>Start your own AI journey with Chatfuel</h2>
<p>Chatfuel is one of the biggest code-free platforms in the market. Small brands and giants like Visa, Lego, Adidas, Netflix, Nivea, and many others have used it to automate their tasks and customer communication since 2015.</p>
<p>In 2023, we developed Chatfuel AI, a new product with simplified features and built-in GPT-4 by Open AI. It lets you create human-like, friendly chatbots empowered with the latest AI generation for Telegram, Facebook Messenger, Instagram, WhatsApp, Line, and your website. And it takes a few minutes.</p>
<p>Our customers already use Chatfuel AI to automatically educate prospects about their brands, respond to their questions, recommend products and services, and improve sales.</p>
<p>Don’t wait — <a href="https://ai.chatfuel.com/?utm_medium=chatfuel_ai&utm_source=blog&utm_campaign=ai-chatbots">sign up</a> today and get a cost-effective solution to automate your tasks and enhance your overall business performance.</p>

AI chatbots are increasingly popular. Let's look at how they work, their features, and how to implement them in your business.

What is AI chatbot and why should you use it

Ion Rotaru

<p>Given the discussion around ChatGPT and Artificial Intelligence (AI) in marketing over the last few months, you likely fall into one of two buckets. The first bucket is for the skeptics — those who think that AI is not all that useful in marketing and might do more bad than good. The second bucket is for those that believe the complete opposite. They’re much more optimistic about AI, arguing that there are many great applications that we can take advantage of. Of course, the truth is that people in both camps have valid arguments that should be considered.</p>
<p>But whether you fall into the latter or the former, you’ll find this article useful. We will try to understand what AI marketing is, its benefits, how to use it, and some practical examples you can implement today.</p>
<h2>What is AI marketing?</h2>
<p>AI marketing refers to using machine learning, natural language processing (NLP), deep learning, and other AI technology to perform marketing tasks. In its current form, AI marketing still requires human guidance or human input. For example, think of providing an outline for a blog and having an AI tool write the full blog or providing a description of an image and having an AI tool generate that image.</p>
<p>Tools you’ve probably heard of are ChatGPT for text-related tasks or DALL·E for image generation. But in fact, AI has been used in marketing (behind the scenes) even before these. A prime example is advertising platforms like Facebook, Google, and TikTok. They all use AI to categorize users, determine their interests, and ultimately who they should serve ads to. Another example is AI-powered chatbots, which use NLP to understand customer queries and help resolve their issues.</p>
<p>However, there have been many changes in both AI and marketing in the past year. Keep reading to learn about some of the latest use cases of AI in digital marketing and more.</p>
<h2>What are the benefits of AI in marketing?</h2>
<p>Since AI in marketing has been such a popular topic in the past few months, there must be a good reason for it. And the reason is that there are many benefits from leveraging it.</p>
<p>Here is a list of the top 6 benefits of AI in marketing:</p>
<p>1. <strong>Savings.</strong> Using AI to automate tasks, generate text, generate images, and other similar tasks is free or close to free. Much cheaper than doing it all manually or paying someone to do it manually.</p>
<p>2. <strong>Efficiency.</strong> Not only is using AI for certain tasks <a href="https://martech.org/openai-unveils-chatgpt-api-at-very-low-prices">cost-effective</a>, but it is also much faster. It takes seconds, whereas it usually takes hours or days.</p>
<p>3. <strong>Task automation.</strong> Save time on repetitive tasks like data analysis, reporting, emails, answering common questions, content creation, and more.</p>
<p>4. <strong>Better customer experience.</strong> With AI-powered chatbots, your customers will receive faster and always available service. Not to mention increased customer engagement with your brand.</p>
<p>5. <strong>Creativity boost.</strong> AI can be used to generate dozens of ideas for blogs, marketing campaigns, headlines, email marketing, and more. You can quickly pick the best ones and expand on them instead of being stuck with writer’s block.</p>
<p>6. <strong>24/7 availability.</strong> Unlike humans, AI tools are ready to work 24/7. There’s no downtime or delays.</p>
<h2>How to use AI in marketing</h2>
<p>Now that you know some of the benefits of AI in marketing, let’s take a look at how to use it in your own business.</p>
<p>First, you’ll need to identify your goals. Your focus might be on growing your social media, automating customer service, getting more website traffic, etc. Depending on your focus, your goals will differ. Then, you’ll need to analyze the marketing tasks that would bring you to that goal. You’ll find that some of those can be completely automated, and some can be performed more efficiently with the help of AI.</p>
<p>And, of course, you’ll need to choose which tools to use. There are dozens of choices out there, some broad and some specialized for specific tasks. Choose the ones that fit your needs and budget.</p>
<p>As you put these tools into use, make sure to closely monitor their output and adjust as needed to fit your customer journey. Their performance will get better and better.</p>
<h2>Examples of AI in marketing</h2>
<p>Here are some great examples of how AI is used in marketing right now:</p>
<ul>
<li><strong>Chatbots.</strong> A tool that’s been around for years now, chatbots use NLP to understand customer queries and respond to them just like a human would. Some of the biggest chatbot platforms, like <a href="https://chatfuel.com/">Chatfuel</a>, have integrated ChatGPT into their service to provide users and customers with superior service and performance.</li>
<li><strong>Content generation.</strong> Tools like ChatGPT and Copy.ai are used to write anything from headlines and outlines all the way to full summaries and full articles.</li>
<li><strong>Image creation.</strong> AI-powered tools like DALL·E and Deep Dream Generator can generate images from text or change images based on user inputs.</li>
<li>**Video creation.**Marketing AI tools like Make-A-Video by Meta and Synthesia take it one step further, allowing you even to generate videos.</li>
<li><strong>Content editing.</strong> Just like generating a blog, you can also use ChatGPT to review your content and suggest edits or fix mistakes.</li>
<li><strong>Social media sentiment analysis.</strong> Use AI to analyze your posts and give you a summary of the customer sentiment towards your brand.</li>
<li><strong>SEO optimization.</strong> SEO-powered tools can review pages or websites and suggest improvements to improve SEO.</li>
</ul>
<p>There are many other applications of AI marketing tools, from predictive analytics and customer data analysis to developing an advanced AI marketing strategy.</p>
<h2>Ready to take advantage of AI marketing?</h2>
<p>By now, you’re likely just as excited as we are about the possibilities of AI-powered marketing. If you’re looking to start your own journey and claim the benefits for your business — we recommend you start by using an AI-powered chatbot.</p>
<p>Chatfuel is one of the biggest no-code chatbot platforms in the world. Small and large brands like Lego, Adidas, Netflix, Nivea, Visa, and many others use Chatfuel. You can use our platform to automate customer service, recommend products, collect feedback, generate leads, and more.</p>
<p>And as mentioned earlier, we’re proud to say that we’ve brought GPT-4 by Open AI directly to our customers. We built GPT-4 into our chatbots, so they can tell customers about your business, answer their questions, recommend products and services, and more. The applications are limitless.</p>
<p>It works on the most popular channels like Telegram, Facebook Messenger, Instagram, WhatsApp, Line, and your website.</p>
<p>Don’t wait — <a href="https://ai.chatfuel.com/?utm_medium=chatfuel_ai&utm_source=blog&utm_campaign=ai_in_marketing">sign up</a> for our free trial today and start engaging your customers.</p>

Have you heard of ChatGPT? Learn more about AI marketing, its benefits, how to use it, and some practical examples you can implement today.

AI in marketing: why you should use it for your business

<p>If you’ve been on LinkedIn or other social media for even a minute in the past few weeks, you’ve probably heard of ChatGPT. OpenAI released it on November 30, 2022, and it crossed 1 million users in less than a week. That’s some impressive growth. For reference, it took Instagram 2.5 months to gain the same number of users.</p>
<p>The consensus is clear: ChatGPT is amazing at what it does and is the best conversational AI (artificial intelligence) we have to date. Elon Musk even called it “<a href="https://twitter.com/elonmusk/status/1599128577068650498">scary good</a>.” Keep reading to find out what ChatGPT is, what it’s used for, whether it’s free or not, how you can access it, and more.</p>
<h2>What is OpenAI?</h2>
<p>OpenAI is the company behind ChatGPT. Based out of San Francisco, California (United States), this research laboratory has been working on various AI projects since 2015. It’s also the company behind DALL-E, the AI model that can generate images from natural language descriptions. Similarly to ChatGPT, DALL-E took the internet by storm when it was released.</p>
<p>OpenAI was founded by Sam Altman, former president of the Y Combinator, and Elon Musk, the tech billionaire who’s been highly public about both his interest and fear of AI. According to their website, their mission is to “<a href="https://openai.com/about/">ensure that artificial general intelligence benefits all of humanity.</a>”</p>
<h2>What is ChatGPT?</h2>
<p>ChatGPT is a large language model made by OpenAI and built on top of their GPT-3 family of large language models. In simple words, Guid Partition Table (GPT)  is an AI that is trained with large amounts of data and human supervision. As a result, it can understand natural language and respond to it. For example, you can ask it a question, such as “What are some criteria by which I should pick a chatbot for my website?” and it will answer it.</p>
<p>We went and asked ChatGPT that question. This is the answer it gave me within about 15 seconds:</p>
<figure><div><img alt="image.png" src="/cms/static/blog/63d261506e9eb0d74c0a392b_5c22e38b33d49d14fb52aee4ad7195ae5f49d47fddd3738a8d2b9c0100b17ce95759b1178bc5c716bc255a22472e7ecd7e5b8ddc4ab778f89a5252c2ec35b494b7c378620956d288381db36c894730262c72193545345a540754936ae56ef461b4a306d2.png" height="639" width="713" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAAECAIAAAAmkwkpAAAACXBIWXMAAA7DAAAOwwHHb6hkAAAAP0lEQVR4nAE0AMv/AERFVjxATjo7ShIVIQCgprbj5Pe+wdWUl6oAlJeqx8rbn6K1d3mMAICClJ2gsYCDllpdbmG+GYkeg+1mAAAAAElFTkSuQmCC" placeholder="blur"></div></figure>
<h2>What is ChatGPT used for?</h2>
<p>ChatGPT is highly versatile, and you can use it for many things. Here are just some of the applications:</p>
<ol>
<li>Answer questions;</li>
<li>Summarize text;</li>
<li>Generate text (blogs, stories, scripts, etc.);</li>
<li>Write/debug code;</li>
<li>Translate in other languages;</li>
<li>Language modeling, and more.</li>
</ol>
<p>ChatGPT automates or greatly simplifies many tasks typically done by humans. Your imagination is the only limit.</p>
<p>Let’s say you work in accounting — ChatGPT can write Excel formulas for you, analyze data, organize data, generate reports, and more.</p>
<p>Let’s say you work in marketing — ChatGPT can develop creative marketing ideas for you, write advertisements, write content, come up with video scripts, and more.</p>
<p>You get the idea.</p>
<h2>Is ChatGPT free to use?</h2>
<p>OpenAI launched ChatGPT as a free research preview to learn more about the system’s strengths and weaknesses. After that, millions of people used it for professional use cases, brainstorming ideas, programming help, and more.</p>
<p>The company then gathered user feedback to improve the limitations and launched a pilot subscription plan — ChatGPT Plus, and kept the free tier of ChatGPT available.</p>
<p><a href="https://openai.com/blog/chatgpt-plus">Introduced</a> on February 1, 2023, ChatGPT Plus costs $20/month and offers a number of benefits to subscribers:</p>
<ul>
<li>general access to ChatGPT, even during peak times,</li>
<li>faster response times,</li>
<li>priority access to new features and improvements.</li>
</ul>
<p>ChatGPT Plus is available to customers around the world.</p>
<h2>How to access ChatGPT?</h2>
<p>To get access to ChatGPT, go to <a href="http://chat.openai.com/">chat.openai.com</a> and sign up. First, you’ll need to use your email and create a password, after which you’ll need to verify your email. You’ll also need to provide a phone number and verify it, after which you’ll get access to the tool.</p>
<figure><div><img alt="image.png" src="/cms/static/blog/63d261510a22327cdaf69eb3_2751c75c93d2c44dbfd38b1cd9ec385e1f456c92235e09c9046fdc44a5384b4c43c74e036767cebd62372c5c8a27c08d8b0c9d730b10cc9198bfe6e29a9d9f4dd670bd9caa7b3fb24a7d0fc770e8ba434005ea43fb93f34258ed7669c3b24438914ab838.png" height="223" width="387" blurDataURL="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAA7DAAAOwwHHb6hkAAAAIklEQVR4nGPg55fNzaqKCEvl5pVi0NO3vfX//83//5WUDABjZQmPqE49DgAAAABJRU5ErkJggg==" placeholder="blur"></div></figure>
<h2>How can you leverage GPT in your business?</h2>
<p>Now that you’ve learned what GPT is and what it can do, you’re probably wondering how to use it for your business.</p>
<p>Well, we’re proud to say that with Chatfuel technology, you integrate the GPT model right into your chatbots.</p>
<p>That means you can create an OpenAI account and then leverage the power of AI directly in your Instagram DMs. For example, GPT lets you generate answers or stories from customer prompts, run contests, and more.</p>
<p>As a result, you get a potent tool for outstanding:</p>
<ul>
<li>lead generation,</li>
<li>customer support,</li>
<li>sales of your products,</li>
<li>personalized content,</li>
<li>engagement and re-engagement in comments and direct messages.</li>
</ul>
<p>But that’s not all. Equip it with your own data, and it will instantly respond to your customers — precisely and correctly.</p>
<p>Don’t wait — try out the latest <a href="https://app.chatfuel.com/">Chatfuel AI</a> solution for your business today.</p>
<h2>Unlock the full potential of OpenAI for your business</h2>
<p>With a little imagination, you can develop your own use cases where GPT can help you engage customers, provide them with interactive and fun communication, and boost your revenue.</p>
<p>Set the trend — <a href="https://ai.chatfuel.com/">empower</a> your business with GPT by OpenAI right in your messengers.</p>

Find out what ChatGPT is, how to use it, whether it’s free or not, how to access it, and empower your business with the latest AI solutions.